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BlueFocus CEO Fei Pan: Redefining the Marketing Landscape Through AI and Globalization

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BEIJING, April 28, 2025 /PRNewswire/ — Recently, BlueFocus released its 2024 Annual Report, recording a total revenue of RMB 60.797 billion for the year, marking a 15.55% year-on-year increase and making it the first marketing company in China to surpass the RMB 60 billion milestone. Below is “A Letter to Our Investors” by BlueFocus CEO Fei Pan.

Dear Investors,

This year marks the 15th anniversary of BlueFocus’s public listing, and the forthcoming 30th anniversary of our founding. From our origins as a modest local company, we have steadily grown into one of the world’s top ten Marketing and Communications Groups—a transformation made possible by your enduring support, trust, and encouragement. On behalf of the entire BlueFocus Group, I extend my deepest gratitude. To our shareholders, clients, partners, and above all, the colleagues who have walked alongside us through every challenge and triumph, I say thank you. BlueFocus would not be what it is today without you.

China’s marketing industry has reached a scale of over RMB 1 trillion, and the global outbound market is of comparable size. Together, these two trillion-RMB arenas now stand at the cusp of a historic transformation, one that will be fundamentally reshaped by Artificial Intelligence (AI). At such a pivotal moment in time, conservatism and complacency are nothing short of perilous. I often ask myself: What is the underlying logic that sustains our long-term growth? What is the true value and meaning of our existence? And what does it mean to truly honor the legacy of tradition and the past? I believe the answer lies in one word: innovation, which is the drive to build a better, stronger, and more resilient BlueFocus.

What does a reimagined BlueFocus look like? It means transforming ourselves into a true AI-powered Marketing Technology Company, breaking away from the traditional logic and business models that have defined marketing since its inception. It means becoming a global company, rooted in China and built to thrive on the world stage. It means growing into an enterprise of RMB 100 billion scale, one that combines technological DNA with global imagination. This is not merely a vision, but a clear and deliberate pursuit. If we succeed, it will have profound meaning for our industry, our clients, our shareholders, and our colleagues. If we fail, it will still be a failure we can wear with pride. AI represents both the greatest opportunity and the greatest risk our generation has ever encountered. And as I have said before: AI is the defining core of BlueFocus. It will either dismantle us or redefine us into something entirely new. In the face of deep uncertainty, we must confront today’s challenges with the mindset of tomorrow, grounded in the perspective and logic of the AI era. We must think and act with the end in mind, and seize the new opportunities ahead. If we do, I believe that many of the questions and challenges we face will resolve themselves, and light will break through where the road once seemed unclear.

From here, I would like to share our current status and forward-looking thoughts by aligning the vision with operational realities. This reflection is centered around three key questions that address the concerns shared by many of you: How substantial is the value behind BlueFocus’s “All in AI” strategy? Amid growing geopolitical and trade tensions, how are we approaching and adapting our massive global outbound business? And finally, how healthy is BlueFocus’s overall operational performance, and what potential risks do we foresee?

First question: At a time when everyone is declaring they’re All in AI, what is the real value behind BlueFocus’s All in AI strategy? And more importantly, what does it truly mean to be All in AI?

Let me first return to the origin, to speak about intention, mindfulness, and long-termism. Today, AI has deeply integrated into more than 95% of BlueFocus’s operational scenarios, driving efficiency gains across integrated marketing, intelligent advertising, and our global outbound business, with improvements ranging from 60% to 1000%. These numbers look promising, and efficiency gains have indeed become the dominant narrative of today’s All in AI era. While AI’s role in lowering costs and boosting efficiency is substantial, for BlueFocus, they are not the metrics that define our strategic intent. If AI is to be our generation’s defining paradigm shift, then starting with cost reduction as our primary aim risks leading the company into strategic disorientation. Our goal is clear: to fundamentally restructure everything through an “AI Native” approach and logic, reimagining business scenarios, redefining and inventing new business models, reshaping the talent-to-business structure, and rebuilding our organizational structure and culture. Only by doing so can we move closer to, and be worthy of, our strategic ambition: to become a truly AI-powered Marketing Technology Company.

For BlueFocus at this stage, there are elements far more important than the raw numbers behind cost reduction and efficiency gains.

It starts with real, sustainable business scenarios. These are environments where AI capabilities are continuously iterated through practical application, and where both process and outcome data can be labeled and refined. Today, BlueFocus uses AI to generate nearly 80,000 pieces of content each week across data analysis, content creation (text, images, video, and multimodal formats), and code generation. Our AI tools currently support around 600 clients, and in the past year alone, we executed over 1,500 AI-driven cases. On the revenue side, AI-enabled revenue has grown more than tenfold, reaching RMB 1.2 billion. We expect to achieve RMB 3 to 5 billion in AI-driven revenue by 2025, and in just the first quarter of this year, that figure has already nearly matched our full-year total from last year. Looking ahead, my aspiration is for AI-driven or AI-powered revenue to surpass RMB 10 billion in the coming years. This RMB 10 billion in AI revenue will be defined by three benchmarks: high gross margins, high AI intensity, and the emergence of new revenue models made possible by AI. Ultimately, 70% to 80% of BlueFocus’s future revenue must be reshaped by AI, transformed into high-quality revenue. It is not the usage volume, the number of cases, or even revenue that matters most. What’s essential is the ability to iterate AI deeply within business scenarios, where data, workflows, and operational logic are continuously refined. This is the defining benchmark for whether BlueFocus can truly become an AI-driven company.

It requires a truly self-developed AI platform and model. BlueAI is fast becoming the new engine that powers AI-driven applications across BlueFocus. It is our proprietary AI platform, our own “multimodal AI model for marketing,” purpose-built to meet BlueFocus’s strategic needs. What has BlueAI achieved so far? First, we have established deep and comprehensive partnerships with the world’s leading large model and intelligent cloud providers, including ByteDance Volcano Engine, Baidu AI Cloud, Alibaba Cloud, Microsoft Azure, Google Cloud, and Amazon Web Services. Building on these foundations, we are developing our own industry-specific models tailored to marketing scenarios. Second, through real-world marketing applications and case-driven deployment, we have already labeled and trained over 120 million anonymized industry data points. Of these, 66.9% come from video-related data, 23.3% from advertising performance data, and 9.8% from social media text data. Third, BlueAI now supports more than half of BlueFocus’s project cases across both global and domestic marketing scenarios. Internally, we have incubated approximately 100 AI agents to scale and deepen our capabilities. Looking ahead, we aim to build on our growing base of content-scale data to power a self-reinforcing data flywheel, from factual data annotation, to content creation and delivery, to continuous deep learning. Our ambition is for BlueAI to become the most competitive model in the marketing industry and the next strategic engine of BlueFocus. When the time is right, we will also consider opening it to the broader industry, establishing it as a core infrastructure for the future AI marketing ecosystem.

It builds on true AI infrastructure and robust data systems. By the end of this year, BlueFocus is projected to label over 200 million data records across marketing scenarios, with API token usage approaching hundreds of billions in scale. Coupled with the growing pool of process, operational, and media performance data accumulated across our business middleware systems, we are laying the groundwork for “emergent intelligence” under the new AI paradigm. Our top priorities for 2025 include the development of AI Agents; the modularization and API enablement of core marketing automation tasks, such as generation, publishing, and analytics; the fine-tuning and retraining of domain-specific models; and continued investment in both data and technology for video-based AI models.

It takes deep organizational transformation and a bold talent strategy shift. At the organizational level, AI has become a hard-coded standard embedded in recruitment, promotion, and incentive structures. “No AI, No Bonus, No Promotion” is not just a slogan, but a decision-making principle that guides how we operate. We have appointed a Chief Growth Officer for AI and established AI Business Partner (AI BP) roles across all business units, each with real influence and decision-making authority. In parallel, AI awareness and performance indicators have been integrated into executive-level accountability frameworks. This is the key to breaking through structural ceilings, because in the journey to go All in AI, the greatest obstacle is not technical, but cognitive. Looking ahead, I expect 30% to 50% of our management team to be AI-proficient or AI Native. These leaders, together with AI seed talent and product and technology professionals, will become some of the highest-earning individuals in the company and in the industry, entrusted with the mandate to “steer” core business decisions. Those who master AI will be promoted through accelerated, unconventional pathways. Those who do not will be gradually sidelined, as we fully commit to an “AI First” model. Today, BlueFocus already has nearly 300 product and technology professionals and 200 AI Native seed talents. They are our strategic safeguard in becoming AI Native, and the foundation of our innovation. We are embedding technical DNA, internet-native thinking, and first-principles logic into the heart of our organization. The ultimate organizational form of BlueFocus is a hybrid: “a high-tech company and a marketing company, integrated into a singular, future-ready organization.”

With real scenarios, datasets, technology platforms, and a fundamental shift in organizational paradigms, we are methodically constructing durable vertical moats, barriers that differentiate us not only from general-purpose foundation models but also from competitors within our own industry. And of course, one thing matters most of all—resolve. In 2025, our support for AI innovation remains unconditional. Beyond continuing the foundational pillars outlined above, we are also pursuing several difficult but essential breakthroughs: First, a breakthrough in AI Agents. BlueFocus currently operates around 100 AI Agents. Our goal is for at least 20 of them to reach expert-level performance, evolving from Account Executive (AE) capabilities to advanced specialist roles, and ushering in a new era of human-AI interaction. Second, a breakthrough across the end-to-end AI-powered marketing lifecycle. This refers to the complete AI-driven workflow, from strategy development and data insight, to content generation, media delivery, and continuous optimization through reinforcement learning. In this new paradigm, AI takes the lead from start to finish, while humans transition into roles of orchestration, instruction, and outcome extraction. Internally, platforms such as the Star Union AI Platform and the Blue Converse are expected to become fully operational this year. Third, a breakthrough in multimodal and video-based AI models. While large language models have already entered the fast lane, the world of multimodal and video AI remains a largely unexplored frontier, brimming with creative and commercial potential. After more than a year of continuous development, the BlueAI Video Producer has formed deep collaborations with leading platforms such as Kuaishou Kling, Midjourney, MiniMax Hailuo, ByteDance Seaweed, ShengShu Vidu, and AISphere PixVerse. The platform integrates script generation, video retrieval, AI-based editing, and content production functionalities into a unified system, and is already being deployed at scale across advertising campaigns, social media content operations, and premium TVC content creation. In March 2025, BlueAI entered into a global strategic partnership with Adobe. By combining Adobe AI and its customer experience platform with BlueAI and BlueFocus production workflows, we aim to deliver cinematic-quality, TVC-grade video content across our marketing ecosystem. The final breakthrough, and the one I value most, is the breakthrough in AI Native innovation models. In the era of AI, if BlueFocus remains a company whose core business is still agency-based services, then we have failed. Our ambition is to use the AI era as a springboard to transcend our traditional role as “intermediaries” and redefine value creation at its core. This innovation takes two forms. The first is fully “AI-native” innovation: building new traffic engines, new content ecosystems, AI-native short-form storytelling, and entirely new AI-driven advertising models, all fundamentally constructed through AI. To that end, we have already incubated a number of internal innovation projects. If results prove promising, I look forward to sharing them with you in detail in next year’s letter. The second is the relaunch of our AI investment capabilities, an enduring advantage as we navigate this generational transformation.

Second question: Amid ongoing trade tensions, how should we think about and respond to the challenges facing our large-scale global outbound business?

Let me begin with the conclusion: the impact of current trade tensions on BlueFocus’s global outbound business has been manageable and contained in scope, and in fact, offers a strategic window for recalibrating our outbound strategy. The most affected sector has been cross-border e-commerce in the U.S. market, which accounts for approximately 12% of BlueFocus’s outbound business. While shifting tariff policies introduce short-term complexities, the overall business structure remains resilient and well within manageable bounds. Based on in-depth conversations with multiple clients, the broader industry is proactively embracing market diversification, accelerating expansion into high-average-order-value markets in Europe, high-growth regions like Southeast Asia, and fast-emerging opportunities in Latin America. Market volatility, while challenging, often reveals strategic openings for those positioned to move with agility. We remain confident in both the long-term trajectory of global e-commerce and the continued expansion of BlueFocus’s outbound business in 2025.

In 2024, we officially launched our Global Outbound Business 2.0 strategy. So, what does 2.0 signify for us? In short, it marks a shift away from a traditional agency-driven model toward one that is powered by technology, AI, and localized operations, ushering in a new era of proprietary traffic development and self-built competitive infrastructure. As of last year, BlueFocus had established localized offices in nine countries, including the United States, Singapore, Japan, the Netherlands, Canada, Saudi Arabia, Vietnam, Thailand, and Brazil. Several of these overseas entities already show strong potential to scale profitably. At the same time, we formally launched two proprietary traffic platforms, BlueX and BlueTurbo, signaling the official start of our technology-driven transformation in global markets. What gives us such confidence in the potential of the 2.0 paradigm? We begin with the traffic landscape: nearly 30% of global web traffic remains outside the coverage of major platforms, creating fertile ground for platform- and technology-driven innovation. Next, consider the client-side opportunities. So far, our outbound team has built a customer base of nearly 100,000. Across this vast client pool, we are seeing growing marketing budgets and increasingly diversified demands, indicating that any partner capable of offering new capabilities stands a real chance of capturing new budget streams. Finally, in a global landscape shaped by diverse cultural and socio-economic contexts, resource and information barriers remain high. This is precisely why we continue to invest in building local offices, because bridging those cultural, resource, and knowledge gaps is the key to enhancing our overall competitiveness and value proposition on a global scale.

We remain firmly committed to global expansion. Although the broader environment is filled with risks and uncertainties, periods of volatility often give rise to new rules and opportunities. It is in these moments that competitive gaps emerge. Just like our AI strategy, our globalization strategy is unwavering. Whether we are heading into rough waters or calm seas, we believe the opportunities of globalization far outweigh its risks. We will move forward with conviction and without hesitation. Guided by our Globalization Strategy 2.0, our objectives for 2025 are clear and focused. First, we aim to maintain our leading market share and scale as the top cross-border brand. Despite external trade tensions, we are confident in our ability to sustain overall business volume. Second, even with our significant revenue base, we will continue to optimize both our global market structure and gross margin profile, striving to achieve a meaningful breakthrough in gross margin performance. Third, we plan to further expand our localized office footprint by adding 3 to 5 new offices in Southeast Asia, Europe, and South America, deepening our reach beyond the U.S. and strengthening our footprint across key international markets. In short: we will go deeper, broader, and stronger in Southeast Asia; seize emerging opportunities in Europe; and explore new frontiers across South America and Africa. At first glance, it may seem that we are stepping away from the old order, but in truth, we are unlocking a much larger and more dynamic new world. Fourth, we are pursuing a breakthrough in our proprietary traffic technology platforms. The success of AppLovin has offered valuable inspiration, and we look forward to seeing BlueX and our BlueTurbo AI Demand-Side Platform (DSP) evolve into key revenue engines for BlueFocus in the years ahead.

Third question: What is the overall operational health of BlueFocus, and what operational risks do we face?

While BlueFocus reported a loss in 2024, yet when we look beyond the surface and focus on the underlying fundamentals, four key insights emerge: First, our overall operating profit and cash flow remain fundamentally healthy. In 2024, revenue surpassed RMB 60 billion, bringing us within striking distance of our RMB 100 billion milestone. Second, our risk factors have markedly diminished. BlueFocus’s two primary historical risk points, goodwill impairment and bad debt exposure, have been largely resolved over the past two years and are now at historic lows. While we recognize that operational headwinds may still arise, legacy burdens no longer pose a major challenge. Third, our financial performance in the first quarter of 2025 shows promising momentum. After several years of margin compression, we saw our operating gross margin stabilize and begin to rebound, driven in part by a sharp increase in AI-driven revenue. Fourth, we are building toward a fundamentally different future. BlueFocus has entered what is arguably the most focused and strategically decisive period in its history. Our early momentum in AI is just the beginning, and I am confident that the underlying capabilities we have quietly cultivated are more powerful than they appear today. Given time, they will become the wings that elevate BlueFocus to new heights. The global stage is far broader than we often realize, and as long as we remain open to change and grounded in long-term thinking, opportunities will continue to unfold. In parallel, our metaverse business is poised for new breakthroughs in 2025. Anchored by AI and XR technologies, we are targeting the cultural and tourism industries, leveraging BlueFocus’s strengths in content, marketing, and global expansion to build a new business model, one that integrates ticketing revenue, merchandise sales, and IP licensing.

As the great wheel of history moves forward, driven by the collision of old and new, BlueFocus stands at a crossroads: Will we cling to the past, or embrace innovation? Will we harden into bureaucracy, or continue to evolve with vitality? The answer, and the agency, lies entirely in our hands. And today, we declare our path forward: we choose to take risks and explore the unknown; we choose self-reinvention and the reconstruction of the future through the lens of the AI paradigm; we choose to turn every corner of the world within our reach into a proving ground, and a global stage for our boldest ideas and brightest talent.

With unwavering will, steady steps, and fearless resolve—we march forward.

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SOURCE BlueFocus

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Edvance and CWG Launch RealRelay Fintech, AI Agents for Finance with Trust Built First

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38 minutes ago

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October 19, 2026

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Edvance and CWG open RealRelay’s third vertical, bringing tested and rated AI agents to finance as MAS sets out how AI in the sector should be governed.

SINGAPORE, Oct. 19, 2026 /PRNewswire/ — On Oct. 17, Edvance International Holdings Limited (HKEX: 1410) (“Edvance”), through its wholly-owned Singapore subsidiary Paradise Matrix Pte. Ltd., and CWG Innovations Pte. Ltd. (“CWG”) today launched RealRelay Fintech, the third vertical on RealRelay.ai, the platform on which organisations build, test and run AI agents without writing code. The launch took place at a one-day youth AI event at Suntec Convention Centre, co-organised by the Digital Defence Alliance Singapore (DDAS) and CWG with the support of the National Youth Council (NYC).

The event was conceptualised, planned and developed by Mr Aaron Ang (linkedin.com/in/aaronangsg), Chief Commercial Officer of CWG, who leads the RealRelay project. Mr Ang built the day around one challenge. Participants were handed a simulated fraud case and asked to use agentic AI to find out what had happened. Within hours they had worked through tens of thousands of transaction records, traced the money, flagged the entries that did not add up and shown how they got there. The same job, done by hand, would take an audit team weeks. The event was graced by Mr Ong Kah Kuang, Assistant Chief Executive of the National Youth Council.

That is what RealRelay Fintech sets out to do. Work that is slow, manual and easy to get wrong, such as reconciling accounts, checking documents and finding the one record in a million that should not be there, becomes something an agent on the platform does accurately, in hours, with every step on record. Fraud detection is the clearest example, and it is where the fintech vertical begins. In finance, though, a fast answer counts for nothing unless the institution can trust it.

Trust comes first

Finance is the sector where trust in AI matters most, and Singapore has moved first. On 7 October the Monetary Authority of Singapore (MAS) issued its Guidelines on AI Risk Management. They cover every financial institution and every form of AI, agents included. Boards are expected to oversee AI risk, keep an inventory of each AI use, manage third-party AI and control the whole life cycle, from testing to monitoring. The guidelines take effect in October 2027. In August, MAS also committed S$220 million under FSTI 4.0 to get AI into the sector faster, including an AI Pathfinder track for solutions listed on PathFin.ai.

Every agent on RealRelay passes through the Trust and Control Layer. The platform’s own security agent tests it before it goes live and tests it again each time it changes. Permissions, logging, retention and access are controlled centrally, and every agent carries a risk rating that covers the data it can touch, the actions it can take and how it behaved under test. That rating, the agent inventory and the full log are the same things MAS now asks financial institutions to keep. The Trust and Control Layer draws on Edvance’s more than 20 years in cybersecurity.

Asked what the launch represents, Mr Ang said:

“Singapore has been clear about how it wants AI to enter finance. Innovate, but with trust and control in place from the start. We believe that is the next phase of fintech, and we built RealRelay Fintech on exactly that principle. The Trust and Control Layer is the foundation of the platform. Every agent is tested before it goes live, and the institution keeps full control over what it can see and do. When people can see that, they stop hesitating. That is how banks, funds and founders will actually put AI to work, and that is what we are here to make possible.”

What RealRelay Fintech does

At launch the vertical covers four areas of work.

Research and analysis. Agents that read filings, news and market data, run scenarios and produce forecasts with the reasoning shown.

Decision documents. Credit memos, investment committee packs, portfolio risk briefs and client review notes, drafted from a firm’s own data and templates.

Fraud, compliance and document checks. Agents that reconcile transactions, flag anomalies, check onboarding documents against policy and keep a record of every check.

Learning. A guided track for students and new joiners, using the same tools professionals use, at a price a student can afford.

Institutional deployments, including Singapore-hosted and on-premises options, are available on request.

Three verticals, one platform

RealRelay has two layers sitting on a Trust and Control Layer. The Token Exchange launched on 30 September 2026 and puts more than 300 mainstream AI models behind one subscription, routing each task to a suitable model at a lower cost than buying them separately. The Agentic Layer sits on top. Users describe what they need in plain language, assemble an agent from ready-made modules, test it and deploy it in one click, with no code. Three verticals run on these layers: education, cybersecurity and now fintech.

Education came first, and it is where the platform found its first users. At the APEX Bootcamp in September, students and young working adults with no technical background built working agents in two days. Interest from educational institutions has followed, and CWG is finalising details with these institutions to provide RealRelay and the full AI ecosystem around it to their students. Fintech now follows the same path, on the same layers and under the same controls.

What comes next

RealRelay Fintech will run a series of masterclasses in parallel with the Singapore FinTech Festival from 18 to 20 November 2026, and CWG is preparing its listing on PathFin.ai. Over 2027, the Trust and Control Layer will be mapped to the MAS guidelines so that an institution can take an agent’s test record straight into its own risk assessment. Agents built to individual institutions’ own policies and templates will follow.

For Edvance, fintech opens a subscription market where the buyers are large, regulated, and now required to show trust and control over the AI they use. Edvance is responsible for commercialising the platform and holds the intellectual property in its cybersecurity agents. The platform is owned and operated from Singapore, and the two companies are preparing to take it global, with partner talks under way and expansion plans already in place.

About Edvance International Holdings Limited

Edvance International Holdings Limited (HKEX: 1410) is a Hong Kong-headquartered value-added distributor of cybersecurity products and provider of cybersecurity services, with more than 20 years of experience in the market. Paradise Matrix Pte. Ltd. is Edvance’s wholly-owned subsidiary in Singapore. For more information, visit https://www.paradisematrix.sg.

About CWG Innovations Pte. Ltd.

CWG Innovations Pte. Ltd. is a Singapore company focused on AI solutions development and enterprise AI deployment. CWG is the operator of RealRelay.ai. For more information, visit https://www.cwgsg.ai.

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SOURCE CWG Innovations; Edvance International Holdings Limited; RealRelay

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140th Canton Fair Amplifies Visibility for Hundreds of Product Debuts, Connecting Innovation with Global Demand

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October 19, 2026

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GUANGZHOU, China, Oct. 19, 2026 /PRNewswire/ — The 140th Canton Fair opened on October 15 and will be held in three phases. Over 700 New Collection events will take place, representing a 15% increase from the previous session. To share these innovations with a broader audience, the fair has introduced a range of initiatives designed to enhance product visibility and facilitate business connections.

Canton Fair New Collection Gallery Debuts

A dedicated Canton Fair New Collection Gallery has been introduced for the first time at the 140th Canton Fair. Located near the high-traffic platform connecting Area A and B, the gallery is divided into three sections: a product display area, a digital interactivity area and a business matching area.

Together, these sections create an integrated platform that combines product showcase and commercial matchmaking. The setup enables buyers and exhibitors to connect more efficiently, supporting on-site trade discussions and demand matching throughout the event.

Exhibition Meets Livestreaming

To help global buyers stay updated on emerging opportunities in real time, the Canton Fair is combining its physical exhibition with livestreaming programs. A series of featured broadcasts will highlight exhibition tours, product demonstrations and new product launches across a wide range of industries.

By extending product showcases beyond the exhibition floor, these livestreams provide international buyers with convenient access to the latest innovations and market trends regardless of their location.

Theme Release Events

The fair also hosts daily New Collection Theme Release events at the central platform between Area A and B. During Phase 1, featured themes include smart living appliances, service robots, low-altitude smart inspection, smart electronics, precision tools and green energy storage. These sessions provide exhibitors with additional opportunities to present newly launched products and engage directly with buyers from around the world.

As the Canton Fair continues to evolve alongside global trade, its expanded launch platforms, digital engagement initiatives and business matching services reflect a growing commitment to helping innovative products gain market exposure and accelerate commercial opportunities. By creating more touchpoints between exhibitors and buyers, the fair is bolstering a 70-year history as a gateway for international business collaboration in China and a leading product innovation showcase.

For more convenient attendance, please click here for pre-registration:
https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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FF EAI Robotics Ecosystem Inc. (FFR) Highlights Faraday Future Founder and Global CEO YT Jia’s Weekly Investor Update: Three New Product Offerings Launched; More Details on FFR’s Acquisition of FFAI’s Robotics Business and Independent Public Listing

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October 19, 2026

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On October 26, FFR will hold its listing ceremony and first Investor Day at the Nasdaq Tower in New York, where management will share more about FFR’s strategy and business plans, with more details to follow soon.Two new EAI Devices launched including FF Nova—America’s first entry-level EAI humanoid robot under $2,500, and the second is Nova Mini, a humanoid robot for foundational Physical AI education, priced at $299, with the accompanying curriculum at $499.FF EAI launched two new education and developer training initiatives, the Physical AI Spark Program Curriculum and the Nova Reinforcement Learning Developer Program, while also opening enrollment for its developer community to help expand participation in its embodied AI ecosystem.

LOS ANGELES, Oct. 18, 2026 /PRNewswire/ — FF EAI Robotics Ecosystem Inc. (NASDAQ: FFR) (“FFR” or the “Company”), a U.S.-based Embodied AI (EAI) robotics company, today highlighted a weekly business update from YT Jia, Founder and Global CEO of Faraday Future Intelligent Electric Inc. (NASDAQ: FFAI) (“Faraday Future” or “FF”). For purposes of attribution, references to “we,” “our,” and “FF” in the following transcript refer to FFAI and its robotics business, except where FFR named.

“Welcome to Weekly Report 77. This week, let’s start with some big news from FFR. On October 26, we will hold FFR’s listing ceremony and first Investor Day at the Nasdaq Tower in New York. Our management team will share more about our strategy and business plans. We’ll also have the chance to talk with investors face to face. To our stockholders and partners, we hope you can join us and help open this new chapter for FFR. Formal invitations to the event will go out tomorrow! Now, let me share what we’ve been working on this week.

This week, FFR and FFAI jointly launched three new offerings.

1. Two new EAI Devices. The first is FF Nova—America’s first entry-level EAI humanoid robot under $2,500. Your Physical AI lab in a backpack. The Nova device costs $2,490, and the Developer Skills Package is $390. The second is Nova Mini, our humanoid robot for foundational Physical AI education. The robot is priced at $299, and the accompanying curriculum is $499. With these additions, the “One-Brain Multi-Form Multi-Capability” FF EAI Robot World 2.0 we are building now includes more than 20 EAI Devices across 11 models, seven series, and three robot forms.

2. A new FF EAI Education Skills product—the “Physical AI Spark Program Curriculum.”

3. The Nova Reinforcement Learning Developer Program. We also opened enrollment in our developer community. 

Our EAI Brain and Developer Platform Cores also made two breakthroughs this week.

Regarding the EAI brain, The All-New Futurist now fully supports SONIC. That opens up more room for development and applications on more advanced robotics platforms. This is how our approach of combining in-house development with open collaboration is starting to deliver more value. 

On the Developer Platform side, we’ve made the NVIDIA SONIC data, models, and deployment solutions based on FF Master fully open source through GitHub and Hugging Face. What does that mean for developers? You now have a complete path from open-source research and testing algorithms to deploying robots and building solutions. And that path is open to universities, research institutions, and industry partners around the world, too. 

Over the past few days, we’ve received some questions from stockholders about FFR’s acquisition of FFAI’s robotics business and its independent public listing. Let me take a moment to clarify a few points and explain what this means. Giving the robotics business its own operations, financing, and public listing is much more than moving assets within FFAI. It fundamentally reshapes FFR and unlocks its value.  We see this as the starting point for a major breakthrough in business value and a faster release of value in the capital markets. Let me explain this in four areas.

One is a sharper strategic focus. We will concentrate our resources on delivering our “Four-Core Full-Stack AI” robotics strategy. Every dollar we invest, every decision we make, and every financing round will serve that goal. This focus will help us refine what we do, deepen our expertise, expand our scale, and strengthen our business.

Another is a clearer basis for valuation. With its own public listing as a pure-play robotics business, FFR can be valued directly against its industry peers. Its valuation will no longer be held back by other factors affecting FFAI.  Combined with continued deliveries at positive contribution margins, this gives FFR significant room to unlock value.

We will also have more transparent business results and cleaner financial statements. You will be able to see how each financing round translates into business performance. That transparency can help attract strategic investors and long-term capital. After closing, FFR will have almost no debt. Its balance sheet, income statement, and cash flow statement will be cleaner, making the company’s value easier to see.

The fourth area is lower funding needs and financing costs. FFR has seven unique advantages, including our “Four-Core Full-Stack AI” EAI technology and asset-light operating model. Building on these strengths, we aim to achieve positive operating cash flow no later than the third quarter of 2028. Until then, we expect to need no more than $150 million in total financing. 

For FFAI, once the transaction closes, we will remain FFR’s controlling and majority stockholder and continue to share in its potential future growth in value. As a Physical AI investment company following a Berkshire-style model, FFAI will share further business updates soon. We want to reward our stockholders for your continued support.

Over the years, we’ve received encouragement, faced ridicule, and taken harsh criticism, yet we’ve seldom felt the need to explain ourselves. Our passion for building a business is still there. It comes from working alongside people who share our vision, and driving change in the industry together. Failure itself doesn’t stop us. What stops us is losing the belief that we can try again. “Try again.” A message to myself, and to every entrepreneur who keeps going. Thank you for being part of this journey. See you next week.”

About FF EAI Robotics Ecosystem Inc. 

FF EAI Robotics Ecosystem Inc. (NASDAQ: FFR) (renamed from AIxCrypto Holdings, Inc. and AIXC, effective September 30, 2026) is a U.S.-based Embodied AI (EAI) robotics company that is in the process of acquiring the FF EAI Robotics business. Upon completion of the acquisition, the Company will focus on the research and development, manufacturing, commercialization, and deployment of intelligent robotic technologies, products, and industry solutions.  

The Company is committed to building a “Four-Core Full-Stack” AI ecosystem covering the full lifecycle of robotics, consisting of EAI Brain & Developer Platform, EAI Devices, Industry Productivity Solutions, and EAI Data Factory. Guided by the technology and product philosophy of “One Brain, Multi-forms, Multi-capabilities,” the Company aims to empower humanoid, biomimetic, and other robotic form factors through a unified EAI Brain, while continuously expanding their multi-task and multi-scenario capabilities. The ecosystem is designed to support the full robotics lifecycle, including R&D, deployment, data collection and training, operations, and commercial applications.  

The FF EAI Robotics business has already achieved commercial deliveries of humanoid and biomimetic robotic products. Through its multi-form-factor robotic products, EAI technology platform, closed-loop data capabilities, and industry solutions, the business continues to advance the scaled adoption of robotics across real-world applications. The Company also operates RoboShare, a robot-sharing and services platform designed to connect robotic assets, service capabilities, customer demand, and ecosystem partners, further strengthening its robotics commercialization and service ecosystem. 

For more information, visit www.ff.com. 

About Faraday Future 

Founded in 2014, Faraday Future (FF) is a U.S.-based Physical AI ecosystem company dedicated to reshaping the future of robotics and mobility solutions through AI innovation and technologies. FF focuses on two major product strategies within the Embodied AI (EAI) robotics business: EAI humanoid and bionic robots, and EAI automotive-focused robots. By building a “Four-Core Full-Stack AI” ecosystem of EAI Brain and Developer Platform, EAI Devices, Industry Productivity Solutions and EAI Data Factory, FF aims to create an evolutionary flywheel: scaled device delivery, data collection and training, continuous evolution of the EAI Brain, stronger product capability, and even larger-scale delivery and deployment. Through this flywheel, FF seeks to maximize its commercial value and lead to the advancement of Physical AI. For more information, please visit Faraday Future’s official website: https://www.ff.com/ 

FFR Forward-Looking Statements 

This communication, including any presentation, press release, investor materials or other document of which it forms a part (this “Communication”), contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, as amended, and other securities laws, regarding FF EAI Robotics Ecosystem Inc. (“FFR,” the “Company,” “us,” “our,” or “we”) and our industry. All statements, whether written or oral, other than statements of historical fact, including any financial projections and any statements regarding future events, our strategy, our transition to robotics operations, our plans for RoboShare, our digital asset disposition plans, the proposed acquisition of the FF EAI Robotics business, the projections referenced in this communication, our name and ticker change, any related financing, and the anticipated benefits and timing of the foregoing, our objectives, expectations, or anticipated actions or results, are forward-looking statements. You can often identify forward-looking statements by words such as “may,” “might,” “will,” “shall,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “targets,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential,” “goal,” “objective,” “seeks,” “likely,” or “continue,” or the negative of these terms or other similar expressions; the absence of these words does not mean a statement is not forward-looking. These statements reflect our current expectations and projections about future events as of the date of this Communication and are necessarily based on estimates and assumptions that, while considered reasonable by management, are inherently uncertain. FFR can give no assurance that such forward-looking statements or financial projections will prove to be correct. 

Actual results may differ materially from those expressed or implied by these forward-looking statements as a result of numerous risks and uncertainties, both general and specific, including, but not limited to: 

The proposed acquisition transaction and PIPE. The definitive agreements may be terminated in accordance with their terms, and the proposed transactions may not be completed on the terms described or at all; the conditions to closing, including the completion of FFAI’s internal restructuring of the robotics business, the execution of key employee agreements and other customary conditions, and the parties’ ability to satisfy them; the risk that the stockholder approval required under Nasdaq listing rules for the conversion of the preferred stock issued as consideration is not obtained or is delayed, and the effect of the conversion restrictions and the information statement process on the timing of conversion; the timing of the transaction and the costs of pursuing it; the issuance of a substantial number of shares as consideration and the resulting dilution to existing stockholders; the fact that the counterparty is our controlling stockholder, that it will hold a substantial majority of our outstanding shares following closing, that certain members of management serve both companies, and the conflicts of interest inherent in the transaction; the risk that the agreed valuations do not reflect the market value of our shares or of the acquired business; our dependence on the counterparty for transition, supply and support following any closing; the scope and enforceability of the non-competition and governance arrangements; the consequences of the transaction under Nasdaq listing rules, including the possibility that Nasdaq determines that the transaction requires us to satisfy initial listing requirements in connection with a business combination, change of control or change in the nature of our business; the risk that the PIPE financing, on which the transaction is not conditioned, is not completed on the anticipated terms or at all; the risk of litigation relating to the transaction; our ability to integrate and operate the acquired business; and the risk that the acquired business performs differently than anticipated. 

Projections. The projections referenced in this communication were prepared by FFAI management for the FF EAI Robotics business on a standalone basis and do not reflect our existing business, transaction-related expenses or the combined company. We have not independently verified them or adopted them as guidance. They were not prepared with a view toward public disclosure or toward compliance with the published guidelines of the Securities and Exchange Commission or the American Institute of Certified Public Accountants regarding prospective financial information, and no independent registered public accounting firm has examined, compiled or performed any procedures with respect to them, and none expresses an opinion or any other form of assurance with respect to them. The projections reflect estimates and assumptions that are inherently uncertain and subject to change, including through due diligence and the review of our special committee and its financial advisor. Actual results are likely to differ, and may differ materially. 

Liquidity, capital and going concern. Our limited cash and liquidity position and our history of operating losses and negative operating cash flow; substantial doubt regarding our ability to continue as a going concern, as described in our periodic reports; our need to obtain additional financing on acceptable terms or at all, and the substantial dilution to existing stockholders that additional financing may cause, including any financing completed in connection with the proposed transaction, which may not be completed or may be on less favorable terms than anticipated; our ability to fund operations pending and following the disposition of our digital asset positions; and our ability to satisfy the continued listing requirements of The Nasdaq Stock Market, including stockholders’ equity, minimum bid price and other applicable standards. 

Our strategic transition and the disposition of digital assets. Risks associated with a fundamental shift in our business strategy and the redeployment of resources from a digital asset treasury strategy to robotics operations; our ability to execute the disposition of our digital asset positions in an orderly manner and on acceptable terms; the risk that amounts realized on disposition are materially less than carrying value as a result of price volatility, market depth, execution timing, custody or transfer constraints, or other limitations; tax, accounting and regulatory consequences of the dispositions; the continued volatility and regulatory uncertainty associated with digital assets and cryptocurrencies during the wind-down period; the concentration of a substantial portion of our assets in a single equity investment, including an investment in a related party, and the illiquidity, valuation uncertainty, holding-period and transfer restrictions associated with that investment; and risks arising from our relationships and agreements with related parties and significant stockholders.  

Our robotics operations business. Our limited operating history in robotics operations and commercialization and the absence of a meaningful revenue history; the early stage of RoboShare and the risk that customer demand, repeat demand, pricing, utilization or unit economics do not develop as anticipated; our dependence on a small number of customers, on a single initial geographic market, and on individual events or engagements, and the risk that the loss of, or a change in the terms of, any such relationship has a disproportionate effect; our dependence on third-party robot owners, operators, suppliers, original equipment manufacturers and local partners, and on their willingness to make robots available on our platform; risks relating to the availability, cost, quality, maintenance, transport, insurance and technological obsolescence of robots and related equipment, and to supply chains, tariffs and trade measures affecting them; and our ability to expand into additional markets and to attract and retain participants on both sides of our marketplace. 

Operations, safety and liability. Risks of property damage, personal injury or death arising from the operation of humanoid robots, quadrupeds and other autonomous or semi-autonomous machines in proximity to performers, employees, guests and the public, including at live events and in uncontrolled environments; product liability, premises liability, negligence and related claims and the adequacy, scope, availability and cost of our insurance coverage and of contractual indemnities from customers, owners and suppliers; the allocation of responsibility among us, robot owners, venues, event producers and customers; permitting, licensing, occupational safety and event-specific regulatory requirements; and the reputational consequences of any safety incident. 

Technology, data and intellectual property. Systems, network, telecommunications or service disruptions, failures, defects or cyber-attacks; the performance, reliability and autonomy limitations of robotic systems and of the software, models and networks that support them; our collection, use, storage, transmission and protection of personal information, including images and any biometric or biometric-adjacent data captured in the course of robot deployments, and evolving privacy, biometric and artificial intelligence laws and regulations across the jurisdictions in which we operate or intend to operate; our ability to obtain, maintain, protect and enforce our intellectual property rights and to defend against third-party claims of infringement or misappropriation; and our reliance on third-party technology, platforms and licenses. 

Legal, regulatory and general. The regulated industries and jurisdictions in which we operate; current or future laws or regulations and new interpretations of existing laws or regulations, including those applicable to digital assets, robotics, autonomous systems, consumer protection, advertising and endorsements; the risk that our marketplace arrangements, or the manner in which they are described, are characterized differently than we intend by regulators or courts; the failure of counterparties to perform their contractual obligations; litigation, regulatory inquiries, investigations and enforcement actions, and their costs and outcomes; business, economic, market and capital-market conditions; competition in our industry; changes in market demand for, and the pricing of, our products and services; our ability to define, design and release new products and services in a timely manner that meet customer needs; our ability to attract, retain and motivate qualified personnel, including key management; our ability to manage our growth and our transition; and our ability to maintain effective internal control over financial reporting and disclosure controls and procedures. 

This list of factors is not exhaustive. Additional risks and uncertainties are described more fully in our filings with the U.S. Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2025, our Quarterly Reports on Form 10-Q, and our subsequent filings, which are available on the SEC’s website at www.sec.gov. Investors are urged to review the liquidity, capital resources and going concern disclosures contained in those reports.  

The forward-looking statements in this Communication speak only as of the date hereof. Except as required by law, neither FFR nor any other person undertakes any obligation to update or revise any forward-looking statement or financial projection set out herein, whether as a result of new information, future events or otherwise. This Communication is provided for informational purposes only, does not constitute an offer to sell or the solicitation of an offer to buy any security, and does not constitute investment, tax or legal advice or any investment recommendation, and does not take into account the investment objectives or financial situation of any person. FFR reserves the right to amend or replace the information contained herein, in whole or in part, at any time, and undertakes no obligation to notify any recipient thereof. Readers are cautioned not to place undue reliance on these forward-looking statements. This caution is made under, and these forward-looking statements are intended to be covered by, the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

FFAI FORWARD LOOKING STATEMENTS

Important factors that may affect actual results or outcomes include, among others: the Company’s ability to continue as a going concern and improve its liquidity and financial position; the Company’s ability to pay its outstanding obligations, which it currently lacks; the availability of sufficient share capital to meet its current obligations and execute on its strategy; the willingness of convertible debt investors to fund the Company; demand for the Company’s robotics products; competition in the robotics industry, which includes companies with far superior experience, funding and name recognition; the ability of the Company to build an EAI education ecosystem that serves both the B2C consumer market and the B2B institutional education market; the acceptance by teachers and students of the Company’s robotics products in the education market; the ability of the Company to expand into additional markets for its robotics products; the Company’s reliance on a single OEM for most of its robotics products; the Company’s reliance on Chinese OEMs for all of its robotics products; the possibility of the federal government banning imports of Chinese robotics products; the Company’s ability to get the planned robotics products to comply with all applicable U.S. rules and regulations; the ability of the robotics OEM to timely supply robotics to the Company; tariff uncertainty for imported products, particularly from China; the ability of the Company to close its transaction with FF EAI Robotics Ecosystem Inc. (FFR) for the sale of its robotics business; demand from automobile dealers for robotics products; the Company’s ability to homologate FX vehicles for sale; the Company’s ability to secure the necessary funding to execute on the FX strategy, which is substantial; the Company’s ability to secure an occupancy certificate covering all of its Hanford facility; the Company’s ability to remediate its material weaknesses in internal control over financial reporting and the risks related to the restatement of previously issued consolidated financial statements; the Company’s limited operating history and the significant barriers to growth it faces; the Company’s history of substantial losses and expectation of continued losses; the success of the Company’s payroll expense reduction plan; the Company’s ability to execute on its plans to develop and market its vehicles and the timing of these development programs; the Company’s ability to execute on its plans to enter the robotaxi and cybercab industries; the Company’s estimates of the size of the markets for its vehicles and cost to bring those vehicles to market; the rate and degree of market acceptance of the Company’s vehicles; the Company’s ability to cover future warranty claims; the success of other competing manufacturers; the performance and security of the Company’s vehicles; current and potential litigation involving the Company; the Company’s ability to receive funds from, satisfy the conditions precedent of and close on the various financings described elsewhere by the Company; the result of future financing efforts, the failure of any of which could result in the Company seeking protection under the Bankruptcy Code; the Company’s indebtedness; the Company’s ability to use its “at-the-market” program; insurance coverage; general economic and market conditions impacting demand for the Company’s products; potential negative impacts of a reverse stock split; potential cost, headcount and salary reduction actions may not be sufficient or may not achieve their expected results; circumstances outside of the Company’s control, such as natural disasters, climate change, health epidemics and pandemics, terrorist attacks, and civil unrest; risks related to the Company’s operations in China; the success of the Company’s remedial measures taken in response to the Special Committee findings; the Company’s dependence on its suppliers and contract manufacturer; the Company’s ability to develop and protect its technologies; the Company’s ability to protect against cybersecurity risks; and the ability of the Company to attract and retain employees, any adverse developments in existing legal proceedings or the initiation of new legal proceedings; the volatility of the Company’s stock price; the ability of the Company to maintain its stock price above $1.00; and the ability of the Company to maintain compliance with Nasdaq regulations for continued listing. You should carefully consider the foregoing factors and the other risks and uncertainties described in the “Risk Factors” section of the Company’s Form 10-Q for the quarter ended June 30, 2026, filed with the SEC on August 13, 2026; the quarter ended March 31, 2026, filed with the SEC on May 14, 2026; and Form 10-K filed with the SEC on March 31, 2026, and other documents filed by the Company from time to time with the SEC.

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SOURCE FF EAI Robotics Ecosystem Inc.

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