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BlueFocus CEO Fei Pan: “We Aim to Become a True Global AI Marketing Technology Company”

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BEIJING, April 28, 2025 /PRNewswire/ — Recently, BlueFocus released its 2024 Annual Report, recording a total revenue of RMB 60.797 billion for the year, marking a 15.55% year-on-year increase and making it the first marketing company in China to surpass the RMB 60 billion milestone. Below are selected highlights from “A Letter to Our Investors” by BlueFocus CEO Fei Pan.

Dear Investors,

This year marks the 15th anniversary of BlueFocus’s public listing, and the forthcoming 30th anniversary of our founding. From our origins as a modest local company, we have steadily grown into one of the world’s top ten Marketing and Communications Groups—a transformation made possible by your enduring support, trust, and encouragement. On behalf of the entire BlueFocus Group, I extend my deepest gratitude.

China’s marketing industry has reached a scale of over RMB 1 trillion, and the global outbound market is of comparable size. Together, these two trillion-RMB arenas now stand at the cusp of a historic transformation, one that will be fundamentally reshaped by Artificial Intelligence (AI). What does a reimagined BlueFocus look like? It means transforming ourselves into a true AI-powered Marketing Technology company, breaking away from the traditional logic and business models that have defined marketing since its inception. It means becoming a global company, rooted in China and built to thrive on the world stage. It means growing into an enterprise of RMB 100 billion scale, one that combines technological DNA with global imagination. This is not merely a vision, but a clear and deliberate pursuit.

Next, I would like to share our current position and outlook, centered around two key questions that may be top of mind for many of you.

First question: At a time when everyone is declaring they’re “All in AI”, what is the real value behind BlueFocus’s All in AI strategy? And more importantly, what does it truly mean to be All in AI?

Today, AI has deeply integrated into more than 95% of BlueFocus’s operational scenarios, driving efficiency gains across integrated marketing, intelligent advertising, and our global outbound business, with improvements ranging from 60% to 1000%. Our goal is clear: to fundamentally restructure everything through an “AI Native” approach and logic, reimagining business scenarios, redefining and inventing new business models, reshaping the talent-to-business structure, and rebuilding our organizational structure and culture. For BlueFocus at this stage, these are elements far more important than the raw numbers behind cost reduction and efficiency gains:

It starts with real, sustainable business scenarios. These are environments where AI capabilities are continuously iterated through practical application, and where both process and outcome data can be labeled and refined. Today, BlueFocus uses AI to generate nearly 80,000 pieces of content each week across data analysis, content creation (text, images, video, and multimodal formats), and code generation. Our AI tools currently support around 600 clients, and in the past year alone, we executed over 1,500 AI-driven cases. On the revenue side, AI-enabled revenue has grown more than tenfold, reaching RMB 1.2 billion. We expect to achieve RMB 3 to 5 billion in AI-driven revenue by 2025.

It requires a truly self-developed AI platform and model. BlueAI is fast becoming the new engine that powers AI-driven applications across BlueFocus. It is our proprietary AI platform, our own “multimodal AI model for marketing,” purpose-built to meet BlueFocus’s strategic needs. BlueAI now supports more than half of BlueFocus’s project cases across both global and domestic marketing scenarios. Internally, we have incubated approximately 100 AI agents to scale and deepen our capabilities. Looking ahead, we aim to build on our growing base of content-scale data to power a self-reinforcing data flywheel, from factual data annotation, to content creation and delivery, to continuous deep learning. Our ambition is for BlueAI to become the most competitive model in the marketing industry and the next strategic engine of BlueFocus.

It builds on true AI infrastructure and robust data systems. By the end of this year, BlueFocus is projected to label over 200 million data records across marketing scenarios, with API token usage approaching hundreds of billions in scale. Coupled with the growing pool of process, operational, and media performance data accumulated across our business middleware systems, we are laying the groundwork for “emergent intelligence” under the new AI paradigm.

It takes deep organizational transformation and a bold talent strategy shift. At the organizational level, AI has become a hard-coded standard embedded in recruitment, promotion, and incentive structures. “No AI, No Bonus, No Promotion” is not just a slogan, but a decision-making principle that guides how we operate. Today, BlueFocus already has nearly 300 product and technology professionals and 200 AI Native seed talents. They are our strategic safeguard in becoming AI Native, and the foundation of our innovation.

With real scenarios, datasets, technology platforms, and a fundamental shift in organizational paradigms, we are methodically constructing durable vertical moats, barriers that differentiate us not only from general-purpose foundation models but also from competitors within our own industry.

Second question: Amid ongoing trade tensions, how should we think about and respond to the challenges facing our large-scale global outbound business?

Based on in-depth conversations with multiple clients, the broader industry is proactively embracing market diversification, accelerating expansion into high-average-order-value markets in Europe, high-growth regions like Southeast Asia, and fast-emerging opportunities in Latin America. Market volatility, while challenging, often reveals strategic openings for those positioned to move with agility. We remain confident in both the long-term trajectory of global e-commerce and the continued expansion of BlueFocus’s outbound business in 2025.

In 2024, we officially launched our Global Outbound Business 2.0 strategy. So, what does 2.0 signify for us? In short, it marks a shift away from a traditional agency-driven model toward one that is powered by technology, AI, and localized operations, ushering in a new era of proprietary traffic development and self-built competitive infrastructure. We see tremendous opportunities in both traffic structure and customer base. So far, our outbound team has built a customer base of nearly 100,000. Across this vast client pool, we are seeing growing marketing budgets and increasingly diversified demands, indicating that any partner capable of offering new capabilities stands a real chance of capturing new budget streams. Finally, in a global landscape shaped by diverse cultural and socio-economic contexts, resource and information barriers remain high. This is precisely why we continue to invest in building local offices.

As we look to the future, powered by the synergy of our AI strategy and Globalization 2.0, BlueFocus will continue to unlock new, high-quality incremental markets—breaking through the valuation limits that have long defined traditional marketing. Our ambition is to evolve into a Marketing Technology company rooted in technological DNA and guided by global vision—ultimately serving as a defining Chinese example in the evolution of the global marketing industry.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/bluefocus-ceo-fei-pan-we-aim-to-become-a-true-global-ai-marketing-technology-company-302439094.html

SOURCE BlueFocus

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Sapient Insights Group Reveals the HR Technology Solutions Ranking Highest in Vendor Satisfaction and User Experience for 2026

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42 minutes ago

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October 21, 2026

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Voice of the Customer badges awarded across 23 HR technology categories, based on 10,000 responses to Sapient’s 2026-2027 Annual HR Systems Survey

LAS VEGAS, Oct. 21, 2026 /PRNewswire-PRWeb/ — Sapient Insights Group today revealed the HR technology solutions ranking highest in vendor satisfaction and user experience in its 2026-2027 HR Systems Survey, now in its 29th year. This year Sapient awarded 630 Voice of the Customer badges across 23 technology categories and three company sizes. The rankings are based on responses from HR professionals representing 6,038 organizations.

Stacey Harris, Chief Research Officer and Managing Partner at Sapient Insights Group, presents the HR technology solutions ranking highest in vendor satisfaction and user experience for 2026.

To help buyers find the providers that fit their organization, the rankings are split into three company sizes: small, mid-sized, and enterprise. Respondents rate their satisfaction with their current solution in each technology category on a scale of 1 to 5, with attention to support and service. Sapient also ranks solutions on user experience. The top five solutions in each category and size earn a badge for vendor satisfaction and a badge for user experience. Three categories with smaller sample sizes (Time Labor Budgeting, Contingent Workforce Management, and Skills Management) are ranked in aggregate across all company sizes.

The survey continues to grow with the HR technology market. New this year, the survey adds Compliance Management to the HR Blueprint, application-level outcome questions, payment models for applications and AI, and finance applications covering Core, Expense, and Planning. It also asks more “why” questions throughout, so the results show not just what organizations are doing but the reasons behind their choices.

“Our Voice of the Customer rankings come straight from HR practitioners, with no sponsorship involved, which is why buyers and vendors both pay attention to them,” said Stacey Harris, chief research officer and managing partner at Sapient Insights Group. “This year we expanded the rankings to cover more of the HR technology landscape, which gives buyers a clearer view of how solutions perform for the specific work they need done, not just at the suite level. It also gives vendors honest feedback from the people who use their products every day.”

The highest-ranking solutions for vendor satisfaction are listed below. Rankings include point solutions, modules within technology suites, and in some cases service providers.

Payroll
Dayforce – Enterprise
isolved – Mid-sized
BambooHR – Small

HR Management
Dayforce – Enterprise
HiBob – Mid-sized
BambooHR – Small

Benefits
Businessolver – Enterprise
Fidelity NetBenefits/PSW – Mid-sized
HiBob – Small

HR Service Delivery: Portal
Dovetail – Enterprise
Workday Help – Mid-sized
isolved – Small

HR Service Delivery: Content Management
Dovetail – Enterprise
DocuSign – Mid-sized
isolved – Small

HR Service Delivery: Employee Help Desk
Dovetail – Enterprise
ServiceNow – Mid-sized
isolved – Small

HR Service Delivery: Engagement Survey
Dovetail – Enterprise
isolved – Mid-sized
BambooHR – Small

Time and Attendance
Darwinbox – Enterprise
isolved – Mid-sized
isolved – Small

Absence Management
Darwinbox – Enterprise
isolved – Mid-sized
BambooHR – Small

Leave Management
Darwinbox – Enterprise
isolved – Mid-sized
isolved – Small

Workforce Scheduling
Darwinbox – Enterprise
isolved – Mid-sized
isolved – Small

Labor Budgeting
isolved – All sizes

Learning
Cornerstone – Enterprise
OpenSesame – Mid-sized
isolved – Small

Recruiting
Indeed – Enterprise
Greenhouse – Mid-sized
BambooHR – Small

Onboarding
Dayforce – Enterprise
isolved (ApplicantPro) – Mid-sized
BambooHR – Small

Performance
Dayforce – Enterprise
HiBob – Mid-sized
BambooHR – Small

Compensation
Dayforce – Enterprise
Payscale Payfactors – Mid-sized
Insperity – Small

Succession
Dayforce – Enterprise
Microsoft Glint – Mid-sized
Paylocity – Small

Rewards and Recognition
Awardco – Enterprise
isolved – Mid-sized
Gifted – Small

Analytics
Visier – Enterprise
Visier – Mid-sized
UKG People Analytics – Small

AI/ML
Visier Vee – Enterprise
Grammarly – Mid-sized
Anthropic Claude – Small

Contingent Workforce Management
ServiceNow – All sizes

Skills Management HiBob – All sizes

The complete Voice of the Customer results, including the top five solutions for vendor satisfaction and user experience in every category and company size, are available here (https://sapientinsights.com/top-vendors/).

Sapient Insights Group will publish detailed survey findings and analysis in its annual HR Systems Research Report on November 6, 2026. The report will be available to purchase here (https://sapientinsights.com/shop/).

About the 2026-2027 HR Systems Survey

Now in its 29th year, Sapient’s HR Systems Survey is the longest-running, most comprehensive survey of the HR technology landscape, and the only fully objective, non-sponsored study of its kind. This year, HR professionals representing 6,038 organizations around the globe took part. The survey now covers 23 technology categories. The annual report includes an in-depth look at each category, along with current and future adoption rates, customer retention, replacement plans, and projected vendor growth.

For more information about the survey and report, schedule a call (https://calendly.com/summerorellano/schedule-a-call-with-sapient-insights-group).

About Sapient Insights Group Sapient Insights Group is a certified women-owned, privately-owned consulting, research, and advisory firm. The company works with organizations in the areas of HR and finance technology; HR strategy and transformation; leadership and culture; change management; talent management; mergers and acquisitions; and project management. The company’s HR Systems Survey is the HR profession’s most trusted source for objective data on the HR technology market and insights to guide buyer investments and vendor product development and marketing. For more information, visit www.sapientinsights.com.

Media Contact

Allison Williams, Sapient Insights Group, 1 4043044748, Info@sapientinsights.com, https://sapientinsights.com/

View original content to download multimedia:https://www.prweb.com/releases/sapient-insights-group-reveals-the-hr-technology-solutions-ranking-highest-in-vendor-satisfaction-and-user-experience-for-2026-302915884.html

SOURCE Sapient Insights Group

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SAJ Debuts First CEC-Approved Systems under Australia’s New Battery Standard at All Energy 2026

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42 minutes ago

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October 21, 2026

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EK70 HS5 and EK90 HS5 on show at Stand M143, with Australia’s Strongest Man at Stand E01 and the SAJ range across three distributor stands

MELBOURNE, Australia, Oct. 22, 2026 /PRNewswire/ — SAJ will exhibit at All Energy Australia 2026 at the Melbourne Convention and Exhibition Centre on 28–29 October. At Stand M143, installers can get their first hands-on look at the EK70 HS5 and EK90 HS5, the first products approved under Australia’s new SA TS 5398 standard.

At 2pm on Wednesday 28 October, DEKRA and CCS will present SAJ with the CEC certificates for the EK70 HS5 and EK90 HS5 on the stand, making SAJ the first brand listed under SA TS 5398. SAJ and DEKRA will also sign a strategic cooperation agreement covering safety, quality and compliance.

On the stand

EK70 HS5 – the all-in-one home energy system, combining hybrid inverter, LFP battery and whole-home backup in one unit. Modular 6, 7 and 9 kWh battery blocks stack to suit the household.EK90 HS5 – the premium tier, with 12,000-cycle cells, nine-layer safety protection, edge AI and a 15-year warranty.B2S and H2 – modular storage and the latest from SAJ’s residential range.elekeeper 5.0 – SAJ’s energy management app, with AI-assisted design, five-minute app commissioning and remote diagnosis.C&I – SAJ’s latest commercial and industrial solutions.

Live demonstrations of the EK70 HS5 and EK90 HS5, elekeeper 5.0 and the C&I range run at 10am on both days and again at 3pm on Wednesday.

Visitors can also play the claw machine on the stand throughout both days to win tennis balls signed by SAJ brand ambassador Alex de Minaur.

Beat Australia’s Strongest Man of 2026 at Stand E01

At Stand E01, near the hall entrance, visitors can take on Bradman Houston, Australia’s Strongest Man 2026, on the high striker. Bradman will be there each day. Anyone who beats his score wins!

Bradman recently partnered with SAJ and Sydney Solar & Electrical on a video series about lifting technique and fitness for solar installers, now on SAJ’s Instagram.

SAJ across the floor

The SAJ range is also on show with the company’s three national distribution partners, for stock, pricing and account conversations:

One Stop Warehouse – Stand EE113, with the EK90 HS5 on displaySupply Partners – Stand L135Tradezone – Stand S113

“All Energy is where the industry sees what’s next, and for SAJ that’s the EK70 HS5 and EK90 HS5,” said Alan Li, the Sales Director of SAJ Electric Australia. “Installers told us they want one integrated system that’s faster to install and that they can stand behind. Being the first brand listed under SA TS 5398 is the proof. We’d love installers to see both systems up close at Stand M143, and to try their luck against Bradman at E01 while they’re there.”

Visit SAJ

Where: Stand M143 (Beat the Strongest Man at Stand E01), Melbourne Convention and Exhibition CentreWhen: Wednesday 28 – Thursday 29 October 2026More information: au.saj-electric.com

About SAJ

Founded in Guangzhou in 2005, SAJ (Guangzhou Sanjing Electric Co., Ltd.) is a specialist in smart energy storage, delivering integrated solutions across solar generation, battery storage, energy management and EV charging for residential and commercial customers. SAJ has operated in Australia since 2013 and works with three national distribution partners – One Stop Warehouse, Supply Partners and Tradezone – backed by local technical support and warranty infrastructure.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/saj-debuts-first-cec-approved-systems-under-australias-new-battery-standard-at-all-energy-2026-302915502.html

SOURCE SAJ

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Starvia Automotive Expands Used-Car Exports to Afghanistan and Iran

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42 minutes ago

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October 21, 2026

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GUANGZHOU, China, Oct. 22, 2026 /PRNewswire/ — Starvia Automotive has added Afghanistan and Iran to the destinations covered by its used-car export business, the company said on Oct. 21, as it focuses on used vehicles built to Chinese-market specifications. Buyers in both markets can now request an assessment of a specific vehicle before an order is confirmed.

What the review covers

For a used vehicle, the model name alone does not determine whether an export order can proceed. Year of manufacture, vehicle identity, condition, ownership documents and destination import rules are reviewed for each request, together with carrier acceptance, transit requirements and payment restrictions, according to the company.

Starvia cited two listings in its online used-car catalog as examples of the process: a 2023 Volkswagen Polo and a 2021 Volkswagen Tharu. The company said the listings show published stock and do not confirm that either unit is available or eligible for import into both markets. Stock, vehicle records and destination suitability are confirmed before a model is presented as an order option.

How an inquiry is handled

Inquiries are submitted through the company’s online form, which asks for destination city, importer details, preferred vehicle, quantity and purchasing timeframe. Starvia said the information is used to identify suitable vehicles, check documentation and seek a transport option, and that alternatives can be discussed if the first model does not meet the requirements.

An Arabic-language version of the site is available at https://www.starviaauto.com/ar?utm_source=prnews for buyers who prefer Arabic.

Any vehicle offer, freight estimate or shipment timing remains subject to commercial, regulatory and logistics checks, the company said. Buyers should obtain destination-side import approval before committing to a purchase.

About Starvia Automotive

Starvia Automotive is a Guangzhou-based exporter of new and used vehicles. Its online catalog lists used cars with vehicle history and inspection information for buyers in multiple regions.

View original content:https://www.prnewswire.co.uk/news-releases/starvia-automotive-expands-used-car-exports-to-afghanistan-and-iran-302915298.html

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