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ASE Technology Holding Co., Ltd. Reports Its Unaudited Consolidated Financial Results for the First Quarter of 2025

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TAIPEI, April 30, 2025 /PRNewswire/ — ASE Technology Holding Co., Ltd. (TWSE: 3711, NYSE: ASX) (“We”, “ASEH”, or the “Company”), the leading provider of semiconductor assembly and testing services (“ATM”) and the provider of electronic manufacturing services (“EMS”), today reported its unaudited net revenues[1] of NT$148,153 million for 1Q25, up by 11.6% year-over-year and down by 8.7% sequentially. Net income attributable to shareholders of the parent for the quarter totaled NT$7,554 million, up from NT$5,660 million in 1Q24 and down from NT$9,312 million in 4Q24.  Basic earnings per share for the quarter were NT$1.75 (or US$0.106 per ADS), compared to NT$1.31 for 1Q24 and NT$2.15 for 4Q24.  Diluted earnings per share for the quarter were NT$1.64 (or US$0.100 per ADS), compared to NT$1.27 for 1Q24 and NT$2.07 for 4Q24.

We completed the purchase price allocation calculation in relation to Hirschmann acquisition as of September 30, 2024, and have retrospectively adjusted the consolidated financial results for 1Q24.

RESULTS OF OPERATIONS

1Q25 Results Highlights – Consolidated

Net revenues from packaging operations, testing operations, EMS operations, and others represented approximately 46%, 11%, 42%, and 1% of the total net revenues for the quarter, respectively.Cost of revenues was NT$123,260 million for the quarter, down from NT$135,633 million in 4Q24.
– Raw material cost totaled NT$72,343 million for the quarter, representing 49% of the total net revenues.
– Labor cost totaled NT$16,997 million for the quarter, representing 11% of the total net revenues.
– Depreciation, amortization and rental expenses totaled NT$14,672 million for the quarter.Gross margin increased by 0.4 percentage points to 16.8% in 1Q25 from 16.4% in 4Q24.Operating margin was 6.5% in 1Q25, compared to 6.9% in 4Q24.In terms of non-operating items:
– Net interest expense was NT$1,256 million.
– Net foreign exchange loss was NT$1,675 million, primarily attributable to the appreciation of the U.S. dollar against the New Taiwan dollar.
– Net gain on valuation of financial assets and liabilities was NT$2,873 million.
– Net gain on equity-method investments was NT$40 million.
– Other net non-operating income was NT$157 million, primarily attributable to miscellaneous income.
Total non-operating income and expenses for the quarter was NT$139 million.Income before tax was NT$9,810 million in 1Q25, compared to NT$11,441 million in 4Q24. We recorded income tax expenses of NT$2,022 million for the quarter, compared to NT$1,862 million in 4Q24.Net income attributable to shareholders of the parent was NT$7,554 million in 1Q25, compared to NT$5,660 million in 1Q24 and NT$9,312 million in 4Q24.Our total number of shares outstanding at the end of the quarter was 4,418,995,632, including treasury stock owned by our subsidiaries in 1Q25. Our 1Q25 basic earnings per share of NT$1.75 (or US$0.106 per ADS) were based on 4,328,341,956 weighted average numbers of shares outstanding in 1Q25.  Our 1Q25 diluted earnings per share of NT$1.64 (or US$0.100 per ADS) were based on 4,410,238,275 weighted average number of shares outstanding in 1Q25.

1Q25 Results Highlights – ATM

Net revenues were NT$86,668 million for the quarter, up by 17.3% year-over-year and down by 1.9% sequentially.Cost of revenues was NT$67,057 million for the quarter, up by 14.9% year-over-year and down by 1.0% sequentially.
– Raw material cost totaled NT$23,566 million for the quarter, representing 27% of the total net revenues.
– Labor cost totaled NT$14,050 million for the quarter, representing 16% of the total net revenues.
– Depreciation, amortization and rental expenses totaled NT$13,238 million for the quarter.Gross margin decreased by 0.7 percentage points to 22.6% in 1Q25 from 23.3% in 4Q24.Operating margin was 9.6% in 1Q25, compared to 10.7% in 4Q24.

1Q25 Results Highlights – EMS

Net revenues were NT$62,295 million, up by 4.9% year-over-year and down by 16.8% sequentially.Cost of revenues for the quarter was NT$56,767 million, up by 5.3% year-over-year and down by 17.4% sequentially.
– Raw material cost totaled NT$49,087 million for the quarter, representing 79% of the total net revenues.
– Labor cost totaled NT$2,845 million for the quarter, representing 5% of the total net revenues.
– Depreciation, amortization and rental expenses totaled NT$1,169 million for the quarter.Gross margin increased by 0.6 percentage points to 8.9% in 1Q25 from 8.3% in 4Q24.Operating margin was 2.6% in 1Q25, compared to 2.7% in 4Q24.

LIQUIDITY AND CAPITAL RESOURCES

Equipment capital expenditures in 1Q25 totaled US$892 million, of which US$395 million was used in packaging operations, US$472 million in testing operations, US$23 million in EMS operations and US$2 million in interconnect materials operations and others.Total unused credit lines amounted to NT$358,413 million as of March 31, 2025.Current ratio was 1.04 and net debt to equity ratio was 0.41 as of March 31, 2025.Total number of employees was 96,436 as of March 31, 2025, compared to 95,492 as of December 31, 2024.

BUSINESS REVIEW

Customers

ATM BASIS

Our five largest customers together accounted for approximately 44% of our total net revenues in both 1Q25 and 4Q24.  Two customers each accounted for more than 10% of our total net revenues in 1Q25 individually.Our top 10 customers contributed 61% of our total net revenues in 1Q25, compared to 60% in 4Q24.Our customers that are integrated device manufacturers or IDMs accounted for 34% of our total net revenues in 1Q25, compared to 32% in 4Q24. 

EMS BASIS

Our five largest customers together accounted for approximately 68% of our total net revenues in 1Q25, compared to 72% in 4Q24. One customer accounted for more than 10% of our total net revenues in 1Q25.Our top 10 customers contributed 74% of our total net revenues in 1Q25, compared to 78% in 4Q24.

About ASE Technology Holding Co., Ltd.

ASEH is the leading provider of semiconductor manufacturing services in assembly and test. The Company develops and offers complete turnkey solutions covering front-end engineering test, wafer probing and final test, as well as packaging, materials and electronic manufacturing services through USI with superior technologies, breakthrough innovations, and advanced development programs. With advanced technological capabilities and a global presence spanning Taiwan, China, South Korea, Japan, Singapore, Malaysia, Philippines, Vietnam, Mexico, and Tunisia as well as the United States and Europe, ASEH has established a reputation for reliable, high quality products and services.

For more information, please visit our website at https://www.aseglobal.com.

Safe Harbor Notice

This press release contains “forward-looking statements” within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities Exchange Act of 1934, as amended.  These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995.  Although these forward-looking statements, which may include statements regarding our future results of operations, financial condition or business prospects, are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on these forward-looking statements, which apply only as of the date of this press release.  The words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “plan” and similar expressions, as they relate to us, are intended to identify these forward-looking statements in this press release.  These forward-looking statements are necessarily estimates reflecting the best judgment of our senior management and our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied by the forward-looking statements for reasons including, among others, risks associated with cyclicality and market conditions in the semiconductor or electronic industry; changes in our regulatory environment, including our ability to comply with new or stricter environmental regulations and to resolve environmental liabilities; demand for the outsourced semiconductor packaging, testing and electronic manufacturing services we offer and for such outsourced services generally; the highly competitive semiconductor or manufacturing industry we are involved in; our ability to introduce new technologies in order to remain competitive; international business activities; our business strategy; our future expansion plans and capital expenditures; the strained relationship between the Republic of China and the People’s Republic of China; general economic and political conditions; the recent shift in United States trade policies; possible disruptions in commercial activities caused by natural or human-induced disasters; fluctuations in foreign currency exchange rates; and other factors.  For a discussion of these risks and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including the 2024 Annual Report on Form 20-F filed on March 27, 2025.

 

Supplemental Financial Information
(Unaudited)

Consolidated Operations

1Q25

4Q24

1Q24

EBITDA[2] (NT$ million)

27,628

28,797

23,939

 

ATM Operations

1Q25

4Q24

1Q24

Net Revenues (NT$ million)

86,668

88,363

73,908

Revenues by Application

Communication

48 %

53 %

52 %

Computing

22 %

17 %

18 %

Automotive, Consumer & Others

30 %

30 %

30 %

Revenues by Type

Bumping, Flip Chip, WLP & SiP

46 %

47 %

43 %

Wirebonding

28 %

27 %

30 %

Others

6 %

7 %

9 %

Testing

18 %

18 %

16 %

Material

2 %

1 %

2 %

Capacity & EBITDA

Equipment CapEx (US$ million)

869

616

206

EBITDA[2] (NT$ million)

24,146

24,845

20,422

Number of Wirebonders

25,222

25,328

25,406

Number of Testers

6,686

6,300

5,611

 

EMS Operations

1Q25

4Q24

1Q24

Net Revenues (NT$ million)

62,295

74,895

59,365

Revenues by Application

Communication

33 %

37 %

34 %

Computing

11 %

9 %

12 %

Consumer

31 %

33 %

27 %

Industrial

13 %

11 %

12 %

Automotive

10 %

8 %

12 %

Others

2 %

2 %

3 %

Capacity 

Equipment CapEx (US$ million)

23

24

21

 

ASE Technology Holding Co., Ltd.
Summary of Consolidated Statement of Income Data
(In NT$ million, except per share data)
(Unaudited)

 

For the three months ended

Mar. 31

2025

Dec. 31

2024

Mar. 31

2024

(Retrospectively Adjusted)

Net revenues

Packaging

68,411

70,285

59,458

Testing

16,004

15,713

12,102

EMS

61,860

74,243

59,326

Others

1,878

2,023

1,917

Total net revenues

148,153

162,264

132,803

Cost of revenues

(123,260)

(135,633)

(111,982)

Gross profit

24,893

26,631

20,821

Operating expenses

Research and development

(7,579)

(7,676)

(6,609)

Selling, general and administrative

(7,643)

(7,744)

(6,735)

Total operating expenses

(15,222)

(15,420)

(13,344)

Operating income

9,671

11,211

7,477

Net non-operating income and expenses

Interest expense – net

(1,256)

(1,308)

(1,107)

Foreign exchange loss – net

(1,675)

(2,787)

(3,219)

Gain on valuation of financial assets and liabilities – net

2,873

4,017

4,098

Gain (loss) on equity-method investments – net

40

(133)

57

Others – net

157

441

506

Total non-operating income and expenses

139

230

335

Income before tax

9,810

11,441

7,812

Income tax expense

(2,022)

(1,862)

(1,893)

Income from operations and before non-controlling interests

7,788

9,579

5,919

Non-controlling interests

(234)

(267)

(259)

Net income attributable to shareholders of the parent

7,554

9,312

5,660

Per share data:

Earnings per share

– Basic

NT$1.75

NT$2.15

NT$1.31

– Diluted

NT$1.64

NT$2.07

NT$1.27

Earnings per equivalent ADS

– Basic

US$0.106

US$0.134

US$0.084

– Diluted

US$0.100

US$0.129

US$0.081

Number of weighted average shares used in diluted EPS calculation

 (in thousand shares)

4,410,238

4,399,409

4,368,340

FX (NTD/USD)

32.79

32.16

31.30

 

 

 

ASE Technology Holding Co., Ltd.
Summary of ATM Statement of Income Data
(In NT$ million)
(Unaudited)

 

For the three months ended

Mar. 31

2025

Dec. 31

2024

Mar. 31

2024

Net revenues:

Packaging

69,360

71,342

60,388

Testing

16,004

15,713

12,102

Direct Material

1,219

1,233

1,338

Others

85

75

80

Total net revenues

86,668

88,363

73,908

Cost of revenues

(67,057)

(67,754)

(58,351)

Gross profit

19,611

20,609

15,557

Operating expenses:

Research and development

(6,043)

(6,047)

(5,135)

Selling, general and administrative

(5,233)

(5,127)

(4,345)

Total operating expenses

(11,276)

(11,174)

(9,480)

Operating income

8,335

9,435

6,077

 

 

ASE Technology Holding Co., Ltd.
Summary of EMS Statement of Income Data
(In NT$ million)
(Unaudited)

 

For the three months ended

Mar. 31

2025

Dec. 31

2024

Mar. 31

2024

(Retrospectively Adjusted)

Net revenues

62,295

74,895

59,365

Cost of revenues

(56,767)

(68,713)

(53,913)

Gross profit

5,528

6,182

5,452

Operating expenses:

Research and development

(1,580)

(1,673)

(1,533)

Selling, general and administrative

(2,340)

(2,523)

(2,310)

Total operating expenses

(3,920)

(4,196)

(3,843)

Operating income

1,608

1,986

1,609

 

ASE Technology Holding Co., Ltd.
Summary of Consolidated Balance Sheet Data
(In NT$ million)
(Unaudited)

 

 

As of Mar. 31, 2025

 

As of  Dec. 31 2024

Current assets

Cash and cash equivalents

77,100

76,493

Financial assets – current

16,435

9,376

Trade receivables

109,717

113,420

Inventories

59,858

61,181

Others

15,542

14,815

Total current assets

278,652

275,285

Financial assets – non-current & Investments – equity -method

41,428

41,810

Property, plant and equipment

342,056

312,531

Right-of-use assets

11,754

11,851

Intangible assets

66,955

67,562

Others

33,332

31,659

Total assets

774,177

740,698

Current liabilities

Short-term borrowings[3]

55,485

47,445

Current portion of bonds payable & Current portion of long-term borrowings

20,774

 

18,883

 

Trade payables

74,382

78,221

Others

117,101

86,391

Total current liabilities

267,742

230,940

Bonds payable

21,066

17,978

Long-term borrowings

126,708

121,750

Other liabilities

23,638

24,243

Total liabilities

439,154

394,911

Equity attributable to shareholders of the parent

311,522

323,523

Non-controlling interests

23,501

22,264

Total liabilities & shareholders’ equity

774,177

740,698

Current ratio

1.04

1.19

Net debt to equity ratio

0.41

0.37

 

ASE Technology Holding Co., Ltd.
Summary of Consolidated Statement of Cash Flow Data
(In NT$ million)
(Unaudited)

 

For the three months ended

Mar. 31

2025

Dec. 31

2024

Mar. 31

2024

(Retrospectively Adjusted)

Cash Flows from Operating Activities:

Income before tax

9,810

11,441

7,812

Depreciation & amortization

16,092

15,360

14,599

Other operating activities items

(5,929)

8,444

(5,717)

Net cash generated from operating activities

19,973

35,245

16,694

Cash Flows from Investing Activities:

     Net payments for property, plant and equipment

(36,349)

(31,546)

(12,513)

Other investment activities items

(1,212)

(11)

(2,995)

Net cash used in investing activities

(37,561)

(31,557)

(15,508)

Cash Flows from Financing Activities:

Net proceeds from (repayment of) borrowings and bonds

16,149

(1,952)

(139)

Other financing activities items

262

(121)

(33)

Net cash generated from (used in) financing activities

16,411

(2,073)

(172)

Foreign currency exchange effect

1,784

3,167

6,807

Net increase in cash and cash equivalents

607

4,782

7,821

Cash and cash equivalents at the beginning of period

76,493

71,711

67,284

Cash and cash equivalents at the end of period

77,100

76,493

75,105

 

[1] All financial information presented in this press release is unaudited, consolidated and prepared in accordance with Taiwan-IFRS (International Financial Reporting Standards as endorsed for use in the R.O.C.).  Such financial information is generated internally by us and has not been subjected to the same review and scrutiny, including internal auditing procedures and audit by our independent auditors, to which we subject our year-end audited consolidated financial statements, and may vary materially from the year-end audited consolidated financial information for the same period.  Any evaluation of the financial information presented in this press release should also take into account our published year-end audited consolidated financial statements and the notes to those statements.  In addition, the financial information presented is not necessarily indicative of our results of operations for any future period.

[2] EBITDA stands for net income or loss before interest, taxes, depreciation, amortization, impairment and investment gain or loss as well as other items.

[3] Short-term borrowings include short-term loans and bills payable.

 

Investor Relations Contact
ir@aseglobal.com
Tel: +886.2.6636.5678
https://www.aseglobal.com

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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SOURCE Laifen

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Technology

Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

View original content to download multimedia:https://www.prnewswire.com/news-releases/pillsbury-notice-of-data-breach-302828892.html

SOURCE Pillsbury Winthrop Shaw Pittman LLP

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