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Elation Shines Bright at Grand Opening of National Medal of Honor Museum

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ARLINGTON, Texas, May 1, 2025 /CNW/ — The highly anticipated Grand Opening Celebration of the National Medal of Honor Museum took place on March 22, 2025, with a breathtaking nighttime spectacular that showcased Elation lighting with the company’s new ultra-long-throw PROTEUS ATLAS beam FX fixture taking center stage. Located in the heart of Arlington, Texas, and the newest national museum in the United States, the National Medal of Honor Museum honors the courage, sacrifice, and service of U.S. Armed Forces personnel who took extraordinary action in the service of others.

Designed by renowned Rafael Viñoly Architects, the National Medal of Honor Museum is a tribute to over 3,500 Medal of Honor recipients and the millions of Americans who have served in the United States Armed Forces. The opening night celebration was a grand affair, with dignitaries, donors, and Medal of Honor recipients in attendance, along with local citizens of Arlington.

“Mission to Inspire Spectacular”
The nighttime spectacle—”Mission to Inspire Spectacular”—featured a stunning 360-degree display of fireworks, drones, storytelling, and live performances, all supported by an immersive lighting design by Ryan Stumpp, Principal at Cue 13 Design. The nighttime spectacular, produced by Dallas-based corporate and event production company Corporate Magic, was crafted to reflect the core mission of the museum to inspire America through storytelling while celebrating the Medal of Honor recipients, the nation’s highest military honor.

Stumpp, who worked closely with Corporate Magic as the lead lighting designer and programmer, brought his extensive experience in nighttime spectaculars—gained from nearly two decades at Walt Disney World and Disney Live Entertainment.

“The way I approach nighttime spectaculars is to carefully support the thematic emotions of the music and story through a visual journey, much like theater – but on a much larger stage canvas with a variety of viewing angles and lighting positions,” the designer stated. “In this case, it was to set moods that reinforced the narratives of commitment and valor with big and grand looks, bravery and sacrifice with solemn beams to the heavens, and a huge grand finale celebrating honor and legacy – complimenting a beautiful drone and pyrotechnics design.”

Elation Lighting
The event marked the U.S. debut of Elation’s PROTEUS ATLAS, an ultra-long-throw IP66 moving head fixture, and the foundation of a powerful team of Elation luminaires that also included PROTEUS BRUTUS, PROTEUS HYBRID MAX, PARAGON M, FUZE WASH 500, and KL PANEL fixtures. Stumpp noted that the design relied on Elation for 75% of the lighting, some 110 fixtures for the nighttime show alone. “With the backdrop of a nighttime spectacular and such a variety of important people present, we needed large and impactful lighting looks with the finesse of perfect key lighting to put our best foot forward, and Elation lighting helped us achieve that,” he stated.

Four Separate Events
The opening celebration included four events—a cocktail party, a Gala dinner, a ribbon-cutting ceremony, and the “Mission to Inspire Spectacular”—all lit by Stumpp and all featuring Elation lighting. PARAGON M and FUZE WASH 500 lights were used for the cocktail party, while PARAGON M, FUZE WASH 500, and KL PANEL fixtures lit the Gala dinner, which took place in a tent with the museum as a backdrop. The ribbon-cutting ceremony, featuring former President George W. Bush, one of the honorary directors of the museum, was held in the museum’s open-air rotunda. Here PARAGON M was used for key light, with KL Panels utilized for high-quality softlight. The evening culminated by the museum’s lagoon with the “Mission to Inspire Spectacular” with an awe-inspiring combination of 32 PROTEUS ATLAS, 52 PROTEUS HYBRID MAX, 20 PROTEUS BRUTUS, and 8 PARAGON M.

Theatrical Environment
The show took the audience on a journey, starting with a powerful opening, weaving through educational and informational moments that honored the history of the Medal of Honor and culminating in a dynamic finale of light, color, and impact. Stumpp sought to create a theatrical environment in which guests could be immersed.

“It was important that the show be creative yet very emotional,” he said, “but it also needed to be backed with big beams; therefore, I relied on the PROTEUS ATLAS as the flagship lighting fixture.” Stumpp was already familiar with the fixture and its laser-based LILI light engine from his work at Elation, where he saw a shootout against competitor lights in which, he says, it more than held its own. “It has a massive front lens and throws a concentrated 0.6˚ beam of light impressively long distances,” he said.

PROTEUS
The PROTEUS ATLAS lights were strategically positioned around the site—including Choctaw Stadium rooftops, parking lots, and atop the Arlington Museum of Art. The fixtures created a stunning 180-degree backdrop of powerful beams, adding an impressive, layered dimension to the event’s overall look. “I needed a hero fixture that gave me strong, bold, regal moments in the show, and the ATLAS provided that,” said Stumpp, who, with his fellow designers, curated a nighttime spectacular that was worthy of some of the best theme park presentations in the world.

Despite the unseasonably cold, clear evening with minimal particulate in the air, the ATLAS’s beams remained punchy and impactful. “The ATLAS set the tone, and framed the picture,” the designer remarked. “Even when the fireworks smoke blew away, the ATLAS remained strong and punchy, wrapping the audience in an immersive lighting experience and creating a great backdrop.”

The PROTEUS BRUTUS and PROTEUS HYBRID MAX, placed around the lagoon to add dynamic mid-air effects and majestic washes over the water, also provided moments of veneration. “When we shot the BRUTUS, HYBRID MAX, and ATLAS beams straight up in the air, it really gave a sense of awe and wonder as they disappeared into the heavens,” Stumpp said.

Live Events Productions / Gemini / Pyrotecnico
Event production company Live Events Productions worked with Gemini, their local shop in Dallas, to supply the lighting, audio and some of the video elements for the event. Pyrotecnico, a sister company of Live Events Productions, provided the stunning fireworks and drone show. “I’m proud and honored that we were part of this event,” said Ben Coker, VP of Technology and Assets at Live Events Productions. “For our companies, working on a project of this scale, with such a rich heritage, and integrating fireworks, drones, lighting, and audio into one show created a full 360° experience, which was truly special.”

Christopher Laue from Corporate Magic, the event’s executive producer, shared, “The partnership with Elation and the deployment of their ATLAS fixtures allowed us to create the visual continuity between story and screen content to pyrotechnics and drones. All working in harmony with an epic musical score. There wasn’t a dry eye in the house.”

Dan Lamphier, VP of Production at Live Events Productions who headed up the project for the Live Events team, adds, “It was a true team effort. We worked with Corporate Magic for 10 months, refining the design to create something special. Bringing everything together on-site, through a week of installation, programming, and rehearsals, it resulted in a spectacular event, and I think everybody walked away with a sense of pride. The lighting, fireworks, drones, and storyline combined to honor the history of the Medal of Honor—it was more than just a building opening; the event brought home the profound significance behind the Medal of Honor.”

PARAGON
The design team also had to consider the broadcast and online audiences as the event was live-streamed, covered by media outlets, and documented by an in-house team. In particular, Elation’s new PARAGON M LED profile moving head was selected for its high color fidelity and versatility, ensuring that the live audience and camera crews captured the event’s magic in the best possible light.

Stumpp comments that the PARAGON M’s TruTone variable CRI system was essential for delivering consistent, high-quality lighting across the entire event. “I got to unlock some of the great creative abilities of the fixture through TruTone,” he said, noting that he used the variable CRI engine to get the proper skin tones for the ribbon-cutting ceremony and live performances but also used it at higher output, narrow zoom and lower CRI for extra punch during the nighttime spectacular. “It looked absolutely perfect and was well balanced on camera for both IMAG and streaming. They were a real workhorse that did what we needed them to.”

Live Events Productions recently added the PARAGON M and PROTEUS HYBRID MAX to their stock of Elation lighting gear and debuted the fixtures at the event. “The PARAGON’s TruTone variable CRI engine gives us a lot of flexibility,” stated Ben Coker at Live Events Productions. “It answers the need for a natively high CRI fixture but with LED and without having to use a filter to achieve that. It also gives the ability in the same fixture to have a higher output and lower CRI and not have to carry two fixtures. Plus, the IP54 rating means we can use it temporarily outside on shows like the Medal of Honor and don’t have to worry about it.”

Regarding the PARAGON’s ability to enhance mixed color tones and expand the color range, Coker added, “It really is incredible how different colors look at the different CRI values from 73 to 93. When you put different colors in and change the CRI, you get some really fantastic, dynamic looks.” Dan Lamphier added, “The scenic in the show lent itself to ambers, and with the variable CRI engine it was easy to get a variation of shades. It’s a tough color to reproduce in LED, especially with a subtractive color mixing system, but PARAGON did it quite well.”

Given the immense size and scope of the event, Stumpp required lighting assistance and brought Kevin Harvey onboard as Lighting Director to handle the lighting of the Gala dinner held inside a large tent. He comments, “With our low trim heights, we needed a compact framing profile fixture and the PARAGON was the perfect fixture for the job. Combined with its compact size and TruTone high CRI, I was able to use it for key lighting the performers and had zero issues with the fixture.”

The lighting system relied on Obsidian Control System NETRON devices—EN6 and EN12—for precise signal distribution, ensuring that every fixture performed flawlessly across the vast venue.

Lighting Collaboration
Stumpp expressed his privilege in lighting such a noble event and reflected on his first time working with Gemini, which he gives an A++. “It was a real honor to work on such a prestigious event, and collaborating with the Live Events Productions team, Gemini, and Pyrotecnico was an amazing experience. They were fantastic partners with a dedicated staff that pays close attention to detail. We couldn’t have done it without them.”

The National Medal of Honor Museum opened its doors to the public on March 25, 2025, as a source of pride for Arlington and the entire nation.

Christopher Laue: Executive Producer, Corporate Magic
Ben Coker: VP of Technology and Assets, Live Events Productions
Stephen Dahlem: Creative Director
Ryan Stumpp: Lighting Designer and Programmer, Cue 13 Design
Steve Dumbacher: Technical Director
Kevin Harvey: Lighting Director
Shawn Jobin: Lighting Programmer (tents)
Nick Deel: Master Electrician

About Elation
At Elation, we represent the elite in the lighting industry. We design and manufacture a comprehensive range of best-in-class entertainment lighting products valued by production/rental houses and lighting designers worldwide. Our dedication to extraordinary quality and creative solutions has established us as the go-to choice for professionals. With a storied legacy of brilliance, our influence extends from iconic stages to cutting-edge studios across the globe. We also offer an advanced line of lighting control products through Obsidian Control Systems, and a full range of dependable specialty effects called Magmatic. We invite you to take a closer look at www.elationlighting.com and elation.global 

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SOURCE Elation Lighting

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Agoda: Batam and Phu Quoc See More Than 200% Rise in School Holiday Travel Interest from Indonesian Families

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SINGAPORE, June 3, 2026 /PRNewswire/ — Ahead of the upcoming school holidays, Agoda data shows Indonesian travelers planning a wide mix of domestic and international trips, from island escapes to city breaks and nature retreats. Accommodation searches for destinations such as Batam and Phu Quoc rose by more than 200% compared to the same period last year.

School holidays remain one of the key travel periods for Indonesian families, and this year travelers are combining meaningful journeys with leisure experiences.

International destinations are seeing a rise in interest

Beach and island escapes continue to see strong interest, with destinations such as Phu Quoc Island in Vietnam recording a 224% increase, reflecting rising interest in accessible, visa-friendly getaways. Phu Quoc Island is gaining popularity for its white-sand beaches, the world’s longest sea-crossing cable car, and expansive entertainment hubs like VinWonders and Vinpearl Safari. 

Chinese cities Hangzhou and Guangzhou also saw increased interest, with searches up 122% and 80% respectively. Families are exploring the cities for shopping, food, theme parks, and urban attractions, while destinations such as Jeju in South Korea also recorded a 69% increase in searches for family holidays.

Domestic destinations gain traction among family travelers

Beach and island destinations also see strong growth domestically, with Batam Island recording a 236% increase in accommodation searches, making it one of the most popular destinations for the holiday period among families. With pristine beaches, vibrant culinary scene, and proximity to Singapore, Batam continues to appeal to Indonesian travelers as a convenient short-haul getaway for families.

Domestic cities such as Makassar and Cirebon are also seeing growing interest, up 62% and 53% respectively, supported by their culinary and cultural appeal. Nature destinations, particularly around Lake Toba such as Samosir (36%) and Parapat (47%), along with Bukittinggi (39%), continue to attract travelers seeking scenic landscapes and cooler climates during the school holiday period.

Gede Gunawan, Senior Country Director, Indonesia at Agoda says, “With the school holiday just around the corner, these trending destinations indicate an exciting travel season ahead, promising new experiences for Indonesian travelers both domestically and internationally. The growth in accommodation searches highlights the diverse travel aspirations of Indonesians. Agoda is committed to making these journeys easier and more memorable, with a wide range of options tailored to every traveler’s needs.”

With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda enables travelers to plan and combine every part of the journey in one place. Running from 7 May to 21 May, Agoda’s 21st Birthday Sale will offer up to 60% off on hotel bookings, with a special flash sale of up to 70% on 19 May and exclusive deals on flights and activities. Discover more on Agoda’s mobile app or at Agoda.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/agoda-batam-and-phu-quoc-see-more-than-200-rise-in-school-holiday-travel-interest-from-indonesian-families-302788866.html

SOURCE Agoda

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Deece Unveils AI-powered Platform Transforming How Marketers Brief Campaigns

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Built to tackle one of marketing’s most expensive problems, Deece’s AI-powered platform helps marketers create stronger briefs, align agency partners, and improve campaign effectiveness.

DUBAI, UAE, June 3, 2026 /PRNewswire/ — Deece, a marketing technology startup, has developed a platform designed to help marketers unlock their agency’s best work.

Developed with input from senior marketers and agency leaders worldwide, Deece is now making its platform available more broadly.

Findings from a global study published by the World Federation of Advertisers (WFA), which included countries across the GCC, reveals that 78% of marketers believe the briefs they give their advertising agencies provide clear strategic direction. Yet only 5% of agencies agree.

It also estimates that poor quality briefs and misdirected work account for:

The loss of 33% of marketing budgets globallyEquivalent to approximately US$429 billion annually

Deece user data shows significant improvements in brief quality, 165 hours saved per campaign brief, project timelines reduced by three weeks, and improved marketing ROI.

“Nothing wastes a marketing budget faster than a bad brief. Yet it remains one of the most neglected issues in our industry,” says Richie Taaffe, co-founder of Deece.

At the core of the platform is a Brief Builder that uses artificial intelligence to help marketers improve the quality of their briefs.The model has been trained using strategic learnings drawn from award-winning campaigns over the last 25 years, together with curated marketing insights and industry trends.Marketers can incorporate relevant effectiveness case studies into briefs, giving agency partners proven examples to inform and inspire their work.

Despite being powered by AI, human expertise remains central to Deece. Shaped by the Deece team’s decades of experience on both the agency and brand side, including work with DP World, Etihad, Unilever and Visa, the platform is designed to support, educate and empower marketers.

Taaffe said the team set out to solve challenges experienced by marketers and agencies.

“We didn’t set out to build an AI platform. We wanted to solve problems we’ve experienced time and time again throughout our careers. AI was the best way to bring that solution to life,” he said.

Learn more or request a demo at deece.ai.

Photo – https://mma.prnewswire.com/media/2993428/Deece.jpg

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/deece-unveils-ai-powered-platform-transforming-how-marketers-brief-campaigns-302789190.html

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IMMERSIVE XR EXPERIENCE EXPANDS THE REACH OF HOLOCAUST EDUCATION

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The Claims Conference Releases A Cutting-Edge Mixed-Reality Experience Detailing The Heartbreaking And Inspiring Story Of Benno Kern, From Anschluss To Auschwitz To Liberation In Buchenwald.

NEW YORK, June 3, 2026 /PRNewswire/ — Today, the Conference on Jewish Material Claims Against Germany (Claims Conference) announced the launch of “Benno’s Light,” the heartbreaking and inspiring story of 98-year-old Holocaust survivor Benno Kern brought to life through cutting-edge, mixed-reality technology which allows people to walk through his story while using VR headsets or simply on their computers. Benno’s Light is the latest effort to expand access to Holocaust knowledge, meeting future generations in compelling and engaging ways.

Gideon Taylor, President of the Claims Conference, said, “Mixed reality is the technology of now and of the future. And it is precisely why it is so crucial that we tap into advanced technology to help future generations understand the Holocaust. We cannot let stories like Benno’s fade into the darkness.”

In partnership with the Austrian government, the Claims Conference collaborated with immersive technology company makemepulse to create a sensitive and evocative mixed-reality experience animating Kern’s words into a powerful testimony and educational experience for generations to come.

Christian Stocker, Austrian Federal Chancellor, said, “Holocaust remembrance is not only an obligation to the past, it is our mandate for the future. A vibrant and forward-looking culture of remembrance requires us to meet current and future generations where they are. Projects like Benno’s Light demonstrate how cutting-edge technology can preserve the voices of survivors in ways that are deeply personal, accessible and meaningful for young audiences today and tomorrow. Austria recognizes its historical responsibility to ensure that the truth of the Shoah remains alive through innovative educational tools that strengthen awareness, deepen understanding and sharpen our vigilance against antisemitism, hatred and intolerance in all forms.”

Benno Kern, born in 1927 in Vienna, Austria, recounts his life in the city he remembers for both its music and intellect, but also for the pogroms that scarred the hearts of those who remember. Kern explains to viewers how his joyful and innocent childhood turned to darkness as his relatives – and eventually his own immediate family – ran from the Nazis and were eventually captured by them. The XR project follows him as his family fled Vienna to Czechoslovakia, Belgium and Paris where the Nazis captured Benno and his parents, sending them to Auschwitz.

Benno Kern, Holocaust survivor and featured storyteller, said, “I’ll never forget my mother’s words: ‘You have the opportunity to stay alive. The decision is yours.’ I was the only member of my family to survive the Holocaust. This project has special meaning to me as I carried my family’s story for more than 80 years with uncertainty as to whether it would be remembered. I ask future generations to hear my words and carry them forward in your hearts. Let them light your way. And let them remind you what it means to carry compassion, even in the darkest of times.”

Benno’s Light builds on “Inside Kristallnacht,” the groundbreaking XR project the Claims Conference released in 2024. The inaugural XR project followed Dr. Charlotte Knobloch through the streets of Munich, Germany as she recounts the November Pogrom the night of November 9, 1938, when as a six-year-old she and her father hid from the Nazis terrorizing their Jewish community. Kristallnacht was the historic moment when a growing hatred peaked, catalyzing into acts of violence and rage, when citizens turned on their longtime neighbors, roaming the streets in mobs, breaking the glass of Jewish homes and shops. More than 30,000 Jewish men were arrested and deported to concentration camps during the days of Kristallnacht.

Alexander Pröll, State Secretary for the Austrian Federal Chancellery, said, “Holocaust education must continue to evolve to remain meaningful for future generations. Innovative projects, such as Benno’s Light, show how technology can strengthen remembrance by bringing survivor testimony into new educational and cultural spaces around the world. Remembering the Shoah demands that we actively counter antisemitism and hatred wherever they surface, reinforcing our shared responsibility to defend human dignity, historical truth, and democratic values.”

The launch of Benno’s Light at University of Vienna carries profound historical significance. Following the destruction of Vienna’s medieval synagogue and the murder and expulsion of Jews in 1421, stones from the synagogue were used in the construction of the earliest buildings of what would later become part of the University of Vienna. More than 500 years later, the university now serves as a place to confront that history openly and honestly, transforming a site once connected to the erasure of Jewish life into a space dedicated to remembrance, education and the preservation of survivor testimony for future generations.

Greg Schneider, Executive Vice President of the Claims Conference, said, “New technology allows us to engage younger generations, which is critical to ensure the lessons of the Shoah are never forgotten. Benno was the same age as today’s students when he was torn from his home by the Nazis and forced onto a deportation train to Auschwitz. XR technology allows Benno to once again be a 15-year-old, showing today’s 15-year-olds the result of unchecked hatred.”

This virtual reality project integrates real-life footage, photographs, music and other audio from the Anschluss to Auschwitz, as well as meticulously researched historical context, into the hand-drawn world of Kern’s story with stunning artwork created by immersive technology company, makemepulse. The mixed-reality project will be displayed in museums and film festivals, and accompanying educational materials are currently under development.

Nicolas Rajabaly, Co-Founder, Chief Creative Officer, makemepulse, said, “Benno’s Light was never about using technology for spectacle. The challenge was finding a way to preserve the intimacy and humanity of Benno’s testimony while creating a format capable of reaching new generations. What moved us most during the process was realizing that Benno’s memories were shaped less by places and more by the people who helped him survive. That insight fundamentally changed the experience we designed. We shifted away from historical reconstruction alone and focused instead on emotional proximity, presence and human connection. Immersive technology gave us the opportunity to transform testimony into something audiences could feel around them rather than simply observe from a distance.”

The Benno’s Light experience can be accessed on the website by clicking here: https://bennos-light.org/

Benno’s Light was developed under the stewardship of the Claims Conference (Conference on Jewish Material Claims Against Germany) and the Committee for Jewish Claims on Austria, with the support of the Austrian Federal Chancellery.

For more information, please visit: www.claimscon.org 

View original content:https://www.prnewswire.com/news-releases/immersive-xr-experience-expands-the-reach-of-holocaust-education-302788998.html

SOURCE Claims Conference

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