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Tariffs: Centric Software’s AI-Powered Solutions Provide Consumer Goods Brands, Retailers and Manufacturers with Agility to Mitigate Retail Uncertainty

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Price elasticity, cost simulation, competitive intel, demand forecasting and more are all strategies enabled by technology to combat tariff effects

CAMPBELL, Calif., May 1, 2025 /PRNewswire-PRWeb/ — Centric Software’s product concept-to-commercialization solutions future-proof brands, retailers and manufacturers against uncertainty caused by tariffs and other market disrupting activity. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell and replenish products such as fashion, luxury, footwear, outdoor, home, food & beverage and cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

With the recent burst of tariff activity and market volatility, fast-moving consumer goods companies and retailers are faced with widely fluctuating costs and questions about pricing strategies. Real-time access to data becomes crucial in today’s circumstances. Agility is necessary for maintaining market relevance amid shifting market conditions.

Centric Software’s wider end-to-end product lifecycle platform, Centric PLM™ integrates with Centric Planning™, Centric Pricing & Inventory™, Centric Market Intelligence™ and Centric PXM™. All Centric Software solutions, infused with AI optimization as a natural evolution of trusted rule-based methods, target the unique challenges faced by the retail sector and deliver comprehensive, data-driven decision-making for modern retail operations.

Ravi Rangan, CTO at Centric Software states, “If you’re seeing oscillations in cost of goods sold, it causes much uncertainty. You don’t know how to respond, and things are changing by the day.” He continues, “We have tools at our disposal; in addition to Centric PLM for sourcing strategies and what-iffing, Centric Market Intelligence gives us the ability to really understand competitive prices and market trends, Centric PXM gets the feedback from digital & social marketplaces and Centric Pricing & Inventory models price elasticity. With these tools, we’re able to bring some of the unknown-knowns and the known-unknowns into the known-known arena.”

Companies can revamp their offerings or develop new products that cater to evolving consumer demands to mitigate the effects of higher COGS with the right information.

Underpinning the entire platform is Centric PLM which serves as a centralized digital backbone for end-to-end product development and go-to-market execution, empowering businesses with the visibility, agility and control needed to thrive amid global disruptions. With Centric PLM, cross-functional teams can instantly access detailed product, sourcing and cost data in real time to simulate tariff scenarios, assess landed cost impacts—including fluctuating raw material prices, duties and shipping fees—and pivot sourcing strategies to protect margins and maintain supply chain resilience.

Centric Market Intelligence is a key tool in the fight against uncertainty, enabling brands and retailers to understand and adapt pricing strategies across international markets in response to tariffs, inflation and shifting consumer demand. Granular, SKU-level insights and global benchmarking capabilities give users the ability to track competitor price changes over time, evaluate global price architecture, analyze impacted categories, support SKU rationalization and identify over-assorted categories or price bands with low competitiveness, resulting in smarter portfolio decisions in markets where pricing power is challenged. These insights enable brands to respond to macroeconomic pressures and proactively optimize their global assortment and price position, realizing up to 12% increase in average initial price point.

Centric Pricing & Inventory empowers brands and retailers to confidently navigate economic headwinds such as tariffs, inflation and global market volatility. By leveraging AI-powered demand forecasting and dynamic lifecycle pricing, businesses can optimize product performance, drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion by remaining responsive to changing conditions through AI-driven demand forecasting, lifecycle pricing optimization, price elasticity and scenario planning, localized and category-level pricing control, aligning pricing with assortment strategy, identifying SKUs to protect, promote or optimize for markdown.

Centric PXM – With Centric Product Experience Management (PXM), brands get an end-to-end solution that combines product information management (PIM), digital asset management (DAM), content syndication to e-comm sites, marketplaces and social media and digital shelf analytics (DSA). It captures demand signals from digital sales channels and shows in real time how consumers are reacting. Having live insights creates a continuous loop, allowing brands to quickly adjust products, pricing and inventory to personalize consumer experiences and increase sell-through.

In this world of fluctuating tariffs, shipping rates and raw material prices, Centric PLM, Centric Market Intelligence, Centric Planning, Centric Pricing & Inventory and Centric PXM support companies in making informed, smart, timely decisions—ultimately contributing to manage risk and uncertainty in the go-to-market journey. This ecosystem integration ensures that market signals, competitor pricing and data-driven insights directly inform product development—supporting more strategic, cost-aware decision-making needed to navigate evolving trade policies.

“The Centric Software approach is making the unknown actionable, so brands can respond with clarity and speed,” says Chris Groves, CEO of Centric Software. “We turn complexity into opportunity, lead with data and act fast to connect decisions across the product lifecycle. Our goal at Centric Software is to equip brands retailers and manufacturers to continuously sense market pulses, recalibrate rapidly and position themselves ahead of the competition.”

https://www..centricsoftware.com/l/35842/2025-05-01/wdylkg [Learn how to mitigate retail uncertainty with Centric Software’s resource hub on tariffs. __title__ Learn how to mitigate retail uncertainty with Centric Software’s resource hub on tariffs.]

https://www..centricsoftware.com/l/35842/2025-05-01/wdylkk [Request a demo __title__ Request a demo]

Media Contact

Celia Newhouse, Centric Software, +14385015498, cnewhouse@centricsoftware.com, www.centricsoftware.com

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SOURCE Centric Software

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html

SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

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China Mobile Hong Kong Establishes Hong Kong’s First U6G Network

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Expanding Next-Generation Network Capabilities and Accelerating the Innovative Convergence of Communication, Computing, and AI Laying a Solid Foundation for 6G Development in Hong Kong

HONG KONG, Oct. 17, 2026 /PRNewswire/ — China Mobile Hong Kong Company Limited (“China Mobile Hong Kong”) announced that it has taken the lead in realising a U6GHz network, successfully completing network testing and validation at its Mong Kok flagship store and advancing the exploration of Upper 6GHz band applications in mobile networks. Implementing China Mobile Group’s strategy of “strengthening the network foundation and full-stack innovation”, China Mobile Hong Kong aims to enhance network capabilities through new frequency band applications, drive collaborative innovation between terminals and the wider industry, and lay a robust foundation for Hong Kong’s future 6G development.

Strategic Early Deployment of New Spectrum to Build Momentum for a 6G Future
U6GHz, or the Upper 6GHz band, can provide continuous wide bandwidth and is a crucial spectrum resource supporting 5G-A and future 6G evolution. On 29 November 2024, Hong Kong completed its 6/7GHz spectrum auction, becoming the first region globally to auction this frequency band for public mobile services. China Mobile Hong Kong successfully bid for 100MHz of continuous spectrum and has made appropriate forward-looking deployments, advancing network capability validation and terminal adaptation to accumulate experience for future 6G commercialisation.

Expanding Network Capacity to Enable Smoother Smart Applications
The newly added U6GHz spectrum can be utilised synergistically with existing frequency bands. Through various combinations with current spectrums, it can achieve download speeds of 3Gbps. The increased availability of spectrum helps enhance data transmission capabilities, accommodating more simultaneous user connections, improving the internet experience in highly congested areas, and supporting high-definition video and large-capacity data transmission.

As artificial intelligence becomes increasingly integrated into production and daily life, the demand for data transmission from devices such as smart glasses and AI robots continues to rise. China Mobile Hong Kong will promote the synergistic development of U6GHz and intelligent computing services, enhance connectivity between terminals and intelligent computing platforms, and explore AI image analysis, immersive interactions, and industrial applications. This will allow smart services to better integrate into everyday life and corporate operations.

Aligning with Mainland China and Hong Kong Blueprints to Consolidate the Foundation of Digital-Intelligent Development
China Mobile Hong Kong will actively align with the Nation’s “15th Five-Year Plan” and Hong Kong’s first Five-Year Plan. Focusing on “AI+”, computing infrastructure, and new industrialisation, the company will enhance communication and smart services through network upgrades to assist Hong Kong in building an international innovation and technology centre. Concurrently, China Mobile Hong Kong will collaborate with industry partners to accelerate the research, development, and testing of U6GHz products. By expanding hotspot coverage according to demand, it aims to drive the maturity of the industrial ecosystem and accelerate Hong Kong’s 6G development. Looking ahead, China Mobile Hong Kong will continue to leverage its strengths as a central state-owned enterprise, providing high-quality digital infrastructure to serve Hong Kong and the Guangdong-Hong Kong-Macao Greater Bay Area, thereby fully contributing to the building of a cyber superpower and a digital China.

About China Mobile Hong Kong Limited
China Mobile Hong Kong Company Limited (“China Mobile Hong Kong”) is the wholly-owned subsidiary of China Mobile Limited (HKEx: 941), which is listed on the Fortune Global 500. China Mobile Hong Kong was incepted in January 1997 and was the first mobile network operator to launch PCS services in Hong Kong.

As the world’s leading mobile network brand with the largest customer base*, The Company offers innovative and comprehensive 5G communications services, including voice, data, IDD and international roaming. The Company is committed to the development of 5G with new technologies such as artificial intelligence, internet of things, cloud computing and big data, integrating 5G applications in different industries, promoting the construction and development of smart city groups in Greater Bay Area.

* China Mobile (Hong Kong) Limited is a wholly-owned subsidiary of China Mobile Limited. As of 31 December 2025, China Mobile Limited had the largest number of mobile network subscribers in the world.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/china-mobile-hong-kong-establishes-hong-kongs-first-u6g-network-302911836.html

SOURCE China Mobile Hong Kong Company Limited

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