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Newborn Town’s Price Target Hits HK$11, Fueled by Growth in the Global Emotional Value Market

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HONG KONG, May 9, 2025 /PRNewswire/ — CITIC Securities’ research department has recently released its inaugural investment value analysis report on Newborn Town (09911.HK), initiating coverage with a “buy” rating and a target price of HK$11. The report underscores Newborn Town’s leading position in the global social entertainment industry.

The report highlights Newborn Town’s extensive operational experience overseas, particularly in the MENA region, and its successful strategy of replicating its product operations and market expansion experiences. The company’s app portfolio is now entering a “harvesting phase,” with promising growth potential ahead.

App Portfolio Fuels Robust Growth, with Replication Strategy Enhancing Competitive Edge

CITIC Securities noted that Newborn Town, a global leader in social entertainment, has achieved robust growth in recent years. ” Leveraging extensive experience in international markets, the company has effectively implemented its ‘replication’ strategy and efficiently executed its ‘app portfolio’ tactic. As a typical product-driven company, Newborn Town is now entering its ‘harvesting phase, ” the report states.

The research report emphasizes that Newborn Town has a clear and synergistic business structure spanning three key segments..

Leveraging its middle platform system, a high proportion of local employees, the growth path combining investment and R&D efforts, and the rapid iteration of AI technology, Newborn Town is able to implement its ‘replication’ strategy swiftly. This enables the company’s new products to accurately meet market demands, quickly establish a presence, and capture the first-mover advantage in the social networking markets at a relatively low cost.

According to the report, Newborn Town’s pan-audience social business has developed a healthy product hierarchy. The company currently boasts four flagship products. Its established products, MICO and YoHo contribute stable cash flow, while newer offerings, TopTop and SUGO delivered explosive growth in 2024, with revenues increasing by over 100% and 200% year-on-year respectively.

CITIC Securities forecasts that, in the short term, TopTop and SUGO are expected to achieve around 50% year-on-year revenue growth in 2025. The company is well-positioned to develop blockbuster products in the medium to long term, leveraging its proven replicability to sustain its business growth.

Newborn Town’s diverse-audience social business is rapidly expanding in global markets. According to Frost & Sullivan, the global LGBTQ+ population is projected to reach 660 million by 2026, characterized by high income, significant consumption power, and a strong demand for online social interaction. With a high barrier to entry, Newborn Town has secured a significant first-mover advantage by establishing a large and engaged user base.

CITIC Securities believes that the company’s LGBTQ+ social platform, HeeSay shows significant growth potential. With its expansion into markets such as Southeast Asia, Japan, and South Korea, coupled with its live streaming feature, HeeSay is expected to achieve even greater market penetration. CITIC Securities projects a compound annual growth rate (CAGR) of approximately 25% in revenue from 2025 to 2027.

As Newborn Town’s social business continues to strengthen, the company has successfully developed a second growth curve by expanding into innovative areas such as mobile gaming and social e-commerce. CITIC Securities believes that by strategically targeting the casual gaming sector—an untapped market with significant potential—and leveraging its innovative product designs and flexible operational strategies, Newborn Town’s merge game Alice’s Dream: Merge Games has outperformed expectations and is now generating revenue for the listed company.

Looking ahead, CITIC Securities projects that, with the accumulation of successful experience, Newborn Town will be able to launch new quality games with shorter recovery cycles, thereby creating another growth curve for the company.

CITIC Securities also pointed out the impressive performance of Newborn Town’s social e-commerce business. “There’s a growing demand for online purchases of HIV medications and sexual wellness products in China. Heer Health, an e-commerce platform focused on the ‘Internet + AIDS prevention’ scenario, has become the leading online distributor of certain HIV medications, with roughly 50% of the domestic market share. The platform drives growth through its large user base, extensive distribution channels, and rapid delivery capabilities.”

Target Price Raised to HK$11, Driven by Strong Growth Potential in the Global Emotional Value Sector

CITIC Securities sees substantial room for growth in the global social media market. According to Grand View Research, the global social networking market is projected to reach US$310.37 billion by 2030. Notably, regions such as the Middle East and Southeast Asia are recognized as high-potential markets, with low penetration rates yet strong user engagement, making them key areas for future growth.

The research report highlights that, driven by the growth of industries like oil, countries in the MENA region enjoy high per capita GDP. However, factors such as the natural environment, religious customs, and cultural norms limit offline social entertainment options, creating a significant demand for online alternatives.

With a user base that enjoys both wealth and leisure time, the market for social applications in the MENA region presents substantial growth potential. According to Verified Market Research, the Middle East media and entertainment market is projected to reach US$82 billion by 2032. Meanwhile, Southeast Asia, with its youthful, internet-savvy population and fast-improving digital infrastructure, is expected to see the GMV of digital entertainment reach US$3.4 billion by 2025.

CITIC Securities observes that Newborn Town is strategically targeting the social networking segment for strangers, a space currently lacking dominant competitors. As Generation Z becomes the dominant user group, the demand for personalized social networking experiences continues to rise, blurring the lines between social networking and entertainment.

Consequently, social products that cater to individual user preferences are likely to see higher user retention. Newborn Town has already established flagship products in live streaming, gaming, and voice chat, and is anticipated to expand further into other sub-segments in the future.

The research report highlights Newborn Town’s strong financial performance, characterized by sustained growth and robust cash flow. From 2020 to 2024, the company’s revenue increased from RMB1.18 billion to RMB 5.09 billion, representing a CAGR of 44.1%.

At the same time, the company’s profitability has significantly improved, with gross margins for its social business continuing to rise. Operating cash flow remains healthy, and the company’s cash reserves are substantial, ensuring ample resources for future expansion.

CITIC Securities has highlighted Newborn Town’s promising long-term growth, forecasting net profits of RMB 949 million, RMB1.215 billion, and RMB 1.519 billion for 2025-2027. The current price corresponds to price-to-earnings (PE) ratios of 11x, 8x, and 7x, respectively. By using both comparable valuation and discounted cash flow (DCF) methods, CITIC Securities has set a target price of HK$11 per share.

Looking ahead, with continued advancements in AI technology, expansion into emerging markets, and the growing momentum of the emotional value sector, Newborn Town well-positioned to reinforce its leadership in the global social entertainment industry. For long-term investors, the current valuation presents an attractive opportunity.

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HelloNation Article Examines Full Coverage Auto Insurance With Insurance Expert Ben Buenzow

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The article explains what full coverage auto insurance typically includes, what it excludes, and how coverage limits affect Iowa drivers.

URBANDALE, Iowa, June 20, 2026 /PRNewswire/ — What does full coverage auto insurance actually include for drivers in Iowa? That question is answered in a HelloNation article featuring insights from Insurance Expert Ben Buenzow of Buenzow Insurance Group in Urbandale, Iowa.

The HelloNation article explains that full coverage auto insurance is a commonly used phrase that many drivers misunderstand. While the term suggests broad protection, it usually refers to a combination of liability coverage, collision coverage, and comprehensive coverage within an insurance policy. Understanding what these components cover helps drivers avoid gaps in protection and unexpected costs after an accident.

Liability coverage forms the legal foundation of auto insurance in Iowa. The article explains that liability coverage pays for injuries or property damage that a driver causes to others in an accident. State law requires Iowa drivers to carry minimum liability limits, and full coverage auto insurance policies include at least those required limits. However, liability coverage does not pay for damage to the driver’s own vehicle, which is why additional protection is often necessary.

Collision coverage is the part of a policy that helps pay for damage to the driver’s own vehicle after an accident. The HelloNation article notes that collision coverage applies when a vehicle hits another car, a guardrail, or a stationary object. In most cases, the insurer pays the actual cash value of the vehicle or the repair cost minus the policy’s deductible. Insurance Expert Ben Buenzow is featured in the article as a source of insights on how deductibles influence both insurance premiums and out-of-pocket costs during a claim.

Comprehensive coverage addresses a different type of risk. According to the article, comprehensive coverage protects against damage caused by events other than collisions. This includes hail, theft, vandalism, fire, falling objects, or animal-related incidents. For Iowa drivers, weather-related risks such as hailstorms can make comprehensive coverage an important part of a full coverage auto insurance policy.

The HelloNation article also explains that deductibles apply to both collision coverage and comprehensive coverage. The deductible is the amount the policyholder must pay before insurance coverage begins. Drivers can often choose higher or lower deductibles depending on their financial preferences. Higher deductibles typically reduce premium costs but increase the amount paid out of pocket if damage occurs.

Another important takeaway from the article is what full coverage auto insurance does not automatically include. Standard policies usually do not provide roadside assistance, rental reimbursement, or gap coverage unless these features are added separately. The article explains that roadside assistance covers towing or emergency services, while rental reimbursement helps cover the cost of a temporary vehicle during repairs.

Gap coverage is another optional feature highlighted in the article. It is often recommended for drivers who finance or lease newer vehicles. Gap coverage pays the difference between the remaining loan balance and the vehicle’s actual cash value if it is declared a total loss after an accident.

The article also discusses the importance of understanding coverage limits within an insurance policy. Coverage limits determine the maximum amount an insurer will pay for a covered loss. If damage or liability exceeds those limits, the driver may be responsible for the remaining costs. Reviewing coverage limits carefully helps drivers ensure their policy reflects both the value of their vehicle and their financial risk.

Insurance Expert Ben Buenzow is again referenced in the article as part of a broader discussion about how drivers can make informed decisions about Iowa car insurance. The article encourages drivers to evaluate deductibles, coverage limits, and optional protections based on their individual needs.

The HelloNation article concludes by emphasizing that drivers should periodically review their insurance policy. Changes in vehicle value, financial circumstances, and driving habits can all affect the appropriate level of coverage. Understanding the components of full coverage auto insurance helps drivers maintain adequate protection and prepare for unexpected events on the road.

Iowa Auto Insurance: What Full Coverage Includes and Excludes features insights from Ben Buenzow, Insurance Expert of Urbandale, Iowa, in HelloNation.

About HelloNation
HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

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HelloNation Clarifies Ohio Waiver Waiting List Classifications For Adults With Disabilities, Featuring Home Healthcare Expert Kellan Roberts Of Canton, Ohio

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The article explains immediate need and current need categories and how families can navigate Medicaid waiver programs.

CANTON, Ohio, June 20, 2026 /PRNewswire/ — What should families of developmental disabilities know about the Ohio waiver waiting list and how immediate need and current need classifications affect access to services? HelloNation provides guidance in an article featuring insights from Home Healthcare Expert Kellan Roberts of R House Home Health Care Services in Canton, Ohio.

The HelloNation article explains that the Ohio waiver waiting list exists because demand for Medicaid waiver programs often exceeds available funding. To manage this gap, counties use service prioritization categories to determine who receives services first. Understanding how these classifications work helps families plan more effectively and reduce uncertainty.

According to the article, immediate need generally refers to adults with developmental disabilities who cannot safely remain at home without prompt services. This may include individuals who have lost caregiver support or experienced a sudden health crisis. In contrast, the current need applies to individuals who require support but whose living situations remain stable enough to wait for waiver programs to become available.

The article emphasizes that documentation plays a critical role in determining placement on the Ohio waiver waiting list. Families must provide medical records, assessments, and supporting information that clearly demonstrate the level of need. Counties review this documentation carefully and may conduct interviews or home visits to confirm circumstances before assigning a classification.

Accurate and updated records are described as essential for proper service prioritization. Needs can change over time, and families are encouraged to notify county offices if circumstances worsen. A person initially categorized under current need may later qualify as immediate need if conditions shift. Staying engaged ensures that updated information is considered during periodic reviews.

While waiting for Medicaid waiver programs to begin, families may need to explore temporary supports. The article notes that personal care services, homemaker assistance, and community programs can help adults with disabilities maintain daily routines and independent living during the waiting period. These interim solutions provide structure and stability while long-term services are pending.

Family planning is highlighted as an important part of navigating the process. Understanding how waiver programs operate, what services they provide, and how classifications are reviewed allows families to make informed decisions. Planning ahead also reduces stress and prepares adults with disabilities for a smoother transition once services are approved.

The article further explains that service prioritization is not static. Counties regularly reassess waiting lists and adjust classifications based on updated information or changes in resources. Families benefit from understanding review timelines and maintaining open communication with county representatives.

Medicaid waiver programs offer a range of supports, including personal care, homemaker services, transportation, and community engagement. The HelloNation article advises families to consider how these services align with long-term goals related to independence, skill development, and community participation. Preparing in advance allows adults with disabilities to transition into services more efficiently when their turn arrives.

Ultimately, the article presents the Ohio waiver waiting list as a system that requires preparation, patience, and active participation. By understanding immediate need and current need classifications, maintaining proper documentation, and staying involved throughout the review process, families can better advocate for timely care and ensure continued safety and stability.

Immediate vs Current Need: How to Navigate the Ohio Waiver Waiting List features insights from Kellan Roberts, Home Healthcare Expert of Canton, Ohio, in HelloNation.

About HelloNation
HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

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New white paper on closing the AI fluency gap to support workforce retention published by the University of Phoenix College of Doctoral Studies

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New paper by Dr. Wayne L. McCoy examines how employers can turn AI skill development into a talent retention strategy.

PHOENIX, Ariz., June 20, 2026 /PRNewswire/ — University of Phoenix College of Doctoral Studies has published a new white paper, “The Retention Mandate: Bridging the AI Fluency Gap to Secure the 2026 Workforce,” authored by Wayne L. McCoy, DM, MBA, and released through the Center for Educational and Instructional Technology Research (CEITR).

The paper examines a growing workplace challenge: employees are rapidly building artificial intelligence skills, while many organizations are still developing the policies, processes and career pathways needed to support AI-enabled work. Drawing on the 2026 Career Optimism Index® study and research on workplace psychology, technology readiness and organizational governance, McCoy argues that AI fluency is no longer only a productivity issue — it is a retention issue.

“Workers are not waiting for organizations to define the future of AI at work,” said McCoy. “Many are already learning, experimenting and building confidence with AI tools. The opportunity for employers is to create the structure around that energy with clear standards, practical training, manager support and career pathways that help employees see a future inside the organization.”

The white paper identifies what McCoy describes as an AI fluency gap: a disconnect between worker skill development and organizational readiness. It notes that employee-led AI learning can create mobility and confidence, but also uncertainty when job descriptions, policies, training systems and manager expectations do not keep pace.

What the white paper addresses

“The Retention Mandate” examines how organizations can better align people, processes, technology and data as AI becomes more embedded in the workplace. The paper highlights several factors shaping AI workforce retention:

Employee-led AI learning and “shadow learning”AI’s impact on productivity, skills development and professional identityPsychological safety and employee trust during AI adoptionGovernance structures for responsible organizational AI useManager capability as a driver of employee confidence and retention

The paper proposes a four-step roadmap for employers seeking to strengthen AI readiness and retain AI-fluent talent:

Define AI career pathways and standardsEstablish skills assessment systemsExpand training, tools and structured enablementBuild AI capability among managers

McCoy’s analysis positions AI adoption as a socio-technical transformation, not simply a technology rollout. The paper encourages organizations to pair AI implementation with clear governance, workforce development and leadership practices that support employee confidence, adaptability and long-term engagement.

About the author

Wayne L. McCoy, DM, MBA, serves as a dissertation chair and staff faculty member in University of Phoenix College of Doctoral Studies. He brings experience in business leadership, technology, entrepreneurship and higher education instruction. McCoy earned a Bachelor of Science in Information Technology, Master of Business Administration and Doctor of Management from University of Phoenix.

“The Retention Mandate: Bridging the AI Fluency Gap to Secure the 2026 Workforce” is available on the College of Doctoral Studies’ Research Hub.

About University of Phoenix
University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

About the College of Doctoral Studies
University of Phoenix’s College of Doctoral Studies focuses on today’s challenging business and organizational needs, from addressing critical social issues to developing solutions to accelerate community building and industry growth. The College’s research program is built around the Scholar, Practitioner, Leader Model which puts students in the center of the Doctoral Education Ecosystem® with experts, resources and tools to help prepare them to be a leader in their organization, industry and community. Through this program, students and researchers work with organizations to conduct research that can be applied in the workplace in real time.

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