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Digital Art Visionaries Bring Futuristic Installations to South Florida Fair with Epson Projectors

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1 year ago

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The Electric Dream Machine Created a Cyborg Sand Sculpture, Futuristic
Control Panel and Holographic Mascot Using 14 Epson Projectors
 and AI Generated Video and Graphics

LOS ALAMITOS, Calif., May 12, 2025 /PRNewswire/ — Over the past several years, the entrance to the South Florida Fair has showcased intricate art installations designed to reflect the fair’s theme. For the 11th consecutive year, Jasper and Shelby Mosher, digital artist duo of the Electric Dream Machine (EDM), leveraged projector technology to create three eye-catching displays to support the 2025 “Imagine the Future” theme – a colorful cyborg sand sculpture, futuristic control panel experience, and holographic mascot to immerse and engage attendees.

Artist duo uses Epson projectors & AI to create a dynamic, future-themed art experience at the 2025 South Florida Fair.

Featuring vivid movements and representing the future of technology, EDM integrated AI-generated video and graphics to bring the installations to life. In need of crisp, bright colors and detail to illuminate each element, EDM used a variety of Epson 3-chip 3LCD projectors. While pushing the boundaries of projection and integrating AI into this year’s installation was no small feat, the end result was worth it with over 400,000 visitors enjoying a unique, visually compelling experience.

“The Electric Dream Machine always exceeds our expectations,” said Rita De Mier-Lincoln, CFE, director of brand management, South Florida Fair & Palm Beach County Expositions, Inc. “Jasper was able to make our vision a reality and incorporated so much more to our initial ideas – the staff, the sponsors and our board members were blown away.”

Known for delivering exquisite digital experiences across the U.S., the EDM team decided to take their installation at the South Florida Fair up a notch for this year’s theme. “Going bigger than ever before was the only option,” said Jasper Mosher. “As soon as we heard ‘Imagine the Future’ would be the theme, we saw an opportunity to elevate the projection and dive further into the world of generative AI content. This was our first production where we exclusively used AI-generated visuals for all the animated content.”

It took a few weeks and several rounds of AI application testing to produce the three installations that remained active for the full 17 days of the fair. The ability to utilize multiple Epson projectors for each installation was crucial to this project. “On top of Epson’s stellar projected image quality, the versatility of their interchangeable lenses and the way they pack so much power inside their modestly sized projectors makes the logistical aspects of a complicated installation not only manageable, but also an enjoyable, exciting process,” said Mosher.

The Installations
For the first installation, the EDM team created a hologram of the fair’s first place ribbon mascot, “Ribby,” who greeted visitors at the main entrance. “Ribby” was the smallest mapping piece, but not the simplest task. It was the character’s voice to facial animation that shifted plans. After pivoting a couple of times, the duo ended up generating over 1,000 versions of “Ribby” and stitched together six different speeches to match the voiceover with facial expressions and body movements. As the first attraction, “Ribby” needed to have a commanding presence. The EDM team achieved this using an EB-PQ2213B laser projector. Capable of delivering up to 13,000 lumens1 from one compact chassis, the projector’s high brightness and 4K resolution was vital in producing the vibrant, high-detailed imagery that brought “Ribby” into dynamic form – just as EDM intended – even when battling the afternoon sunlight that streamed through the entrance doors.

Mosher said, “One of the most tedious editing projects I’ve ever done was ‘Ribby’. Luckily it all paid off. The projection mapping aspects were the easiest part, due to decades of experience utilizing Epson projectors and working with Resolume projection mapping software.” As his go-to software for more than 20 years, Mosher notes, “Resolume is the muscle behind the magic, and we could not have accomplished this project without this invaluable piece of programming.” 

Next up was a projection mapped sand sculpture that stood 40- by 20-feet wide and 12-feet tall. The EDM team used eight Epson large venue laser projectors to light up the sand. Featuring incredibly detailed projection mapping techniques, guests were greeted with extremely bright, eye-popping colors and mesmerizing visuals that captivated their attention.

The final installation was the “Design Lab” – a large supercomputer control panel with three screens that featured futuristic-themed carnival midway rides. Taking visitors on digitally stimulating rides of the future through outer space, the EDM team used five Epson projectors to illuminate this piece. With a very limited throw distance, the projectors were mounted on the ceiling and used short-throw lens technology to fill the massive 10- by 30-foot command console. This setup worked flawlessly, displaying an intricate array of animated control panels with no obvious source of projection. This “hidden” power source effect was key to creating the intended illusion – leaving people marveling at the magical technology without fully understanding how it was possible.

“A crucial piece to this year’s productions was the Epson projectors and their ability to bring our vision to life in a real-world setting,” continued Mosher. “There’s something about the vibrancy of their colors that makes the final product leap off the surface. The resolution and detail, especially with the 4K projectors, gave a ‘larger than life’ presence, creating the illusion of a futuristic, cartoon-like entity existing right there in real space.”

The EDM team’s goal was to craft three different visual illusions that all occupy space in real life – and they pulled it off. Thousands of attendees lit up in ‘awe’ at the truly astonishing installations that appeared ultra-realistic. Many attendees were experiencing something of this caliber for the very first time. “Creating an entrance with such a ‘wow-factor’ set the tone for the rest of the fair,” said Mosher. “It was a great feeling to stand by the main entrance and see thousands of peoples’ faces light up with genuine awe when they walked in and saw the main sand sculpture.”

“Epson projector technology continues to evolve to meet the needs of digital artists who are constantly pushing the boundaries of visual storytelling,” said Ramzi Shakra, senior product manager, Epson America, Inc. “We are always so impressed with the EDM team’s use of our projectors in innovative ways to create unforgettable experiences, and their latest installation at the state fair is another example of their amazing creativity and skills.”

De Mier-Lincoln adds, “Jasper and his team are perfectionists, working on a project until they are completely satisfied. The talent and professionalism EDM brings, combined with their understanding of the technology needed to create each piece, were vital to the success of our ‘Imagine the Future’ theme this year.”

About Epson Laser Projectors
Epson projectors provide more creative possibilities and unparalleled audience experiences. Using state-of-the-art technology to deliver exceptional color output and durability, Epson delivers comprehensive projector and display solutions that enhance communication, inspire collaboration and enable visionaries to create immersive experiences across a range of environments, including corporate and education spaces, exhibits and museums, and live events. For additional information, visit https://epson.com/projectors.

About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. global.epson.com/

Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), X (x.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).

1 Color brightness (color light output) and white brightness (white light output) will vary depending on usage conditions. Color light output measured in accordance with IDMS 15.4; white light output measured in accordance with ISO 21118.

EPSON is a registered trademark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2025 Epson America, Inc.

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SOURCE Epson America, Inc.

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

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2 hours ago

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June 20, 2026

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MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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REPT BATTERO Deepens Inter Milan Partnership, Brings Latest Innovations to Intersolar Europe 2026

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4 hours ago

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June 20, 2026

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MUNICH, June 20, 2026 /PRNewswire/ — As global audiences follow the world’s biggest football tournament this summer, another international stage is preparing to bring together innovators, businesses and industry leaders from across the energy sector.

From June 23 to 25, REPT BATTERO will participate in Intersolar Europe 2026 in Munich, Germany, showcasing its latest developments in energy storage, sustainability and global business expansion.

Adding to the excitement, an Inter Milan legend will make a special appearance at the REPT BATTERO booth, meeting customers, partners and visitors from around the world. The appearance follows the company’s recent partnership with Inter Milan, which named REPT BATTERO as the club’s Global Official Battery and Energy Storage Partner.

But beyond products, exhibitions and football, the story REPT BATTERO hopes to tell is about something larger: how a young Chinese battery company is evolving into a global energy brand.

Growth Comes First

For any company looking to expand globally, one question comes before all others: is the business ready?

For REPT BATTERO, the answer is increasingly being reflected in its performance.

According to its 2025 annual results, the company reported revenue of approximately €3.1 billion, up 36.7% year on year, while net profit reached approximately €87 million, marking the company’s first full year of profitability. Annual battery shipments totaled 82.7GWh, representing year-on-year growth of 89.2%.

Energy storage continued to be a key growth driver, generating approximately €1.7 billion in revenue in 2025, an increase of 86.8% compared with the previous year.

The momentum has continued into 2026. In the first quarter, REPT BATTERO ranked No.1 globally in both residential energy storage cell shipments and commercial & industrial energy storage cell shipments, while ranking among the world’s top five in energy storage cell shipments overall. The company has also maintained BloombergNEF Tier 1 Energy Storage Supplier status for eleven consecutive quarters.

These achievements are not simply the result of rapid growth. They reflect years of investment in product development, manufacturing capability, customer relationships and operational excellence.

For REPT BATTERO, globalization is not a sudden ambition. It is the natural next stage of a business that has steadily built the foundations required to compete internationally.

Globalization Beyond Exporting Products

For many companies, globalization begins with exports.

But long-term success requires much more than shipping products overseas.

Customers increasingly evaluate suppliers not only on technology and price, but also on local service capabilities, supply chain resilience, regulatory readiness and long-term reliability. This is particularly true in Europe, where the energy transition continues to drive demand for trusted and sustainable partners.

Over the past several years, REPT BATTERO has been steadily strengthening its international footprint.

The company established its European subsidiary in Munich in 2023 and has since expanded its overseas presence across Germany, the United States, Indonesia, Australia and Japan. Today, REPT BATTERO’s business network spans six continents, supporting customers across a wide range of energy storage and mobility applications.

At the same time, the company is advancing construction of its first overseas manufacturing base in Indonesia, a major milestone in its global manufacturing strategy.

Europe remains one of REPT BATTERO’s most important markets. Earlier this year, during KEY – The Energy Transition Expo in Italy, the company signed energy storage supply agreements totaling 8.3GWh with seven European partners. REPT BATTERO has successfully delivered and deployed energy storage projects in Germany, Belgium, Slovakia, Romania, Bulgaria, Greece, Ukraine, Poland, Moldova and Latvia, further strengthening its presence in Europe.

Taken together, these developments demonstrate that REPT BATTERO’s global strategy extends far beyond exports. The company is building local presence, local partnerships and long-term capabilities designed to support customers worldwide.

Building a Global Brand

As technology, products and services enter global markets, another challenge emerges: building recognition and trust.

This is one of the reasons behind REPT BATTERO’s partnership with Inter Milan.

Announced in May 2026, the collaboration goes beyond traditional sponsorship. It includes brand campaigns, fan engagement initiatives, customer experiences and future activations across international markets.

For REPT BATTERO, the partnership represents a new approach to global brand building.

Historically, battery companies have communicated primarily through technical specifications, product performance and manufacturing capabilities. While these remain essential, global audiences increasingly connect with brands through stories, experiences and shared values.

Football provides a unique platform for that connection.

With one of the largest fan bases in world football, Inter Milan offers a global stage that transcends language, geography and culture. Through the partnership, REPT BATTERO aims to engage customers and communities in a more accessible, international and human-centered way.

The goal is not simply to increase visibility. It is to help a broader audience understand the innovation, ambition and long-term vision behind the company.

Youth Is About Agility, Not Image

Founded in 2017 and entering production just one year later, REPT BATTERO remains a relatively young company by industry standards.

Yet its development has been remarkably rapid.

The company became one of the fastest battery manufacturers in the industry to surpass RMB 10 billion in annual revenue. Since then, it has continued evolving—from rapid expansion to profitability, from domestic growth to international development, and from product exports to global brand building.

At REPT BATTERO, being young is not about image. It is about agility.

It means responding quickly to changing market conditions, adapting to customer needs and continuously improving across products, operations and organization.

Whether addressing growing demand for residential energy storage in Europe, preparing for emerging battery passport requirements, or navigating an industry increasingly focused on profitability and sustainable growth, REPT BATTERO has consistently demonstrated its ability to adapt and execute.

This combination of innovation, responsiveness and global ambition continues to shape the company’s identity as it enters its next stage of development.

See You in Munich

From SNEC in Shanghai to Intersolar Europe in Munich, the interaction between REPT BATTERO and INTER MILAN continues.

Yet the company’s story is about more than exhibitions or celebrity appearances. It is about the evolution of a young energy company building the capabilities, partnerships and brand needed to compete on a global stage.

This June, as the FIFA World Cup captures the attention of football fans around the world, REPT BATTERO will welcome an Inter Milan legend to its booth at Intersolar Europe in Munich.

When a player who once stood at the pinnacle of world football walks into the booth of a young Chinese energy company and exchanges handshakes and conversations with customers and partners from across the globe, the moment represents something larger than a partnership.

It reflects how far REPT BATTERO has come—and where it is heading next.

From a fast-growing battery manufacturer to an increasingly global energy brand, REPT BATTERO’s journey is still being written. And perhaps, that scene in Munich will be one of its most meaningful chapters yet.

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Felicitysolar Strengthens Brand Presence at SNEC 2026

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6 hours ago

on

June 20, 2026

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GUANGZHOU, China, June 20 2026 /PRNewswire/ — Felicitysolar presented its energy storage product portfolio, technical progress, third-party recognition, and global cooperation achievements at SNEC 2026, held in Shanghai from June 3 to June 5.

During the exhibition, Felicitysolar showcased solutions for residential, commercial, and industrial energy applications, including the 50kW C&I ESS, 125kW/257kWh system, 125kW/261kWh liquid-cooled all-in-one system, and FLB Series low-voltage residential battery pack. These products reflected the company’s continued focus on system reliability, flexible deployment, and practical energy storage needs across different scenarios.

Felicitysolar also held Chinese and English product presentations on June 3 and June 4, covering commercial and industrial energy storage systems, low-voltage residential battery packs, intelligent management platforms, and the company’s newly developed AI management platform. Through application-oriented explanations, the presentations helped customers better understand the role of Felicitysolar’s products in residential, commercial, and industrial energy management.

Third-party activities during the exhibition added further depth to Felicitysolar’s brand presentation. Intertek issued ETL certificates for Felicitysolar’s energy storage system and photovoltaic inverter products and granted the company Intertek “Satellite Program” laboratory qualification, supporting product access to the North American market and recognizing Felicitysolar’s in-house testing capability. DEKRA presented certificates related to Felicitysolar’s hybrid inverter and energy storage battery system products for European and international standards. SGS granted an Australian grid-connection certificate for Felicitysolar’s IVGM25KHP3G3 Series high-voltage hybrid inverter. EUPD Research recognition was also presented during the exhibition.

In addition, Felicitysolar received three Global Smart Energy Award honors: ENTERPRISE OF THE YEAR, FRONTIER TECHNOLOGY, and INNOVATIVE SOLUTION. These awards recognized Felicitysolar’s overall development, the FLB Series low-voltage LiFePO4 battery pack, and the 50kW high-voltage hybrid energy storage system, respectively. Together with the third-party activities, the awards highlighted Felicitysolar’s continued progress in product development, quality systems, market readiness, and solution capabilities.

The company also held partner signing ceremonies for Argentina and Chile, strengthening communication and cooperation with partners in Latin America. As energy storage demand grows across regional markets, localized cooperation remains an important part of Felicitysolar’s global development.

To extend the exhibition experience beyond the venue, Felicitysolar launched an online VR booth tour, allowing customers to explore the booth layout, featured products, and related materials after the event:
https://www.felicitysolar.com/snec-pv-power-expo-shanghai-vr-tour/

Through product showcases, technical presentations, third-party activities, award recognition, localized partnerships, and digital exhibition tools, Felicitysolar used SNEC 2026 to present its brand capabilities in solar energy storage. The company will continue to focus on practical energy needs across residential, commercial, and industrial applications while strengthening its products, services, and global cooperation capabilities.

About Felicitysolar

Founded in 2007 and headquartered in Guangzhou, China, Felicitysolar provides solar energy storage solutions for residential, commercial, and industrial applications. Its product portfolio covers solar inverters, lithium battery packs, integrated solar street lights, commercial and industrial energy storage systems, and related smart energy solutions.

CONTACT:
Felicitysolar Marketing Department
pr@felicitysolar.com
+86-18620102298

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