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IAS Reports First Quarter 2025 Financial Results

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Total revenue increased 17% to $134.1 million

Net income of $8.0 million at a 6% margin; adjusted EBITDA of $41.5 million at a 31% margin 

Raises midpoint of full-year revenue and adjusted EBITDA outlook

NEW YORK, May 12, 2025 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced financial results for the first quarter ended March 31, 2025.

“We exceeded our expectations for the first quarter with 17% revenue growth highlighted by a 24% increase in optimization revenue and a 33% increase in publisher revenue,” said Lisa Utzschneider, CEO of IAS. “IAS is an AI-first company. We empower global marketers to optimize their digital investments and realize their target outcomes with our advanced technology. We are executing on our strategy as we prioritize performance, product innovation, and global reach. We are raising the midpoint of our full-year financial outlook to reflect our strong first quarter performance.”

First Quarter 2025 Financial Highlights

Total revenue was $134.1 million, a 17% increase compared to $114.5 million in the prior-year period.Optimization revenue was $64.8 million, a 24% increase compared to $52.5 million in the prior-year period.Measurement revenue was $48.4 million, a 4% increase compared to $46.3 million in the prior-year period.Publisher revenue was $20.9 million, a 33% increase compared to $15.8 million in the prior-year period.International revenue, excluding the Americas, was $42.7 million, an 18% increase compared to $36.0 million in the prior-year period, or 32% of total revenue for the first quarter of 2025.Gross profit was $103.9 million, an 18% increase compared to $88.4 million in the prior-year period. Gross profit margin was 78% for the first quarter of 2025.Net income was $8.0 million, or $0.05 per basic and diluted share, compared to a net loss of $1.3 million, or $0.01 per basic and diluted share, in the prior-year-period. Net income margin was 6% for the first quarter of 2025.Adjusted EBITDA* was $41.5 million compared to $33.1 million in the prior-year period. Adjusted EBITDA* margin was 31% for the first quarter of 2025.Cash and cash equivalents were $59.1 million at March 31, 2025.

Recent Business Highlights 

TikTok Social Optimization Expansion – In April, IAS announced an expansion of Social Optimization for TikTok to include pre-bid Video Level Exclusion Lists. Paired with TikTok’s Inventory Filter, advertisers applying pre-bid Video Level Exclusion Lists benefit from pre-bid granular exclusions, powered by IAS’s multimedia technology and based on brand-specific needs.Reddit Total Media Quality (TMQ) Expansion – In April, IAS announced the expansion of its partnership with Reddit to include Viewability and Invalid Traffic Measurement, as part of IAS’s TMQ for Reddit. This expansion builds on IAS’s earlier integration with Reddit to provide brand safety and suitability measurement.Google Search Partner Network (SPN) Expansion – In May, IAS announced the launch of IAS’s Pre-Screen brand safety solution for SPN. With this launch, IAS will provide advertisers with additional control over their investments before their ads are shown across the network.Spotify Podcast Tools – In May, IAS announced with Spotify the launch of new brand safety and suitability targeting and measurement tools for podcast advertisers for the Spotify Audience Network.Nextdoor Pre-Bid Partnership – In May, IAS announced a strategic first-to-market partnership with Nextdoor. IAS will now power Nextdoor’s first-party brand safety tool as a provider of pre-bid brand safety and suitability optimization on the platform.Roblox Measurement Partnership Update – In April, Roblox announced that IAS will offer coverage across media quality and performance solutions, including fraud, brand safety and suitability, and viewability.

Financial Outlook

IAS is providing the following financial outlook for the second quarter of 2025 and raising the midpoint of its full year 2025 revenue and adjusted EBITDA outlook:

Second Quarter Ending June 30, 2025:

Total revenue of $142 million to $144 millionAdjusted EBITDA* of $45 million to $47 million

Year Ending December 31, 2025:

Total revenue of $590 million to $600 millionAdjusted EBITDA* of $204 million to $210 million

Financial outlook is based on information as of today, May 12, 2025, and may be impacted by factors outside IAS’s control. See “Forward Looking Statements.”

* See “Supplemental Disclosure Regarding Non-GAAP Financial Information” section herein for an explanation of these measures. IAS is unable to provide a reconciliation for forward-looking guidance of adjusted EBITDA and corresponding margin to net income (loss) and corresponding margin, the most closely comparable GAAP measures without unreasonable effort, because certain material reconciling items, such as depreciation and amortization, interest expense, income tax expense (benefit) and acquisition, restructuring and integration expenses, cannot be estimated due to factors outside of IAS’s control and could have a material impact on the reported results. However, IAS estimates stock-based compensation expense for the second quarter of 2025 in the range of $19 million to $21 million and for the full year 2025 in the range of $72.5 million to $75.5 million.

INTEGRAL AD SCIENCE HOLDING CORP.

CONDENSED CONSOLIDATED BALANCE SHEETS

(UNAUDITED)

(IN THOUSANDS, EXCEPT SHARE DATA)

March 31, 2025

December 31, 2024

ASSETS

Current assets:

Cash and cash equivalents

$           59,120

$            84,469

Restricted cash

288

506

Accounts receivable, net of allowance for credit losses of $5,622 and $7,454

as of March 31, 2025 and December 31, 2024, respectively

86,866

79,427

Unbilled receivables

51,053

53,388

Prepaid expenses and other current assets

41,008

36,639

Due from related party

7

28

Total current assets

238,342

254,457

Property and equipment, net

3,941

4,004

Internal use software, net

56,428

53,636

Intangible assets, net

132,533

140,943

Goodwill

674,505

673,025

Operating lease right-of-use assets, net

18,811

17,888

Deferred tax asset, net

1,731

1,675

Other long-term assets

6,061

5,943

Total assets

$      1,132,352

$       1,151,571

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:

Accounts payable and accrued expenses

$           47,732

$            72,910

Operating lease liabilities, current

10,801

10,184

Due to related party

11

Deferred revenue

841

1,061

Total current liabilities

59,374

84,166

Deferred tax liability, net

1,727

3,118

Long-term debt, net

14,305

34,189

Operating lease liabilities, non-current

13,177

13,374

Other long-term liabilities

8,743

8,713

Total liabilities

97,326

143,560

Commitments and Contingencies

Stockholders’ Equity

Preferred Stock, $0.001 par value, 50,000,000 shares authorized at March 31, 2025;

0 shares issued and outstanding at March 31, 2025 and December 31, 2024

Common Stock, $0.001 par value, 500,000,000 shares authorized, 163,988,856 and

162,871,266 shares issued and outstanding at March 31, 2025 and December 31, 2024,

respectively

164

163

Additional paid-in-capital

981,980

964,765

Accumulated other comprehensive loss

(1,860)

(3,666)

Retained earnings

54,742

46,749

Total stockholders’ equity

1,035,026

1,008,011

Total liabilities and stockholders’ equity

$      1,132,352

$       1,151,571

 

INTEGRAL AD SCIENCE HOLDING CORP.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)

(UNAUDITED)

Three Months Ended March 31,

(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

2025

2024

Revenue

$       134,066

$       114,530

Operating expenses:

Cost of revenue

30,126

26,161

Sales and marketing

32,128

31,825

Technology and development

19,700

17,978

General and administrative

26,196

21,380

Depreciation and amortization

16,463

15,080

Foreign exchange (gain) loss, net

(1,998)

1,569

Total operating expenses

122,615

113,993

Operating income

11,451

537

Interest expense, net

(72)

(1,926)

Net income (loss) before income taxes

11,379

(1,389)

(Provision) benefit for income taxes

(3,386)

134

Net income (loss)

$           7,993

$          (1,255)

Net income (loss) per share – basic and diluted:

$             0.05

$           (0.01)

Weighted average shares outstanding:

Basic

163,646,444

159,385,167

Diluted

166,811,853

159,385,167

Other comprehensive income (loss):

Foreign currency translation adjustments

1,806

(1,059)

Total comprehensive income (loss)

$           9,799

$          (2,314)

Stock-Based Compensation 

(UNAUDITED)

Three Months Ended March 31,

(IN THOUSANDS)

2025

2024

Cost of revenue

$                80

$              124

Sales and marketing

4,773

5,738

Technology and development

4,806

4,399

General and administrative

5,866

5,477

Total stock-based compensation

$         15,525

$         15,738

 

INTEGRAL AD SCIENCE HOLDING CORP.

CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY

(UNAUDITED)

Three Months Ended March 31, 2025

Common Stock

(IN THOUSANDS, EXCEPT SHARES)

Shares

Amount

Additional

paid-in

capital

Accumulated

other 

comprehensive 

loss

Retained

earnings

Total

stockholders’

equity

Balance, December 31, 2024

162,871,266

$                163

$         964,765

$            (3,666)

$            46,749

$      1,008,011

RSUs and MSUs vested

917,186

1

1

ESPP purchase

200,404

1,690

1,690

Stock-based compensation

15,525

15,525

Foreign currency translation adjustment

1,806

1,806

Net income

7,993

7,993

Balance, March 31, 2025

163,988,856

$                164

$         981,980

$            (1,860)

$            54,742

$      1,035,026

Three Months Ended March 31, 2024

Common Stock

(IN THOUSANDS, EXCEPT SHARES)

Shares

Amount

Additional

paid-in

capital

Accumulated

other

comprehensive

loss

Retained

earnings

Total

stockholders’

equity

Balance, December 31, 2023

158,757,620

$                 159

$         901,259

$               (916)

$              8,954

$         909,456

RSUs and MSUs vested

806,546

1

1

Option exercises

44,049

313

313

ESPP purchase

153,239

1,895

1,895

Stock-based compensation

15,725

15,725

Foreign currency translation adjustment

(1,059)

(1,059)

Net loss

(1,255)

(1,255)

Balance, March 31, 2024

159,761,454

$                 160

$         919,192

$            (1,975)

$              7,699

$         925,076

 

INTEGRAL AD SCIENCE HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)

Three Months Ended March 31,

(IN THOUSANDS)

2025

2024

Cash flows from operating activities:

Net income (loss)

$           7,993

$          (1,255)

Adjustments to reconcile net income (loss) to net cash provided by

(used in) operating activities:

Depreciation and amortization

16,463

15,080

Stock-based compensation

15,525

15,738

Foreign currency (gain) loss, net

(2,486)

1,395

Deferred tax benefit

(1,447)

(5)

Amortization of debt issuance costs

116

116

Reversal of credit losses

(1,134)

(188)

Changes in operating assets and liabilities:

(Increase) decrease in accounts receivable

(5,439)

6,436

Decrease in unbilled receivables

2,656

3,167

Increase in prepaid expenses and other current assets

(3,429)

(13,759)

Increase in operating leases, net

(526)

(202)

Decrease in other long-term assets

4

19

Decrease in accounts payable and accrued expenses and other

long-term liabilities

(24,548)

(28,278)

(Decrease) increase in deferred revenue

(229)

644

Increase (decrease) in due to/from related party

10

(39)

Net cash provided by (used in) operating activities

3,529

(1,131)

Cash flows from investing activities:

Purchase of property and equipment

(554)

(1,128)

Acquisition and development of internal use software and other

(10,347)

(9,163)

Net cash used in investing activities

(10,901)

(10,291)

Cash flows from financing activities:

Repayment of long-term debt

(20,000)

(30,000)

Proceeds from exercise of stock options

313

Cash received from Employee Stock Purchase Program

1,232

1,393

Net cash used in financing activities

(18,768)

(28,294)

Net decrease in cash, cash equivalents, and restricted cash

(26,140)

(39,716)

Effect of exchange rate changes on cash, cash equivalents and

restricted cash

597

(847)

Cash, cash equivalents and restricted cash, at beginning of period

87,335

127,290

Cash, cash equivalents, and restricted cash, at end of period

$         61,792

$         86,727

Supplemental Disclosures:

Net cash (received) paid during the period for:

Interest

$               (23)

$           1,879

Taxes

$              822

$              268

Non-cash investing and financing activities:

Property and equipment acquired included in accounts

payable

$                55

$                  2

Internal use software acquired included in accounts payable

$              520

$              573

Lease liabilities arising from right-of-use assets

$           2,993

$              189

Supplemental Disclosure Regarding Non-GAAP Financial Information
We use supplemental measures of our performance, which are derived from our consolidated financial information, but which are not presented in our consolidated financial statements prepared in accordance with GAAP. Adjusted EBITDA is the primary financial performance measure used by management to evaluate our business and monitor ongoing results of operations. Adjusted EBITDA is defined as net income (loss) before depreciation and amortization, stock-based compensation, interest expense, net, provision (benefit) from income taxes, acquisition, restructuring and integration costs and foreign exchange gains and losses, and other one-time, non-recurring costs. Adjusted EBITDA margin represents the adjusted EBITDA for the applicable period divided by the revenue for that period presented in accordance with GAAP.

We use non-GAAP financial measures to supplement financial information presented on a GAAP basis. We believe that excluding certain items from our GAAP results allows management to better understand our consolidated financial performance from period to period and better project our future consolidated financial performance as forecasts are developed at a level of detail different from that used to prepare GAAP-based financial measures. Moreover, we believe these non-GAAP financial measures provide our shareholders with useful information to help them evaluate our operating results by facilitating an enhanced understanding of our operating performance and enabling them to make more meaningful period-to-period comparisons. Although we believe these measures are useful to investors and analysts for the same reasons they are useful to management, these measures are not a substitute for, or superior to, U.S. GAAP financial measures or disclosures and should be read only in conjunction with financial information presented on a U.S. GAAP basis. Our non-GAAP financial measures may not be comparable to similarly titled measures of other companies. Other companies, including companies in our industry, may calculate non-GAAP financial measures differently than we do, limiting the usefulness of those measures for comparative purposes.

Reconciliation of historical Adjusted EBITDA and corresponding margin to their most directly comparable GAAP financial measures, net income (loss) and corresponding margin are presented below. We encourage you to review the reconciliations in conjunction with the presentation of the non-GAAP financial measures for each of the periods presented. In future fiscal periods, we may exclude such items and may incur income and expenses similar to these excluded items.

Reconciliation of Adjusted EBITDA

Three Months Ended March 31,

(IN THOUSANDS, EXCEPT PERCENTAGES)

2025

2024

Net income (loss)

$         7,993

$       (1,255)

Depreciation and amortization

16,463

15,080

Stock-based compensation

15,525

15,738

Interest expense, net

72

1,926

Provision (benefit) for income taxes

3,386

(134)

Acquisition, restructuring and integration costs

74

126

Foreign exchange (gain) loss, net

(1,998)

1,569

Adjusted EBITDA

$       41,515

$       33,050

Revenue

$     134,066

$     114,530

Net income (loss) margin

6 %

(1) %

Adjusted EBITDA margin

31 %

29 %

Conference Call and Webcast Information
IAS will host a conference call and live webcast to discuss its first quarter 2025 financial results today at 5:00 p.m. ET. To access the live webcast and conference call dial-in, please register under the “News & Events” section of IAS’s investor relations website. A replay will be available on IAS’s investor relations website following the live call: https://investors.integralads.com.

About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust, safety, and transparency in digital media quality. For more information, visit integralads.com.

Forward-Looking Statements
This earnings press release contains forward-looking statements that are subject to risks and uncertainties. All statements other than statements of historical fact included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance, including guidance, and business, including pipeline and industry trends. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “plan,” “intend,” “believe,” “may,” “will,” “should,” “can have,” “likely,” and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events. For example, all statements we make relating to our estimated and projected costs, expenditures, cash flows, growth rates and financial results, including forecasted revenue and adjusted EBITDA, or our plans and objectives for future operations and products, growth initiatives or strategies, expected features and functionality of our products, and expectations regarding technology, including the use of artificial intelligence, are forward-looking statements. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those that we expected, including: (i) factors that affect the amount of advertising spending, such as economic downturns and marketability, uncertainty surrounding the stability of economic conditions due to new and proposed tariffs and uncertainty in the global trade environment, instability in geopolitical or market conditions generally, and any changes in tax treatment of advertising expense; (ii) our failure to innovate or make the right investment decisions; (iii) our ability to provide digital or cross-platform analytics; (iv) our ability to sustain our profitability and revenue growth rate, particularly if our revenue continues to decline; (v) issues in the development and use of artificial intelligence and machine learning; (vi) our failure to maintain or achieve industry accreditation standards; (vii) our dependence on integrations with advertising platforms, demand side providers (“DSPs”) and proprietary platforms that we do not control; (viii) our ability to maintain high impression volumes; (ix) risks that our customers do not pay or choose to dispute their invoices; (x) our dependence on the overall demand for advertising; (xi) our ability to compete successfully with our current or future competitors in an intensely competitive market; (xii) our international expansion; (xiii) our ability to expand into new channels; (xiv) risks of material changes to revenue share agreements with certain DSPs; (xv) our ability to effectively manage our growth; (xvi) the impact that any acquisitions we have completed in the past and may consummate in the future, strategic investments, or alliances may have on our business, financial condition, and results of operations; (xvii) our ability to successfully execute our international plans; (xviii) the risks associated with the seasonality of our market; (xix) the difficulty in evaluating our future prospects given our short operating history; (xx) uncertainty in how the market for buying digital advertising verification solutions will evolve; (xxi) the risk that a perceived failure to comply with laws and industry self-regulation may damage our reputation; (xxii) interruption by man-made problems such as terrorism, computer viruses, or social disruptions; (xxiii) the risk of failures in the systems and infrastructure supporting our solutions and operations; (xxiv) our ability to avoid operational, technical, and performance issues with our platform; (xxv) risks associated with any unauthorized access to user, customer, or inventory and third-party provider data; (xxvi) our ability to provide the non-proprietary technology, software, products, and services that we use; (xxvii) the risk that we are sued by third parties for alleged infringement, misappropriation, or other violation of their proprietary rights; (xxviii) our ability to obtain, maintain, protect, or enforce intellectual property and proprietary rights that are important to our business; (xxix) our involvement in lawsuits to protect or enforce our intellectual property; (xxx) risks that our employees, consultants, or advisors have wrongfully used or disclosed alleged trade secrets of their current or former employers; (xxxi) risks that our trademarks and trade names are not adequately protected; (xxxii) the impact of unforeseen changes to privacy and data protection laws and regulation on digital advertising; (xxxiii) our ability to maintain our corporate culture; (xxxiv) risks posed by earthquakes, fires, floods, and other natural catastrophic events; and (xxxv) other factors disclosed in our filings with the SEC. Given these factors, as well as other variables that may affect our operating results, you should not rely on forward-looking statements, assume that past financial performance will be a reliable indicator of future performance, or use historical trends to anticipate results or trends in future periods.

We derive many of our forward-looking statements from our operating budgets and forecasts, which are based on many detailed assumptions. While we believe that our assumptions are reasonable, we caution that it is very difficult to predict the impact of known factors, and it is impossible for us to anticipate all factors that could affect our actual results. The forward-looking statements included in this press release are made only as of the date hereof. We undertake no obligation to update or revise any forward- looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Investor Contact:
Jonathan Schaffer
ir@integralads.com

Media Contact:
press@integralads.com

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SOURCE Integral Ad Science, Inc.

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Meiyume (Group) LTD Achieves EcoVadis Gold Rating for 2026, Reinforcing Commitment to Sustainable Beauty

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HONG KONG, May 4, 2026 /PRNewswire/ — Meiyume (Group) LTD has achieved the EcoVadis Gold rating for 2026, with the company being in the 96th percentile globally and among the top-performing companies for sustainability.

EcoVadis evaluates companies across environment, labour and human rights, ethics, and sustainable procurement. The Gold rating reflects Meiyume’s strong performance and continued commitment to embedding sustainability across its supply chain.

A supplier’s commitment to sustainability is increasingly important to brands, as they work to meet rising regulatory requirements and evolving consumer expectations for transparency and responsible practices. In this landscape, choosing the right partners is essential. Partners like Meiyume play a key role in enabling more responsible, future-ready solutions while helping to strengthen sustainability standards across the supply chain.

A Holistic Sustainability Strategy: Meiyume’s 5Ps Framework

Meiyume’s sustainability approach is guided by its 5Ps framework: Product, Process, Places, People, and Principle, ensuring a comprehensive integration across the business:

Product – Advancing sustainable innovation in formulations and packaging

Process – Strengthening responsible sourcing and supply chain practices

Places – Enhancing operational efficiency and environmental performance

People – Fostering an inclusive and supportive workplace

Principle – Upholding strong governance and compliance standards

Sustainability as an Ongoing Journey

While the EcoVadis Gold rating marks an important milestone, Meiyume views sustainability as an ongoing journey. The company remains committed to strengthening its sustainability performance and supporting beauty and personal care brands in achieving their sustainability goals.

About Meiyume:

Formerly LF Beauty, Meiyume offers end-to-end beauty solutions—packaging, ODM, OEM —grounded in sustainability and insights. Powered by it’s Beauty Intelligence Platform and a global sourcing network, Meiyume brings visions to life with agility, intelligence, and responsibility.

https://meiyume.com/
2/F HK Spinners Industrial Building, Phases I & II, 800 Cheung Sha Wan Road, Kowloon, Hong Kong

SOURCE Meiyume

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Marketna: Launching Smart Arabic Platform for Digital Classified Ads

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DUBAI, UAE, May 4, 2026 /PRNewswire/ — “Marketna” has announced the launch of its new digital classified advertising platform for the Arab world, available through its mobile app and website.

With the slogan “Easy Buy and Sell,” Marketna is a platform connecting buyers and sellers across various sectors, including cars, property, electronics, home furniture and appliances, jobs, and services, enabling users to advertise and sell almost anything.

 

 

The platform, enhanced with artificial intelligence technologies, aims to simplify the online advertising process through a secure and user-friendly environment.

Marketna offers its services in both Arabic and English, currently covering nine Arab countries: the UAE, Saudi Arabia, Egypt, Jordan, Kuwait, Qatar, Oman, Bahrain, and Lebanon. Expansion is underway to include Syria, Iraq, Morocco, Algeria, Tunisia, and Libya, along with the addition of French as a supported language.

This initiative comes as part of Marketna’s vision to become a leading digital e-commerce platform across the Arab world, with a focus on the quality of user experience.

Marketna aims to build an inclusive online community that connects the region’s markets, thereby boosting the prosperity of the Arab digital economy.

Smooth and Easy Classified Ad Creation and Publishing

Marketna is built on four core pillars that make the buying and selling experience unique:

Speed and Simplicity: One-step registration and three-step ad postingSafety and Trust: Focus on protecting user data and privacyPremium Service: Fast ad approval and exceptional customer supportGreater Outreach: Maximum exposure to the target audience

Supporting Individuals and Business Owners

The platform offers individual sellers additional features through a “Premium” membership, granting ongoing benefits such as the ability to publish unlimited ads, extended ad validity, priority in search results, and a special seller badge.

Through a “Business” account, which can be created in just a few minutes, Marketna provides dedicated accounts for small, medium, and large business owners, enabling them to advertise cars and real estate in a professional way.

New users, both individuals and merchants, can post their basic ads for free, and receive exclusive discounts to boost their ads upon upgrading to a “Premium” or “Business Plus” membership, allowing them to reach a larger pool of potential buyers.

An Optimal User Experience via the Marketna Smart App

The Marketna Classified Ads Smart App is available for Android devices on the Google Play Store, allowing users to browse ads and post listings from anywhere, at any time, with the ability to communicate directly through in-app chat.

The app features a simplified, modern, and responsive interface. An iOS version for Apple devices is coming soon, with the goal of supporting all users.

For more information about Marketna and its services, visit the official website at https://marketna.com.

Photo: https://mma.prnewswire.com/media/2963238/Marketna_Classified_Ads.jpg
Logo: https://mma.prnewswire.com/media/2963239/Marketna_Logo.jpg

 

 

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SOURCE Marketna

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2026 Hong Kong Corporate Gift Purchasing Trends Report: BeGiftHK Reveals “Specialization and Wellness” as the New Standard for Corporate Gifting

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HONG KONG, May 4, 2026 /PRNewswire/ — BeGiftHK, a leading professional corporate gift company in Hong Kong, today officially released the “2026 Corporate Gift Purchasing Trends Report.” The report highlights that following profound changes in corporate culture in the post-pandemic era, the Hong Kong B2B gift market has officially moved away from the “low-price, high-volume” model. It has been replaced by a new purchasing logic centered on “Employee Wellness” and “Brand Specialization.”

Pickleball Customization: The New Corporate Sports Social Favorite of 2026

The most prominent trend highlighted in the report is the strong rise of “sports social gifts.” Data shows that in the first quarter of 2026, inquiries for Pickleball customization equipment surged by 210% compared to the same period last year.

A spokesperson for BeGiftHK analyzed: “In 2026, a corporate gift is no longer just an object; it is a brand touchpoint. Due to its low entry barrier and high participation across all age groups, Pickleball has become the top choice for large enterprises for hosting Team Building and ESG promotion activities. The professional-grade T700 carbon fiber paddles we provide, combined with high-quality customized designs, successfully transform the act of gifting into a highly social brand experience.”

Technology Defines Authority: Full-Color UV Digital Printing Enhances Corporate Image

Regarding the craftsmanship requirements for gift customization, purchasers in 2026 have demonstrated unprecedented attention to detail. The report indicates that over 85% of multinational organizations and financial enterprises prioritize the precision of printing technology when selecting a Hong Kong corporate gift company.

BeGiftHK has addressed the limitations of traditional screen printing, such as the inability to render gradients and high-precision logos, by introducing cutting-edge “Full-Color UV Digital Printing” technology. This commitment to professionalism has led BeGiftHK to frequently receive high praise as a “Souvenir Recommendation of the Year” in various commercial evaluations.

ESG Transformation: From “Green Products” to “Social Responsibility”

The report concludes by emphasizing that ESG factors have permeated every stage of the purchasing decision. In 2026, the demand for “Recycled PET (RPET)” materials and “Sustainable Sports Solutions” among Hong Kong enterprises consistently accounted for over 40% of the market share. Through its robust supply chain accumulated over years of deep cultivation in the Hong Kong market, BeGiftHK not only provides eco-friendly materials but also assists organizations in planning gift solutions with social impact, integrating “ESG narratives” into every exquisite gift box.

Rooted in Hong Kong, Defining the Future

As an established authoritative brand in the market, BeGiftHK, with its keen market insights and excellent execution, has successfully provided one-stop corporate gift customization services for numerous NGOs, educational institutions, and Fortune 500 companies. Looking ahead, the company will continue to drive industry innovation, creating the most valuable brand souvenirs for Hong Kong organizations with a more professional and forward-looking vision.

About BeGiftHK

BeGiftHK is a professional gift solution provider headquartered in Hong Kong. The company is committed to providing customers with closed-loop gift customization services, including design, production, quality inspection, and logistics, through innovative technology and a unique industry perspective. With the core concepts of “Professionalism, Design, and Value,” BeGiftHK is a designated gift partner for many large-scale events and corporate anniversary celebrations in Hong Kong.

Media Inquiries, please contact:

Contact Person: BeGiftHK Customer Service DepartmentCompany Name: Ideas Promotion Ltd (BeGiftHK)Phone: +852 3490 6532Email: info@ideaspromotion.com.hkWebsite: https://begifthk.com

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SOURCE BeGiftHK

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