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The 10,000 Brains Project Launches the “Path-ND” Digital Brain Banking Program to Transform Neurodegenerative Disease Research

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Funding from the Kissick Family Foundation Expands Frontotemporal Dementia Data; New Partnership with The Michael J. Fox Foundation Enhances Parkinson’s Research

OAKLAND, Calif., May 20, 2025 /PRNewswire/ — The 10,000 Brains Project today announced the launch of Path-ND, a groundbreaking digital brain banking program designed to digitize at least 5,000 neuropathology cases over the next two years. This major initiative will make ultra high-resolution brain tissue images more widely accessible for neurodegenerative disease research and on an unprecedented scale, enabling researchers to unlock critical insights into diseases like Alzheimer’s disease, Parkinson’s disease, frontotemporal dementia (FTD), and amyotrophic lateral sclerosis (ALS).

Unlike traditional approaches that study these disorders in isolation, The 10,000 Brains Project is leading the new era in neuroscience research, focused on connecting discoveries across the full spectrum of neurodegenerative disorders using recent breakthroughs in computer science. Path-ND is a critical step in moving the field forward. It embraces the complexity of these diseases and aims to rethink how we define, diagnose, and treat them. By breaking down silos and enabling large-scale comparative research, Path-ND seeks to catalyze the kinds of breakthroughs that have remained out of reach for too long.

“Path-ND is about more than digitizing brain tissue slides—it’s about transforming the entire approach to neurodegenerative research,” said Patrick Brannelly, CEO of The 10,000 Brains Project. “Just as tumor biopsies have revolutionized cancer treatment, we believe digitized brain tissue will enable researchers to take a new approach and crack the code of neurodegenerative disease.”

With $3 million in funding from the Kissick Family Foundation, the program will create the world’s largest FTD dataset, an area of urgent need due to the disease’s highly variable symptoms and complex pathology. Additionally, a new partnership with The Michael J. Fox Foundation for Parkinson’s Research (MJFF) will fund additional digitization of brain tissue from additional patients with Parkinson’s disease and related disorders.

Leading this initiative is Mukta Phatak, PhD, a highly accomplished bioinformatics expert with more than 15 years of experience integrating technology with scientific research. Dr. Phatak comes to The 10,000 Brains Project from Gates Ventures, where she served in a technical leadership role on the Alzheimer’s Disease Data Initiative.

Introducing Path-ND: A Next Generation Research Platform

For decades, researchers studying neurodegenerative diseases have faced a fundamental challenge: the examination of human brain tissue provides ground truth, but access to high-quality, well-characterized samples has been severely limited. These limitations have slowed progress in understanding the full biological complexity of neurodegenerative conditions.

Path-ND offers a powerful solution. By enabling more researchers to examine brain tissue directly, it opens the door to identifying new mechanisms and previously unrecognized disease subtypes. Analyzing this data with artificial intelligence (AI) and other advanced data science techniques could fundamentally reshape our understanding of neurodegeneration—revealing that these diseases may be both more biologically diverse and more interconnected than we ever imagined. It enables the possibility of rethinking traditional diagnostic categories and creates opportunities to uncover novel therapeutic targets.

Path-ND will be the foundation for this change: a groundbreaking digital brain banking platform that aims to centralize and democratize access to neuropathology data. Built on the secure, cloud-based Verily Workbench, Path-ND will allow talented researchers from across the globe to explore high-resolution digital images of brain tissue without the constraints of geography.

Path-ND is designed with interoperability at its core, ensuring that the data will also be made accessible through other biomedical research platforms. This will create a truly connected ecosystem where open data sharing, large-scale analytics, and AI-driven discovery can thrive. By doing so, Path-ND will not only accelerate research but also drive a new era of cross-disease insight, reshaping the future of neurodegenerative disease science.

Advancing Research Through Collaboration

Through generous funding from the Kissick Family Foundation, Path-ND will expand its datasets to include FTD cases—a disease that remains among the most devastating and least understood. Unlike Alzheimer’s, which primarily affects memory, FTD strikes at the core of personality, behavior, and language, robbing individuals of their ability to communicate, connect, and function in daily life. It is the most common cause of dementia in people under 60, yet it remains one of the least understood neurodegenerative disorders, with no cure and limited treatment options. This investment is about expanding hope for FTD patients and families who desperately need answers.

“As advocates and funders, we see an urgent need for creative new approaches in neurodegeneration research,” said Kasey Kissick of the Kissick Family Foundation. “The Path-ND program is an important step in the transition to a more agile and productive research ecosystem. We are proud to support this effort.”

In addition, a new collaboration with The Michael J. Fox Foundation will be a major catalyst for Parkinson’s disease and related disorders, integrating its newly generated digital brain inventory into the Path-ND Data Hub. Parkinson’s is the fastest-growing neurodegenerative disease, affecting millions worldwide, yet there are still no definitive biomarkers and no way to stop its relentless progression. By incorporating MJFF’s digital brain inventory, Path-ND is expanding access to valuable data, enabling more cross-disease comparisons, and capturing significant cost savings through shared infrastructure.

“Finding new ways to provide researchers with the tools they need to accelerate Parkinson’s research is a key priority for The Michael J. Fox Foundation,” said Leslie Kirsch, vice president, head of research data resources at MJFF. “This collaboration with The 10,000 Brains Project expands access to high-resolution brain tissue, supporting the broader scientific community in uncovering insights into Parkinson’s disease and related disorders.”

Mukta Phatak joins The 10,000 Brains Project to Lead Path-ND

The 10,000 Brains Project has appointed Mukta Phatak, PhD, a seasoned leader in data science and bioinformatics, to lead Path-ND.

Dr. Phatak is an accomplished expert in biomedical innovation and data science. She earned her PhD in bioinformatics from the University of Cincinnati and has over 15 years of experience in data strategy, AI/ML model development, and scientific technology integration across academia, industry, and the nonprofit sector. Most recently, she served as Director of Data Science for the Alzheimer’s Disease Data Initiative, which is part of the Health and Life Sciences Division at Gates Ventures. During her time at Gates Ventures, Dr. Phatak played a pivotal role in designing data architectures, enhancing customer engagement, and leveraging advanced analytics to drive progress in Alzheimer’s research.

“Digitizing brain pathology is the next frontier in precision neuroscience,” said Dr. Phatak. “With Path-ND, we’re building an open, scalable, and interoperable resource that will unlock discovery at a whole new level. Path-ND will bring us closer to truly personalized care for patients everywhere.”

A Call to Action: Expanding the Future of Digital Brain Research

The 10,000 Brains Project invites researchers, institutions, and biobanks to contribute additional neuropathology datasets to expand the scope and impact of Path-ND. By increasing the diversity and scale of digitized brain tissue data, this initiative will unlock insights that no single dataset could reveal alone.

Forward-thinking philanthropic partners and investors are also encouraged to join the movement. Expanding Path-ND’s reach will allow the project to include more rare diseases, enhance AI capabilities, support more researchers, and accelerate the pace of discovery.

If you are a researcher interested in contributing data or a funder looking to make a lasting impact, visit 10kbrains.org to learn more.

About The 10,000 Brains Project

The 10,000 Brains Project is a nonprofit initiative that is leading the new era in neuroscience. We are dedicated to driving positive change for the millions of people affected by neurodegenerative diseases worldwide. By working across neurodegenerative diseases and harnessing the full potential of innovative tools and technologies, we aim to accelerate breakthroughs in earlier detection, better treatments, and more personalized care. To learn more about our priorities, programs, and partnerships, visit: https://10kbrains.org.

About The Kissick Family Foundation

The Kissick Family Foundation aims to catalyze change through bold and dynamic philanthropy. They provide critical early support for the leaders, researchers, and entrepreneurs who are finding cures, repairing catastrophic damage to the planet, and changing entire fields of study. The foundation invests in cutting-edge scientific research and awareness building for neurodegenerative diseases, with a focus on frontotemporal dementia. They are equally committed to backing transformative ideas in the climate space, specifically ocean-based solutions with the potential to mitigate and reverse harm to the planet. For more information, visit www.kissickfamilyfoundation.org.

Media Contact:

Chantelle Ferland-Beckham, PhD
chantelle@10kbrains.org
781-854-8703
MindMeld Consulting, LLC

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Westar Press Releases Revelation and Revenge: Confronting Christian Nationalism

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New book by Chad Venters, Arthur J. Dewey, and Steve Ross features an afterword (Aftershock) by John Dominic Crossan.

What if the ultimate weapon of Christian Nationalism—the “Left Behind” End-Time prophecies—is completely fake?

LOS ANGELES, June 18, 2026 /PRNewswire/ — An exciting new publication from Westar Press, Revelation and Revenge, rescues the Book of Revelation from modern political scare tactics and restores its originality as a brilliant first-century drama resisting imperial forces.

With urgency and provocation, Revelation and Revenge: Confronting Christian Nationalism challenges one of the most dangerous political ideologies of our time: militant theology based on the Book of Revelation. Biblical scholars Chad Venters and Arthur J. Dewey, and acclaimed illustrator Steve Ross, with an Afterword by John Dominic Crossan, provide an incisive, learned, and accessible book aimed at informing the public about the true story of Revelation and its false representation today.

This book dispels fear-based End-Time prophecies that have dominated the American religious and political landscape for decades. The authors pull back the layers of tradition to expose how modern rapture theology is not an ancient biblical truth but a highly profitable nineteenth-century invention. Today, rapture theology actively weaponizes the political climate to escape environmental accountability, deny scientific reality, and rewrite democratic laws under the banner of Christian supremacy.

Using rigorous historical-critical sources and sharp contemporary analysis, this book investigates the apocalyptic roots of Christian Nationalism. It demonstrates how a first-century text originally written by an exiled political dissident as an act of anti-imperial resistance has been inverted into a zero-sum tool for earthly power and conquest.

“The darkness of ignorance and dishonesty must be undone through the light of education and understanding,” writes coauthor Chad Venters.

MEDIA CONTACT:
Westar Institute, 417098@email4pr.com, (855) 490-0454

Review copies, digital gallery links, and interview scheduling available upon request.

Westar Institute is a 501(c)(3) nonprofit dedicated to educational and scholarly work. Its imprints, Westar Press and Polebridge Press, share this mission and do not operate for profit. All views in this publication belong solely to the authors and do not represent Westar Institute or its affiliates. As publisher, Westar does not endorse the content and maintains no political affiliations or positions.

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Snapchat and OUTFRONT Media Launch ‘Crowd Created’ Live AR Spectacle in Times Square on June 18

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HBO Max First Partner for New Innovative Ad Format that Marries IRL and AR – Starting by Putting Fans Into House of the Dragon Ahead of its Season 3 Premiere Using Snapchat’s First-Ever Four-Sided AR Mirror

NEW YORK, June 18, 2026 /PRNewswire/ — OUTFRONT Media, one of the largest and most-trusted IRL media companies in the U.S., and Snapchat have partnered to launch “Crowd Created.” It debuts today with HBO Max as the launch partner to bring Season 3 of HBO Original series House of the Dragon to life ahead of its June 21 debut.

Powered by the OUTFRONT XLabs innovation arm and Snap Inc.’s technology, Crowd Created is a live AR spectacle in Times Square that marries IRL (in-real-life) with AR (augmented reality). This new ad format is the first Snapchat AR experience to project visitors live onto Times Square billboards in New York City and features the first-of-its-kind four-sided AR Mirror.

From 3PM to 7PM today (June 18, 2026), visitors in Times Square can step in front of the full-body, four-sided Snapchat AR Mirror and interact with custom House of the Dragon AR Lenses to opt-in to see themselves virtually wearing Queen Rhaenyra Targaryen’s crown, placing themselves directly in the world of the series. They will then be able to see themselves and their AR experiences appear live on OUTFRONT Media’s Duffy Duo billboards – two of the most iconic digital signage in the world.

The activation combines Snapchat’s AR technology with OUTFRONT XLabs’ award-winning XTend offering that extends campaigns across screens using augmented reality. The result: an ad experience that transforms a passive walk-by into a shared cultural moment. With more than approximately 400,000 visitors passing through Times Square each day—creating one of the world’s largest concentrations of pedestrian traffic and social sharing – Crowd Created offers brands an innovative way to launch their biggest titles and invite audiences to become part of the campaign itself.

“With Crowd Created, Snapchat and OUTFRONT have transformed the streets of New York into Westeros – dragons and all,” said OUTFRONT Chief Marketing and Experience Officer Stacy Minero. “By combining Snapchat’s industry-leading AR technology, HBO Max’s award-winning IP, and OUTFRONT’s premium IRL media canvases, this campaign demonstrates how innovation can turn real-world environments into immersive experiences that people don’t just see – they step into.”

“AR is one of the most powerful ways Snapchatters engage with the world around them, and it’s amazing to be able to bring that technology to Times Square. We’re thrilled to work with HBO Max and OUTFRONT and bring Westeros to life in a way that lets fans see themselves at the center of the story and on one of the world’s most iconic canvases,” said Laurel Duquette, Head of Media and Entertainment, Snap Inc.

“At its best, fandom is participatory — and we’re always looking to create moments that let fans see themselves in the worlds they love. Through this partnership with Snapchat and Outfront, we’re harnessing innovative technology to bring fans inside the world of House of the Dragon, transforming a simple interaction into a larger-than-life moment,” said Mark Doumet, Vice President, Originals Marketing, HBO and HBO Max. 

This activation is being supported by a two-week campaign throughout OUTFRONT’s NYC ad network to drive attention and awareness for the June 18 event. It is part of a larger, multi-faceted overall campaign for Season 3 of House of the Dragon, premiering June 21 on HBO Max, including a screening in Santa Monica that invites Snapchat creators to see it ahead of time. With 956 million monthly active users and nearly 2 trillion Snaps created in 2025 alone, Snapchat is a significant platform for entertainment marketing. In fact, Samba TV analyses found exposure to Snapchat campaigns delivered a reported 91% lift in theatrical ticket sales and 84% lift in tune-in for TV shows, movies, or sporting events, on average in the studied campaigns. Omnicom Media and Ipsos in-survey-based research found 73% of daily Snapchatters have been influenced to go to the theater after seeing it advertised on Snapchat. The IRL experience also taps into growing demand for personalized and shareable brand intersections, with third-party search indicating that 80% of Gen Z consumers enjoying personalized brand experiences, including AI-powered Lenses, and 60% enjoy sharing content from activations.

About OUTFRONT Media
OUTFRONT is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it’s defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems, and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, OUTFRONT STUDIOS, and award-winning innovation team, XLabs, deliver standout storytelling, supported by advanced technology and data tools that can drive measurable impact.

About HBO
HBO® is one of the most respected and innovative entertainment brands in the world, serving iconic, award-winning programming through the HBO linear channels and the direct-to-consumer streaming platform, HBO Max, which is available globally in 65 countries. A part of Warner Bros. Discovery, HBO offers an extensive array of programming that includes recent fan-favorite hits like “House of the Dragon,” “The Last of Us,” “The White Lotus,” “Succession,” and “Euphoria,” and iconic titles, including “Game of Thrones,” “The Sopranos,” “Sex and the City,” “Band of Brothers” and “The Wire.”

Media Contacts:

Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com

Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com

Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com

Snap Inc.
press@snap.com

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Introducing Kinetik, the first AI agent designed to help predict and monetize social media growth

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Powered by AI, real-time audience intelligence and deep analysis of social media data, Kinetik helps creators optimize content strategies and build more engaged, profitable communities.

LONDON, June 18, 2026 /PRNewswire/ — Kineto, a startup backed by the engineering legacy of JetBrains, has unveiled Kinetik, an AI agent specialized in marketing and social media. It analyzes audience behavior, emerging trends and content performance to help creators and marketing professionals make smarter decisions, grow engagement and accelerate and monetize social media growth.

Unlike generic AI tools, Kinetik operates right in the messenger, such as Slack, WhatsApp, Telegram, and soon iMessage, and connects to Instagram, TikTok, YouTube, and X, for deeper context. This helps Kinetik understand the creator’s brand voice, handle content writing in their voice, and prepare social media analytics, competitor monitoring, research, and scheduling.

“Kinetik is unlike any other AI tool that I’ve used. It genuinely understands my voice and the way I work,” said Lyubava Zaytseva, a digital content creator. “It analyzed all videos posted for the last year, provided the insights, and identified the trends in minutes instead of the four hours I would spend on it.”

“The truth about creators’ work is that the majority of their time is spent on understanding the algorithms, researching trends, and analyzing the results instead of creating. People have limited capacity to remember the algorithm rules and adapt the content to them; machines are only limited by tokens. Creators today have more opportunities than ever to build businesses around their content, and with Kinetik, they get the tools for every task,” said Andrew Zakonov, CEO and Co-founder of Kineto.

“With significantly boosted content performance and deeper analysis, creators can now leverage AI not for the quick and low-key content production, but actually for the growth of their business on social media.”

Kinetik helps with the most painful and common content and social media tasks:

Trend Research & Content Ideas: Monitors what’s trending in your niche across Instagram, TikTok, X, and the web, providing specific ideas, advice, and content in your voice. It can also automatically send it to Notion or to the doc if you want to save it beyond the chat.Memory: Remembers your niche, audience, style, goals, and past conversations. Every session picks up where the last one left off, so no explanation is needed.Strong learning curve and personalization: Kinetik can be your coach for the better self, but it also learns from you. It never keeps the sensitive data, but it always keeps your goals and the way you think. Ultimately, this makes AI more useful, but also more tolerant and precise – just like you.Voice Notes: Takes a recorded rough thought and turns it into a content idea that fits your strategy.Content Analysis & Insights: Analyzes your posts, engagement patterns, and audience behavior, as well as peers and/or competitors to tell you what’s working and why.Video Review & Feedback: Analyzes editing, pacing, color grading, composition, and gives filmmaker-level feedback with specific timestamps.

Kinetik is also available in Slack for both personal use and team collaboration. When added to a group chat, Kinetik gives teams access to AI-powered marketing tools focused on content creation, social media management, and influencer marketing, one of the fastest-growing yet least-automated niches in AI-driven marketing.

Visit https://kineto.app/ for full product details, pricing, and to get started with a free trial. Subscription plans for individuals and teams are available and open to creators, agencies and marketing teams from 1 to 100 people. Pricing starts at $12.50 with a discount.

Kineto will be demoing Kinetik at VidCon 2026 in Anaheim, California, at booth #5016. They will also be hosting the Creator Track workshop, “AI Magic Behind Your Content,” on Friday, June 26, from 11:00-11:30 a.m. in Room 210AB, featuring Kinetik CEO Andrew Zakonov and special guest creator Anna Deguzman.

About Kineto & Kinetik
Kineto is an independent startup spun out of JetBrains and backed by JetBrains investments and expertise. The same engineering mindset behind IntelliJ IDEA, coding agent Junie and Kotlin, one of the most popular languages for Android development, launched Kinetik, an AI agent for creators and marketing teams that operates in Slack, WhatsApp, Telegram and iMessage coming soon, with a mission to provide creators with an AI teammate that understands their work and allows them to focus on creating.
Kinetik helps with the non-creative work, including research, analytics, strategy, communication with brands, media kits, scripts from voice notes, trend monitoring, and more. It learns your tone, connects to your social accounts, and remembers context across channels.

MEDIA CONTACT
Sophia Gilbert
The Hoffman Agency on behalf of Kineto
kinetik@hoffman.com

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