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Lazada Invests US$100 Million as Part of Strategic Push to Strengthen Affiliate Programme and Lead Creator Commerce in the Region

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Strategic investment will boost performance-driven marketing for brands and sellersAffiliates to gain higher commissions and priority support ahead of mega campaigns such as 6.6 and 11.11New features include personalised voucher pools, custom storefronts, and performance dashboards

SINGAPORE, May 26, 2025 /PRNewswire/ — Lazada, a leading eCommerce platform, today announced an annual investment of US$100 million in the Lazada Affiliate Programme (“LazAffiliate Programme”). Announced at the Lazada Affiliate Southeast Asia Awards 2025 held in Bangkok, the strategic investment aims to transform affiliate marketing into a scalable, results-driven engine for growth across the region.

Today, affiliate marketing has risen to become an important driver of eCommerce sales. Research found that 82% of Southeast Asian consumers have purchased a product that was recommended by an influencer in 2024, a 3% increase compared to 2023. This high level of penetration and engagement have led to affiliate-driven sales campaigns accounting for approximately 20% of Southeast Asia’s online sales or US$15 billion in Net Merchandise Value (NMV) in 2024[1].

Lazada’s $100 million investment will thus empower brands to capitalise on this strategic advantage, further reaffirming its leadership in enabling performance-based digital commerce—empowering both emerging creators and established influencers to turn recommendations into real revenue and viable income streams, while offering brands and sellers a measurable and ROI-positive sales channel.

Expanding revenue opportunities for affiliates

The revamped LazAffiliate Programme features an industry-leading incentive structure and a new suite of advanced features tailored to empower affiliates – from established influencers and creators to emerging micro-influencers ands everyday shoppers – to maximise monetisation on their platforms and amplify their impact.

The key enhancements and new features include:

Affiliate Channel Upgrade: The refreshed affiliate channel features a more user-friendly interface which makes product selection experience more seamless and efficient.Custom Storefronts: Affiliates can now build their own curated product storefronts, making it easier for their followers to browse, discover and purchase endorsed items.Campaign Rewards Accelerators: During major online shopping festivals like 9.9, 11.11, and 12.12, affiliates will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings.

This upcoming 6.6.’s campaign rewards accelerator will include up to 36% commission for affiliates who promote brand partners via store vouchers.

High-Commission Product Curation – A dedicated list of top-converting, high-commission products allows affiliates to prioritise what sells best.Performance Dashboard: Real-time data on click-throughs, conversions and commissions help creators fine-tune content strategies for greater ROI.

Driving ROI for brands and sellers through affiliate marketing

Lazada is also enhancing its value proposition for brands and sellers by co-developing performance-based strategies that prioritise sales conversion, transforming creator collaborations into measurable, sustainable, and scalable revenue channels. Through its growing affiliate network, brands can gain access to a powerful and diverse creator ecosystem of influencers, content creators and KOCs (key opinion consumers) who drive authentic engagement and lower customer acquisition costs.

Key partnership areas include:

Lazada-funded store vouchers: Additional incentives on top of affiliate commissions to drive consumer purchases.Diverse affiliate ecosystem: A network of influencers, content creators, and key opinion consumers (KOCs) to amplify product visibility and improve product discovery.

6.6 Mega Sale: Top affiliates to access US$100,000 reward pool

Starting with Lazada’s upcoming 6.6 mega sale, the affiliate programme will roll out region-wide gamified challenges and a total of US$100,000 in reward bonuses for top 10 performing creators in the region. In partnership with over 80 leading brands across fashion and beauty, this initiative signals a new phase of collaborative brand-affiliate growth in the social commerce space.

“Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact,” said Jared Chan, Head of Regional Affiliate, Lazada Group. “With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localised connections between brands and consumers.”

LazAffiliate is Lazada’s flagship affiliate programme that connects a growing network of creators – ranging from influencers and content creators to passionate everyday shoppers – with brands and sellers. By driving traffic and conversions through personalised recommendations, affiliates earn commissions for every successful sale with no cap. The LazAffiliate Programme offers a no-barrier entry into creator commerce, with no minimum following required – just share, recommend, and earn.

To learn more or join the LazAffiliate community, visit:

ID: https://lzdaff.co/LazAffiliatesApp
MY: https://pages.lazada.com.my/wow/gcp/my/aia/share-affiliate?from=promote
PH: lzd.co/LAZAFFREGISTER
SG: https://pages.lazada.sg/wow/gcp/sg/aia/share-affiliate?from=promote
TH: https://pages.lazada.co.th/wow/gcp/lazada/channel/th/marketing/Affiliate-Home
VN: https://pages.lazada.vn/wow/gcp/vn/aia/affiliate

 

[1] https://impact.com/downloads/research-reports/cube-impact-SEA-influencer-marketing-research-report-0924.pdf 

– End – 

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

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SOURCE Lazada Group

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iMarketKorea Signs Two MOUs with Vietnam’s Phu Tho Provincial People’s Committee and BIDV

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Participates in Korea-Vietnam Economic Delegation

Accelerates development of an industrial park in Phu Tho Province near Hanoi, while attracting advanced manufacturing companies and building a supply chain ecosystemPlans parallel development of an Inland Container Depot (ICD) to strengthen logistics competitivenessExpands discussions with Bank for Investment and Development of Vietnam (BIDV) on financial support measures and new business opportunities

HANOI, Vietnam and SEOUL, South Korea, April 27, 2026 /PRNewswire/ — iMarketKorea, a leading industrial materials distribution company led by CEO Kim Hak-jae, announced that it has signed two Memoranda of Understanding (MOUs) with the Phu Tho Provincial People’s Committee and Bank for Investment and Development of Vietnam during the MOU signing session at the Korea-Vietnam Business Forum, hosted by Korea’s Ministry of Trade, Industry and Energy and the Korea Chamber of Commerce and Industry. The company participated in the official Korea-Vietnam economic delegation.

As Vietnam’s investment environment continues to advance, cooperation in production infrastructure such as industrial parks has become increasingly important. Based on prior discussions with Phu Tho Province, iMarketKorea formalized this partnership through the latest agreements.

Located near Noi Bai International Airport, Phu Tho Province is emerging as a strategic logistics hub and an attractive production base for global companies. The province recorded 10.52% gross regional domestic product (GRDP) growth in 2025, ranking fourth among Vietnam’s provinces.

Through the agreement, iMarketKorea plans to develop a national industrial park in Phu Tho Province and actively attract global manufacturing companies. The company also aims to build a supply chain-driven industrial ecosystem by strengthening collaboration among related businesses centered around the industrial complex.

To enhance logistics competitiveness, iMarketKorea will also pursue the development of an Inland Container Depot (ICD) with bonded warehousing functions. An ICD is an inland logistics hub enabling customs clearance and cargo handling. When integrated with the industrial park, it is expected to improve import-export efficiency and strengthen the region’s attractiveness to manufacturers.

Kim Hak-jae, CEO of iMarketKorea, said, “This agreement establishes the foundation for integrated production and logistics infrastructure. Through cooperation with the Phu Tho provincial government and BIDV, we plan to establish a one-stop support system covering administration, finance, legal matters, and taxation. We will also create an environment where high-tech parts and materials companies can effectively utilize local incentives and gradually expand future cooperation.”

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/imarketkorea-signs-two-mous-with-vietnams-phu-tho-provincial-peoples-committee-and-bidv-302753801.html

SOURCE iMarketKorea

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Global Customers Are Taking a Closer Look at Focused Photonics Inc.

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HANGZHOU, China, April 24, 2026 /PRNewswire/ — For scientific instrument companies competing globally, differentiation increasingly depends on more than product specifications alone. Customers are looking beyond performance claims to assess whether a company can consistently translate technology into manufacturable products, proven applications, reliable delivery and long-term service support.

That shift was evident during Focused Photonics Inc.’s (FPI) Global Customer Experience Day 2026 in Hangzhou, where customers and partners from dozens of countries visited the company’s Qingshanhu Innovation Base, headquarters and live application sites. For many attendees, the event offered a closer look at how a China-headquartered scientific instrument company is building capabilities across R&D, manufacturing, systems integration and lifecycle support.

At Qingshanhu Innovation Base, visitors saw key stages of FPI’s operations firsthand, including engineering, precision manufacturing, system integration, testing and service readiness. For many international customers, these visits are less about viewing a production line and more about assessing execution: whether a supplier has the engineering discipline, manufacturing depth and support infrastructure required to deliver consistently in real operating environments.

This is becoming increasingly important across the industry. As customer expectations evolve, competition is moving beyond stand-alone instrument performance toward integrated solutions, automation, data integrity, compliance and lifecycle value. In industrial and environmental applications in particular, uptime, stability and workflow fit often matter as much as analytical capability.

At its global customer conference, FPI outlined how it is responding to that transition, highlighting continued investment across environmental monitoring, industrial process analysis, laboratory analysis and life science applications. The company is also expanding the role of digitalization, automation and AI to improve application readiness and solution delivery.

Application-focused exchanges during the event reinforced the same point. In discussions on environmental, industrial and laboratory scenarios, customers focused not only on performance metrics, but also on regulatory fit, workflow integration, long-term operation under complex conditions, and the ability of solutions to function reliably once deployed. These are increasingly central criteria in global purchasing decisions.

The clearest proof came from real-world settings. At the Hangzhou Ecological Environment Monitoring Center, visitors saw FPI’s automated water quality laboratory in operation, where sample handling, workflow continuity and data generation are integrated into day-to-day use. For customers, this offered a more concrete view of how a solution performs not just in demonstration, but in routine operation.

Taken together, the event underscored a broader industry reality: global competition in scientific instruments is increasingly defined not only by what a product can do, but by whether a company can manufacture it at scale, deploy it effectively, support it locally and sustain performance over time. That broader operational capability is becoming a decisive part of how international customers evaluate suppliers.

View original content:https://www.prnewswire.com/news-releases/global-customers-are-taking-a-closer-look-at-focused-photonics-inc-302753822.html

SOURCE Focused Photonics Inc.

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Straits Financial Services Pte Ltd Granted Overseas Intermediary Futures Broker Status by Shanghai Futures Exchange and Guangzhou Futures Exchange

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SINGAPORE, April 27, 2026 /PRNewswire/ — Straits Financial Services Pte Ltd (“SFSPL”), a member of Straits Financial Group, is pleased to announce that it has been granted overseas intermediary (OI) futures broker status by the Shanghai Futures Exchange (SHFE) and the Guangzhou Futures Exchange (GFEX).

This recognition marks an important milestone in expanding international access to China’s futures markets and further strengthens SFSPL’s ability to connect global investors with onshore opportunities.

As an overseas intermediary futures broker, SFSPL will be able to facilitate client access to selected products listed on SHFE and GFEX. The overseas intermediary model significantly lowers barriers to entry for international participants by removing the need for complex onshore structures and enabling more efficient cross-border access, while operating within China’s regulated market environment.

“As China’s futures market continues to open up, this recognition represents a meaningful milestone for both SFSPL and our clients,” said Roger Quek, Chief Executive Officer and Managing Director, Straits Financial Services Pte Ltd. “We are pleased to support international investors with more seamless access to China’s onshore derivatives market, while maintaining a strong focus on risk management, compliance, and execution efficiency.”

As China’s derivatives market continue to evolve, SFSPL is strongly positioned to support clients looking to deepen their involvement in this high-potential market.

SFSPL remains committed to delivering robust trading capabilities, seamless market access, and trusted expertise to help clients navigate global investment opportunities.

About Straits Financial Services Pte Ltd

At Straits Financial Services Pte Ltd, we distinguish ourselves by promoting key and innovative contracts to support the financial and commodity derivative markets as well as providing products and services to fulfill the needs of every trader.

With a strong presence in Asia and a deep understanding of the global markets, we provide value to our clients by enabling global access with a local perspective. Established in 2010, Straits Financial Services Pte Ltd is part of Straits Financial Group which is headquartered in Singapore.

Straits Financial Services Pte Ltd provides a fully-integrated service for our clients to access the financial and commodity derivative markets and we strive to build lasting relationships with our clients.

For more information, please visit our website at https://www.straitsfinancial.com.

This document is issued for information purposes only. This document is not intended and should not under any circumstances to be construed as an offer or solicitation to buy or sell, nor financial advice or recommendation in relation to any capital market product. All the information contained herein is based on publicly available information and has been obtained from sources that Straits Financial Services Pte Ltd believes to be reliable and correct at the time of publishing this document.

Straits Financial Services Pte Ltd will not be liable for any loss or damage of any kind (whether direct, indirect or consequential losses or other economic loss of any kind) suffered due to any omission, error, inaccuracy, incompleteness, or otherwise, any reliance on such information. Past performance or historical record of futures contracts, derivatives contracts, and commodities is not indicative of the future performance. The information in this document is subject to change without notice.

If after reading the foregoing content you have any doubts in relation thereto, please consult your own independent legal, financial and/or professional adviser.

View original content:https://www.prnewswire.com/apac/news-releases/straits-financial-services-pte-ltd-granted-overseas-intermediary-futures-broker-status-by-shanghai-futures-exchange-and-guangzhou-futures-exchange-302752994.html

SOURCE Straits Financial

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