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DNA&STONE BOASTS “LOVING PET CARE IN YOUR NEIGHBORHOOD” IN NEW CAMPAIGN FOR ROVER

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Agency creates unique jingles in the voices of pets to promote safe and reliable pet sitters

SEATTLE, May 27, 2025 /PRNewswire/ — DNA&STONE, the full-service agency that doesn’t flinch for brands who want to go there, today announced the launch of its latest creative campaign with Rover, the world’s largest online marketplace for loving pet care. The campaign, titled “To My Hooman” portrays fun animated stories that come from the perspective of pets who understand that while the sitters from Rover may not be their human, they are the next best thing.

Rover, who has been a long-time client of DNA&STONE, came to the agency looking for help to not only create awareness of the brand, but also build trust among pet owners looking for safe and reliable sitters. With the objective of winning the hearts of pet parents and sparking interest in Rover as a trusted solution for personalized and passionate care, DNA&STONE created a campaign that pulled at the heartstrings of these pet parents.

A continuation of its original launch in 2023, the “To My Hooman” campaign showcases animated stories from the perspective of pets. Each video highlights the joy, comfort and personalized care pets receive from their sitters on Rover, exemplifying how Rover has sitters who can meet the unique needs of each and every pet (and pet parent).

“As pet owners ourselves, we knew that trust would be the number one barrier to a person using Rover. Many of us would prefer for our pets to be in the loving arms of a family member or friend, but that isn’t always the reality and Rover is an excellent solution,” said Matt McCain, Founder, DNA&STONE. “We wanted to showcase that the pets in the care of Rover’s sitters are not only cared for, they are loved. That’s why we made these videos from the perspectives of the pets – to showcase how happy they can be with Rover sitters and how leaving them is just an opportunity to be loved in a different way.”

DNA&STONE created simple, animated videos that focus on the pets’ emotions – showcasing their perspectives and imagining what each pet sees and feels in these often hard moments. The agency used pet-friendly language and a young voiceover actor to capture the innocence and emotional intelligence of pets as they tell their parents it’s okay for them to leave because they love their pet sitter.

“At Rover, our north star has always been honoring the irreplaceable connection between pets and their people. While we know nothing can substitute that unique bond, we aspire to always be the very best next choice—your pet’s chosen companion when you can’t be there,” said Ashton Doyle, Senior Director, Brand, Rover. “DNA&STONE didn’t just capture this philosophy in this campaign; they translated it into a visual language that speaks directly to the hearts of pet parents everywhere.”

“To My Hooman” aims to target all pet owners, especially those located in or near urban hubs. The campaign will launch across the U.S. and in Canada and includes television (both broadcast and streaming) and social media buys.

Campaign Credits
Matt McCain/Michael Boychuk – Founders
Chrstine Wise – Strategist
Kat O’Hara – Senior Producer
Tiffany Stone – Creative Operations Manager
Alex Fitch – Business Director
Rob Scherzer – Composer

Maxwell Scherzer – Vocal Talent
John Buroker – HEARby Audio Engineer: Sound Design & Mix
Nannette Buroker – HEARby Executive Producer

Giant Ant:
Executive Producer, Giant Ant: Teresa Toews
Executive Creative Director, Giant Ant: Jay Grandin
Head of Character Animation, Giant Ant: Sitji Chou
Producers, Giant Ant: Melissa Buisán, Katie Colhoun
Creative Direction, Giant Ant: Sitji Chou
Illustration, Giant Ant: Sitji Chou, Ben Ommundson
Cel Animation, Giant Ant: Sitji Chou, Ben Ommundson

Rover:
Senior Director of Brand Marketing: Ashton Doyle
Channel Marketing Lead : McKinley Lovett
Sr. Creative Strategist: Annie Richards

About DNA&STONE
DNA&STONE is a full-service agency that doesn’t flinch—for brands that want to go there. We combine creative firepower with operational excellence so clients feel grounded enough to take real risks. Because breakthrough work only happens when you feel safe enough to push boundaries. We help you do the scary things safely. Clients include BECU, Amazon, Providence, MCU, and Ziply Fiber. To learn more about us, please visit. www.dnaandstone.com

About Rover
Founded in 2011 and based in Seattle, Washington, Rover is the world’s largest online marketplace for loving pet care. Rover’s global footprint includes North America (US and Canada) and Europe, including the UK, France, Spain, Germany, Italy, the Netherlands, Sweden, Norway and now Denmark and Ireland. Rover connects pet parents with pet care providers who offer overnight services, including boarding and in-home pet sitting, as well as daytime services, including doggy daycare, dog walking, and drop-in visits.

Rover provides unrivaled tools and support to ensure pets’ safety, including access to its Trust and Safety support team. Every sitter on the platform has passed ID verification and is carefully screened by a member of our team. The Rover Guarantee can also reimburse eligible expenses up to $25,000 in reimbursement should a pet require veterinary care during a stay. Our Trust and Safety support team is available to assist with any issues. To learn more about Rover, please visit www.rover.com.

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SOURCE DNA&STONE

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Haloid Solutions Expands Access to Radio Equipment by Offering Flexible Financing and Leasing Solutions Named HaloidFLEX

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NEW YORK, April 18, 2026 /PRNewswire/ — As part of Haloid Solutions’ long-term commitment to helping businesses and municipalities acquire critical communications equipment despite budgetary constraints, Haloid now offers specialized financing and leasing programs through its HaloidFLEX program.

Designed to ensure that companies and governments have the equipment they need without costly capital expenditures outlays, HaloidFLEX offers financing for equipment purchased directly from manufacturers or local radio dealers. HaloidFLEX financing offers zero percent and low-interest options as well as predictable monthly payments for qualified buyers. HaloidFLEX clients can even opt to incorporate extended support services and protections into their financing to prepare for accidents, theft, or equipment losses. This gives companies peace of mind with one low monthly payment.

For organizations that don’t want or need to own equipment long-term, the HaloidFLEX leasing program offers similar benefits with potential tax advantages. Companies can lease brand new equipment and upgrade or return it at lease-end as needed. For companies seeking flexible options – or those that are interested in upgrading to the latest technology as it becomes available – leasing makes perfect sense.

One of the added benefits of each program is that HaloidFLEX allows clients to bundle services and protections that would normally be billed separately. Accidental damage, theft, and loss protections can be put in place, so that there’s never a lapse in communication if a radio fails. Extended warranties are also available upon request, so companies can customize their financing and protection to fit their budget and safeguard their equipment simultaneously.

According to a Haloid Solutions spokesperson, “Bundling expenses simply makes sense. It reduces the need for multiple policies and flexes with organizations to ensure critical communication equipment is available when needed while guaranteeing that the company’s investment is protected for the life of the equipment.”

HaloidFLEX financing and leasing programs are available to qualified businesses and municipalities nationwide. To learn more or request a customized quote, visit HaloidSolutions.com.

About Haloid Solutions

Haloid Solutions is the go-to resource for U.S. businesses and municipalities in search of financing and leasing for two-way radios, walkie talkies, communications equipment, accessories, and services. Focused on reliability, affordability, and performance, Haloid strives to equip professionals in all communication-based industries with the resources they need most.

For more information about Haloid Solutions, or details about the HaloidFLEX financing or leasing programs, please visit  https://haloidsolutions.com/collections/lmr-radio-financing-and-leasing-and-subscription-low-cost-payment-options-for-2-way-radio-equipment or contact us on our website.

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SOURCE HALOID SOLUTIONS

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CAS Holdings Appoints Patrick McDermott as Chief Executive Officer

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Leadership Transition Positions CAS Holdings for Continued Growth and Customer-Focused Innovation

FRANKLIN, Mass., April 18, 2026 /PRNewswire/ — CAS Holdings, a leader in industrial automation distribution, engineering, and integration, is pleased to announce that Patrick McDermott has been named Chief Executive Officer.

McDermott previously served as President and Chief Revenue Officer, where he played a key role in driving growth across the organization, strengthening customer relationships, and leading teams with a clear focus on execution and results.

In his new role as CEO, McDermott will lead CAS Holdings into its next phase of growth, building on the company’s strong foundation and continued commitment to delivering value to customers, partners, and employees.

“I’m honored to step into the role of CEO at CAS Holdings,” said McDermott. “Over the past year, I’ve had the opportunity to work alongside an incredible team, support our customers, and help drive the growth of our organization. I’m excited to build on that momentum as we move into our next chapter.”

CAS Holdings, through its divisions including iAutomation and RND Automation, delivers a full spectrum of industrial automation solutions – from product distribution and technical support to custom machine building and system integration. Serving OEM machine builders and end-users, the company brings deep expertise in motion control, robotics, and vision, along with value-added capabilities such as kitting, sub-assembly, panel building, and turnkey automation systems, acting as an extension of its customers’ engineering and production teams.

McDermott’s leadership will focus on advancing CAS Holdings’ strategic initiatives, strengthening its market position, and continuing to deliver innovative automation solutions that support customers across a wide range of industries.

“We have a strong foundation, a talented team, and a clear direction. I’m looking forward to what we’ll accomplish together,” McDermott said. “Our focus remains on supporting our customers with responsive, local expertise, strong supplier partnerships, and the engineering and production capabilities they rely on to keep their operations running and growing.”

About Complete Automation Solutions Holdings

Complete Automation Solutions Holdings (CAS Holdings) is dedicated to empowering industrial automation companies, including those in the packaging industry, to achieve optimal efficiency and success. With a diverse portfolio encompassing industrial distribution, panel building and assembly, system integration, and robotics, CAS Holdings provides comprehensive packaging machines and solutions tailored to meet industry needs. The company prioritizes strong partnerships, expert engineering, and innovative solutions, ensuring sustainable practices and continuous improvement. CAS Holdings envisions a future where its transformative automation solutions redefine industry standards and drive growth. Committed to transparency and collaboration, CAS Holdings aims to be the most trusted partner in the automation sector.

Press Contact:

Erika Jacques
508-838-8012
http://www.iautomation.com/

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SOURCE CAS Holdings, Inc.

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Vipboss Marks Earth Day with Renewed Commitment to Green Energy Solutions

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NEW YORK, April 18, 2026 /PRNewswire/ — As Earth Day draws global attention to environmental responsibility, Vipboss, a specialist manufacturer and developer of lithium iron phosphate (LiFePO4) battery packs for energy storage and mobility applications, is underscoring its long‑term commitment to sustainable energy practices through its Environmental Advocacy. This advocacy is devoid of ornate language; its inspiration stems from the brand’s unwavering conviction in LiFePO4 batteries as a green energy solution. To align this message with practical action, the brand is also running a themed sales campaign on its official website during April 18th to 30th. It highlights how practical product solutions, rather than abstract concepts, can support cleaner energy use in everyday life.

Across the world, energy consumption patterns are undergoing rapid change. Households, outdoor users, and light‑mobility sectors are increasingly seeking energy systems that are safe, sustainable, and low‑emission. Within this shift, LiFePO4 batteries have emerged as a preferred technology for clean‑energy applications. Their long service life, high safety profile, and absence of cobalt, which is an element associated with higher environmental and ethical risks, position them as a responsible choice in the global transition toward greener power.

LiFePO4 technology forms the foundation of Vipboss’s approach to sustainable energy. Its extended cycle life reduces the frequency of battery replacement, lowering resource consumption and easing the environmental burden associated with disposal. The material’s inherent stability also minimizes the risk of thermal runaway, offering a safer experience in homes, recreational vehicles, and public environments. In practical use cases such as home backup systems, RV travel, and golf‑course operations, LiFePO4 batteries deliver efficient storage and stable output, helping reduce reliance on fossil‑fuel‑based energy sources and supporting lower‑carbon lifestyles.

Vipboss’s environmental advocacy extends beyond the technical advantages of its products. The brand promotes responsible energy use as an integral part of sustainable living, emphasizing that product design and informed application must work together to achieve meaningful environmental outcomes. As a provider of energy solutions for home, travel, and leisure scenarios, Vipboss continues to participate in the long‑term process of green transformation through ongoing technological refinement and product evolution.

Earth Day serves as a reminder that lasting environmental impact is built through small, consistent actions. Looking ahead, Vipboss will continue advancing safer, more durable, and more efficient energy products that support individuals and families in adopting more sustainable energy habits. Through these efforts, the brand aims to contribute enduring value to the wider adoption of clean energy and the collective pursuit of a more sustainable future.

About Vipboss

Vipboss is a specialist in the lithium battery industry, focusing on the research, production, and manufacturing of lithium iron phosphate (LiFePO4) battery packs. The company is committed to advancing battery technology with an emphasis on reliable performance, safety, and extended service life. Its mission is to deliver safe, efficient, and environmentally responsible energy solutions that contribute to a cleaner, more sustainable future.

For more information, please visit: https://vipbosspower.com/.

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SOURCE Vipboss

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