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RS and Festo make smart electric motion accessible

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Festo’s Simplified Motion Series, available at RS, facilitates seamless transitions from pneumatic to smart electric motion in the industrial manufacturing and intralogistics industries with cost-optimized electromechanical actuators designed to enhance efficiency, productivity, and data-driven decision-making.

FORT WORTH, Texas, April 20, 2026 /PRNewswire/ — RS, a high-service global product and service solutions provider for industrial customers, offers Festo’s Simplified Motion Series electromechanical actuators, also known as electric drive systems, which combine drive mechanics, motors, and servo drives to make smart electric motion accessible to even small and mid-sized organizations in the industrial manufacturing and intralogistics industries. 

Festo’s Simplified Motion Series makes electric actuation accessible to small and mid-sized industrial organizations.

While the Industry 4.0 automation, electrification, digitalization, and sustainability trends have been active for over a decade, making the switch from mature technologies, like pneumatic actuators, to more advanced technologies, like smart, integrated electromechanical actuators, was initially out of reach for all but the largest, most lucrative industrial operations. Increased adoption of advanced industrial technologies over time has expanded market demand for smart solutions and has made it possible for even small and mid-sized industrial organizations to achieve cost parity when implementing these solutions, which still often come with a higher upfront cost than mature solutions. For example, while it’s less expensive for OEMs to build a pneumatic drive system than an electric drive system, the total operating cost for smart, integrated electric drive systems, like Festo’s Simplified Motion Series, tends to be much lower than that of pneumatic systems.

The smart, cost-optimized linear and rotary electromechanical actuators in Festo’s Simplified Motion Series are designed to combine the simplicity of pneumatics with the ample advantages of electric actuator technology and provide cost-effective electric drive solutions for simple motion and positioning tasks, such as repositioning, aligning, feeding, sorting, clamping, ejecting, and stopping. They’re optimized for simple movements between two mechanical end positions but exhibit advanced motion characteristics — including gently cushioned travel into the end position, simplified press-fitting and clamping functions, and the use of intermediate positions — and are especially well-suited for industrial customers just beginning to make the transition from pneumatic motion control to electric motion control in order to enhance efficiency, productivity, and data-driven decision-making. Ideal applications for the series extend throughout the industrial manufacturing and logistics industries and include industrial production lines, automated storage and retrieval systems (AS/RS), parcel elevators, and Cartesian robots used for high-speed bin picking, sorting, assembly, material handling, packaging, and palletizing.

Festo Simplified Motion Series electromechanical actuators feature space-saving, application-optimized combinations of drive mechanics, motors, and servo drives, and — unlike more complex systems that require external servo drives — are based on the plug-and-work principle, which makes them quick, easy, and cost-effective to install, set up, and commission without a computer, software, or the need for a control cabinet and helps increase productivity. Users simply install the actuators, run power and communication cables to them, and use the integrated digital I/O (DIO) protocol to configure basic functions, like speed and force, reference end positioning and cushioning, and end positions. They can also use the integrated IO-Link protocol to leverage additional functions, including remote configuration for motion parameters, read functions for process parameters, copy and backup functions for transferring parameters between actuators and computers, and intermediate position adjustments. This allows legacy customers, who are very familiar and comfortable with pneumatic motion, to control them the same way they controlled their pneumatic assemblies, which prevents them from having to learn any programming, put an amplifier in a cabinet, and run cables from the drive to the motor and encoder and saves both time and money. Additionally, when used to replace pneumatic actuators, these smart, integrated electromechanical actuators or electric drive systems eliminate the need for compressors, air preparation equipment, refrigerated air dryers, and air lines along with their associated device and maintenance costs and efficiency losses.

The Festo Simplified Motion Series is available in six subcategories.

The linear motion side of the Simplified Motion Series range includes:

Ball-screw axis ELGS-BS electromechanical actuators, which feature a powerful ball screw and precise, resilient recirculating ball bearing guide for the slide, exhibit accurate positioning and high feed force, and are extremely compact and cost effective.Toothed-belt axis ELGS-TB electromechanical actuators, which feature a timing belt that attaches to a carriage, have an idler pulley at one end and a drive pully attached to the motor at the other, and are ideal for high-speed or long-stroke applications. They also have a precise, resilient recirculating ball bearing guide for the slide and a durable toothed belt and are compact and extremely cost effective.Mini slide EGSS electromechanical actuators with smooth-running ball screws, which are powerful, resilient, and precise and are ideally suited for guided individual linear movements and vertical Z-axis movement.EPCE and EPCS electromechanical actuators, which serve as direct replacements (albeit not drop-in replacements due to the integrated motor) for pneumatic cylinders in terms of nose mounting, how they attach to your load, and the way they look and behave. EPCE actuators offer short strokes and cycle times and excellent value for the money and are ideal for testing, inspection, and labeling systems, simple centering tasks, and aligning workpieces. EPCS actuators feature smooth-running ball screws ideal for individual linear movement, provide extremely cost-effective complete solutions, and are ideal for applications including clamping, distributing, sorting, and ejecting. They can also act as a simple Z-axis in material handling systems.

On the rotary motion side of the Simplified Motion Series, you have the rotary ERMS electromechanical actuator, which features sturdy, precise, and backlash-free ball bearings on the rotary plate that effectively absorb the transverse loads and torques of increased mechanical loads and are ideal for applications including simple swiveling tasks, diverters, and small sweeps in intralogistics applications.

“Historically speaking, the cost gap between pneumatic drive systems and electric drive systems has been — and can still be — very large,” said Frank Vanderpool, Industry Segment Manager – Intralogistics at Festo. “The Festo Simplified Motion Series is a cost-optimized solution that lands squarely in the middle of those and can even be closer to pneumatic than electric drive pricing, depending on the application. However, it’s important to note that just because it’s a lower-cost solution doesn’t mean that it’s cheap. These purpose-built, industrial-grade electromechanical actuators go through the same rigorous development and testing processes as our premium electric automation equipment and deliver robust, reliable performance in a wide range of industrial applications that require simple motion and positioning tasks.”

To learn more about the Festo Simplified Motion Series, check out this deep dive into electric drive systems with Frank Vanderpool, the Industry Segment Manager for Intralogistics at Festo.

For more information about Festo and its extensive portfolio of innovative, high-quality electric automation solutions for applications in the intralogistics industry and beyond — including selections from the Simplified Motion Series — please visit the links embedded here and above and check out the company’s other contributions to the RS Expert Advice series.

For assistance identifying, procuring, deploying, and maintaining Festo electromechanical actuators, please contact your local RS representative at 1.866.433.5722 or reach out to the RS technical support team.

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About RS
RS is a high-service global product and service solutions provider for industrial customers, enabling them to operate efficiently and sustainably. We operate in 36 markets, stock over 830,000 industrial and specialist products, and list an additional five million relevant for our industrial customers, sourced from over 2,500 suppliers. This extensive range supports our customers across the industrial lifecycle of designing, building, and maintaining equipment and operations. We enhance their experience through a tailored service model, leveraging our efficient physical, digital, and process infrastructure sustainably. We combine a technically led and digitally enabled approach with an exceptional team of experts; ultimately, it’s our people that make the difference. Our purpose, making amazing happen for a better world, reflects our focus on delivering results for people, planet, and profit. 

RS Group plc is listed on the London Stock Exchange with stock ticker RS1, and in the year ended March 31, 2025, reported revenue of $3,381.64 million. For more information, please visit https://www.rsgroup.com/ or connect with us on LinkedIn or X (Twitter).

About RS in the Americas 
In the Americas region, RS stocks more than 250,000 industrial and electronic products from more than 700 trusted suppliers. These solutions cover categories extending from automation and control equipment to interconnect, passive, active, and electromechanical components and include more than 90,000 high-quality, competitively priced RS PRO products. For more information, please visit https://us.rs-online.com or connect with us via social media on LinkedIn, Facebook, and YouTube.

Editorial Contact & Media Inquiries:
Erica Goode, RS Director of Marketing – U.S. and Canada
Erica.Goode@rsgroup.com

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

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SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

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