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Auburn’s College of Education embraces an AI-powered future to advance its mission

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AUBURN, Ala., April 22, 2026 /PRNewswire/ — As Artificial Intelligence (AI) becomes more integrated into daily life, Auburn University’s College of Education is sharpening its focus on this powerful tool and exploring how it can strengthen the preparation of future educators and healthcare workers.

Throughout the College of Education (and featured in the recent release of the college’s Keystone Magazine), artificial intelligence is being thoughtfully integrated across its four academic units, reflecting both the breadth of the college and a shared commitment to ethical, human-centered practice. Auburn College of Education Dean Jeffrey Fairbrother shared his perspective on how artificial intelligence aligns with the college’s vision for the future.

“In the College of Education, we’re committed to opening doors and improving lives, and artificial intelligence is an important door to opportunity,” he said. “I am proud of our faculty who are embracing AI to expand access, enhance learning and empower educators, always guided by ethics and integrity. By opening these doors today, we’re building a better future for all, far into the future.”

In the Department of Curriculum and Teaching, faculty are focused on teacher preparation and continuously improving methods of learning. Paul Fitchett, head of C&T, oversees several faculty members leading AI-focused initiatives, including some who are developing a course on the applied use of AI in the workplace that will come with industry credentialing.

“We are exploring AI through a number of different, applied facets,” Fitchett said. “Some individuals are leveraging AI to expand research capabilities while others are engaging AI to support teaching and learning, improving the educational experience for instructors and students alike.”

In Agricultural Education, Leadership and Communications, AI is treated as both a research tool and an object of study, with faculty developing a new AI course and even patent-pending technologies that support agriculture, Extension work and global food systems, always emphasizing the “expert in the loop” and transparency over blind automation. In Elementary Education, future teachers learn to use AI as a collaborative planning and efficiency tool, refining outputs through pedagogical expertise and deep knowledge of learners.

Margaret Flores, interim head of the Department of Special Education, Rehabilitation, and Counseling, emphasized the importance of research regarding how AI will impact these professions. SERC faculty members are working to integrate AI into their classrooms to inform their students about future uses in their careers.

In Clinical Rehabilitation Counseling, faculty are embedding AI directly into applied coursework, training students to critically evaluate AI-generated vocational data, labor market information and assessment recommendations while grounding decisions in professional judgment and ethics. In the School Counseling Program, students are prepared to navigate AI’s possibilities and limits through ethics-focused coursework and national research, reinforcing that empathy, nuance and confidentiality remain irreplaceable.

Meanwhile, the Education to Accomplish Growth in Life Experiences for Success (EAGLES) Program is leveraging AI as an equalizer for students with intellectual disabilities, using federally funded digital literacy and AI modules to promote independence, self-advocacy and access.

“AI can enhance the services or instruction that we provide, reduce administrative tasks and increase efficiency in research,” Flores said. “We must ensure that researchers are shaping how AI is changing our fields.”

In the Department of Educational Foundations, Leadership, and Technology, faculty are working with AI in multiple ways. Through basic and applied research, faculty are addressing early childhood vocabulary learning and mathematics learning, and learning how AI can help with research workflow, STEM learning and even the development of education policy.

Several faculty members are also incorporating AI into their classrooms, including the use of an AU tutor to support independent learning and AI-explicit language in teaching materials such as syllabi.

EFLT Department Head Hank Murrah said that his unit’s approach is about embracing the changes that come with AI while also working to shape how it will affect the future of education.

“We view AI as both a transformative research tool and a catalyst for innovation in teaching and learning,” Murrah said. “Our faculty are developing AI-driven interventions for STEM education, leveraging AI to streamline research workflows and exploring ethical frameworks for its use in classrooms. These efforts position us to prepare graduates who are not only AI-literate but capable of shaping evidence-based policy and practice. We believe AI will redefine how educators design learning experiences and how researchers generate insights—making education more adaptive, fair and impactful.”

Matt Miller serves as the director of the School of Kinesiology, whose faculty members are exploring how AI can help with conducting research and processing data to find ways to improve a person’s health. Within the School of Kinesiology, AI is being introduced in coursework related to exercise prescription and programming, helping students analyze data, tailor training plans and think critically about how emerging technologies can support safe, individualized, evidence-based practice.

“School of Kinesiology faculty members conduct research that yields large and complex datasets involving measures related to human movement, including but not limited to their physical activity throughout the day, brain activity during exercise, joint angles while walking or throwing a ball and protein expression after exercise training,” Miller said. “AI helps faculty members make sense of these measures to translate research findings into practical knowledge that can be used to enhance health and performance.”

Additionally, in the School of Kinesiology, the Sensorimotor and Rehabilitation (SMART) Neuroscience Lab studies the neuroscience of human movement using virtual and augmented reality simulations. And now, a new member of the lab has joined the team to help understand things like balance and walking: Circuit, the robotic “dog” who comes complete with artificial intelligence built in. Circuit is what’s called a quadruped robot (“robot dog”), and he’s used to explore new ways of supporting older adults’ safety at home.

Led by Director of Physical Therapy Harsimran Baweja, the SMART Neuroscience Lab is using Circuit to study whether robot dogs equipped with artificial intelligence and advanced sensors can reliably track human movement during everyday activities.

While there are many uses for AI, College of Education faculty members are also acutely aware that the human touch is an essential part of their work. The overall goal is to use AI to enhance the service provided to another human being, whether they are a student or a patient.

“Whatever their approach, integrity and professional ethics remain the driving force for our use of generative Artificial Intelligence,” Fitchett said. “Maintaining these principles is essential as we navigate an ever-changing landscape.”

Together, these efforts highlight a college-wide approach to AI that spans disciplines and populations, using emerging technologies not as replacements for human expertise, but as tools to expand opportunity, insight and impact.

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SOURCE Auburn University College of Education

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AXA and BytePlus sign strategic MOU Pioneering AI-Driven Transformation across insurance value chain

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Partnership focuses on co-innovating industry-specific solutions, enhancing customer intelligence, and accelerating operational innovation

HONG KONG, Sept. 10, 2026 /PRNewswire/ — AXA Hong Kong and Macau (“AXA”) announced the signing of a Memorandum of Understanding (“MOU”) with BytePlus Pte. Ltd. (BytePlus), a leading enterprise-grade technology solutions provider. The partnership marks a major milestone in integrating BytePlus’s Artificial Intelligence (AI) and Large Language Models (LLM) solutions into AXA’s operations, accelerating digital transformation and responsible AI adoption across the insurance value chain.

The MOU outlines a co-innovation framework focused on three key areas:  

Insurance Innovation and Future Capabilities: AXA and BytePlus will combine their respective domain expertise to research, design, and co-innovate pioneering, insurance-specific AI models and applications, intelligent agents, and decision-intelligence solutions. The collaboration aims to explore future-oriented solutions to transform end-to-end operational workflows across the insurance value chain – spanning knowledge management, underwriting support, claims processing, and multi-channel distribution.Customer Intelligence for Personalised Engagement: AXA will leverage BytePlus’s advanced predictive data analytics, consumer persona modelling, and AI-driven decision support, to deepen customer insights to enhance end-to-end customer journey and experience.    AI-Powered Creativity and Marketing Enablement: AXA will harness BytePlus’s advanced multimodal capabilities and generative AI technology solutions to establish a dynamic “creativity hub”. This will transform content creation and optimise time-to-market efficiency, enabling highly interactive, personalised customer engagement at scale.

David Ng, Deputy Chief Executive Officer, AXA Hong Kong & Macau, said: “This partnership represents a major milestone for our AI roadmap. Access to BytePlus’s cutting-edge AI capabilities like consumer persona modelling and predictive analytics directly elevates how we understand, anticipate, and serve our customers’ needs across every touchpoint. Looking ahead, by exchanging our deep insurance knowledge with BytePlus’s technology expertise and talent, we aim to co-innovate specialised, insurance-specific AI models that drive industry-wide transformation and further strengthen AXA as a regional centre of excellence for trusted digital innovation. As we continue to scale AI across our enterprise, we maintain the highest standards of Responsible AI – ensuring strong governance and customer protection at every step of our innovation journey.”

Elsa Wang, General Manager, BytePlus Hong Kong & Macau, said: “Hong Kong is a vital international gateway for enterprise technology deployment. Partnering with AXA—a global leader with extensive insurance expertise and an expansive footprint—provides the ideal platform to co-innovate high-impact, industry-specific solutions. Insurance is one of the most dynamic sectors for AI adoption, and AXA’s forward-looking strategy makes them an exceptional partner. Together, we look forward to combining BytePlus’s advanced AI solutions with AXA’s deep knowledge to set new standards for AI innovation in the regional and global insurance market.”

About AXA Hong Kong and Macau 

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters. 

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation. 

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. Our overall Sustainability Strategy, with emphasis on nature protection, inclusive protection and social resilience, provides a foundation for integrating environmental, social and governance considerations across our business. We are proud to be the first insurer to address the importance of mental health through different products and services and thought leading iconic research. Committed to shaping a sustainable future, we contribute in diverse ways through three distinct roles – as an investor, an insurer and an exemplary company.

THIS PRESS RELEASE IS AVAILABLE ON AXA’S WEBSITE: AXA.COM.HK 

IMPORTANT LEGAL INFORMATION AND CAUTIONARY STATEMENTS CONCERNING FORWARD-LOOKING STATEMENTS

Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA’s actual results to differ materially from those expressed or implied in the forward-looking statements. Please refer to Part 4 – “Risk factors and risk management” of AXA’s Universal Registration Document for the year ended December 31, 2019, for a description of certain important factors, risks and uncertainties that may affect AXA’s business, and/or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as part of applicable regulatory or legal obligations.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/axa-and-byteplus-sign-strategic-mou-pioneering-ai-driven-transformation-across-insurance-value-chain-302874655.html

SOURCE AXA Hong Kong and Macau

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TP Receives Frost & Sullivan’s 2026 Asia-Pacific Customer Experience Management Services Company of the Year Recognition for AI-Led Customer Experience Transformation

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TP is recognized for combining AI orchestration, operational excellence, regional scale, and customer-centric innovation to transform customer experience management services across the region.

SAN ANTONIO, Sept. 10, 2026 /PRNewswire/ — Frost & Sullivan is pleased to announce that TP has received the 2026 Asia-Pacific Customer Experience Management Services Company of the Year Recognition for its achievements in AI-led transformation, operational excellence, customer impact, and regional growth. The recognition highlights TP’s ability to evolve beyond traditional customer experience (CX) outsourcing by combining intelligent automation, human expertise, responsible AI, and outcome-focused delivery.

Frost & Sullivan evaluates companies through a rigorous benchmarking process across two core dimensions: visionary innovation and performance, and customer impact. TP excelled in both, demonstrating its ability to align its strategy with evolving enterprise demand while executing with scale, consistency, and market responsiveness.

“TP is helping shape the next phase of CX management by moving AI from experimentation into governed and measurable operations at scale. Its combination of AI orchestration, regional delivery depth, and operational discipline gives enterprises a practical path to transform CX while preserving the human judgment and empathy that remain essential,” said Krishna Baidya, Vice President, ICT Practice at Frost & Sullivan.

Guided by a strategy centered on AI orchestration, responsible innovation, regional expansion, and customer outcomes, TP has strengthened its position across the rapidly evolving Asia-Pacific CX management services landscape. TP.ai, the company’s AI framework, orchestrates the hybrid and agentic workforce, bringing together multiple technologies including chatbots, agent assist, analytics, knowledge management, workflow automation, with data services, industry-specific applications and global TP Experts. 

Innovation remains central to TP’s approach. Its pre-built modular capabilities, including TP.ai Connect, TP.ai Assist, TP.ai Growth, TP.ai Collect, and TP.ai Data Services, enable enterprises to integrate AI into customer care and back-office operations while supporting flexibility across technologies, models, and hyperscaler ecosystems. The approach helps clients improve CX including speed and accuracy of support, productivity, automation, compliance, and program agility and success. TP’s responsible AI approach also incorporates governance controls, configurable guardrails, safety thresholds, escalation protocols, and risk monitoring.

“AI is changing the economics of customer experience, but the technology itself was never the point. The opportunity is in how enterprises rewire workflows, decisions and operating models around AI, data and human expertise — that’s the shift we talk about as Opportunity AI, and it’s where the measurable value sits. At TP, that’s the work we’re doing with clients across Asia-Pacific every day. This recognition from Frost & Sullivan is a credit to our teams for turning that opportunity into real impact,” said David Rizzo, President and CEO – APAC at TP. 

Across the region, TP combines offshore, nearshore, onshore, hybrid, and work-from-home delivery models to address diverse language, regulatory, cultural, and cost requirements. Its regional footprint supports growth in Japan, South Korea, Australia, India, China, Singapore, and the Philippines, while its local leadership model enables closer engagement with enterprise customers and market-specific needs.

Frost & Sullivan commends TP for establishing a high standard in competitive strategy, execution, innovation, and market responsiveness. The ability to combine global scale with local execution, AI-enabled transformation, and measurable customer outcomes positions TP at the forefront of the evolving CX management services industry.

Each year, Frost & Sullivan presents the Company of the Year Recognition to an organization that demonstrates excellence in strategy development and implementation, resulting in measurable improvements in competitive positioning, customer impact, and market performance.

Frost & Sullivan Best Practices Recognition
Frost & Sullivan’s Best Practices Recognitions honor companies across regional and global markets that exhibit exceptional achievement and consistent excellence in areas such as leadership, technological innovation, customer experience, and strategic product development. Each recognition is the result of a rigorous analytical process in which Frost & Sullivan industry experts benchmark performance through comprehensive interviews, deep-dive analysis, and extensive secondary research. The goal is to identify true best-in-class organizations that are driving transformative growth and setting new industry standards.
Contact us: Start the discussion.

Contact:
Tarini Singh
E: Tarini.Singh@frost.com 

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SOURCE Frost & Sullivan

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SMiT unveils UWB-enabled CI+ 2.0 dongle and Presence-Aware TV platform at IBC2026

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Joint solution combines SMiT secure TV-access hardware, TrueSense UWB technology, The Hashgraph Group’s BrandBoost product and Sofia Digital’s TV application expertise.

AMSTERDAM, Sept. 10, 2026 /PRNewswire/ — SMiT, a global provider of secure TV-access hardware and solutions, will unveil its Presence-Aware TV platform anchored by a CI+ 2.0 USB dongle integrating Ultra-Wideband (UWB) technology at IBC2026, which will be held from September 11 for September 14. The solution is designed for Free-TV and Pay-TV operators and broadcasters seeking privacy-conscious audience awareness, richer viewer engagement and measurable advertising opportunities on the main screen.

The platform brings together SMiT’s secure and deployable TV-access hardware, the TrueSense UWB integration layer for precise identity association and precise relative positioning, The Hashgraph Group’s BrandBoost TV Awareness product, and Sofia Digital’s TV application and user-interface capabilities.

As viewing and advertising budgets increasingly move toward digital platforms, Pay-TV operators need a reliable and consent-based way to understand engagement at the shared television screen. SMiT’s proposition turns the television from a reach-only device into an interactive and measurable surface while keeping the operator at the center of the customer relationship.

How it works

The UWB-enabled CI+ 2.0 dongle connects directly to a compatible iDTV without requiring a separate set-top box. Using TrueSense UWB technology, the system can securely associate an opted-in registered viewer’s smartphone or tag with the television and determine the device’s proximity and relative position with high precision. This enables the TV, the operator application and cloud services to coordinate personalized and interactive experiences.

SMiT pairs its hardware with BrandBoost, The Hashgraph Group’s TV Awareness product. BrandBoost combines privacy-conscious viewer awareness, gamification, targeted engagement and reward workflows. Developed around the UWB layer, allowing the platform to link an authorized digital identity to the viewer’s precise proximity and position relative to the television.

Sofia Digital provides the TV application, operator user experience and integration capabilities required to bring these services to screen.

Demonstrated use cases include:

Live sports ‘Guess & Glory’: prediction and polling experiences with rewards for correct answers.Ad Trivia: interactive overlays during commercial breaks, with credits, vouchers or other operator-defined rewards.Presence-aware personalization: content, menus and offers adapted to an opted-in registered viewer.Location-based authentication: an additional proximity signal supporting account security and password-sharing controls.

Where required by the operator, engagement and reward events can be recorded using Hedera DLT, supporting transparent campaign measurement and tokenized reward models. The combined platform is designed to help operators progress from broad audience estimates toward permission-based, outcome-oriented engagement and advertising metrics.

Live at IBC2026

Visitors to SMiT Stand 2.C36 will be able to experience a live demonstration in which an enabled smartphone approaching the television is associated with the TV session through UWB. The demonstration will show the combined hardware, viewer onboarding, TV interaction, gamification and operator cloud-management experience.

The architecture is extensible to personalized operator interfaces, live sports interaction, targeted advertising, loyalty programs and other presence-aware services. SMiT positions the dongle as a practical add-on for existing Pay-TV operators and conditional-access providers, supporting new services without requiring a complete replacement of the installed TV platform.

More information: www.smit.com.cn/engr/

View original content:https://www.prnewswire.co.uk/news-releases/smit-unveils-uwb-enabled-ci-2-0-dongle-and-presence-aware-tv-platform-at-ibc2026–302874587.html

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