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Perfogro Ltd’s Precision Media Index: Why Some Paid Media Programs Make Money and Others Just Spend It

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Perfogro Ltd introduces its Precision Media Index, outlining the operational practices that help paid media programs become profitable through incrementality testing, creative velocity, funnel economics, and accountable performance measurement.

LONDON  , May 23, 2026 /PRNewswire-PRWeb/ — Perfogro Ltd, a performance marketing agency working with digital-first brands, has published the findings behind its Precision Media Index. The Index identifies the operational practices that separate paid media programs that return a profit from those that absorb budget without showing for it.

Perfogro notes that the difference between high-performing and underperforming paid media programs is rarely a matter of budget size or platform choice. Brands across the U.S. market are facing higher media costs, tighter privacy frameworks, and growing pressure to defend how each marketing dollar is spent. The Precision Media Index reflects a pattern observed across the campaigns and verticals Perfogro reviewed. Profitable programs share a small set of operational disciplines. The budget-burning ones repeatedly skip the same fundamentals.

The team at Perfogro defined the core drivers of the Index as follows.

Incrementality before surface metrics. The profitable programs measure what each channel adds beyond an organic baseline. They use geo-based holdouts and paused-spend windows, and they do not rely on clicks and impressions alone to call a program working. The A/B Testing in Marketing 2025 report notes that 84 percent of marketers now run tests at least monthly and 38 percent run them weekly, which suggests that the operational infrastructure for incremental work is in place across the industry. What is missing is the willingness to use it instead of platform-reported conversions.

Creative velocity, not creative perfection. Audience fatigue is the most consistent driver of rising acquisition costs in the programs Perfogro reviewed. The programs that maintain performance over time produce a steady stream of tested creative variants. The ones that lean on a small set of polished hero assets see their return drift downward, and the drift is slow enough that it often goes unnoticed for several quarters.

The third driver is funnel economics. High-performing paid media programs are built around contribution margin, payback period, and retention curves rather than around channel budgets in isolation. Without these numbers, increases in spend become guesses. With them, the same increases become decisions that can be checked against a known cost of capital. The same Ascend2 report finds that 49 percent of marketers rate their A/B testing programs as best-in-class, meaning the operationally mature half of the market is now competing with the other half on measurement quality, not just on creative or media buying.

Perfogro notes that the best-disciplined teams avoid arguing about the right attribution model. They synthesize a number of perspectives at once. While platform-reported conversions, attribution modeling, and media mix modeling provide answers to distinct sets of questions, programs that rely exclusively on platform-reported figures invariably allocate budgets incorrectly.

Building paid media programs that hold their numbers

Perfogro emphasizes that brands need to build paid media programs that are both adaptive and accountable. By embedding incrementality testing, structured creative reviews, and a defined operational cadence, brands can respond to performance drift before the cost-per-acquisition spirals out of control. The Precision Media Index points to a clear direction for marketing teams. The surface metrics need to be replaced with unit-level numbers that predict profitability, and paid media needs to be treated as a measurable business system rather than a series of disconnected campaigns.

About Perfogro Ltd

Perfogro Ltd is a performance marketing agency that works with digital-first brands on data-led strategies, precision media buying, and content production. The company builds marketing systems designed to be measurable and accountable, with a working method that emphasizes transparency, experimentation, and outcomes traceable to revenue. Perfogro works with growth-focused teams across markets.

Media Contact

Scott Tibbs, Perfogro Ltd, 44 7893931087, info@perfogro.com, https://perfogro.com/

View original content:https://www.prweb.com/releases/perfogro-ltds-precision-media-index-why-some-paid-media-programs-make-money-and-others-just-spend-it-302779807.html

SOURCE Perfogro Ltd

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Gansu Jinchang Accelerates Grid Connection of Green Power Projects via Full-Process Customized Services

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July 27, 2026

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JINCHANG, China, July 27, 2026 /PRNewswire/ — Recently, for the integrated photovoltaic and charging pile project developed by Gansu Ludong New Energy Technology Co., Ltd., State Grid Jinchang Power Supply Company has proactively catered to corporate demands and assigned exclusive account managers to deliver one-on-one full-cycle customized services throughout the project preparation phase.

In the business processing stage, leveraging integrated online and offline service channels, dedicated managers have assisted the enterprise in completing document submission and scheme approval procedures, greatly cutting administrative processing time. During construction, power supply professionals have conducted multiple on-site technical guidance sessions. In strict accordance with grid connection safety standards, they guided equipment installation and line layout, inspected operating parameters of core devices including inverters and anti-isolation equipment, and rectified non-standard construction practices to ensure the project fully meets grid access quality requirements. At the grid acceptance stage, the company coordinated professional teams from marketing, operation and maintenance departments to conduct joint inspection and verification. It completed equipment commissioning, data access and grid power supply in one go, enabling immediate grid connection and operation upon project completion and significantly shortening the full commissioning cycle.

Adopting an operation mode of self-consumption of photovoltaic power generation with surplus electricity supplied to charging piles, the integrated project will generate approximately 280,000 kWh of clean power annually after operation, equivalent to reducing around 220 tons of carbon dioxide emissions per year. The project serves as a notable demonstration for Jinchang’s advancement of green and low-carbon energy transition and the diversified application of photovoltaic plus scenarios.

View original content:https://www.prnewswire.com/apac/news-releases/gansu-jinchang-accelerates-grid-connection-of-green-power-projects-via-full-process-customized-services-302834997.html

SOURCE State Grid Jinchang Power Supply Company

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ChainUp Named to CNBC & Statista World’s Top Fintech Companies 2026 List

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July 27, 2026

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Global evaluation recognizes ChainUp’s institutional digital asset infrastructure, international compliance standards, and operational scale.

SINGAPORE, July 27, 2026 /PRNewswire/ — ChainUp, a global provider of digital asset technology infrastructure, has been named to the CNBC World’s Top Fintech Companies 2026 list in the Digital Assets category.

Co-published by business news network CNBC and global market research firm Statista, the index recognizes technology providers driving the future of financial services. The 2026 ranking was derived from an independent evaluation of more than 3,500 companies and 25,000 data points worldwide, assessing revenue performance, operational footprint, regulatory compliance records, and continuous technical innovation.

ChainUp’s recognition reflects a broader industry shift as financial institutions, asset managers, and enterprise operators increasingly prioritize institutional-grade compliance and reliable infrastructure over market speculation.

Delivering Unified Digital Asset Infrastructure to Set the Operational Standard for Institutional Finance

As digital asset markets align with traditional capital markets, institutions face growing pressure to replace fragmented software with unified, enterprise architecture. ChainUp addresses this shift by providing a modular technology stack across the full digital asset lifecycle—consolidating crypto exchange and prediction markets infrastructure, institutional Staking-as-a-Service, non-custodial MPC infrastructure, real-world asset (RWA) tokenization, payment rails, and real-time compliance controls within a single governance framework.

To support advancing market requirements, ChainUp also integrates purpose-built AI capabilities designed to maximize platform stickiness and elevate the end-user experience. From intelligent order routing and automated liquidity optimization to security-first AI frameworks for risk management, these tools empower operators to deliver friction-free, highly engaging workflows that retain active traders and drive long-term client loyalty.

Underpinning this platform is an operational framework aligned to international security standards, including a SOC 2 Type II report and ISO/IEC 27001 certification. ChainUp’s platform has supported over 700 enterprise clients across 30 countries—serving an ecosystem of more than 60 million end-users while maintaining a 99.99% service uptime.

“Being recognized by CNBC and Statista marks an important milestone as our industry matures toward long-term operational accountability,” said Chung Ho, President & Chief Operating Officer of ChainUp. “Our focus remains on building enterprise-grade systems that withstand rigorous regulatory standards. As global capital markets evolve, we are committed to strengthening our governance frameworks and delivering the scalable, intelligent architecture required by institutional clients worldwide.”

About ChainUp

Founded in 2019 and headquartered in Singapore, ChainUp is a global leader in digital asset technology infrastructure. Powering over 700 enterprise clients across 30 countries, ChainUp delivers a unified enterprise stack spanning crypto exchange and prediction markets infrastructure, institutional Staking-as-a-Service, MPC custody, RWA tokenization, and KYT compliance analytics. Operating under SOC 2 Type II and ISO 27001 security certifications, ChainUp provides the scalable, compliant architecture required by modern financial institutions. Learn more at www.chainup.com.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/chainup-named-to-cnbc–statista-worlds-top-fintech-companies-2026-list-302833988.html

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F1R3FLY Joins the Tata Consultancy Services Alliance Ecosystem, Bringing Concurrent, Mathematically Secure Computing to TCS’s Global Enterprise Client Base

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July 27, 2026

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LONDON, July 27, 2026 /PRNewswire/ — F1R3FLY Limited (“F1R3FLY”), the London-headquartered developer of the rho-calculus concurrent-computing platform, announced that it has joined the Tata Consultancy Services (“TCS”) Alliances and Partnerships ecosystem. TCS and F1R3FLY will collaborate to deploy F1R3FLY’s concurrent computing on TCS SovereignSecure Cloud™, addressing the growing requirements of enterprise cloud data asset security and compute infrastructure.

F1R3FLY joins TCS’ partner ecosystem as a specialist technology partner contributing a fundamentally new computing architecture: concurrent, mathematically secure with its “correct by construction” code composition and built for the throughput demands of AI-era enterprise workloads and the rising challenges of cyber security, across multiple industries and sectors.

Key focus is also the joint proposition of TCS SovereignSecure Cloud and F1R3FLY’s distributed ledger architecture to address the growth of tokenized and immutable financial transactions.

Why F1R3FLY in the TCS Ecosystem

F1R3FLY’s technology is platform-independent and sits beneath rather than competing with existing enterprise software, providing per-record cryptographic data isolation, concurrent processing at scale, and formally verified code safety for AI-driven workloads.

Built on the rho-calculus and its programming language Rholang, F1R3FLY’s platform delivers high-throughput parallel processing, mathematically secure data isolation, and high-speed search across very large data sets. The architecture is designed for clients facing the converging pressures of rising cyber-threat exposure, AI workload demands, multi-jurisdictional regulatory compliance, and the cost and energy constraints of legacy infrastructure — the four challenges that enterprise clients consistently identify as the limits of their existing systems.

Stephen Alexander, Chief Executive Officer of F1R3FLY, said: “Joining the TCS alliance ecosystem is a defining moment for F1R3FLY. Taking our place in that ecosystem says something important about where F1R3FLY now sits in the global enterprise stack. The Master Services Agreement gives our joint clients the legal and commercial certainty they need to deploy our technology at scale, and TCS’s breadth — across sovereign governments, global banks, leading healthcare providers and major industrial groups — is precisely the distribution model we have built our platform for.”

About TCS SovereignSecure Cloud™

TCS SovereignSecure Cloud™ is a sovereign-by-design cloud platform that enables governments, enterprises, and regulated industries to accelerate digital transformation while maintaining control over their data, operations, and digital assets. Combining advanced cybersecurity, AI-enabled intelligence, compliance-driven architecture, and operational sovereignty, the platform helps organizations meet evolving data residency and regulatory requirements without compromising innovation. Designed for mission-critical workloads, TCS SovereignSecure Cloud™ delivers a secure, resilient, and future-ready cloud foundation that supports trusted digital ecosystems and emerging technologies.

Satishchandra Doreswamy, Vice President & Global Head – TCS SovereignSecure Cloud™, Tata Consultancy Services, said: “Organizations are increasingly looking for secure and sovereign digital foundations that support innovation at scale. Our collaboration with F1R3FLY combines advanced concurrent computing with TCS SovereignSecure Cloud™ to help customers unlock AI-led growth, strengthen cyber resilience, and meet evolving regulatory and sovereignty requirements. Together, we are enabling trusted digital ecosystems for governments and highly regulated industries worldwide.”

About F1R3FLY

F1R3FLY Limited is the developer of a next-generation concurrent-computing platform built on the rho-calculus and its programming language, Rholang. The platform delivers high-throughput parallel processing, mathematically secure data isolation, and formally verifiable code safety, and is being deployed across healthcare, financial services, defence, AI infrastructure, sovereign cloud and media. F1R3FLY is headquartered at 4–5 Langham Place, London W1B 3DG and is registered in England and Wales under company number 15424583. More information is available at www.f1r3fly.com.

About Tata Consultancy Services

Tata Consultancy Services is the technology partner of choice for industry-leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence and customer service.

It has set an aspiration to become the world’s largest AI-led technology services company and is enabling its clients to transform themselves across the full AI stack, from infrastructure to intelligence.

Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce spread across 56 countries and 194 service delivery centers across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long-term partnerships with its clients. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to artificial intelligence today.

TCS sponsors 14 of the world’s most prestigious marathons and endurance events, including the TCS New York City Marathon, TCS London Marathon, Tata Mumbai Marathon and TCS Sydney Marathon with a focus on promoting health, sustainability, and community empowerment.

TCS generated consolidated revenues of over US $30 billion in the fiscal year ended March 31, 2026. For more information, visit www.tcs.com

Follow TCS on LinkedIn | Instagram | YouTube | X

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SOURCE F1R3FLY Limited

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