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Perfogro Ltd’s Precision Media Index: Why Some Paid Media Programs Make Money and Others Just Spend It

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Perfogro Ltd introduces its Precision Media Index, outlining the operational practices that help paid media programs become profitable through incrementality testing, creative velocity, funnel economics, and accountable performance measurement.

LONDON  , May 23, 2026 /PRNewswire-PRWeb/ — Perfogro Ltd, a performance marketing agency working with digital-first brands, has published the findings behind its Precision Media Index. The Index identifies the operational practices that separate paid media programs that return a profit from those that absorb budget without showing for it.

Perfogro notes that the difference between high-performing and underperforming paid media programs is rarely a matter of budget size or platform choice. Brands across the U.S. market are facing higher media costs, tighter privacy frameworks, and growing pressure to defend how each marketing dollar is spent. The Precision Media Index reflects a pattern observed across the campaigns and verticals Perfogro reviewed. Profitable programs share a small set of operational disciplines. The budget-burning ones repeatedly skip the same fundamentals.

The team at Perfogro defined the core drivers of the Index as follows.

Incrementality before surface metrics. The profitable programs measure what each channel adds beyond an organic baseline. They use geo-based holdouts and paused-spend windows, and they do not rely on clicks and impressions alone to call a program working. The A/B Testing in Marketing 2025 report notes that 84 percent of marketers now run tests at least monthly and 38 percent run them weekly, which suggests that the operational infrastructure for incremental work is in place across the industry. What is missing is the willingness to use it instead of platform-reported conversions.

Creative velocity, not creative perfection. Audience fatigue is the most consistent driver of rising acquisition costs in the programs Perfogro reviewed. The programs that maintain performance over time produce a steady stream of tested creative variants. The ones that lean on a small set of polished hero assets see their return drift downward, and the drift is slow enough that it often goes unnoticed for several quarters.

The third driver is funnel economics. High-performing paid media programs are built around contribution margin, payback period, and retention curves rather than around channel budgets in isolation. Without these numbers, increases in spend become guesses. With them, the same increases become decisions that can be checked against a known cost of capital. The same Ascend2 report finds that 49 percent of marketers rate their A/B testing programs as best-in-class, meaning the operationally mature half of the market is now competing with the other half on measurement quality, not just on creative or media buying.

Perfogro notes that the best-disciplined teams avoid arguing about the right attribution model. They synthesize a number of perspectives at once. While platform-reported conversions, attribution modeling, and media mix modeling provide answers to distinct sets of questions, programs that rely exclusively on platform-reported figures invariably allocate budgets incorrectly.

Building paid media programs that hold their numbers

Perfogro emphasizes that brands need to build paid media programs that are both adaptive and accountable. By embedding incrementality testing, structured creative reviews, and a defined operational cadence, brands can respond to performance drift before the cost-per-acquisition spirals out of control. The Precision Media Index points to a clear direction for marketing teams. The surface metrics need to be replaced with unit-level numbers that predict profitability, and paid media needs to be treated as a measurable business system rather than a series of disconnected campaigns.

About Perfogro Ltd

Perfogro Ltd is a performance marketing agency that works with digital-first brands on data-led strategies, precision media buying, and content production. The company builds marketing systems designed to be measurable and accountable, with a working method that emphasizes transparency, experimentation, and outcomes traceable to revenue. Perfogro works with growth-focused teams across markets.

Media Contact

Scott Tibbs, Perfogro Ltd, 44 7893931087, info@perfogro.com, https://perfogro.com/

View original content:https://www.prweb.com/releases/perfogro-ltds-precision-media-index-why-some-paid-media-programs-make-money-and-others-just-spend-it-302779807.html

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Monport MEGAS Brings Advanced LightBurn Features to Desktop CO2 Laser Engraving

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New 70W desktop CO2 laser engraver brings LightBurn’s advanced feature set — autofocus, wireless connectivity and live camera placement — directly into the software, closing a gap most “LightBurn compatible” machines leave open.

SEATTLE, July 27, 2026 /PRNewswire/ — As LightBurn continues to be the preferred software for makers, educators, and small manufacturing businesses, Monport is emphasizing the advanced workflow capabilities of its MEGAS 70W desktop CO2 laser engraver. The system enables users to perform autofocus, wireless connectivity, and live camera positioning directly inside LightBurn, creating a more streamlined production workflow than the basic compatibility offered by many desktop laser systems.

The integration allows users to complete nearly every production step directly inside LightBurn rather than switching between multiple software applications.

The announcement positions the MEGAS as a candidate for best CO2 laser engraver among software-focused buyers: makers, Etsy and Shopify sellers, and small production shops who run LightBurn daily and have grown frustrated switching between a manufacturer’s app and the software they actually use to build and send jobs. The feature announcement coincides with Monport’s Summer Sale, which drops the MEGAS to $2,799.99 for a limited time.

Why “LightBurn Compatible” Doesn’t Always Mean Full Support

LightBurn is the industry-standard control software for hobbyist and small-business laser systems, but compatibility varies widely between machines. Many desktop CO2 laser engravers can send basic cut and engrave jobs to LightBurn, yet require a separate manufacturer app for autofocus, camera alignment or wireless setup—breaking the workflow and adding extra steps every time a job changes materials or needs repositioning.

Industry buyers researching a 70W laser engraver often discover this gap only after purchase: a listing says “LightBurn compatible,” but autofocus still means picking up a manual gauge, and camera alignment means opening a second piece of software just to preview where a design will land.

Going Beyond Basic LightBurn Compatibility

Many competing desktop laser systems support basic LightBurn functions for cutting and engraving. Advanced features such as autofocus, wireless camera positioning and complete wireless workflow integration, however, are often limited, and may require proprietary software, or are unavailable inside LightBurn itself.

The Monport MEGAS was engineered to provide these advanced functions directly within LightBurn, helping users spend less time switching between applications and more time producing finished products— one of the reasons Monport designed the MEGAS specifically for LightBurn power users.

Autofocus Without Leaving LightBurn

On the MEGAS, autofocus is triggered and confirmed directly inside LightBurn, so operators can set material height and start a job without switching to a separate focusing tool or app. For a 70W laser engraver running frequent material changes—from thin acrylic sheet to thicker basswood board—that single-window workflow removes one of the more repetitive steps in a typical production day.

Wireless Connectivity Simplifies Shop Workflow

The wireless connection also enables operators to send jobs to the machine without repeatedly reconnecting USB cables, making the workflow especially useful in classrooms, shared makerspaces and production environments where multiple computers may access the laser.

The MEGAS connects to LightBurn over Wi-Fi, removing the tethered USB connection many desktop CO2 laser engravers still require. That means the machine can be positioned away from a workstation and run jobs sent wirelessly, a common request among small-shop and classroom users managing limited floor space or shared equipment.

Live Camera Placement Inside LightBurn

An onboard wireless camera streams a live view of the work surface into LightBurn, letting users position and align artwork on pre-printed or irregular material directly on screen instead of manually measuring and test-firing the laser.

From Design File to Finished Product

For many laser users, efficiency is measured by how quickly a design becomes a finished product. With the MEGAS, users can import artwork into LightBurn, position the design using the live wireless camera, activate autofocus with a single click, and begin engraving without leaving the software.

By keeping every major production step inside one interface, the workflow reduces setup time, minimizes alignment errors, and simplifies repeat production for businesses engraving dozens—or even hundreds—of personalized products each day on their desktop CO2 laser engraver.

Real-World Material Performance

To demonstrate production versatility, during internal testing, Monport evaluated the MEGAS across several materials commonly used by Etsy sellers, gift businesses and production workshops:

Plywood — crisp engraved wooden signs with clean edgesAcrylic — polished awards and plaques with sharp detailLeather — high-contrast wallet engraving with minimal scorching

The testing demonstrates that a single desktop CO2 laser engraver can handle multiple product categories without requiring significant workflow changes.

Better ROI for Small Businesses

Monport also compared estimated material costs with typical retail pricing across four popular product categories:

Engraved plywood sign: Approximately $35 retail price with about $5 in material costs.Engraved acrylic award: Approximately $45 retail price with about $8 in material costs.Engraved leather wallet: Approximately $55 retail price with about $12 in material costs.

Based on estimated material costs alone, these products show potential material-cost margins of approximately 75% to 85%, before accounting for labor, packaging, shipping, platform fees and other operating expenses. Monport says the combination of higher-margin products, intelligent batch engraving, and a streamlined LightBurn workflow can help small businesses, Etsy sellers, and Shopify merchants recover their investment more quickly as production scales.

Built for Professional LightBurn Users

While M-Design Hub, Monport’s free Windows and macOS software, offers AI-powered image processing, one-click material settings and intelligent batch engraving, Monport says the MEGAS was equally designed for experienced LightBurn users who prefer complete control over every project.

Supporting both software environments gives creators the flexibility to choose an automated workflow for everyday production or LightBurn’s advanced tools for more complex engraving jobs—a combination Monport believes makes the case for the MEGAS as a best CO2 laser engraver choice regardless of skill level.

“LightBurn has become the workflow that thousands of makers and small businesses rely on every day,” said Monport CEO.

“Our goal with the MEGAS was to eliminate unnecessary software switching by bringing advanced features like autofocus, wireless connectivity and live camera positioning directly into LightBurn. That lets users focus on production instead of setup.”

Explore Advanced LightBurn Features on the MEGAS

Monport is positioning the MEGAS as an entry point for LightBurn users who want to explore the software’s advanced feature set without adding a second app to their workflow. Full setup guides and LightBurn configuration walkthroughs for the MEGAS are available on Monport’s website.

Summer Sale Pricing

As part of Monport’s Summer Sale this July, the MEGAS desktop CO2 laser engraver is available at a special offer price of $2,799.99—the limited-time promotional price on the machine to date. The discount is applied automatically at checkout; no promo code is required. The offer runs for a limited time or while supplies last and includes two complimentary laser marking spray bottles, used to prepare bare metal surfaces such as stainless steel for laser marking.

Availability

The Monport MEGAS 70W desktop CO2 laser engraver is available through Monport’s official website.

About Monport

Founded in 2020 and headquartered in Seattle, Monport designs desktop and industrial CO2 and fiber laser engraving and cutting machines for makers, small businesses and workshops, backed by U.S.-based technical support.

Media Contact:

Monport Laser
Email: official@monportlaser.com
Website: https://monportlaser.com

View original content:https://www.prnewswire.com/news-releases/monport-megas-brings-advanced-lightburn-features-to-desktop-co2-laser-engraving-302835013.html

SOURCE Monport

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Tredence Launches Domain Native Forward Deployed Engineering to Close the Last Mile of Enterprise AI

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The FDE practice builds an elite class of engineers at the intersection of domain expertise and data & AI, solving enterprises’ hardest business problems.

BENGALURU, India and SAN JOSE, Calif., July 27, 2026 /PRNewswire/ — Tredence, the world’s leading data & AI services company, today announced the launch of its Forward Deployed Engineering (FDE) practice, committing to build a dedicated pool of 200 FDEs over the next 12-18 months. Through this practice, the company intends to build the most domain-native engineering capability in the market, helping clients move faster from problem to impact.

Built to tackle high-impact challenges for Fortune 100 enterprises, Tredence’s FDEs are domain specialists first and engineers second. A Retail FDE understands markdown cycles and assortment planning. A supply chain FDE understands network constraints and demand volatility. A revenue growth management (RGM) FDE understands trade spend and price elasticity.

Each Tredence FDE brings that depth to the work of building and scaling agentic systems, applying deep engineering expertise to the business decisions that matter most, from pricing and promotions to the data and semantic foundations that power enterprise operations. They are platform agnostic by design, working across clients’ existing technology stack, including Databricks, Google Cloud, Microsoft, Snowflake, AWS, and leading frontier model providers.

Enterprise AI often struggles at the last mile, where data, systems, and business decisions must come together to create measurable value. Tredence’s Forward Deployed Engineers combine speed, powered by deep AI, data, and engineering expertise, with depth, built through years of domain experience, to turn AI into business outcomes faster.

“Enterprise AI is at an inflection point, and success now depends on combining AI-native engineering with industry depth to turn technology into real business outcomes. Our FDEs are designed to solve the hardest business problems, lead end-to-end AI transformations, and take ownership all the way from business problems to enterprise-scale deployment. That’s the level of accountability enterprise AI needs today,” said Shub Bhowmick, Co-founder and CEO, Tredence.

Why Tredence’s FDE Model Is Different-

More than a decade of deep domain expertise across industries
FDEs bring years of experience in supply chain, customer analytics, built through work with 100+ Fortune 500 clients.AI native engineering as the default way of working
FDEs build with AI from the start, reinforced by Tredence’s AI Forge program, which is centered on AI-first problem solving.Frontline ownership, powered by specialized teams
Tredence FDEs lead from the front, anchoring small, elite teams and owning everything from business problems to enterprise-scale deployment.Hands on depth across hyperscaler, frontier AI, and data platforms
Tredence FDEs help shape the very platforms they build on, with seats on the product advisory teams of leading hyperscalers and ISVs.

About Tredence

Tredence is a global AI and data science solutions provider focused on solving the last-mile problem in AI, the gap between insight creation and value realization. Tredence leverages deep domain expertise, advanced data platforms and accelerators, and strategic partnerships to provide tailored, cutting-edge solutions to its clients. The company has 4,200+ employees across the San Francisco Bay Area, Chicago, Riyadh, Dubai, London, Toronto, and Bengaluru, serving top brands in Retail, CPG, Hi-tech, Telecom, Healthcare, Travel, and Industrials. For more information, please visit www.tredence.com and follow us on LinkedIn.

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Fractus and Geotab settle U.S. patent litigation

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Additional agreements reinforce Fractus’ role in the IoT technologies ecosystem

BARCELONA, Spain, July 27, 2026 /PRNewswire/ — Fractus, a pioneer in antenna technology and patent licensing, today announced that it has reached a settlement with Geotab, resolving the patent infringement litigation filed in the United States District Court for the Eastern District of Texas. The terms of the agreement are confidential.

The settlement is an important milestone for Fractus in the connected fleet and transportation market. It brings an end to the dispute with Geotab and confirms the relevance of Fractus’ patented antenna technology in IoT applications where reliable wireless performance is essential.

Fractus also welcomes the growing list of its IoT licensees, which further strengthens Fractus’ position in the IoT ecosystem and demonstrates the growing value of its technology in fleet management, cargo visibility, and mobile asset monitoring.

Fleet telematics and cargo tracking are expanding quickly as transportation and logistics companies look for better visibility, safety, compliance and efficiency. According to Berg Insight, fleet management systems in active use in North America are forecast to grow from 19.2 million units at the end of 2024 to 33.2 million units by 2029. Berg Insight also expects the global installed base of tracking devices for trailers, containers and other cargo-carrying units to grow from 13.8 million units in 2024 to 26.9 million units by 2029.

In these markets, antenna performance is more than a technical specification. Connected devices must communicate across networks, frequency bands, countries and difficult operating conditions, often within space-constrained designs installed on vehicles or other mobile assets. Fractus’ patented antenna innovations help enable the compact, high-performance, multiband connectivity that these IoT devices require.

“We are very pleased to have reached this resolution with Geotab and to see Fractus’ technology gaining further recognition in the IoT market,” said Jordi Ilario, CEO of Fractus. “Fleet management, trailer monitoring and asset tracking are clear examples of how wireless connectivity is transforming transportation. These recent agreements are an important validation of our innovation, and they encourage us to keep building constructive licensing relationships with companies that value strong technology and intellectual property.”

About Fractus

Fractus is an early pioneer in the application of advanced geometry and mathematics to antenna design. The company’s patented innovations enable compact, high-performance, multiband antennas used across smartphones, IoT devices, network infrastructure, connected health and transportation applications. Fractus holds a portfolio covering more than 40 inventions and licenses its technology to leading companies across the wireless ecosystem.

Logo: https://mma.prnewswire.com/media/1896932/Fractus_Logo.jpg 

View original content:https://www.prnewswire.co.uk/news-releases/fractus-and-geotab-settle-us-patent-litigation-302834075.html

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