Built to tackle one of marketing’s most expensive problems, Deece’s AI-powered platform helps marketers create stronger briefs, align agency partners, and improve campaign effectiveness.

DUBAI, UAE, June 3, 2026 /PRNewswire/ — Deece, a marketing technology startup, has developed a platform designed to help marketers unlock their agency’s best work.

Developed with input from senior marketers and agency leaders worldwide, Deece is now making its platform available more broadly.

Findings from a global study published by the World Federation of Advertisers (WFA), which included countries across the GCC, reveals that 78% of marketers believe the briefs they give their advertising agencies provide clear strategic direction. Yet only 5% of agencies agree.

It also estimates that poor quality briefs and misdirected work account for:

The loss of 33% of marketing budgets globallyEquivalent to approximately US$429 billion annually

Deece user data shows significant improvements in brief quality, 165 hours saved per campaign brief, project timelines reduced by three weeks, and improved marketing ROI.

“Nothing wastes a marketing budget faster than a bad brief. Yet it remains one of the most neglected issues in our industry,” says Richie Taaffe, co-founder of Deece.

At the core of the platform is a Brief Builder that uses artificial intelligence to help marketers improve the quality of their briefs.The model has been trained using strategic learnings drawn from award-winning campaigns over the last 25 years, together with curated marketing insights and industry trends.Marketers can incorporate relevant effectiveness case studies into briefs, giving agency partners proven examples to inform and inspire their work.

Despite being powered by AI, human expertise remains central to Deece. Shaped by the Deece team’s decades of experience on both the agency and brand side, including work with DP World, Etihad, Unilever and Visa, the platform is designed to support, educate and empower marketers.

Taaffe said the team set out to solve challenges experienced by marketers and agencies.

“We didn’t set out to build an AI platform. We wanted to solve problems we’ve experienced time and time again throughout our careers. AI was the best way to bring that solution to life,” he said.

Learn more or request a demo at deece.ai.

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The Claims Conference Releases A Cutting-Edge Mixed-Reality Experience Detailing The Heartbreaking And Inspiring Story Of Benno Kern, From Anschluss To Auschwitz To Liberation In Buchenwald.

NEW YORK, June 3, 2026 /PRNewswire/ — Today, the Conference on Jewish Material Claims Against Germany (Claims Conference) announced the launch of “Benno’s Light,” the heartbreaking and inspiring story of 98-year-old Holocaust survivor Benno Kern brought to life through cutting-edge, mixed-reality technology which allows people to walk through his story while using VR headsets or simply on their computers. Benno’s Light is the latest effort to expand access to Holocaust knowledge, meeting future generations in compelling and engaging ways.

Gideon Taylor, President of the Claims Conference, said, “Mixed reality is the technology of now and of the future. And it is precisely why it is so crucial that we tap into advanced technology to help future generations understand the Holocaust. We cannot let stories like Benno’s fade into the darkness.”

In partnership with the Austrian government, the Claims Conference collaborated with immersive technology company makemepulse to create a sensitive and evocative mixed-reality experience animating Kern’s words into a powerful testimony and educational experience for generations to come.

Christian Stocker, Austrian Federal Chancellor, said, “Holocaust remembrance is not only an obligation to the past, it is our mandate for the future. A vibrant and forward-looking culture of remembrance requires us to meet current and future generations where they are. Projects like Benno’s Light demonstrate how cutting-edge technology can preserve the voices of survivors in ways that are deeply personal, accessible and meaningful for young audiences today and tomorrow. Austria recognizes its historical responsibility to ensure that the truth of the Shoah remains alive through innovative educational tools that strengthen awareness, deepen understanding and sharpen our vigilance against antisemitism, hatred and intolerance in all forms.”

Benno Kern, born in 1927 in Vienna, Austria, recounts his life in the city he remembers for both its music and intellect, but also for the pogroms that scarred the hearts of those who remember. Kern explains to viewers how his joyful and innocent childhood turned to darkness as his relatives – and eventually his own immediate family – ran from the Nazis and were eventually captured by them. The XR project follows him as his family fled Vienna to Czechoslovakia, Belgium and Paris where the Nazis captured Benno and his parents, sending them to Auschwitz.

Benno Kern, Holocaust survivor and featured storyteller, said, “I’ll never forget my mother’s words: ‘You have the opportunity to stay alive. The decision is yours.’ I was the only member of my family to survive the Holocaust. This project has special meaning to me as I carried my family’s story for more than 80 years with uncertainty as to whether it would be remembered. I ask future generations to hear my words and carry them forward in your hearts. Let them light your way. And let them remind you what it means to carry compassion, even in the darkest of times.”

Benno’s Light builds on “Inside Kristallnacht,” the groundbreaking XR project the Claims Conference released in 2024. The inaugural XR project followed Dr. Charlotte Knobloch through the streets of Munich, Germany as she recounts the November Pogrom the night of November 9, 1938, when as a six-year-old she and her father hid from the Nazis terrorizing their Jewish community. Kristallnacht was the historic moment when a growing hatred peaked, catalyzing into acts of violence and rage, when citizens turned on their longtime neighbors, roaming the streets in mobs, breaking the glass of Jewish homes and shops. More than 30,000 Jewish men were arrested and deported to concentration camps during the days of Kristallnacht.

Alexander Pröll, State Secretary for the Austrian Federal Chancellery, said, “Holocaust education must continue to evolve to remain meaningful for future generations. Innovative projects, such as Benno’s Light, show how technology can strengthen remembrance by bringing survivor testimony into new educational and cultural spaces around the world. Remembering the Shoah demands that we actively counter antisemitism and hatred wherever they surface, reinforcing our shared responsibility to defend human dignity, historical truth, and democratic values.”

The launch of Benno’s Light at University of Vienna carries profound historical significance. Following the destruction of Vienna’s medieval synagogue and the murder and expulsion of Jews in 1421, stones from the synagogue were used in the construction of the earliest buildings of what would later become part of the University of Vienna. More than 500 years later, the university now serves as a place to confront that history openly and honestly, transforming a site once connected to the erasure of Jewish life into a space dedicated to remembrance, education and the preservation of survivor testimony for future generations.

Greg Schneider, Executive Vice President of the Claims Conference, said, “New technology allows us to engage younger generations, which is critical to ensure the lessons of the Shoah are never forgotten. Benno was the same age as today’s students when he was torn from his home by the Nazis and forced onto a deportation train to Auschwitz. XR technology allows Benno to once again be a 15-year-old, showing today’s 15-year-olds the result of unchecked hatred.”

This virtual reality project integrates real-life footage, photographs, music and other audio from the Anschluss to Auschwitz, as well as meticulously researched historical context, into the hand-drawn world of Kern’s story with stunning artwork created by immersive technology company, makemepulse. The mixed-reality project will be displayed in museums and film festivals, and accompanying educational materials are currently under development.

Nicolas Rajabaly, Co-Founder, Chief Creative Officer, makemepulse, said, “Benno’s Light was never about using technology for spectacle. The challenge was finding a way to preserve the intimacy and humanity of Benno’s testimony while creating a format capable of reaching new generations. What moved us most during the process was realizing that Benno’s memories were shaped less by places and more by the people who helped him survive. That insight fundamentally changed the experience we designed. We shifted away from historical reconstruction alone and focused instead on emotional proximity, presence and human connection. Immersive technology gave us the opportunity to transform testimony into something audiences could feel around them rather than simply observe from a distance.”

The Benno’s Light experience can be accessed on the website by clicking here: https://bennos-light.org/

Benno’s Light was developed under the stewardship of the Claims Conference (Conference on Jewish Material Claims Against Germany) and the Committee for Jewish Claims on Austria, with the support of the Austrian Federal Chancellery.

For more information, please visit: www.claimscon.org 

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SOURCE Claims Conference

Partnerships with the Medical University of South Carolina, Prisma Health, and the South Carolina Community Health Worker Association drive toward increased knowledge of MS care and patient support connections

NEW YORK, June 3, 2026 /PRNewswire/ — The National Multiple Sclerosis Society today announced early progress in increasing access to comprehensive, quality care in South Carolina, where people living with MS travel an average of 66 miles to reach access to specialty care. These barriers can delay diagnosis and treatment, accelerating irreversible disease progression and disability.

The work in South Carolina is part of the National MS Society’s MS Care Desert Initiative, made possible through a historic sponsorship with Genentech, a member of the Roche Group. Building on more than 10 years of collaboration, this sponsorship represents Genentech’s largest corporate commitment to date for the Society’s healthcare access initiatives. Through Genentech’s broader sponsorship, the MS Care Desert Initiative specifically focuses on addressing critical gaps in MS care across the United States, with pilot programs in Wisconsin, South Carolina, and Mississippi, where specialty MS care is limited.

An estimated 14,800 people in South Carolina are currently living with MS. Nationally, nearly 23% of Americans live in an MS specialist desert.

“Geography should never determine the quality or timeliness of MS care,” said Leslie Ritter, SVP, Advocacy & Access to MS Care at the National MS Society. “What we’re seeing in South Carolina shows that when you invest in community-based efforts and strong partnerships, you can connect people to care faster. Every delay in diagnosis costs people function and independence—this work is helping change that.”

Building Infrastructure Where It Matters Most

In South Carolina, the National MS Society has partnered with Prisma Health, the Medical University of South Carolina (MUSC), and the South Carolina Community Health Worker Association on distinct initiatives to build MS care capacity, train healthcare professionals, and connect patients to specialized support through the MS Navigator program — the Society’s personalized support service connecting people living with MS to information, resources and care.

In the year prior to the initiative, MUSC submitted just one referral to the Society’s MS Navigator program. Since launching in 2025, engagement and collaboration between the Society and the neuroimmunology team at MUSC through the initiative have increased that number to 270—demonstrating how stronger referral pathways and intentional outreach can rapidly connect patients to support.

“MS is a disease where early intervention can make a meaningful difference. The sooner we can connect someone to specialized care, the better their long-term outcomes. What we are building in South Carolina — through partnerships, community education and better referral pathways — aims to create a more connected and supportive journey for people living with MS,” said Sonia Kaur Singh, MD, Assistant Professor, Multiple Sclerosis and Neuroimmunology, Department of Neurology, Medical University of South Carolina.

Early impact in South Carolina:

Prisma Health:Launch of the first neurospecialized MS rehabilitation program within Prisma Health in the Midlands, including the creation of a Newly Diagnosed Support Group connecting patients to care and resourcesReferrals for people living with MS to neurospecialized rehabilitation through the MS Program have more than doubled compared to pre-initiativeMedical University of South Carolina:270 MS Navigator referrals from MUSC (up from one pre-launch)Women’s Health and Multiple Sclerosis through the Lifespan educational eventSouth Carolina Community Health Worker Association:Launched the development of MS-specific training for community health workers to expand patient-centered, culturally responsive care statewide and create a scalable national model.

A Partnership to Improve the Health and Journey of People living with MS in Neurology Deserts

The South Carolina pilot is part of a three-state initiative that also includes active programs in Wisconsin and Mississippi. Each pilot represents a distinct approach to addressing barriers to MS care— from leveraging comprehensive clinical data in Wisconsin to building provider education infrastructure through the Mississippi State Medical Association. Together, these pilots are helping identify scalable solutions to address MS care gaps nationwide.

“Every day without appropriate treatment matters when you’re living with MS. The work underway in South Carolina is critical to understanding how we can connect patients with specialty care much faster,” said David Jones, Senior Medical Director at Genentech. “Genentech is proud to partner with the National MS Society and its partners: MUSC, Prisma Health and the South Carolina Community Health Worker Association. By stripping away the hurdles to early diagnosis and treatment, we can truly transform long-term health outcomes and help people live healthier, fuller lives.”

As the National MS Society enters a bold new era in its 80th year, the South Carolina pilot reflects exactly the kind of transformative, systems-level work that will accelerate progress like never before. Information about the MS Care Desert Initiative and how to connect with an MS Navigator is available at nationalMSsociety.org.

About Multiple Sclerosis

Multiple sclerosis is an unpredictable disease of the central nervous system. Currently there is no cure. Symptoms vary from person to person and may include disabling fatigue, mobility challenges, cognitive changes, and vision issues. An estimated 1 million people live with MS in the United States. Early diagnosis and treatment are critical to minimize disability. Significant progress is being made to achieve a world free of MS.

About the National Multiple Sclerosis Society

The National MS Society, founded in 1946, is the global leader of a growing movement dedicated to creating a world free of MS. The Society funds cutting-edge research for a cure, drives change through advocacy and provides programs and services to help people affected by MS live their best lives. Connect to learn more and get involved: nationalmssociety.org, Facebook, X (formerly known as Twitter), Instagram, YouTube or 1-800-344-4867.

About Genentech

Founded 50 years ago, Genentech is a leading biotechnology company that discovers, develops, manufactures and commercializes medicines to treat patients with serious and life-threatening medical conditions. The company, a member of the Roche Group, has headquarters in South San Francisco, California. For additional information about the company, please visit http://www.gene.com

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SOURCE National Multiple Sclerosis Society