MCKINNEY, Texas, June 3, 2026 /PRNewswire/ — Lyric Health, a virtual-first healthcare intelligence and care delivery platform, today announced a strategic partnership with Scala.AI to enhance its AI-driven healthcare engagement ecosystem and accelerate the development of next-generation member navigation experiences.

The partnership strengthens Lyric Health’s broader vision of delivering a more proactive, personalized, and connected healthcare experience through intelligent orchestration of healthcare data, clinical workflows, and member engagement.

As healthcare continues shifting toward virtual-first and prevention-focused care models, employers, TPAs, health plans, and healthcare organizations are increasingly challenged by fragmented systems, rising costs, and disconnected member experiences. Together, Lyric Health and Scala.AI aim to bridge those gaps by combining advanced AI capabilities with real-world care delivery infrastructure.

“Healthcare has no shortage of data today,” said Rey Colon, Founder and CEO of Lyric Health. “The challenge is transforming that data into meaningful action that improves outcomes, simplifies the member experience, and reduces unnecessary healthcare spend. Our partnership with Scala helps accelerate our ability to intelligently connect healthcare signals to the right care pathways at the right moment.”

Through the partnership, Lyric Health plans to enhance multiple areas of its platform ecosystem, including:

AI-assisted healthcare navigationIntelligent member engagement workflowsPersonalized care recommendationsStreamlined appointment and care coordination experiencesEnhanced operational efficiency for virtual care deliveryPredictive outreach and healthcare activation initiatives

Scala.AI’s unified intelligence platform bridges the gap between data and action, synthesizing signals across systems, conversations, and workflows to give Lyric Health the operational clarity needed to manage performance, reduce cost, deliver better member experience and outcomes.

“Lyric represents exactly why we built Scala: to help ambitious healthcare teams turn operational complexity into intelligent, connected member experiences,” said Ardie Sameti, Co-Founder and CEO of Scala.AI.

“We believe the future of healthcare will be driven by intelligent systems that simplify complexity for both patients and healthcare organizations,” said Rey Colon. “This partnership represents another step forward in our mission to create a more connected, accessible, and proactive healthcare experience.”

Lyric Health continues to expand its virtual-first healthcare ecosystem through integrated care delivery, nationwide provider access, care navigation, behavioral health, virtual primary care, lab integration, and AI-powered engagement technologies.

About Lyric Health
Lyric Health is a healthcare intelligence and virtual care platform focused on transforming how healthcare is accessed, navigated, and delivered. Through its vertically integrated technology infrastructure, nationwide provider network, and AI-powered engagement capabilities, Lyric Health helps employers, TPAs, health plans, and healthcare organizations improve outcomes, reduce costs, and create more connected member experiences.

About Scala.AI
Scala.AI is the first operational intelligence platform built for modern healthcare organizations. Scala helps leaders understand how their operations behave across systems, conversations, human agents, and AI agents and direct intelligence where it matters most.

Media Contact:
Isaiah Matthews
214.449.6040
416030@email4pr.com

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SOURCE Lyric Health

Menestios Limited and Incitude Holdings have agreed to merge, combining two complementary practices serving digital businesses as they grow and scale operations.

GIBRALTAR, June 3, 2026 /PRNewswire-PRWeb/ — Menestios Limited, a company that supports the infrastructure of digital businesses through product analytics, customer support, moderation, and tech support, has announced a merger with Incitude Holdings. The combined organization will bring together two teams whose work has, in recent years, increasingly addressed the same operational questions from different angles.

The merger took place after an extended period of alignment between both management teams. The process began through joint projects with shared clients, during which the two companies realized they were addressing similar issues for the same businesses. That experience was followed by a structured review of how a merged team would be better positioned to support clients across the full operational picture. Based on both companies’ framing, the process is more an alignment of practice than an acquisition of one firm by the other.

The rationale for the merger came directly from client demand. Businesses at a certain level of development require a partner that can provide solutions for problems such as analytics, customer support, moderation, technical viability, and payment infrastructure inside a single engagement. This is precisely the set of services provided by Menestios Limited. The skills offered by Incitude Holdings complement those of Menestios Limited. Clients had been engaging both organizations separately and asking for the work to be coordinated, and the merger formalizes that coordination.

Current and potential clients will benefit from access to a wider range of operational services through a single point of contact. The services offered by Menestios Limited — including product analytics, customer support, moderation, technical support, and payment support — will remain the same, with the services from Incitude Holdings added to the combined skill set. There will be no impact on ongoing projects.

The combined organization will focus its first months of operation on integration rather than expansion, with further announcements expected as the integration period progresses.

Menestios Limited is a partner to digital businesses, providing infrastructure support across product analytics, customer support, moderation, tech support, and payment infrastructure support. The company’s commitment is to deliver operational performance, security, and reliability as the businesses it works with continue to scale.

Media Contact

David Geller, Menestios Limited, 1 9107611280, davidd.gellerrr@outlook.com, https://menestioslimited.com/

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SOURCE Menestios Limited

Coconut Water beverage brand taps tech-first media & analytics agency to connect media investment to business growth

SAN FRANCISCO, June 3, 2026 /PRNewswire/ — Ars X Machina (AXM), the technology-first media agency built on continuous performance measurement, was named Media Agency of Record for Harmless Harvest, the organic coconut products company. The appointment follows a competitive review. Harmless Harvest, which is Fair for Life certified and known for its commitment to regenerative agriculture and responsible sourcing, selected AXM to bring the same level of rigor to its media investment. Under the engagement, AXM will lead media strategy, planning, buying, and measurement across channels, with a focus on connecting spending decisions directly to business outcomes.

“As we enter our next phase of growth, we need a media partner that shares our commitment to transparency and accountability,” said Noelle Haley, VP Marketing & Innovation, Harmless Harvest. “We also needed the sophistication and agility to optimize our campaigns continuously, versus waiting weeks or months for a report to tell us what already happened. AXM brings both.”

Central to the partnership is AXM’s proprietary Agile Mix Modeling™ platform, developed as an alternative to traditional marketing mix modeling. Where conventional approaches were designed for quarterly campaign cycles and typically require 12+ weeks to deliver results, Agile Mix Modeling™ uses Bayesian inference and machine learning to generate insights continuously, enabling optimization while campaigns are live.

“Harmless Harvest is a brand that has earned consumer trust by holding itself to a higher standard, from sourcing to certification to how it shows up on shelf,” said Josy Amann, Co-Founder, AXM. “We believe media investment should be held to that same standard. With Agile Mix Modeling™, we can show exactly which channels and tactics are driving incremental growth and which are not, so every decision is grounded in evidence, not assumptions.”

Built on privacy-compliant, aggregated data, the platform measures performance across today’s fragmented channel mix, including walled-garden environments where user-level attribution has become increasingly limited. It also incorporates forecasting and scenario simulation, allowing teams to predict the likelihood of achieving specific business outcomes based on budget allocation decisions before committing spend.

About Ars X Machina

Ars X Machina (AXM) is a female-founded (WBENC-Certified WBE) media agency built for today’s media complexity. We help marketers navigate an increasingly fragmented landscape by blending AI and machine learning with human strategy to drive growth and deliver measurable outcomes. Our proprietary Agile Mix Modeling™ platform measures all channels and partners, identifying what truly drives performance and turning real-time data into faster, smarter media decisions. Trusted by marketers and agencies alike, AXM has been recognized twice as Ad Age’s Small Media Agency of the Year & Best Places to Work and as a Inc. Power Partner. Visit weareaxm.com.

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SOURCE Ars X Machina