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New Research from GNW Consulting and Demand Metric Finds GEO Adoption Accelerating Across B2B Marketing

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2026 State of GEO in B2B Marketing report finds 78% of organizations investing in GEO see measurable ROI

GILBERT, Ariz., June 3, 2026 /PRNewswire/ — GNW Consulting, the strategic marketing operations agency that guides companies through implementation, integration, and optimization of marketing technology, today released its 2026 State of Generative Engine Optimization in B2B Marketing study, co-published with research partner Demand Metric and available as a free public resource. Based on 225 responses from B2B marketing and revenue leaders, the research shows GEO is quickly moving from early experimentation into a more operational discipline, with organizations beginning to report measurable business impact from AI-driven discovery strategies.

“GEO has already reached a market tipping point,” says Raja Walia, founder and CEO of GNW Consulting. “We’re in an execution phase, with companies betting on measurable performance. As the early advantage narrows, B2B leaders have an opportunity to better understand how GEO works and where it can drive impact within their organizations.”

The study found that 92% of organizations are already experimenting with or operationalizing GEO, while 78% of those investing report measurable return on investment. Organizations allocating more than 5% of marketing budget toward GEO initiatives reported even higher levels of measurable impact. The findings suggest organizations delaying GEO investment may face increasing competitive pressure as AI-driven discovery behavior continues to evolve.

Additional findings from the research include:

88% of SEO agencies now claim to offer GEO or AI search optimization services, but 37% describe those services as “loosely defined.”22% of respondents report AI-driven traffic accounts for more than 5% of total website traffic, significantly above the widely cited industry benchmark of under 1%.Community platforms and AI-optimized content are emerging as major drivers of AI discovery, with respondents ranking them slightly ahead of traditional SEO tactics.Fewer than 15% of organizations have a dedicated GEO owner, despite widespread adoption activity across marketing teams.Budget remains a challenge for many organizations, though the data suggests companies already seeing ROI may also be facing pressure to scale successful GEO initiatives more quickly.

Andrea Lechner-Becker, chief strategy officer at GNW Consulting and co-author of the report, said the findings reflect how quickly organizations are being forced to rethink search visibility strategies.

“Most emerging marketing categories take two to three years to produce defensible ROI,” said Lechner-Becker. “What’s notable here is how quickly organizations are beginning to measure impact from GEO efforts. This isn’t a theoretical category anymore. It’s a working one, and the companies treating it like an experiment are losing share to the ones treating it like a discipline.”

The full report, including methodology, additional findings, and a GEO assessment framework, is available free here.

About GNW Consulting

GNW Consulting is a strategic marketing operations agency that guides companies through implementation, integration and optimization of marketing technology, including a growing practice in Generative Engine Optimization (GEO) for B2B clients. Andrea Lechner-Becker, chief strategy officer, is a frequent contributor to Fast Company on AI search and marketing strategy. Since its founding, the company has become known for going beyond implementation to integrating and optimizing MarTech stacks regardless of industry. To learn more, please visit https://gnwconsulting.com/.

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SOURCE GNW Consulting

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Vigilant Aerospace Supports National Guard Emergency Management Exercise at Camp Grafton

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DEVILS LAKE, N.D., June 3, 2026 /PRNewswire/ — Vigilant Aerospace Systems recently supported a National Guard emergency management exercise at Camp Grafton Training Center near Devils Lake, North Dakota, using its FlightHorizon TEMPO and FlightHorizon DEFENDER systems to help participating agencies track crewed and uncrewed aircraft in real time. The exercise brought together public safety agencies, military personnel, federal observers and staff from the University of North Dakota school of Aerospace Sciences.

FlightHorizon TEMPO and DEFENDER were integrated with multiple radars and transponder receivers to display a real-time 3D map of all aircraft. The systems supported search-and-rescue scenarios involving fixed-wing aircraft, rotary-wing aircraft, small drones, simulated aircraft and ground response teams.

“As we work together with federal, state, local and tribal first responders, it was great to have support from Vigilant Aerospace,” said Paul Snyder, assistant chair and director of Uncrewed Aircraft System Programs for the UND John D. Odegard School of Aerospace Sciences. Snyder said the integration provided greater situational awareness for traffic management between crewed and uncrewed aircraft.

The demonstration supported UND Aerospace’s efforts to build a common operating picture across participating agencies, aircraft and first responders. For emergency managers, aircraft deconfliction is critical when helicopters, drones and ground teams converge around an incident. Agencies need real-time airspace awareness to reduce collision risk and coordinate aircraft launch, recovery, and flight path decisions.

FlightHorizon TEMPO provides airspace management, integrating radar, transponders, drone beacons, and autopilot telemetry. FlightHorizon DEFENDER is a portable counter-UAS system (C-UAS) designed to alert operators when aircraft enter protected areas and to distinguish between known and unknown aircraft.

“We believe the future of aviation is a mix of crewed and uncrewed aircraft operating in close coordination with teams on the ground. FlightHorizon provides the real-time visualization and alerting to make this coordination a safe and practical reality,” said Kraettli L. Epperson, CEO of Vigilant Aerospace.

For additional information, contact River Cordova at 415968@email4pr.com or (405) 445-7224.

ABOUT VIGILANT AEROSPACE SYSTEMS

Vigilant Aerospace is the leading independent developer of multi-sensor detect-and-avoid and airspace management software for uncrewed aircraft systems (UAS or drones). The company’s product, FlightHorizon, is based on two NASA patents and uses multi-source data to display a real-time picture of the air traffic around a UAS and to provide automatic avoidance maneuvers to prevent collisions. Vigilant Aerospace is based in Oklahoma City.

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SOURCE Vigilant Aerospace Systems

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Leading Cybersecurity Software Companies Launch AI Proving Grounds Consortium to Help Enterprises Build Trust in AI

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New coalition unites C-level executives, Heads SOC, and AI / Innovation leaders with cybersecurity experts to rigorously train, test, and prove AI defenses in production-like environments; inaugural virtual event scheduled for June 18, 2026

BOSTON, June 3, 2026 /PRNewswire/ — Corelight, Dropzone AI, SCYTHE, SimSpace, and Sondera today announced the formation of the AI Proving Grounds Consortium (AIPGC), a coalition of cybersecurity experts that helps C-level, SOC, and AI / Innovation leaders quickly and safely move from a proactive cyber defense posture to preemptive cyber resilience by rigorously training, testing, and proving their AI defenses before deploying them to production.

The AIPGC addresses one of the industry’s most urgent challenges: ensuring organizations can trust AI systems operating in mission-critical security environments.

“We’re in an unprecedented time; the weaponization of AI is bigger than any one organization can handle alone. That’s why we’re forming the AIPGC: to pool our collective ideas and cyber expertise to fuel preemptive defenses for the world’s leading organizations,” said Peter Lee, CEO of SimSpace and the primary organizer behind the AIPGC. “AI is transforming cybersecurity at extraordinary speed, but confidence alone is not enough. Organizations need a way to rigorously train, test, and validate AI agents together with human cyber operators under realistic conditions before those teams and systems can be trusted in production.”

The Consortium was formed in response to a widening industry gap between perceived readiness and operational preparedness. Recent SimSpace research found that nearly 80% of security leaders report high confidence in their AI defenses, while measured readiness scores can be as low as 30% before repeated simulation exercises. Additionally, many organizations continue to rely on legacy preparedness methods, including tabletop exercises and certification courses, rather than realistic simulation-driven validation.

The AIPGC aims to help organizations close that gap by enabling leaders to stress-test AI agents and human teams in production-like environments that model sophisticated, real-world adversarial behavior. Through collaboration, training, live exercises, and executive-level discussions, the Consortium seeks to help enterprises safely accelerate AI adoption while strengthening cyber resilience.

The founding Consortium partner organizations include Corelight, Dropzone AI, Scythe, SimSpace, and Sondera.

“AI is becoming a core member of the security team, but trust is the prerequisite for adoption in the SOC. It has to be proven,” said Edward Wu, Founder and CEO of Dropzone AI. “The future of the SOC isn’t a single AI agent. It’s multiple AI agents working together, alongside human analysts, across investigations, threat hunting, intelligence and response. As AI takes on a bigger role in security operations, trust is earned through visibility into how these systems perform in real environments, under real operational pressure, before relying on them in production. This consortium can help establish the benchmarks and standards organizations need to confidently adopt AI and accelerate its full operational impact on security.”

As part of the launch, the AIPGC will host its inaugural virtual event, Move from Proactive Defense to Preemptive Resilience, on Thursday, June 18, 2026, at 11:00 a.m. ET. The 90-minute program will feature a keynote presentation from FC, also known as Freakyclown, Co-Founder of Cygenta and former Head of Offensive Cyber Research at Raytheon, followed by a panel discussion and live Q&A focused on building trust in AI prior to deployment to production. To register, click here.

The event will bring together C-level executives, Heads SOC, and AI / Innovation leaders with cybersecurity experts to discuss how organizations can proactively validate AI-driven systems and human performance against evolving threats before introducing those technologies into live production environments.

Organizations interested in joining the Consortium, participating in upcoming events, or requesting the AIPGC Charter can learn more at www.aipgc.ai.

About the AI Proving Grounds Consortium (AIPGC)
The AI Proving Grounds Consortium (AIPGC) is a collaborative initiative uniting industry leaders, researchers, and technology innovators to advance the safe, measurable, and real-world validation of AI systems in cybersecurity and beyond. Built on the belief that AI must be proven under realistic conditions before it can be trusted in production, the Consortium promotes rigorous testing, continuous evaluation, and shared best practices across people, processes, technologies, and AI. AIPGC provides a forum for members to collaborate on realistic simulations, agentic workflow validation, operational readiness, and the responsible adoption of AI-driven capabilities. By bringing together organizations across the cybersecurity ecosystem, the Consortium helps close the gap between AI innovation and proven operational performance.

About the AIPGC Partner Organizations

Corelight – a leader in network detection and response (NDR), fueling the AI SOC with industry-leading data and detectionsDropzone AI – the leading agentic SOC companySCYTHE – the leading Adversarial Exposure Validation platform, continuously testing organizational cyber defenses to prove whether they actually workSimSpace – the realistic cyber simulation infrastructure for continuously training, testing, and validating AI agents.Sondera – the real-time control plane for enterprise AI agents, providing deterministic, policy-as-code guardrails that govern what agents are allowed to do in production.

PR contact:
Amy Rice
Amy.rice@simspace.com
508-978-6635

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SOURCE SimSpace Corporation

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Jobiqo Launches the Hellenic Career Center with AHEPA Chapter 528 for the AHEPA Family of Organizations and the Greek American Community

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PALM DESERT, Calif., June 3, 2026 /PRNewswire/ — Award-winning job board software provider, Jobiqo, today announced the launch of the AHEPA Hellenic Career Center (HellenicCareerCenter.com) as part of TheJobNetwork™, which campaigns jobs over a vast network of job sites and a large recruitment ad network in North America. This new recruitment advertising resource is a service for the American Hellenic Educational Progressive Association (AHEPA) that quickly and efficiently connects highly qualified candidates with participating companies through AI-enhanced candidate-matching technology.

With Jobiqo’s best-in-class job board platform and partner company Veritone’s AI-enabled programmatic ad distribution system, AHEPA Hellenic Career Center participants can benefit from the new career center, engineered to deliver superior job ad performance and high-quality candidates to employers and recruiters.

Membership in TheJobNetwork™ also provides proprietary job-matching technology consisting of highly accurate, artificial intelligence algorithms. For employers, job matching saves recruiters’ time by automatically matching qualified applicants. For job seekers, the matching technology provides a superior user experience and increased engagement by delivering highly relevant jobs that they are both interested in and qualified for.

Jobiqo’s Director of Partnerships for North America, George M. Dratelis, who is also an AHEPA member, said, “I am very pleased to be working with my AHEPA Chapter 528 President Wynn Storton on launching and managing this valuable service that provides advanced AI-powered assistance for both job seekers and employers in the Greek American community with a service that is also open to the public.” 

Wynn Storton added, “I am grateful that as we prepare to attend the 2026 AHEPA District 20 Family Convention in Tucson, our Chapter 528 will present the AHEPA Hellenic Career Center to the AHEPA Family for the benefit of everyone in our organizations.”  

AHEPA Chapter 528, based in Palm Desert, California, is proud to take the initiative to help the AHEPA family of organizations with talent acquisition and recruitment advertising. The new Hellenic Career Center is a free resource for all members, including the Daughters of Penelope, Sons of Pericles, and Maids of Athena. Participating chapters that add the AHEPA Hellenic Career Center (HCC) logo and link to their website are enrolled as revenue-share partners for every job posted on their website. Please like and follow the AHEPA Hellenic Career Center Facebook page at facebook.com/AHEPAHellenicCareerCenter for more information and ongoing news about this service.

ABOUT JOBIQO
Jobiqo has been at the forefront of job board and recruitment advertising software for over a decade, providing partners worldwide with the tools to engage talent and monetize their audiences effectively. Jobiqo offers a feature-rich turnkey job board solution, advanced SEO capabilities, and AI-enabled search & matching technology. Clients include the United Way Worldwide Career Center and The New York Times. Jobiqo is the 2024 and 2026 Winner of the Digital Job Advertising Excellence Award (DJAx) for Best Supplier to the Job Board Industry.

ABOUT AHEPA
The American Hellenic Educational Progressive Association (AHEPA) is a U.S.-based Greek American organization dedicated to advancing its mission: “to promote Hellenism, Education, Philanthropy, Civic Responsibility, Family and Individual Excellence.” Through community service, cultural awareness, and charitable initiatives, AHEPA supports Hellenic values and strengthens the communities it serves.

CONTACT INFO:
George M. Dratelis
Jobiqo – TheJobNetwork™
774-777-9901
415652@email4pr.com

Wynn Storton
AHEPA Chapter 528
760-832-2825
415652@email4pr.com

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SOURCE Jobiqo

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