Technology

Quamly Corp Publishes Findings on the Six Audience-Insight Inputs Every Modern Marketing Strategy Needs

Published

5 months ago

June 3, 2026

Quamly Corp identifies six structured inputs marketers should build into strategy ahead of campaign work, drawn from the company’s engagements across performance marketing and payment-coordinated brands.

LAS VEGAS, June 3, 2026 /PRNewswire-PRWeb/ — Quamly Corp, a marketing and payment-coordination partner working with brands across competitive digital sectors, has released a set of findings outlining the six audience-insight inputs that the Quamly team considers foundational to any modern marketing strategy. The findings move past the broad first-party data discussion that has dominated industry conversation and instead specify the discrete inputs marketing leaders should be collecting, organizing, and matching to specific strategic decisions before campaign planning begins.

Background

Quamly Corp’s perspective is shaped by its day-to-day work coordinating advertising partnerships, advertiser negotiations, and payment operations on behalf of digital brands. That dual vantage point — sitting between the marketing surface and the financial reality of customer behavior — has shown the Quamly team that marketing strategies built on a single class of input (most often paid-media performance data) tend to underdeliver against revenue targets by a noticeable margin. The findings released today reflect the company’s observation that the strongest strategies draw on six categories of input simultaneously, with each input tied to a specific decision rather than collected for its own sake.

Key Findings

Behavioral signals from real product use should set positioning, not just retention tactics. The Quamly Corp recognizes that how customers really use a product, such as the areas they access, where they hesitate, and where they disregard, should anchor the brand’s positioning statement, not only the lifecycle messaging. Teams that position their brands based on customer behavior experience an increase in customer retention by 15% to 20% in three months.

Support conversation themes belong in the creative brief. Support transcripts and chat logs surface the language customers actually use, the objections they raise, and the moments they hesitate. The experts observe that only about two out of ten marketing departments refer to such data regularly, making it challenging for the creative department to know what language the support department knows.

Partner-reported audience patterns refine targeting before media planning. Advertising partners, distribution platforms, and category collaborators each see a slice of the audience the brand itself cannot. Quamly generally pulls together partner audience data quarterly, and the collective data helps their marketers understand the client better than they do already.

Search and intent data should inform timing as much as keywords.

Quamly Corp has concluded that signals about user intent are most useful when viewed as a calendar, showing when interest rises, when it falls, and when related categories attract attention, and used to plan campaign schedules, rather than just to determine keyword bids. Brands that align their campaign launch dates with identified patterns in user intent typically achieve 25–30% higher customer acquisition efficiency in the first two weeks.

Channel-by-channel engagement profiles should drive budget allocation, not flat splits. The Quamly team noted that the same audience behaves differently on each platform. Marketing costs should be distributed based on how engaged the audience is on each platform rather than on industry averages. Spending in such a manner will produce better results after the first quarter.

Lifecycle-stage feedback closes the loop between acquisition and retention. Feedback collected at distinct lifecycle stages — onboarding, first use, third-month renewal, lapsed-customer reactivation — gives strategy a feedback rhythm that quarterly surveys cannot. Quamly Corp recommends a minimum of four lifecycle-stage listening points per year.

Industry Relevance

The Quamly Corp findings arrive at a moment when marketing teams face pressure to demonstrate measurable contribution to growth without expanding budgets. The company’s read, drawn from its work coordinating campaigns and payment operations for brands in competitive digital sectors, is that strategies leaning on a single class of insight — typically paid-media performance data — leave significant value on the table. By specifying six distinct inputs and pairing each with a strategic decision, the framework gives marketing leaders a structured way to audit what their current strategy is built on.

The Quamly team also notes that brands using all six inputs tend to reduce wasted campaign spend by a range it tracks at 18 to 24% over a full year, primarily by catching audience misreads before media buys go live. The company will observe future trends of input changes in light of tightening data availability on platforms and shifting strategies towards direct consumer signals.

About Quamly Corp

Quamly Corp is a marketing and payment-coordination partner working with brands in dynamic digital sectors. The company’s core areas of work are marketing and advertising strategy development, advertiser relations and negotiations, and payment process coordination. Quamly Corp serves businesses competing in markets that require both operational efficiency and marketing effectiveness, and its work centers on translating audience insight into structured campaign execution while keeping payment operations compliant and stable. Quamly Corp’s commitment is to simplify complexity for its partners, aligning marketing strategy with the financial and operational realities that determine whether growth is sustainable.

Media Contact

Donna Guinn, Quamly Corp., 1 14844731779, info@quamly-corp.com, https://quamly-corp.com/

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SOURCE Quamly Corp.

Technology

Lovey announces £250m senior secured credit facility with Pollen Street Capital

Published

11 minutes ago

October 27, 2026

UK’s fastest-growing fintech announces its largest funding facility to date to support more UK SMEs

BIRMINGHAM, England, Oct. 27, 2026 /PRNewswire/ — Lovey, the UK’s fastest-growing fintech and financial services provider, specialising in SME lending and brokerage, has today announced a senior secured credit facility of up to £250 million with Pollen Street Capital (“Pollen Street”), an alternative asset manager. The facility is made up of £50 million committed capital and a £200 million accordion, making it the largest funding facility in Lovey’s history and marking a key milestone in the company’s growth.

The facility demonstrates continued institutional investor confidence in Lovey’s lending model, technology and long-term strategy and reinforces Lovey’s position as a leading finance provider focusing on SME funding. The facility will significantly increase Lovey’s lending capacity, supporting the business as it scales its own-book lending while continuing to grow its established brokerage proposition.

Founded by Jack Smith in 2016, Lovey has grown from a one-person start-up into a 120-strong business, funding more than £600 million in loans to over 11,000 UK SMEs. Built around a mission to make lending simple, fast and beautiful, Lovey has expanded rapidly while staying focused on making finance easier and more accessible for small businesses. The new facility will support that mission by giving Lovey the capital to help more UK SMEs access funding quickly and flexibly.

Lovey began lending directly from its own balance sheet in 2022, building on its experience as a broker to develop a deeper understanding of the funding needs of UK SMEs. Today, the business combines direct lending with its established brokerage proposition, giving customers access to both Lovey’s own lending and a wider panel of funding partners. This approach allows Lovey to match businesses with the funding solution that best suits their needs, while the new facility provides greater capacity to grow its direct lending operation.

Jack Smith, Founder and CEO at Lovey, comments:
“This new facility is an important milestone for us and will enable us to put more capital behind UK small businesses, scale our own-book lending and give more SMEs access to finance when they need it. Pollen Street shares our belief that finances for small businesses should be simpler, faster and more flexible, and we’re really pleased to have them backing Lovey for this next stage of growth.”

Kai Hunter, Chief Operating Officer at Lovey, comments:
“The funding announced today is the result of close and collaborative work with Pollen Street and I am grateful to their team, and to our own, for the diligence they brought to it. This funding deepens our lending capacity and allows us to offer larger loans, so that we can back more of the UK’s small and medium-sized businesses, from those that have found finance hardest to secure to the well-established, with greater speed and certainty.”

Ethan Saggu, Investment Director, Pollen Street, adds:
“Lovey has spent almost a decade seeing the UK SME lending market from a broker’s perspective, giving the team an expert view of where demand for credit is going unmet. We have financed a number of specialist SME lenders and recognise what it takes to grow from brokerage into balance-sheet lending. Lovey has done so with a well-defined product and a focused approach, and we look forward to supporting the team as it scales.”

Lovey was advised by Ashurst Perkins Coie and Pollen Street was advised by Simmons & Simmons.

The facility builds on Lovey’s existing funding arrangements announced last year, including a £35 million revolving credit facility from Paragon Bank and a £10 million junior medium-term note programme from LGB Capital Markets. The new facility also adds to Lovey’s growing institutional funding base as it enters its next phase of expansion.

To learn more about Lovey or to apply for a fast, flexible business loan, visit Lovey’s website.

For any further information, please contact: press@lovey.com

About Lovey (the trading name of Love Finance Limited):
Lovey is the UK’s fastest-growing fintech and financial services provider, specialising in SME lending and brokerage. Founded in Birmingham in 2016 by Jack Smith, Lovey has a mission to make lending simple, fast and beautiful. The company has funded more than £600 million in loans for over 11,000 SMEs across the UK.

Recognised by EY, Deloitte, The Sunday Times, Financial Times, UK Growth Index, FEBE, and Sifted as one of the UK’s fastest-growing companies. Lovey combines direct lending and brokerage services to deliver fast, flexible, and tailored funding solutions. With an industry-leading 4.9-star Trustpilot rating, businesses can enquire in 60 seconds and receive funding in as little as 4 hours.

Website: www.lovey.com

Pollen Street Press Office:
FGS Global
Chris Sibbald / Anna Tabor
PollenStreetCapital-LON@fgsglobal.com

About Pollen Street:
Pollen Street is a fast-growing and high performing private capital asset manager. Established in 2013, the firm has built deep capability across the financial and business services sectors aligned with mega-trends shaping the future of the industry. Pollen Street manages over €9bn AUM across private equity and credit strategies on behalf of investors including leading public and corporate pension funds, insurance companies, sovereign wealth funds, endowments and foundations, asset managers, banks, and family offices from around the world. Pollen Street has a team of over 100 professionals.

www.pollenstreetgroup.com

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Technology

Baidu to Report Third Quarter 2026 Financial Results on November 16, 2026

Published

11 minutes ago

October 27, 2026

BEIJING, Oct. 27, 2026 /PRNewswire/ — Baidu, Inc. (Nasdaq: BIDU; HKEX: 9888 (HKD Counter) and 89888 (RMB Counter)) (“Baidu” or the “Company”), a leading AI company with strong Internet foundation, today announced that it will report its financial results for the Third Quarter 2026 ended September 30, 2026, before the U.S. market opens on November 16, 2026. Baidu’s management will hold an earnings conference call at 7:30 AM on November 16, 2026, U.S. Eastern Time (8:30 PM on November 16, 2026, Beijing Time).

Please register in advance of the conference call using the link provided below. It will automatically direct you to the registration page of “Baidu Inc. Q3 2026 Earnings Conference Call”. Please follow the steps to enter your registration details, then click “Register”. Upon registering, you will then be provided with the dial-in number, the passcode, and your unique access PIN. This information will also be emailed to you as a calendar invite.

For pre-registration, please click:
https://s1.c-conf.com/diamondpass/10057872-oyt4z8.html

In the 10 minutes prior to the call start time, you may use the conference access information (including dial-in number(s), the passcode and unique access PIN) provided in the calendar invite that you have received following your pre-registration.

Additionally, a live and archived webcast of this conference call will be available at https://ir.baidu.com.

A replay of the conference call may be accessed by phone at the following number until November 24, 2026:
US: 1 855 883 1031
Replay PIN: 10057872

About Baidu

Founded in 2000, Baidu’s mission is to make the complicated world simpler through technology. Baidu is a leading AI company with strong Internet foundation, trading on Nasdaq under “BIDU” and the HKEX under “9888.” One Baidu ADS represents eight Class A ordinary shares.

View original content:https://www.prnewswire.com/news-releases/baidu-to-report-third-quarter-2026-financial-results-on-november-16-2026-302920463.html

SOURCE Baidu, Inc.

Technology

IBS Software’s iCargo to power Philippine Airlines Cargo Modernisation

Published

11 minutes ago

October 27, 2026

Airline to move from its current cargo system to a modern, cloud-based platform covering cargo sales, ground handling operations and revenue accounting

MANILA, Philippines, Oct. 27, 2026 /PRNewswire/ — IBS Software’s iCargo, a cloud-based platform bringing cargo sales, ground handling operations and accounting together, has been selected by Philippine Airlines (PAL) to replace its current cargo system. The implementation will extend iCargo’s capabilities across PAL’s domestic and international cargo operations.

As the leading AI-native product company in the travel technology sector, IBS Software will support PAL’s broader cargo transformation and modernisation programme with capabilities that support PAL’s full range of business functions, from commercial and operations to back-office accounting, while enabling further innovation and digitisation through a single, fully integrated cloud-based platform. iCargo will support cargo movements across PAL’s domestic and international operations, including international requirements such as customs reporting, duties and taxes settlement and regulatory compliance. iCargo already supports carriers with this same mix of demands, providing the flexibility, scale and capabilities to manage both.

The transition will enable PAL to address key operational requirements across its cargo operations, including system performance and data analytics. iCargo will provide modern capabilities to support faster shipment processing, greater reliability and end-to-end shipment visibility, while reducing manual intervention and enabling more efficient processes.

Beyond operational efficiency, these capabilities will help PAL Cargo bring its ‘Care that Delivers’ promise to life, giving customers greater confidence through improved shipment visibility, reliable service and a more seamless cargo experience. As cargo volumes continue to grow across its network, the new platform will also provide the technological foundation for continued innovation, operational excellence and long-term growth.

IBS Software’s proposal combined a strong technology fit with a proven track record of delivering successful cargo transformations for airlines worldwide. The selection of iCargo builds on an established relationship between Philippine Airlines and IBS Software, broadening the portfolio of IBS Software products used by PAL and reinforcing their shared commitment to long-term innovation and business growth.

“This initiative represents an important step in the modernisation of our cargo business,” said Jason Siy, Vice President for Cargo Business, Philippine Airlines. “As we grow across our domestic and international network, we need a system that increases visibility, improves operational efficiency and enables us to deliver a better experience for our customers. We see iCargo as a key enabler of our long-term cargo transformation strategy and of our ambition to build an even stronger cargo business for the future.”

“Philippine Airlines has a clear vision for the future of its cargo business, and we are proud to support that journey,” added Sunil George, Vice President & Region Head of Oceania, IBS Software. “This partnership is about more than implementing a new cargo platform. It is about working closely with PAL to build the digital foundation for future growth, innovation and operational excellence, and continuing a relationship we value deeply.”

For more information about IBS Software’s iCargo solution, visit: https://www.ibsplc.com/product/air-cargo-solutions/icargo.

About IBS Software

IBS Software is a leading travel technology company delivering AI-native travel intelligence that enables smarter, faster and more resilient decision-making, with built-in guardrails across aviation, cargo and logistics, and leisure and hospitality. It powers core capabilities for leading travel brands worldwide, spanning airline retailing, passenger services, loyalty, fleet, hub and crew operations, cargo management, and cloud-native platforms for hotels and cruise line operators, and operates from 17 offices globally.

Further information can be found at www.ibsplc.com. Follow us:
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About Philippine Airlines

Philippine Airlines (PAL) is the Philippines’ flag carrier and the country’s only full-service network airline. Founded in 1941, PAL is Asia’s first commercial airline and has played a vital role in connecting the Philippines to the world for 85 years.

PAL operates scheduled nonstop flights from its hubs in Manila and Cebu to 29 destinations across the Philippines and 40 destinations in Asia, North America, Australia, and the Middle East.

PAL is an APEX Four Star™ airline and was recognised by Cirium for achieving the highest on-time performance among Asia-Pacific carriers in 2025. In 2026, Philippine Airlines was officially invited to join the oneworld® Alliance.

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SOURCE IBS Software