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90% of organisations increase AI marketing investments, but only 12% can measure real impact: Comviva Global CMO Survey Report

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NEW DELHI, June 5, 2026 /PRNewswire/ — Even as AI adoption accelerates across marketing functions, most organisations are struggling to prove its business value. Ninety percent of organisations increased their AI marketing investment over the past two years. Only twelve percent can prove it worked. This gap between expectation and actual delivery is the defining challenge of the next eighteen months of marketing leadership. Against this backdrop, Comviva has released its Global CMO Survey Report titled ‘The AI Efficiency Divide: Measuring AI’s Real Value Beyond the Hype,‘examining how marketing leaders are scaling AI while facing pressure to demonstrate tangible outcomes.

The report further underscores gaps in measurement maturity, with only 16% of marketing leaders confident in defending AI investments with clear business evidence, while many continue to rely on approximations. It also reveals limited cost visibility, as 67% of organizations are unable to determine total AI costs and 79% rely on estimates rather than precise measurement, reinforcing the disconnect between investment and measurable impact.

The Accountability Gap No One Planned For

According to the report, a significant disconnect exists between AI deployment and value realization, with most organizations lacking robust measurement frameworks.

While 35% rely on rough estimates, 32% track campaign activity without linking it to revenue outcomes, and 21% lack consistent measurement infrastructure altogether.At the same time, 86% of leadership teams are demanding stronger proof of ROI, increasing pressure on CMOs to justify AI investments with tangible business outcomes.

What’s Blocking AI Measurement?

The report identifies structural barriers that prevent organizations from effectively measuring AI impact.

Cost fragmentation is the biggest challenge, with 62% of organizations struggling as AI expenses are spread across cloud, talent, data, and vendors.In addition, 58% cite revenue attribution complexity, as AI influences multiple touchpoints, making its contribution difficult to isolate.A further 55% report a disconnect between customer experience and revenue, while 50% highlight governance and integration gaps that limit consistent measurement.

Rajesh Chandiramani, Chief Executive Officer at Comviva, said, “AI is rapidly moving from experimentation to enterprise-wide adoption, and the industry is entering a phase where accountability and outcomes will define success. Organisations will increasingly focus on connecting AI investments directly to business metrics—whether it is revenue growth, customer lifetime value, or operational efficiency. The real opportunity lies in building the right measurement frameworks and data foundations that enable this shift. Those who can translate AI from a capability into a consistently measurable business driver will be best positioned to lead in the next phase of digital transformation.”

These findings indicate that AI delivers the strongest impact when applied to use cases linked to revenue generation and real-time decision-making.

Where AI Investment Actually Pays Off

Despite these challenges, certain AI use cases are delivering clear returns.

Customer segmentation and targeting lead, cited by 57% of respondents, followed by campaign automation and optimization at 43%.Predictive personalization and recommendations, highlighted by 41%, are also driving stronger customer engagement.Pricing and offer optimization (39%) and demand forecasting (36%) further contribute to improved decision-making and revenue outcomes.

The Real Cost Equation: Revenue Drivers and Hidden Costs

While organizations are beginning to identify where AI drives revenue, they often underestimate its true cost.

Key revenue drivers include improvements in customer lifetime value (43%), acquisition efficiency (40%), and conversion rates (38%).However, cost visibility remains fragmented, with 62% tracking software and API costs and 56% accounting for cloud infrastructure.Critically, talent and integration costs are often underreported, leaving total AI investments underestimated by as much as 30–50%.

This incomplete view risks overstating ROI and misguiding investment decisions.

Why Promising AI Initiatives Still Fail

The report highlights that many AI initiatives fail to scale due to operational gaps.

Around 54% of organizations struggle to define and track deployment timelines, delaying time-to-value.Meanwhile, 57% are unable to link customer experience improvements to measurable revenue outcomes, and 58% cite challenges around explainability and trust.

These gaps suggest that success depends not just on deploying AI, but on operationalizing it effectively across speed, experience, and governance.

Access the full report here – CLICK

Media Contact: Sundeep Mehta | +91 9910030732 | sundeep.mehta@comviva.com

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SOURCE Comviva

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MEDIA ADVISORY -Terrestar Solutions highlights how satellite infrastructure and Hybrid IoT unlock economic growth at CRRBC 2026

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SASKATOON, SK, Nov. 2, 2026 /CNW/ — Terrestar Solutions Inc., Canada’s only domestically headquartered and controlled mobile satellite service operator, will participate in the upcoming Canada’s Rural & Remote Broadband Community Conference & Expo (CRRBC 2026) in Saskatoon from November 2–3, 2026.

During the conference, Stéphane Miljours, Director, Business Product – IoT at Terrestar Solutions, will participate in a panel session titled “Space as Infrastructure: Driving Sovereign Connectivity and New Revenue Growth in Canada’s North.”

Miljours will address how satellite-enabled Hybrid IoT technology can unlock economic opportunities across Canada. By providing seamless connectivity beyond conventional terrestrial networks, Terrestar’s solution enables resource and regional industries–including mining, forestry, utilities, energy, and agriculture–to transform remote field operations, optimize productivity, and drive sustainable growth through data-driven intelligence.

At the conference, Terrestar Solutions is also pleased to showcase its partnership with Toccata, a Saskatchewan-based full-stack data technology company that builds remote monitoring solutions. Terrestar’s Hybrid IoT solution powers Toccata’s Canaro remote monitoring platform, which makes it easy for non-technical operators and their teams to monitor remote infrastructure, properties and facilities.

Toccata’s CEO and founder, Noah Little, will also be in attendance and available for media interviews.

Event Details:

Event: Canada’s Rural & Remote Broadband Community Conference & Expo (CRRBC 2026)Speaker: Stéphane Miljours, Director, Business Product – IoT, Terrestar SolutionsPanel Session: Space as Infrastructure: Driving Sovereign Connectivity and New Revenue Growth in Canada’s NorthDate & Time: November 3, 2026, at 9:45 a.m. CSTLocation: Delta Hotels Saskatoon Downtown

Spokesperson Availability:

Stéphane Miljours and Noah Little will be available for pre-event (phone/virtual) and on-site 1-on-1 interviews to discuss:

Unlocking economic growth with satellite-cellular Hybrid IoT innovation.Hybrid IoT pilot deployments in real-world environments, such as Twinberry Farms.Terrestar’s collaboration with local Saskatoon partner Toccata on the Canaro remote monitoring platform.

SOURCE Terrestar Solutions Inc.

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Virginia Ranked Top 5 State in Nation for Innovation & Research Ecosystem by Area Development

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National ranking builds on record growth across Virginia’s innovation ecosystem. 

RICHMOND, Va., Nov. 2, 2026 /PRNewswire/ — The Virginia Innovation Partnership Corporation (VIPC) announced today that Virginia has been ranked #5 in the country for “Innovation and Research Ecosystem” in Area Development’s 2026 Top States for Doing Business report. This latest recognition follows Virginia’s Top 10 national ranking (#6) for “Technology & Innovation” in CNBC’s 2026 America’s Top States for Business study and builds on record growth across Virginia’s statewide innovation ecosystem during the past five years. VIPC serves as the Commonwealth’s nonprofit economic development authority dedicated to growing Virginia’s innovation ecosystems through public-private partnership.

Area Development is a leading executive publication covering corporate site selection and business investment. Its 16th annual Top States for Doing Business rankings are based on a survey of expert industry consultants who evaluated states across 20 categories. “Innovation and Research Ecosystem” was Virginia’s second-highest ranked category. Virginia ranked #8 overall nationally, including #1 for “Workforce Training Programs.”

“Virginia has cultivated a robust ecosystem that connects innovation, talent, and capital, enabling businesses of all sizes to build and grow in the Commonwealth,” said Virginia Secretary of Commerce and Trade Carrie H. Chenery. “Through collaboration with Virginia Innovation Partnership Corporation and statewide partners, we are helping researchers and entrepreneurs transform ideas into companies that create thriving communities, good jobs, and create opportunities for all Virginians.”

Over the past five years, Virginia’s innovation ecosystem has accelerated, achieving record growth milestones across university research, high-growth startup formation, and venture capital investment. Annual university research expenditures in Virginia have increased more than 40% during this period, outpacing the national growth rate and climbing to an all-time high of $2.6 billion. Over 25,000 new high-growth startups have launched throughout the Commonwealth since 2020, representing a record five-year cumulative total. Venture capital investment in Virginia startups and early-stage technology companies has also nearly doubled since 2020, reaching a record-high $2.9 billion in 2025.

“Virginia is where innovation thrives, and our Top 5 national ranking reflects the tremendous momentum across our innovation ecosystem,” said Joe Benevento, President and CEO of VIPC. “This shared success is driven by collaboration with partners throughout the Commonwealth, united by a vision to make Virginia the best place to launch, grow, and thrive.”

Virginia is continuing to innovate. Last year, VIPC created Lab-to-Launch, a unique statewide collaboration with Virginia’s leading R1 and R2 research universities to accelerate research commercialization, technology transfer, and startup spinouts. Designed to simplify and streamline technology transfer, Virginia’s Lab-to-Launch offers a faster, easier, and less costly pathway for licensing university intellectual property (IP) and advancing innovation into the marketplace. This new initiative aims to help Virginia universities double their annual technology startup spinouts.

About Virginia Innovation Partnership Corporation
The Virginia Innovation Partnership Corporation (VIPC) serves as the Commonwealth’s nonprofit statewide economic development authority dedicated to growing Virginia’s innovation ecosystems through public-private partnership. For more information, visit www.VIPC.org.

CONTACT:

 Amber Salter
804-591-9591
Amber.Salter@VirginiaIPC.org

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SOURCE VIPC

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HelloNation Article Highlights Downsizing Strategies From Real Estate Experts Holly Abel Grimm and Rich Grimm

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The article explains how long-time homeowners and seniors can prepare emotionally and financially for a successful move.

NEW PHILADELPHIA, Ohio, Nov. 2, 2026 /PRNewswire/ — When is the right time for long-time homeowners or seniors to consider downsizing? A HelloNation article offers a clear, thoughtful guide to when and how to make this critical life transition.

In the feature, New Philadelphia-based real estate professionals Holly Abel Grimm and Rich Grimm, of Holly & Rich Grimm at REMAX Crossroads, offer practical advice to help seniors sell their homes or prepare to downsize. The article highlights the emotional and logistical challenges that often accompany selling a family home and outlines how homeowners can approach the process with confidence and clarity.

For many longtime homeowners, downsizing isn’t just about reducing space. It’s about finding a living arrangement that better matches current needs. The HelloNation article reframes downsizing as rightsizing, a mindset shift that helps lessen the emotional weight of the decision. This approach encourages homeowners to focus less on what they’re leaving behind and more on how they want to live going forward.

The article explains that preparing for downsizing is most effective when started early and approached gradually. Holly Abel Grimm and Rich Grimm emphasize that signs often emerge over time—whether in unused rooms, maintenance issues, or daily tasks that become more tiring. Recognizing these signs can prompt meaningful conversations and reduce the chance of rushed decisions later.

Seniors selling a home often face the added challenge of emotional attachment. Memories and family history tied to a house can make moving overwhelming. The HelloNation feature suggests breaking the process into small steps, starting with organizing storage areas and sorting personal items in manageable sessions. This helps long-time homeowners see progress without feeling burdened.

One key recommendation from the article is to engage in open conversations with family members early in the process. Discussing plans, financial concerns, and future goals helps align expectations and avoid misunderstandings. For seniors selling a home, these discussions also help ensure their wishes remain central to the plan, rather than being shaped by outside pressure.

From a practical standpoint, preparing a property for sale begins long before a home is listed. According to the article, addressing basic maintenance, minor repairs, and cosmetic updates can significantly improve the home’s market performance. This not only improves the sales experience but also allows homeowners to move at a pace that feels right for them.

Working with experienced real estate agents, such as Holly Abel Grimm and Rich Grimm, can provide clarity throughout this process. With a strong understanding of New Philadelphia’s local market, these professionals help clients navigate every stage, from determining the right time to move to assessing financial readiness. Their insight supports thoughtful decision-making and reduces uncertainty for those preparing to downsize.

Financial planning is another significant component of rightsizing. As the HelloNation article notes, seniors selling a home benefit from understanding how the sale will affect their overall financial situation. This includes considerations around retirement income, future housing costs, and long-term care. Having a strategy in place creates a smoother path toward a new chapter in life.

Ultimately, the article’s message is clear: downsizing a home should never be a rushed or reactive decision. By starting early and focusing on emotional, physical, and financial readiness, long-time homeowners can view the process as a step toward greater comfort and security.

Downsizing or Rightsizing Your Home: A Practical Guide for Long-Time Homeowners and Seniors features insights from Holly Abel Grimm and Rich Grimm, real estate experts at Holly & Rich Grimm at REMAX Crossroads in New Philadelphia, OH, in HelloNation.

About HelloNation
HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/hellonation-article-highlights-downsizing-strategies-from-real-estate-experts-holly-abel-grimm-and-rich-grimm-302922176.html

SOURCE HelloNation

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