ALPHARETTA, Ga., June 5, 2026 /PRNewswire/ — Mynd.ai, Inc. (“Mynd” or the “Company”) (NYSE American: MYND) today announced that on June 2, 2026, the Company received a notice (the “Notice”) from the New York Stock Exchange Regulation (the “NYSE”) indicating that the Company is not in compliance with the NYSE American LLC’s (“NYSE American”) continued listing standards set forth in: (a) Section 1003(a)(i) of the NYSE American Company Guide (the “Company Guide”), which requires a company to have stockholders’ equity of $2.0 million or more if it has reported losses from continuing operations and/or net losses in two of its three most recent fiscal years; and (b) Section 1003(a)(ii) of the Company Guide, which requires a company to have stockholders’ equity of $4.0 million or more if it has reported losses from continuing operations and/or net losses in three of its four most recent fiscal years. The Notice indicates that, because the Company reported stockholders’ deficit of $(17,502,000) at December 31, 2025, and has had losses in three of its four most recent fiscal years ended December 31, 2025, the Company is not in compliance with Sections 1003(a)(i) and (ii) of the Company Guide (the “Deficiency”). The Notice further indicates that the Company is also not currently eligible for any exemption in Section 1003(a) of the Company Guide from the stockholders’ equity requirements.

The Company is now subject to the procedures and requirements set forth in Section 1009 of the Company Guide. In connection with its Deficiency, the Company must submit a plan by July 2, 2026, advising of actions it has taken or will take to regain compliance with the continued listing standards by December 2, 2027 (“Compliance Deadline”).

The Company intends to submit a plan by July 2, 2026 to regain compliance with the continued listing standards by the Compliance Deadline. The Notice has no immediate impact on the listing of the Company’s American Depositary Shares, which will continue to be listed and traded on the NYSE American during the cure period, subject to continued compliance with the other listing requirements of the NYSE American.

If the Company does not submit a plan or if the plan is not accepted, delisting proceedings will commence. Furthermore, if the plan is accepted, but the Company is not in compliance with the continued listing standards by the Compliance Deadline, or if the Company does not make progress consistent with the plan during the plan period, NYSE staff will initiate delisting proceedings as appropriate. The Company may appeal a delisting determination in accordance with Section 1010 and Part 12 of the Company Guide.

About Mynd.ai, Inc.

Alpharetta-based Mynd is a global leader in interactive technology offering best-in-class hardware and software solutions that help organizations create and deliver dynamic content; simplify and streamline teaching, learning, and communication; and facilitate real-time collaboration. Our award-winning interactive displays and software can be found in more than 1 million learning and training spaces in over 125 countries. Our global distribution network of more than 1,000 reseller partners and our dedicated sales and support teams around the world enable us to deliver the highest level of service to our customers.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The words “plan,” “will,” “believe,” “anticipate,” “doubt,” “expect,” “intend,” and similar terms and phrases are used in this press release to identify forward-looking statements, including statements regarding the Company’s intention to regain compliance with the NYSE American’s continued listing standards. Actual results may differ materially from the results anticipated by the Company’s forward-looking statements due to certain risks, uncertainties and other factors described under the heading “Risk Factors” in the Company’s filings with the Securities and Exchange Commission. Given these risks, uncertainties, and other factors, you should not place undue reliance on these forward-looking statements, and the Company assumes no obligation to update these forward-looking statements, even if new information becomes available in the future.

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SOURCE Mynd.ai

Soltaros OÜ reports that static persona-building has lost much of its explanatory power in modern marketing — and outlines five research methods now outperforming personas across client engagements.

TALLINN, Estonia, June 5, 2026 /PRNewswire-PRWeb/ — For most of the past decade, persona-building was the default deliverable of audience research. Marketing teams commissioned segmentation studies, received three to five fictional buyer profiles, and used those profiles as a shared reference across creative and media planning. Based on Soltaros OÜ’s findings, this technique was no longer deemed valuable by 2026. Consumers had become segmented into multiple media, consumer behavior was no longer linked with demographics, and there had been a reduction in the time between research and campaign planning, which did not suit the use of personas.

Soltaros has tracked this change across various projects in several markets. However, the trend has proven consistent with poor strategic decision-making by those organizations that continue to base their efforts on personas versus those using behavior-driven techniques.

What the Data Shows

Soltaros OÜ’s observations point to five research methods now outperforming static personas across the engagements the company runs:

1. Behavioral cohort analysis. Audiences are grouped by what they actually do — first session length, return frequency, feature use — rather than by demographics. Soltaros tracks retention gaps of 30 to 50 percent between behavioral segments that appear identical on demographic grounds.

2. Intent-signal mapping. Search activity, consumption patterns, and interactions on a platform-specific level are analyzed to determine intent signals indicating that the audience is in motion, not just who comprises the audience.

3. Real-conversation mining. Language is extracted from support transcripts, community forums, and review platforms, giving creative teams the exact wording the audience uses rather than a sanitized persona quote.

4. Friction-observation studies. Frictions in user flows are observed rather than asking users why they did not complete a particular process. Behaviorally based frictions predict conversions better than self-reported frictions.

5. Cross-channel pattern tracking. The same cohort is analyzed across channels instead of analyzing each channel individually. Analysis on a cross-channel basis uncovers compounded behaviors that can’t be captured in channel-by-channel analysis.

Soltaros stresses that these methods are not replacements for one another. Used together, they produce a continuously updated picture of the audience that personas were never designed to deliver.

Why Behavior-Led Research Changes the Outcome

In behavior-based research, audience comprehension is seen as a continuous process rather than just a one-off activity. The difference between a poster hung on a wall and a dashboard that the team sees each week is made clear.

According to Soltaros OÜ, teams that retire persona deliverables in favor of behavior-led methods see measurable improvements across several dimensions:

Faster campaign decisions. Cohort and intent data are updated weekly; personas are not updated at all.Higher creative relevance. Real-conversation mining gives creative teams language that the audience already uses.More efficient media spend. Cross-channel tracking surfaces wasted overlap that single-channel reports cannot detect.Earlier detection of strategy drift. Friction studies surface mismatches between brand positioning and audience behavior before campaigns lock in.

Soltaros notes that the shift is not about discarding qualitative work. The Soltaros team treats qualitative interviews as a permanent input feeding the five methods above, rather than as the source of a static deliverable.

Soltaros OÜ’s Position on the Issue

Soltaros OÜ does not argue that personas have zero value. The Soltaros team recognizes that personas still serve a coordination role for very early-stage brands without behavioral data to draw on. What has changed is the place personas occupy in a mature strategy: a starting reference, not a finished deliverable.

According to the Pew Research Center, about half of American adults use either Facebook or YouTube daily, while 24% use TikTok daily. Furthermore, there is a marked age gradient for all three sites, creating a persona representation that becomes increasingly lost. In like manner, the 2025 flash poll of Edelman Trust Institute reveals that trust calibration with regard to brands and institutions is much more differentiated by behavior and context than by demographics. Both observations corroborate Soltaros’ position on how to address the challenge of client engagement.

Soltaros OÜ expects behavioral cohorts to replace demographic personas as the default reference object in marketing strategy over the next 12 to 24 months. The Soltaros team will continue to monitor how these methods perform across the markets in which it operates.

About Soltaros OÜ

Soltaros OÜ is an international marketing agency specializing in market research and content marketing for businesses across various countries. The company’s core areas of work are market research and analytics, content marketing and SEO, digital and strategic marketing, and localization and translation. Soltaros OÜ helps brands expand into new markets, understand their audiences, and drive engagement through.

Media Contact

Laurel Modes, Soltaros OÜ, 372 53687277, info@soltaros.com, https://www.soltaros.com/

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SOURCE Soltaros OÜ

TIANJIN, China, June 5, 2026 /PRNewswire/ — On May 28, 2026, the World Intelligence Expo 2026 opened at the National Convention & Exhibition Center (Tianjin). “Translation & Communication of China” invited two international guests to visit the expo, exploring Tianjin’s intelligent technology innovations from a global perspective and presenting to the world the accelerating pace and evolving landscape of China’s urban intelligent transformation.

Themed “Intelligence: Extensive Development Space, Sustainable Growth Driver,” the expo brought together more than 700 enterprises to showcase their latest achievements in intelligent technology. Tianjin’s local industries offered numerous highlights. WYBOTICS showcased its swimming pool cleaning robot, designed specifically for home use. Galileo (Tianjin) Technology exhibited a range of four-legged robotic dogs that attracted significant attention for their customizable configurations for firefighting, rescue operations, public security, and other applications.

From industrial inspections to household cleaning, from low-altitude transportation to smart eldercare, a growing number of “Made in Tianjin” intelligent solutions are moving beyond exhibition halls and into real-world use.

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