Record date set for June 15, 2026Distribution expected to occur on June 29, 2026, with shareowners of record expected to receive one share of Honeywell Aerospace common stock for every two shares of Honeywell common stock ownedHoneywell Aerospace expected to begin trading on Nasdaq on June 29, 2026, under the ticker symbol “HONA”Honeywell reverse stock split expected to occur on June 29, 2026

CHARLOTTE, N.C., June 5, 2026 /PRNewswire/ — Honeywell (NASDAQ: HON) today announced that its Board of Directors has set a record date of June 15, 2026 (the “Record Date”) for the previously announced spin-off of Honeywell Aerospace.

To execute the spin-off, Honeywell will distribute all of the issued and outstanding shares of Honeywell Aerospace common stock pro rata to Honeywell shareowners of record on the Record Date.  The Board expects the distribution to occur at 12:01 a.m., New York City time, on June 29, 2026 (the “Distribution Date”), on the basis of a distribution ratio of one share of Honeywell Aerospace common stock for every two shares of Honeywell common stock held as of the close of business on the Record Date.

Following the distribution, Honeywell Aerospace common stock is expected to begin trading on the Nasdaq Stock Market LLC (“Nasdaq”) on June 29, 2026, under the ticker symbol “HONA.” Honeywell will continue to trade on Nasdaq under the ticker symbol “HON.”

“Honeywell Aerospace is entering an exciting new chapter that will allow us to accelerate innovation as we shape the future of aviation,” said Jim Currier, President and CEO of Honeywell Aerospace. “As a standalone pure-play aerospace supplier, we will be able to capitalize on emerging opportunities across both commercial and defense markets, deepen our customer partnerships and deliver long-term value for our shareowners.”

“As we approach the historic separation of Honeywell Aerospace and Honeywell Technologies, we are confident that both businesses are well positioned to accelerate value creation as independent companies,” said Vimal Kapur, Chairman and CEO of Honeywell. “This moment not only builds on our portfolio transformation over the past three years, but it also builds on Honeywell’s 140-year legacy that shaped these businesses into the market-leaders they are today.”

Completion of the spin-off is conditioned upon the satisfaction or waiver of certain conditions, including, among other things, the Board having declared the distribution, as set forth in the form of Separation and Distribution Agreement filed with the U.S. Securities and Exchange Commission (the “SEC”) as part of the registration statement on Form 10.

The spin-off is expected to be tax-free to Honeywell shareowners for U.S. federal income tax purposes, except for cash that shareowners may receive in lieu of fractional shares.

When-Issued Trading Market

Honeywell anticipates that Honeywell Aerospace common stock will begin trading on Nasdaq under the ticker symbol “HONAV” on a “when-issued” basis on or about June 15, 2026.  Honeywell Aerospace common stock is expected to begin “regular-way” trading on Nasdaq under the ticker symbol “HONA” on June 29, 2026.

Shares of Honeywell common stock are expected to continue to trade “regular-way” on Nasdaq under the current ticker symbol “HON” from the Record Date through the Distribution Date.  However, beginning on June 15, 2026 and continuing through June 26, 2026, it is expected that there will be two markets in Honeywell common stock on Nasdaq:  a “regular-way” market under Honeywell’s current ticker symbol “HON,” in which Honeywell shares will trade with the right to receive shares of Honeywell Aerospace common stock on the Distribution Date, and an “ex distribution” market under the ticker symbol “HONIV”, in which Honeywell shares will trade without the right to receive shares of Honeywell Aerospace common stock on the Distribution Date.

Honeywell shareowners are encouraged to consult their financial advisors regarding the specific implications of buying, selling or holding shares of Honeywell common stock on or before the Distribution Date.

Reverse Stock Split

Honeywell also announced today that it has determined to proceed with a 1-for-2 reverse stock split and a proportionate reduction in Honeywell’s number of authorized shares of common stock, subject to and contingent upon the completion of the Honeywell Aerospace spin-off.

When the reverse stock split becomes effective, which is expected to occur at 12:02 a.m., New York City time, on June 29, 2026, every two shares of Honeywell common stock issued and outstanding or held by Honeywell as treasury shares will be automatically combined into one share of Honeywell common stock. This will reduce the number of issued and outstanding shares of Honeywell common stock from approximately 634 million to approximately 317 million.  Concurrently with the reverse stock split, the number of shares of Honeywell common stock authorized for issuance will also be reduced from 2 billion to 1 billion. The par value of Honeywell common stock will not change.

No fractional shares will be issued in connection with the reverse stock split. As soon as practicable after the effective time of the reverse stock split, Honeywell’s transfer agent will aggregate such fractional shares into whole shares and sell the whole shares at the then-prevailing trading prices in the open market on behalf of those shareowners who would otherwise be entitled to receive a fractional share, and after Honeywell’s transfer agent’s completion of such sale, such shareowners will receive a cash payment (without interest or deduction) from Honeywell’s transfer agent in an amount equal to their respective pro rata shares of the total net proceeds of that sale and, where shares are held in certificated form, upon the surrender of such shareowners’ stock certificates.

Outstanding Honeywell equity-based awards and shares or share units under Honeywell’s benefit plans will be proportionately adjusted.

Honeywell common stock will continue trading on Nasdaq (under the symbol “HON”). The new CUSIP number for Honeywell common stock following the reverse stock split will be 438516205.

Additional information concerning the reverse stock split can be found in Honeywell’s definitive proxy statement filed with the SEC on April 10, 2026.

About Honeywell

Honeywell is an integrated operating company serving a broad range of industries and geographies around the world, with a portfolio that is underpinned by our Honeywell Accelerator operating system and Honeywell Forge platform. As a trusted partner, we help organizations solve the world’s toughest, most complex challenges, providing actionable solutions and innovations for aerospace, building automation, industrial automation, process automation, and process technology that help make the world smarter and safer as well as more sustainable.

About Honeywell Aerospace

Honeywell Aerospace Inc. is a leading global tier-1 aerospace and defense supplier of mission critical systems and technologies that enable the production, maintenance, and safe operation of aerospace and defense platforms. Its systems and technologies support original equipment manufacturers, government, defense prime contractor and aircraft operator customers across the Commercial Air Transport, Defense and Space, and Business Aviation end markets. The company’s comprehensive portfolio of market leading systems and technologies are organized into the following segments: Electronic Solutions, Engines & Power Systems and Control Systems.

Additional Information

Honeywell uses our Investor Relations website, www.honeywell.com/investor, as a means of disclosing information which may be of interest or material to our investors and for complying with disclosure obligations under Regulation FD.  Accordingly, investors should monitor our Investor Relations website, in addition to following our press releases, SEC filings, public conference calls, webcasts, and social media.

Forward-Looking Statements

Certain statements in this release are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended.  Forward-looking statements are those that address activities, events, or developments that management intends, expects, projects, believes, or anticipates will or may occur in the future.  They are based on management’s assumptions and assessments in light of past experience and trends, current economic and industry conditions, expected future developments, and other relevant factors, many of which are difficult to predict and outside of our control.  They are not guarantees of future performance, and actual results, developments and business decisions may differ significantly from those envisaged by our forward-looking statements.  We do not undertake to update or revise any of our forward-looking statements, except as required by applicable securities law.  Our forward-looking statements are also subject to material risks and uncertainties, including ongoing macroeconomic and geopolitical risks, such as changes in or application of trade and tax laws and policies, including the impacts of tariffs and other trade barriers and restrictions, lower GDP growth or recession in the U.S. or globally, supply chain disruptions, capital markets volatility, inflation, and certain regional conflicts, that can affect our performance in both the near- and long-term.  In addition, no assurance can be given that any plan, initiative, projection, goal, commitment, expectation, or prospect set forth in this release can or will be achieved.  Some of the important factors that could cause Honeywell’s actual results to differ materially from those projected in any such forward-looking statements include, but are not limited to: (i) the ability of Honeywell to effect the spin-off transaction described above and to meet the conditions related thereto; (ii) the possibility that the spin-off transaction will not be completed within the anticipated time period or at all; (iii) the possibility that the spin-off transaction will not achieve its intended benefits; (iv) the impact of the spin-off transaction on Honeywell’s businesses and the risk that the spin-off transaction may be more difficult, time-consuming or costly than expected, including the impact on Honeywell’s resources, systems, procedures and controls, diversion of management’s attention and the impact and possible disruption of existing relationships with regulators, customers, suppliers, employees and other business counterparties; (v) the possibility of disruption, including disputes, litigation or unanticipated costs, in connection with the spin-off transaction; (vi) the uncertainty of the expected financial performance of Honeywell or Honeywell Aerospace following completion of the spin-off transaction; (vii) negative effects of the announcement or pendency of the spin-off transaction on the market price of Honeywell’s securities and/or on the financial performance of Honeywell; (viii) the ability to achieve anticipated capital structures in connection with the spin-off transaction, including the future availability of credit and factors that may affect such availability; (ix) the ability to achieve anticipated tax treatments in connection with the spin-off transaction and future, if any, divestitures, mergers, acquisitions and other portfolio changes and the impact of changes in relevant tax and other laws; (x) the failure to realize expected benefits and effectively manage and achieve anticipated synergies and operational efficiencies in connection with the spin-off transaction and completed and future, if any, divestitures, mergers, acquisitions, and other portfolio management, productivity and infrastructure actions; and (xi) the possibility that the reverse stock split and authorized share reduction will not be completed within the anticipated time period or at all, including due to a failure of the spin-off transaction to occur.  These forward-looking statements should be considered in light of the information included in this release, our Form 10-K and other filings with the SEC.  Any forward-looking plans described herein are not final and may be modified or abandoned at any time.

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SOURCE Honeywell

ALPHARETTA, Ga., June 5, 2026 /PRNewswire/ — Mynd.ai, Inc. (“Mynd” or the “Company”) (NYSE American: MYND) today announced that on June 2, 2026, the Company received a notice (the “Notice”) from the New York Stock Exchange Regulation (the “NYSE”) indicating that the Company is not in compliance with the NYSE American LLC’s (“NYSE American”) continued listing standards set forth in: (a) Section 1003(a)(i) of the NYSE American Company Guide (the “Company Guide”), which requires a company to have stockholders’ equity of $2.0 million or more if it has reported losses from continuing operations and/or net losses in two of its three most recent fiscal years; and (b) Section 1003(a)(ii) of the Company Guide, which requires a company to have stockholders’ equity of $4.0 million or more if it has reported losses from continuing operations and/or net losses in three of its four most recent fiscal years. The Notice indicates that, because the Company reported stockholders’ deficit of $(17,502,000) at December 31, 2025, and has had losses in three of its four most recent fiscal years ended December 31, 2025, the Company is not in compliance with Sections 1003(a)(i) and (ii) of the Company Guide (the “Deficiency”). The Notice further indicates that the Company is also not currently eligible for any exemption in Section 1003(a) of the Company Guide from the stockholders’ equity requirements.

The Company is now subject to the procedures and requirements set forth in Section 1009 of the Company Guide. In connection with its Deficiency, the Company must submit a plan by July 2, 2026, advising of actions it has taken or will take to regain compliance with the continued listing standards by December 2, 2027 (“Compliance Deadline”).

The Company intends to submit a plan by July 2, 2026 to regain compliance with the continued listing standards by the Compliance Deadline. The Notice has no immediate impact on the listing of the Company’s American Depositary Shares, which will continue to be listed and traded on the NYSE American during the cure period, subject to continued compliance with the other listing requirements of the NYSE American.

If the Company does not submit a plan or if the plan is not accepted, delisting proceedings will commence. Furthermore, if the plan is accepted, but the Company is not in compliance with the continued listing standards by the Compliance Deadline, or if the Company does not make progress consistent with the plan during the plan period, NYSE staff will initiate delisting proceedings as appropriate. The Company may appeal a delisting determination in accordance with Section 1010 and Part 12 of the Company Guide.

About Mynd.ai, Inc.

Alpharetta-based Mynd is a global leader in interactive technology offering best-in-class hardware and software solutions that help organizations create and deliver dynamic content; simplify and streamline teaching, learning, and communication; and facilitate real-time collaboration. Our award-winning interactive displays and software can be found in more than 1 million learning and training spaces in over 125 countries. Our global distribution network of more than 1,000 reseller partners and our dedicated sales and support teams around the world enable us to deliver the highest level of service to our customers.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The words “plan,” “will,” “believe,” “anticipate,” “doubt,” “expect,” “intend,” and similar terms and phrases are used in this press release to identify forward-looking statements, including statements regarding the Company’s intention to regain compliance with the NYSE American’s continued listing standards. Actual results may differ materially from the results anticipated by the Company’s forward-looking statements due to certain risks, uncertainties and other factors described under the heading “Risk Factors” in the Company’s filings with the Securities and Exchange Commission. Given these risks, uncertainties, and other factors, you should not place undue reliance on these forward-looking statements, and the Company assumes no obligation to update these forward-looking statements, even if new information becomes available in the future.

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SOURCE Mynd.ai

Soltaros OÜ reports that static persona-building has lost much of its explanatory power in modern marketing — and outlines five research methods now outperforming personas across client engagements.

TALLINN, Estonia, June 5, 2026 /PRNewswire-PRWeb/ — For most of the past decade, persona-building was the default deliverable of audience research. Marketing teams commissioned segmentation studies, received three to five fictional buyer profiles, and used those profiles as a shared reference across creative and media planning. Based on Soltaros OÜ’s findings, this technique was no longer deemed valuable by 2026. Consumers had become segmented into multiple media, consumer behavior was no longer linked with demographics, and there had been a reduction in the time between research and campaign planning, which did not suit the use of personas.

Soltaros has tracked this change across various projects in several markets. However, the trend has proven consistent with poor strategic decision-making by those organizations that continue to base their efforts on personas versus those using behavior-driven techniques.

What the Data Shows

Soltaros OÜ’s observations point to five research methods now outperforming static personas across the engagements the company runs:

1. Behavioral cohort analysis. Audiences are grouped by what they actually do — first session length, return frequency, feature use — rather than by demographics. Soltaros tracks retention gaps of 30 to 50 percent between behavioral segments that appear identical on demographic grounds.

2. Intent-signal mapping. Search activity, consumption patterns, and interactions on a platform-specific level are analyzed to determine intent signals indicating that the audience is in motion, not just who comprises the audience.

3. Real-conversation mining. Language is extracted from support transcripts, community forums, and review platforms, giving creative teams the exact wording the audience uses rather than a sanitized persona quote.

4. Friction-observation studies. Frictions in user flows are observed rather than asking users why they did not complete a particular process. Behaviorally based frictions predict conversions better than self-reported frictions.

5. Cross-channel pattern tracking. The same cohort is analyzed across channels instead of analyzing each channel individually. Analysis on a cross-channel basis uncovers compounded behaviors that can’t be captured in channel-by-channel analysis.

Soltaros stresses that these methods are not replacements for one another. Used together, they produce a continuously updated picture of the audience that personas were never designed to deliver.

Why Behavior-Led Research Changes the Outcome

In behavior-based research, audience comprehension is seen as a continuous process rather than just a one-off activity. The difference between a poster hung on a wall and a dashboard that the team sees each week is made clear.

According to Soltaros OÜ, teams that retire persona deliverables in favor of behavior-led methods see measurable improvements across several dimensions:

Faster campaign decisions. Cohort and intent data are updated weekly; personas are not updated at all.Higher creative relevance. Real-conversation mining gives creative teams language that the audience already uses.More efficient media spend. Cross-channel tracking surfaces wasted overlap that single-channel reports cannot detect.Earlier detection of strategy drift. Friction studies surface mismatches between brand positioning and audience behavior before campaigns lock in.

Soltaros notes that the shift is not about discarding qualitative work. The Soltaros team treats qualitative interviews as a permanent input feeding the five methods above, rather than as the source of a static deliverable.

Soltaros OÜ’s Position on the Issue

Soltaros OÜ does not argue that personas have zero value. The Soltaros team recognizes that personas still serve a coordination role for very early-stage brands without behavioral data to draw on. What has changed is the place personas occupy in a mature strategy: a starting reference, not a finished deliverable.

According to the Pew Research Center, about half of American adults use either Facebook or YouTube daily, while 24% use TikTok daily. Furthermore, there is a marked age gradient for all three sites, creating a persona representation that becomes increasingly lost. In like manner, the 2025 flash poll of Edelman Trust Institute reveals that trust calibration with regard to brands and institutions is much more differentiated by behavior and context than by demographics. Both observations corroborate Soltaros’ position on how to address the challenge of client engagement.

Soltaros OÜ expects behavioral cohorts to replace demographic personas as the default reference object in marketing strategy over the next 12 to 24 months. The Soltaros team will continue to monitor how these methods perform across the markets in which it operates.

About Soltaros OÜ

Soltaros OÜ is an international marketing agency specializing in market research and content marketing for businesses across various countries. The company’s core areas of work are market research and analytics, content marketing and SEO, digital and strategic marketing, and localization and translation. Soltaros OÜ helps brands expand into new markets, understand their audiences, and drive engagement through.

Media Contact

Laurel Modes, Soltaros OÜ, 372 53687277, info@soltaros.com, https://www.soltaros.com/

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SOURCE Soltaros OÜ