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Product Launches Risk Miss Revenue Targets When Go-to-Market Strategy Lacks Buyer Insight, Says Info-Tech Research Group

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As launch cycles accelerate, many organizations are moving ahead without the buyer insight, competitive differentiation, and internal readiness needed to turn product investment into revenue. Info-Tech Research Group’s newly published blueprint, Build a More Effective Go-to-Market Strategy, outlines a three-phase methodology to help marketing, product, sales, and customer success leaders align around market truth, validate value propositions, and build launch plans that improve commercial outcomes.

ARLINGTON, Va., June 5, 2026 /PRNewswire/ – Organizations are under increasing pressure to launch products faster, enter new markets, and demonstrate measurable revenue impact. However, many continue to build go-to-market (GTM) strategies around internal assumptions rather than validated buyer needs, competitive insight, and launch readiness. According to Info-Tech Research Group, weak GTM discipline can contribute to unclear product opportunities, missed launch revenue targets, slowing buyer adoption, and reduced executive support for future product investment.

To help organizations address these challenges, the global research and advisory firm has published its blueprint, Build a More Effective Go-to-Market Strategy. The resource provides a structured methodology for marketing, product, sales, customer success, and revenue operations leaders to align stakeholders, validate market opportunity, define differentiated offers, and build launch plans that connect execution to revenue targets.

Info-Tech’s research emphasizes that an effective GTM strategy is not just a marketing exercise. It is a cross-functional business capability that aligns teams around a shared understanding of who the buyer is, what problems matter most, how the solution delivers value, and what must be in place before launch. Without that alignment, teams risk investing in products, campaigns, and sales motions that do not reflect buyer priorities or market realities.

“A go-to-market strategy cannot be treated as the final layer of messaging before launch,” says Emily Wright, senior research analyst at Info-Tech Research Group. “The strongest GTM strategies are built early, with real buyer insight, competitive understanding, and cross-functional accountability. When teams align around market truth before they build and launch, they improve their ability to focus resources on the opportunities most likely to generate revenue.”

Key Challenges That Undermine Go-to-Market Success
Info-Tech’s blueprint identifies several common obstacles that prevent organizations from realizing the full value of product launches and growth initiatives. These challenges include:

Unclear product market opportunity, leading to weak business cases and poor investment decisions.Poorly defined and prioritized buyer personas, making it difficult for teams to understand buyer needs, pain points, and decision criteria.Incomplete competitive analysis that fails to identify the areas where the offering is truly differentiated.Assumptions about the buyer journey, including how buyers prefer to research, evaluate, and engage with vendors.Business cases built around feature delivery rather than customer value, commercial viability, and revenue goals.Limited readiness across marketing, sales, and customer success, resulting in inconsistent messaging, weak enablement, and missed launch execution milestones.

The firm’s findings suggest that these issues often appear as separate symptoms, such as weak lead generation, low win rates, missed revenue targets, or declining executive confidence. However, the underlying issue is often a GTM process that lacks structure, evidence, and shared ownership across the functions responsible for product success.

Info-Tech’s Three-Phase Methodology for a More Effective Go-To-Market Strategy
The Build a More Effective Go-to-Market Strategy blueprint outlines a three-phase approach to help organizations move from assumptions to evidence-based GTM execution.

Phase 1: Establish Market Truth and Strategic Focus
In the first phase, organizations identify the GTM steering committee and working team, define the target problem and buying context, prioritize target buyers, assess competitive and alternative options, and size the realistic market opportunity. The goal is to establish a validated ideal customer profile, clear buyer problem statements, priority use cases, competitive gaps, and a realistic view of market potential before deciding whether to proceed, pivot, or stop.Phase 2: Design Value Proposition and GTM Approach
In the second phase, teams define the core value proposition, design the offer across product, packaging, and pricing, select the GTM motion and routes to market, map the buyer journey, build the business case, and align internal stakeholders on GTM design. This phase helps organizations ensure the offer is grounded in buyer needs, differentiated from alternatives, commercially viable, and supported by the right routes to market.Phase 3: Create the GTM Launch Plan
In the final phase, teams finalize launch scope and success criteria, develop the GTM working plan, enable customer-facing teams, align systems and processes, build the launch communications and awareness plan, and secure executive approval and readiness sign-off. This phase is designed to ensure marketing, sales, customer success, support, and operations teams are aligned and prepared before the offering is released to the market.

“Launch readiness is where strategy becomes operational,” explains Wright. “A strong GTM plan gives teams more than a timeline. It clarifies who owns each decision, which buyers the launch is designed to reach, what messages will resonate, how success will be measured, and whether the organization is truly ready to support the buyer from first touch through first value.”

Info-Tech’s Build a More Effective Go-to-Market Strategy blueprint also provides practical tools and templates to help organizations execute the methodology, including a Go-to-Market Strategy Presentation Template, a Go-to-Market Strategy RACI and Launch Checklist Workbook, a Go-to-Market Strategy Cost Budget and Revenue Forecast Workbook, a Product Market Opportunity Sizing Workbook, an ICP Workbook, and a CX Journey Interview Guide. These resources are designed to help teams structure decisions, document assumptions, align stakeholders, and connect launch planning to measurable business outcomes.

The firm advises organizations to treat GTM strategy as a repeatable capability rather than a one-time launch activity. By building a consistent approach, teams can reduce wasted effort, improve buyer adoption, strengthen competitive positioning, and create greater confidence among executives and investors in future product development and marketing investments.

For exclusive and timely commentary from Info-Tech’s experts, including Emily Wright, and access to the complete Build a More Effective Go-to-Market Strategy blueprint, please contact pr@infotech.com.

About Info-Tech Research Group
Info-Tech Research Group is the “get things done” partner for over 30,000 IT, HR, and marketing leaders worldwide. The fastest growing research and advisory firm, Info-Tech, enables leaders to make well-informed decisions and transform their organizations through AI, strategic foresight, step-by-step methodologies, practical tools, industry-leading advisory, and training programs. For nearly 30 years, tens of thousands of private and public organizations have trusted Info-Tech to lead their most important initiatives through periods of change and deliver outcomes that truly matter.

To learn more about Info-Tech’s HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm’s SoftwareReviews platform.

Media professionals can register for unrestricted access to research across IT, HR, and software, as well as hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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NexBank Partners with MaxMyInterest to Expand Customer Relationships Nationwide

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October 28, 2026

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Max members can apply for new NexBank high-yield money market accounts in as little as 2 minutes.

DALLAS and PORTSMOUTH, N.H., Oct. 28, 2026 /PRNewswire/ — NexBank, the banking subsidiary of NexBank Capital, Inc. and the largest privately held bank based in Texas, today announced its partnership with MaxMyInterest (Max), an intelligent cash management service for individual investors and financial advisors.

Through this partnership, consumers nationwide can now open the NexBank MaxMyInterest Money Market Account, a high-yield account available exclusively through Max. The account offers competitive rates and a streamlined application process.

Max helps depositors seamlessly distribute their cash balances across multiple bank accounts to earn more on their deposits by earning highly competitive yields while simultaneously benefiting from greater aggregate FDIC insurance coverage, one-click funds transfers, and consolidated tax reporting. Deposits at NexBank are insured by the FDIC up to $250,000 per depositor, for each account ownership category.

“We are proud to partner with NexBank to help expand its reach to all 50 states,” said Rachel Bourne, Head of Bank Partnerships at Max. “Together with NexBank, we can help clients earn competitive rates while keeping their deposits safely within the FDIC insurance limits in their own bank accounts.”

To find information about the NexBank MaxMyInterest Money Market Account, contact your financial advisor or visit MaxMyInterest.com.

About NexBank
NexBank is the largest privately held bank based in Texas with assets of $14 billion and a charter that dates to 1922. NexBank provides institutional banking, commercial banking, mortgage banking, and personal banking services to meet the needs of its clients, which include institutional clients, financial institutions, corporations, and consumers nationwide. NexBank is a subsidiary of NexBank Capital, Inc., a financial holding company. 

www.NexBank.com
Member FDIC | Equal Housing Lender

About Max
Max, a service of Six Trees Capital LLC, offers intelligent cash management solutions for individual investors and their financial advisors, enabling clients to earn competitive yields on their cash. Max’s patented technology helps customers reallocate funds among their checking and high-yield savings accounts to earn the highest yield while keeping their funds safe in their own FDIC-insured partner bank accounts. Banking services are provided by participating FDIC-insured banks, including NexBank. For more information, visit MaxMyInterest.com, MaxForAdvisors.com, or MaxForBanks.com.

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SOURCE NexBank; MaxMyInterest

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Risk Analytics Market worth $54.69 billion by 2031 – Report by MarketsandMarkets™

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October 28, 2026

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DELRAY BEACH, Fla., Oct. 28, 2026 /PRNewswire/ — According to MarketsandMarkets™, the Risk Analytics Market is projected to grow from USD 35.68 billion in 2026 to USD 54.69 billion by 2031, at a CAGR of 8.9% during the forecast period.

Browse 350 market data Tables and 75 Figures spread through 420 Pages and in-depth TOC on ‘Risk Analytics Market – Global Forecast to 2031’

Risk Analytics Market Size & Forecast:

Market Size Available for Years: 2021–20312025 Market Size: USD 31.61 billion2026 Market Size: USD 35.68 billion2031 Projected Market Size: USD 54.69 billionCAGR (2026–2031): 8.9%

Risk Analytics Market Trends & Insights:

The market is driven by increasing adoption of predictive analytics, artificial intelligence, machine learning, quantitative risk modeling, fraud detection, stress testing, and integrated risk management platforms across banking, insurance, capital markets, and other industries.Software is estimated to account for 37.2% of the Risk Analytics Market in 2026.The technology risk segment is expected to register the fastest growth of 11.4% CAGR between 2026 and 2031.The healthcare & life sciences segment is expected to be the fastest-growing segment across the forecast period.North America is estimated to account for the largest regional share of 37.01% in 2026.

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The expansion of the Risk Analytics Market is influenced by various factors, including the growing frequency and complexity of global risks, the increasing demand for efficient decision-making tools in companies, and technological advancements like artificial intelligence (AI) and machine learning (ML). Organizations across sectors such as finance, healthcare, and manufacturing are using risk analytics to anticipate potential disruptions and ensure regulatory compliance. The growing reliance on big data, combined with the rise in IoT devices, has expanded the volume of data available for analysis, enabling more precise risk evaluations. Moreover, rising cyber threats, coupled with demand for robust cybersecurity strategies, are driving the need for risk management solutions. Additionally, the evolving landscape of climate-related risks and natural disasters is prompting organizations to integrate climate risk models into their assessments. Together, these factors underscore the need for comprehensive, timely risk management strategies, making risk analytics an essential resource in today’s business landscape.

By software type, the Governance, Risk, and Compliance (GRC) software segment is expected to account for the largest market share during the forecast period (2026–2031).

Governance, Risk, and Compliance (GRC) software dominates the Risk Analytics Market because it helps organizations meet stringent regulatory demands and follow internal policies. GRC software is designed to ensure that organizations operate within legal and ethical boundaries while minimizing compliance risks. As regulations grow more complex and sector-specific across regions, businesses increasingly adopt GRC solutions to automate compliance monitoring, maintain audit readiness, and ensure transparency. These systems provide real-time tracking and reporting, enabling organizations to quickly detect non-compliance or policy breaches and implement corrective measures. Moreover, GRC platforms can consolidate and standardize compliance processes across departments, improving efficiency and reducing the risk of human error. As firms face rising costs from regulatory fines and reputational damage, the importance of robust GRC systems continues to grow, reinforcing their dominance in the risk analytics sector.

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By risk type, strategic risk is projected to grow at the second-fastest rate in the Risk Analytics Market during the forecast period.

Strategic risk analytics is expected to gain importance as organizations address uncertainties related to market dynamics, competitive positioning, business diversification, and long-term sustainability. Increasing market volatility and interconnected business environments are driving the need to assess risks from market concentration, new product development, and expansion into unfamiliar markets. Digital transformation, evolving business models, and platform-based strategies also introduce interconnected risks that require systematic assessment and monitoring. Strategic initiatives such as mergers, partnerships, and business expansion can also expose organizations to financial, operational, and competitive uncertainties. Risk analytics supports these activities by enabling scenario analysis, predictive modeling, and data-driven evaluation of potential outcomes. These capabilities help organizations assess the implications of strategic decisions, identify emerging threats, and align risk management practices with business objectives.

By region, North America is estimated to account for the largest share of the Risk Analytics Market in 2026.

Regional demand is supported by the adoption of risk analytics across banking, insurance, healthcare, and other industries. Organizations in the region use these solutions for credit risk assessment, fraud detection, regulatory compliance, cybersecurity risk monitoring, and operational risk management. Regulatory frameworks, including Basel III and the Dodd-Frank Act, contribute to demand for risk measurement, reporting, and compliance solutions in the financial sector. The integration of artificial intelligence, machine learning, big data analytics, and cloud computing is expanding the application of risk analytics in risk identification, predictive modeling, and decision-making. The presence of established technology providers, financial institutions, and specialized analytics vendors also contributes to the development and adoption of risk analytics solutions across the region.

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Top Companies in Risk Analytics Market:

The Top Companies in Risk Analytics Market are Marsh McLennan (US), Aon (England), Deloitte (UK), Capgemini (France), Moody’s Analytics (US), IBM (US), Oracle (US), FIS (US), Lockton (US), SAS Institute (US), MetricStream (US), Milliman (US), and Protiviti (US).

Risk Analytics Market – Investment & funding + Merger & Acquisition

Investment And Funding Context

Investment activity in the Risk Analytics Market is increasingly focused on credit risk modeling, predictive analytics, regulatory compliance, fraud detection, and AI-enabled risk intelligence. In August 2026, ICRA Limited launched ICRA Risk & Analytics, bringing together ICRA Analytics, Fintellix, and D2K Technologies after completing acquisitions totaling USD 30.65 million. The platform was designed to address risk management, regulatory compliance, and data management requirements for financial institutions, regulators, and corporates.

Technology development and strategic collaborations also remained important in 2026. In April 2026, Moody’s announced the integration of its credit intelligence and analytical capabilities into Microsoft 365 Copilot workflows, expanding access to credit ratings, research, entity data, and related risk intelligence. In August 2026, Moody’s also announced that its intelligence was available through Google Cloud’s Gemini Enterprise for Financial Services. These developments show investment in integrating risk analytics with enterprise AI platforms rather than relying solely on standalone analytical systems.

Revenue Shift Context

Revenue generation in the Risk Analytics Market spans software subscriptions, analytical data, risk models, regulatory reporting solutions, and advisory services. Financial institutions and enterprises use these capabilities for credit assessment, market risk measurement, portfolio monitoring, fraud detection, and compliance management. In July 2026, FICO reported third-quarter fiscal 2026 revenue of USD 674.2 million, including USD 215.3 million from its Software segment, which covers analytics and digital decisioning technology. The company’s reported results demonstrate the commercial importance of software-based analytics and decisioning, although its total revenue also includes scoring solutions and should not be treated as Risk Analytics Market revenue alone.

Insurance-focused analytics also represents an important revenue source for providers serving property, casualty, and catastrophe risk applications. Verisk reported USD 806 million in revenue for the second quarter of 2026, up 4.3% year over year. However, this figure reflects company-wide revenue rather than revenue attributable exclusively to risk analytics. Accordingly, company financial results should be distinguished from revenue generated specifically within the Risk Analytics Market when evaluating competitive positions.

Mergers & Acquisitions

Direct mergers and acquisitions among pure-play risk analytics vendors remain selective, while strategic acquisitions and partnerships help companies expand their capabilities in risk modeling, financial data analytics, regulatory compliance, fraud detection, and enterprise risk management. Transactions and integrations in this market can strengthen proprietary data assets, analytical models, risk intelligence, and software capabilities. Companies also use acquisitions to expand their coverage of credit risk, insurance risk, operational risk, and regulatory reporting, enabling them to serve a broader range of financial institutions and enterprises.

Recent examples illustrate this trend. In July 2026, Moody’s expanded its partnership with Intapp by integrating credit risk assessments, entity screening, and ownership data into Intapp’s Celeste AI platform, supporting risk evaluation and due diligence workflows. In April 2026, Cartan Trade partnered with Moody’s to incorporate credit risk data, default-risk insights, beneficial ownership information, and media monitoring into its platform through APIs, supporting underwriting and credit-limit monitoring. In September 2026, Moody’s and Euler ILS Partners signed a multi-year agreement to use catastrophe risk models, cyber risk models, and exposure datasets for underwriting, portfolio management, and investment decisions in insurance-linked securities. These developments demonstrate how partnerships and integrations can expand access to risk intelligence, strengthen analytical workflows, and support risk assessment across credit, insurance, and catastrophe-related applications.

RISK ANALYTICS MARKET: MERGERS AND ACQUISITIONS, JANUARY 2026–OCTOBER 2026

Month & Year

Deal Type

Company 1

Company 2

Description

October 2026

Product Collaboration

Moody’s Analytics

Allvue Systems

The companies launched the EDF-X Private Credit Model, combining Moody’s credit risk modeling with Allvue’s private credit performance data to identify early indicators of borrower stress.

August 2026

Platform Launch Following Acquisitions

ICRA Limited

Fintellix and D2K Technologies

ICRA launched ICRA Risk & Analytics after completing acquisitions totaling INR 296.2 crore, consolidating its analytics, risk, and technology businesses under one platform.

August 2026

Strategic Integration

Moody’s

Google Cloud

Moody’s made its credit ratings, research, entity information, and risk intelligence available through Gemini Enterprise for Financial Services using its Credit Model Context Protocol server.

July 2026

Acquisition

Verisk

McKenzie Intelligence Services

Verisk announced the acquisition of McKenzie Intelligence Services to strengthen catastrophe preparation and response capabilities using geospatial intelligence and event-related analytics.

April 2026

Strategic Partnership / Integration

Moody’s

Microsoft

Moody’s expanded the integration of its credit intelligence, research, entity data, and analytical workflows into Microsoft 365 Copilot and related AI-powered enterprise tools.

Company Revenue Share Details

The top five companies account for approximately 32.6% of the Risk Analytics Market in 2025. The leading group comprises Marsh McLennan, Aon, Deloitte, Lockton, and Moody’s Analytics, reflecting their established presence across enterprise risk management, financial risk analytics, risk advisory, insurance analytics, and regulatory compliance. The leading companies differentiate themselves through their risk modeling capabilities, proprietary data assets, predictive analytics, credit risk assessment, and integration with enterprise risk management workflows. Marsh McLennan and Aon provide risk advisory and insurance-related analytics, while Deloitte and Lockton support organizations through risk consulting, exposure assessment, and mitigation strategies. Moody’s Analytics specializes in financial risk intelligence, credit risk modeling, economic forecasting, and stress testing. Other providers, including FICO, Verisk Analytics, SAS Institute, Oracle, and IBM, contribute to the competitive landscape through capabilities in credit scoring, insurance risk analytics, statistical modeling, and enterprise risk management.

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About MarketsandMarkets™ 

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

MarketsandMarkets™ SalesPlay is an AI-driven Revenue Intelligence Co-Pilot designed to help revenue teams prioritize the right accounts, identify critical changes early, and surface opportunities ahead of demand, so pipeline builds naturally and deals close with greater consistency.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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ManpowerGroup Elects Lidia Fonseca to its Board of Directors

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October 28, 2026

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MILWAUKEE, Oct. 28, 2026 /PRNewswire/ — ManpowerGroup (NYSE: MAN) today announced the election of Lidia Fonseca, former Executive Vice President and Chief Digital and Technology Officer at Pfizer, to its Board of Directors, effective November 1, 2026.

“Lidia brings a rare combination of technology leadership, business transformation experience and a clear understanding of how AI can create value at scale,” said Jonas Prising, ManpowerGroup Chair & CEO. “Her strategic perspective, operational expertise and track record of leading change strengthen our ability to evolve the business and advance our transformation strategy. We are pleased to welcome her to our Board.”

Fonseca served as Chief Digital and Technology Officer and Executive Vice President of Pfizer from January 2019 to April 2026, leading the company’s enterprise AI, digital, data and technology strategy, as well as Learning & Development, and Business Process Excellence. She built Pfizer’s enterprise AI program from inception, and scaled it across the enterprise, contributing to significant growth and cost savings. She currently serves as Senior Advisor to Pfizer’s Chief Executive Officer and serves on the Board of Directors of Medtronic plc.

Previously, Fonseca spent a decade in diagnostics as Senior Vice President and Chief Information Officer of Quest Diagnostics and, earlier, of LabCorp. She began her career in operations and executive leadership roles at Philips Healthcare. Fonseca holds a bachelor’s degree from the University of California, Berkeley, and an MBA and a Master of Business Informatics from Rotterdam School of Management at Erasmus University.

ABOUT MANPOWERGROUP
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, and Talent Solutions – creates substantially more value for candidates and clients across more than 70 countries and territories and has done so for more than 75 years. We are recognized consistently as a best place to work for Women, Inclusion, Equality, and Disability, and in 2026 ManpowerGroup was named one of the World’s Most Ethical Companies for the 17th time; all confirming our position as the brand of choice for in-demand talent.

For more information, visit www.manpowergroup.com, or follow us on LinkedIn, Facebook, and Bluesky.

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