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Video Streaming Software Market worth $26.13 billion in 2031 | Report by MarketsandMarkets™

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DELRAY BEACH, Fla., June 5, 2026 /PRNewswire/ — According to MarketsandMarkets™, the Video Streaming Software Market is expanding rapidly, with a projected market size rising from about USD 13.80 billion in 2026 to USD 26.13 billion by 2031, for a CAGR of 13.6%.

Browse 250 market data Tables and 150 Figures spread through 320 Pages and in-depth TOC on ‘Video Streaming Software Market – Global Forecast to 2031’

Video Streaming Software Market Size & Forecast:

Market Size Available for Years: 2021–20312026 Market Size: USD 13.80 billion2031 Projected Market Size: USD 26.13 billionCAGR (2026–2031): 13.6%

Video Streaming Software Market Trends & Insights:

The growth of OTT video streaming platforms, the increased demand for live streaming software, and the rise in online video content consumption are driving the expansion of the Video Streaming Software Market.The AI video workflow tools segment is estimated to grow at the fastest rate of 21.1% in the Video Streaming Software Market during the forecast period.By streaming type, live streaming is estimated to grow at the fastest rate of 15.6% during the forecast period.Connected TV (CTV) & Streaming Platforms are expected to hold the largest market share of USD 9.86 billion in 2031 in the global Video Streaming Software Market by consumption mode/device.Asia Pacific is growing fastest in the Video Streaming Software Market, driven by expanding OTT video streaming platforms, rising mobile video consumption, and rapid digital content distribution across smartphones and connected devices requiring scalable, cloud-based video streaming software infrastructure.

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Globally, the Video Streaming Software Market is strengthening as media companies, OTT providers, enterprises, and educational institutions expand live streaming and on-demand video delivery to support digital engagement and global audience reach. Large-scale streaming deployments across North America, Europe, and the Asia Pacific are generating substantial concurrent traffic volumes, driving demand for scalable cloud video streaming platforms and high-performance content delivery networks. Organizations are transitioning from legacy on-premises media servers to centralized and hybrid cloud video streaming software architectures that enable cross-platform distribution, AI-powered video analytics, and advanced audience insights. Streaming platforms must sustain high-concurrency workloads while ensuring low-latency playback, adaptive bitrate streaming, and seamless multi-device compatibility. Rising data privacy regulations and digital content protection standards are accelerating the adoption of DRM-secured streaming, encrypted video delivery, and region-specific compliance controls. As global digital media consumption expands, scalable, secure, and analytics-driven video streaming software is becoming a foundational component of modern content distribution ecosystems.

By streaming type, Live Streaming is expected to capture the highest CAGR during the forecast period.

Live streaming technologies enable real-time video delivery across sports broadcasting, entertainment events, enterprise communication, live commerce, gaming, digital learning, and interactive audience engagement environments. Standard live streaming continues to support large-scale OTT broadcasting and digital events where delivery stability and audience scalability are prioritized over real-time interaction. Low-latency streaming technologies are rapidly expanding across live auctions, sports engagement, virtual classrooms, and enterprise collaboration workflows where playback delays must remain within a few seconds to support synchronized viewer participation. Ultra-low latency streaming is becoming increasingly critical for cloud gaming, real-time betting, immersive sports streaming, and interactive communication applications that require sub-second response times and highly synchronized viewer interactions. Technological innovation is accelerating around WebRTC delivery, Low-Latency HLS, AI-assisted bitrate optimization, edge-native orchestration, and adaptive streaming intelligence designed to improve stream stability during high-concurrency events.

According to Agora, in March 2025, the company launched its Conversational AI Engine optimized for ultra-low latency voice and interactive streaming experiences. According to Agora documentation updated in March 2025, its Interactive Live Streaming Premium infrastructure supported ultra-low latency streaming between 400 ms and 800 ms for real-time engagement applications. According to Wowza, in September 2024, the company expanded low-latency streaming interoperability through partnerships supporting LCEVC and advanced real-time streaming workflows. Strategic collaborations between cloud providers, CDN vendors, AI companies, and streaming infrastructure providers are increasingly focused on scalable ultra-low latency architectures, synchronized audience engagement, and AI-driven stream optimization ecosystems.

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By consumption mode/device, mobile/handheld devices are expected to have the largest market share during the forecast period.

Mobile and handheld streaming environments are driving significant transformation across the Video Streaming Software Market as consumers increasingly prefer personalized, on-the-go video experiences across smartphones and tablets. iOS streaming applications are increasingly optimized for premium video rendering, low-power playback efficiency, secure content protection, and immersive user interfaces designed for high-value OTT and subscription streaming experiences within the Apple ecosystem. Android streaming platforms continue to dominate global streaming accessibility through scalable device compatibility, adaptive playback optimization, AI-powered recommendation integration, and flexible monetization support across a highly fragmented device landscape.

Innovation is accelerating around AI-assisted bandwidth optimization, vertical video interfaces, offline playback intelligence, and 5G-enabled low-latency streaming architectures designed to improve mobile engagement and reduce playback interruptions. According to Brightcove, in December 2025, the company introduced Vertical Video experiences and enhanced AI-powered localization capabilities supporting mobile-first streaming consumption and personalized audience engagement workflows. Streaming providers are increasingly prioritizing mobile-native engagement models, AI-powered playback optimization, and low-latency mobile delivery architectures to support rising global mobile video consumption and creator-driven streaming ecosystems.

North America is expected to lead the market during the forecast period.

North America remains a highly attractive region for video streaming software vendors due to widespread broadband penetration, mature OTT ecosystems, strong cloud infrastructure, and high enterprise demand for digital video engagement platforms. Media companies, enterprises, educational institutions, and sports broadcasters across the US and Canada are increasingly investing in scalable video streaming software to support live streaming, video-on-demand, hybrid events, employee communication, and personalized viewer experiences. According to TV Technology in August 2025, streaming intelligence provider NPAW reported that smart TVs and set-top boxes accounted for 69% of video-on-demand viewing time in North America, highlighting continued consumer preference for high-quality large-screen streaming experiences.

At the same time, vendors are strengthening AI-powered video capabilities such as automated captioning, multilingual localization, metadata generation, and adaptive content delivery to improve audience retention and operational efficiency. AI-enabled dubbing and localization are becoming major competitive differentiators for streaming software providers operating in North America. Reuters reported in March 2025 that Amazon Prime Video introduced AI-aided dubbing for licensed movies and series in English and Spanish to expand multilingual content accessibility and viewer engagement. Similarly, Business Wire reported in April 2026 that 3Play Media launched an AI dubbing solution for YouTube creators that combines AI-based translation, human linguistic refinement, and performance analytics to support global content distribution. These developments indicate that vendors are rapidly integrating generative AI, real-time captioning, and automated localization workflows to reduce content adaptation costs while accelerating cross-border streaming expansion.

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Top Companies in Video Streaming Software Market:

The Top Companies in Video Streaming Software Market include Amazon Web Services (AWS) (US), Comcast Technology Solutions (US), Vimeo.com (US), Microsoft (US), Synamedia (England), IBM (US), Brightcove (US), Kaltura (US), Edgio (US), Agile Content (Spain), Haivision (Canada), Panopto (US), Enghouse Video (Canada), Akamai Technologies (US), Dailymotion (France), Hive Streaming (Sweden), and Blue Billywig (Netherlands).

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About MarketsandMarkets™ 

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

MarketsandMarkets™ SalesPlay is an AI-driven Revenue Intelligence Co-Pilot designed to help revenue teams prioritize the right accounts, identify critical changes early, and surface opportunities ahead of demand, so pipeline builds naturally and deals close with greater consistency.

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ADR International Launches the World’s First GenAI Virtual Tutor for Procurement Powered by CodeBaby

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AI-powered procurement learning platform combines 40 years of ADR expertise with conversational AI to redefine procurement capability development.

MILWAUKEE, June 5, 2026 /PRNewswire/ — ADR International, a global procurement capability development and consulting organization with more than 40 years of expertise, today announced the launch of Sophie, a GenAI Virtual Tutor trained exclusively on ADR’s proprietary procurement methodologies, consulting frameworks, and real-world procurement knowledge.

Powered by CodeBaby’s Geppetto conversational AI platform, Sophie delivers interactive procurement coaching designed specifically for procurement and sourcing professionals, moving beyond traditional eLearning into intelligent, AI-guided learning and performance support.

Unlike conventional eLearning platforms that rely on static modules and one-way content delivery, Sophie creates an interactive learning environment where procurement professionals can ask questions, explore scenarios, reinforce learning concepts, and receive guided coaching tailored to their specific needs.

“Sophie represents a major shift in procurement capability development,” said Robin Jackson, CEO of ADR International. “This is not generic AI. Sophie is trained specifically on ADR’s procurement methodologies and decades of consulting expertise to deliver highly focused, practical procurement coaching. Organizations like Singtel and Wienerberger are already choosing ADR because of Sophie.”

ADR’s procurement training solutions have been used by leading organizations worldwide across industries including pharmaceuticals, manufacturing, construction, technology, and financial services. Sophie is already being adopted by global organizations to modernize procurement learning, accelerate onboarding, and support ongoing workforce development.

Sophie also supports AI-driven role-play and guided procurement simulations, helping professionals practice negotiations, stakeholder management, sourcing conversations, and change initiatives using ADR’s proven consulting methodologies.

The launch also marks ADR’s expanded U.S. market presence through its strategic collaboration with Milwaukee-based conversational AI company CodeBaby.

“ADR’s procurement expertise gives Sophie a level of domain intelligence generic AI platforms cannot replicate,” said Norrie Daroga, CEO of CodeBaby. “Together, we’ve created a conversational AI experience designed specifically for procurement learning and performance support.”

ADR plans continued expansion of Sophie’s capabilities, including multilingual support, advanced procurement simulations, and broader supply chain learning applications.

To learn more or request a live demonstration of Sophie, visit:
www.adr-international.com

About ADR International
ADR International is a global procurement capability development and consulting organization with more than 40 years of experience helping organizations improve procurement performance, sourcing capability, and supply chain effectiveness. ADR provides procurement training, consulting, eLearning, and capability development solutions to organizations worldwide. Learn more: www.adr-international.com

About CodeBaby
CodeBaby provides a scalable conversational AI platform, Geppetto™, that enables organizations to build and deploy real-time, character-based AI experiences for customer engagement, workforce training, and interactive learning applications. Designed for natural interaction at enterprise scale, Geppetto enables unlimited simultaneous conversations through approachable, easy-to-deploy AI characters without the complexity and cost associated with hyper-realistic digital human technologies. CodeBaby’s solutions are used by leading global enterprises across hospitality, entertainment, healthcare, education, and consumer brand environments. Learn more at www.codebaby.com.

For media inquiries, demo requests, or interviews, contact:

Media Contacts:

ADR
Robin Jackson
Robin.Jackson@adr-international.com

CodeBaby
Bill Grindle
bgrindle@codebaby.com
614-554-3985

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Isos Technology Celebrates 21 Years of Solving Enterprise Business Challenges

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Milestone reflects more than two decades of helping organizations streamline, optimize, and modernize the way they work

TEMPE, Ariz., June 5, 2026 /PRNewswire-PRWeb/ — Isos Technology, a leading provider of Atlassian, cloud, and enterprise technology solutions, celebrates 21 years in business today, marking more than two decades of helping organizations solve complex technology and business challenges.

“A huge thank you to all of our clients and partners for trusting us with their toughest challenges from the very beginning, and sticking with us along our journey to the top of the Atlassian ecosystem.”

Founded in 2005, Isos Technology began as a consulting firm focused on enterprise software development and custom solutions. Since then, the company has grown into the top Atlassian Platinum Solution Partner in North America, supporting commercial and public sector clients across a wide variety of industries including financial services, healthcare and life sciences, gaming, media and entertainment, and the U.S. federal government.

Over the years, Isos has helped thousands of organizations transform how they work to drive impactful business outcomes. Isos solutions combine Atlassian technology, industry expertise, and operational best practices to drive results for technology and business teams, including IT, DevOps, HR, and Marketing. That work involves helping clients with service management (ITSM and ESM), cloud upgrades, AI adoption, enterprise strategy and planning, support, and training.

“Turning 21 as a company is a huge accomplishment. I’m so proud of what we’ve built and all the people who contributed to our success,” said Thad West, Executive Chairman and Co-Founder of Isos Technology. “A huge thank you to all of our clients and partners for trusting us with their toughest challenges from the very beginning, and sticking with us along our journey to the top of the Atlassian ecosystem. The whole Isos team is focused on the continued work ahead, and I look forward to celebrating the next 21 years.”

“This milestone is so much more than a number,” said Ron Thompson Jr, President of Isos Technology. “It’s all about the trust Isos has earned and the responsibility that comes with it. Whether we’re planning a large-scale ServiceNow to JSM migration, implementing agentic workflows for product development, or bringing structure and governance to complex environments, we’re committed to helping clients get the most value from their Atlassian investment and providing five-star client experiences.”

About Isos Technology

Isos Technology partners with organizations to streamline, optimize, and modernize the way they work. As an Atlassian Platinum Solution Partner, our solutions combine Atlassian technology, industry expertise, and operational best practices to drive impactful business outcomes for clients. Clients trust our experience in service management, cloud upgrades, enterprise strategy and planning, AI adoption, and support services to create lasting value. Founded in 2005, Isos has helped thousands of commercial and public sector clients transform how they work and unlock the full potential of their organization. For more information, visit isostech.com.

Media Contact

Erin Philips, Isos Technology, 1 (480) 366-5784, erin.philips@isostech.com, isostech.com

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WESTERN RESERVE ACADEMY RECEIVES $10 MILLION FROM SHARKNINJA CHAIRMAN

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CJ Xuning Wang Unveils Vision for National Network of School Makerspaces During Western Reserve Academy Bicentennial

HUDSON, Ohio, June 5, 2026 /PRNewswire/ — As the world grapples with how to prepare students for a future shaped by artificial intelligence, entrepreneurship and rapidly changing technologies, global business leader and inventor CJ Xuning Wang believes schools need a new model for learning.

Today, during the Bicentennial Celebration Weekend of Western Reserve Academy (WRA), Wang will unveil the next phase of this vision.

The entrepreneur, philanthropist and Chairman of SharkNinja is celebrating a second $5 million investment in WRA’s innovation ecosystem, bringing The CJ Wang Family Foundation’s total support for innovation and entrepreneurship at the school to $10 million. The gift will support a 16,000-square-foot expansion of the school’s makerspace and innovation facilities and serves as the first step in a broader aspiration: creating a model that can inspire similar innovation centers at schools across the United States

“Western Reserve Academy is not the finish line,” Wang said. “It is the beginning. The results here are clear, that students learn best when they are given the freedom to create, build, experiment and solve real problems.”

The expanded facility at WRA, known as the Wang Makerspace, will serve as the centerpiece of WRA’s new Center for Arts, Innovation and Humanity. The project reflects WRA and Wang’s shared belief that future-ready education must combine technological fluency with creativity, ethics, communication and human-centered thinking.

Wang’s vision is deeply informed by his own career as an engineer, inventor and entrepreneur. As founder of the home appliance company Joyoung, Wang invented the world’s first automatic soy milk maker and built one of China’s most successful consumer brands. Today he serves as Chairman and Refounder of SharkNinja, whose products are used by millions of households around the world.

His original gift established WRA’s Wang Innovation Center in 2017, a facility that transformed teaching and learning on campus and became one of the school’s defining educational spaces. Students use the makerspace to engage in robotics, engineering, digital fabrication, entrepreneurship, design thinking and emerging technologies. The center has become a model for interdisciplinary learning and is frequently cited by prospective families as a defining feature of the WRA experience.

Today’s groundbreaking also celebrates two additional $1 million gifts that will establish the Hannah Han Artificial Intelligence Lab and the Jeanne Donovan Fisher Theater, as well as the support of the EE Ford Foundation for developing a center for Food Innovation, Service and Sustainability. Together these reinforce WRA’s belief that technology and humanity should advance together.

“Our Bicentennial is not simply about honoring 200 years of history,” said Suzanne Walker Buck, Head of School. “It is about imagining the next century of education. CJ Wang’s vision challenges all of us to think bigger about how schools can cultivate innovators, creators and leaders. His investment in WRA is helping build a model that reaches far beyond our campus.”

The groundbreaking will immediately follow another major Bicentennial milestone: the dedication of an official historical marker from the Ohio History Connection honoring Frederick Douglass and his landmark 1854 commencement address at Western Reserve College.

Together, the two ceremonies reflect the dual themes of WRA’s Bicentennial year: honoring the pursuit of truth that shaped its past while investing in the innovation that will define its future.

Founded in 1826, Western Reserve Academy is Ohio’s oldest boarding school and is celebrating its Bicentennial throughout 2026. The June 5 events follow a sold-out Bicentennial concert, Light and Truth, performed by The Cleveland Orchestra at Severance Music Center. Learn more at WRA.net.

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