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More Than Half of Europeans Are Worried About Their Personal Finances, Driving Spending Cutbacks

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BCG’s Consumer Sentiment Survey Shows Nearly Two-Thirds of Europeans Are Trying to Reduce Consumption62% of Europeans Are Willing to Switch Brands for a Better DealHealth and Wellness Are a Top Priority as Consumers Reduce Spending on Alcohol, Sugary Drinks, and Snacks

BOSTON, June 9, 2026 /PRNewswire/ — European consumer pessimism about the economy has risen for the third consecutive year, reaching 56% in 2026—up from 54% in 2025 and 49% in 2024—as rising energy prices and geopolitical tensions compound years of inflation pressure.

This pessimism translates into financial distress: 53% of European consumers are worried about their daily personal finances, up from 40% in 2024. Six in ten are concerned about having enough money in retirement.

Amid financial pressure, 63% of European consumers will only buy at a discount or actively seek deals, and 62% will switch brands for a better price. That erosion in brand loyalty is reflected in recent purchasing behavior: 44% say their most recent purchase was from a new or unfamiliar brand.

These findings are from the third annual European Consumer Sentiment report from Boston Consulting Group (BCG), titled European Consumers Are Still Cutting Back. The report is based on a survey of more than 20,000 consumers across 11 European countries.

“For a third straight year, European consumers are feeling pessimistic about the economy, and that caution is becoming increasingly embedded in spending behavior,” said Andreas Malby, leader of BCG’s Consumer practice in Europe, the Middle East, Africa, and South America, and a coauthor of the report. “Consumers are pulling back in discretionary categories while protecting the purchases they see as essential, particularly around groceries, pet care, and health and wellness.”

Spending Cuts Across Nearly Every Category

Across 12 categories, groceries (+11 points) and pet care (+12) are the only categories posting positive net spending over the past six months. This is driven by price increases more than volume growth. Every other category is flat or declining, with the steepest cuts in fashion (–25), alcohol (–23), and packaged snacks (–18).

Older generations are cutting discretionary spending significantly more than younger consumers, with net spending over the next six months at –13 points for Gen X and Baby Boomers, compared with –2 points for Gen Z and Millennials.

Across generations, the spending pullback may persist even if economic conditions improve. Given a hypothetical windfall of 10% to 15% extra income, nearly half of consumers say their top priority would be to save rather than spend.

Financial pressure is also pushing more consumers toward second-hand purchases. Nearly half of Europeans (47%) buy second-hand products. Among them, 46% cite saving money as the primary motivation, compared with just 17% who cite environmental concerns.

Health and Wellness Spending Remains Resilient

While spending is cut across categories, health and wellness remain nonnegotiable:

Two-thirds of consumers say health and wellness are extremely important, with 29% spending more on supplements in the past year. Nearly half (46%) report consuming less alcohol or considering it.Many are holding pet food to higher standards than their own. Six in ten say they are willing to spend more on high-quality pet food, and 68% want clearly recognizable ingredients listed on labels.Nearly three-quarters (74%) of Europeans now recognize GLP-1 appetite-suppressing medications, and one in four report either using them or seriously considering doing so.

Digital Channels Reshape Product Discovery

The use of generative AI (GenAI) tools in product discovery has quadrupled since 2024, with 8% of consumers now regularly using them when researching purchases. Social media is the fastest-growing discovery channel overall, particularly among younger consumers. Both GenAI and social media are growing at the direct expense of general internet search, which is flat to declining across every category.

“European consumers are scrutinizing every purchase more closely than they did a few years ago,” said Malby. “Brands that stand out will be the ones that clearly demonstrate value, build stronger relationships with Gen Z and Millennial consumers as their spending power grows, remain discoverable across digital channels, and respond to growing consumer interest in health and wellness.”

Download the publication here:
https://www.bcg.com/publications/2026/european-consumers-are-still-cutting-back

Media Contact:
Kendall Kosten
kosten.kendall@bcg.com

About Boston Consulting Group
Boston Consulting Group bridges the gap between ambition and outcomes for the world’s leading companies and organizations. We are built for this era of unprecedented change — bringing strategic clarity rooted in over 60 years of deep domain knowledge, combined with applied AI shaped by our practitioners. BCG works shoulder-to-shoulder with CEOs across industries and geographies to deliver transformative impact at scale: stronger returns, transferred capabilities, and change that sticks. For more information, visit bcg.com.

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SOURCE Boston Consulting Group (BCG)

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Towards Buddha Co., Ltd. and ICP DAS Showcase iTLC Intelligent Traffic Control Solutions at APTA 2026 in Chicago

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Advancing smart intersection technologies and expanding international market opportunities through strategic collaboration

CHICAGO, Oct. 31, 2026 /PRNewswire/ — Towards Buddha Co., Ltd., an overseas distributor of the iTLC Intelligent Traffic Control System, joined its technology partner ICP DAS at APTA 2026 TRANSform & EXPO in Chicago, USA, to showcase the iTLC-9000 Series and its applications in intelligent traffic management.

The exhibition highlighted innovative traffic control technologies designed to support reliable, secure, and integrated smart intersection operations, while providing opportunities to connect with international transportation professionals and explore emerging market needs.

Innovative Traffic Control Solutions

Under the theme “Innovative Traffic Control System,” the exhibition featured the iTLC-9000 Series, highlighting four key capabilities: modular and redundant design, secure networking, traffic signal integration, and active alert systems.

These technologies are designed to support system reliability, communication security, and efficient traffic infrastructure management, addressing the evolving requirements of modern intelligent transportation systems.

As cities worldwide continue to modernize transportation infrastructure, integrated and adaptable traffic control solutions are becoming increasingly important for smart intersection development.

Strengthening International Market Connections

As an overseas distributor of iTLC solutions, Towards Buddha Co., Ltd. plays an important role in connecting traffic control technologies with international markets.

During APTA 2026, Towards Buddha Co., Ltd. and ICP DAS engaged with transportation professionals, system integrators, and industry representatives to introduce iTLC technologies, exchange industry insights, and explore potential business opportunities.

“APTA 2026 provided a valuable platform to connect with the global transportation industry,” said a representative of Towards Buddha Co., Ltd. “Together with ICP DAS, we look forward to expanding international awareness of iTLC solutions and developing new opportunities in intelligent traffic control.”

Looking Ahead

Building on its participation at APTA 2026, Towards Buddha Co., Ltd. will continue collaborating with ICP DAS to promote iTLC solutions, strengthen international partnerships, and explore new opportunities in the global intelligent transportation market.

About Towards Buddha Co., Ltd.

Towards Buddha Co., Ltd. is an overseas distributor of the iTLC Intelligent Traffic Control System, focused on international market development and connecting advanced traffic control technologies with transportation industry needs.

Media Contact

Towards Buddha Co., Ltd.
Contact: Michael Chen
Email: Towardsbuddhaincorporation@gmail.com
Website: https://www.towardsbuddha.com 

SOURCE Towards Buddha Co., Ltd.

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Towards Buddha Co., Ltd. and ICP DAS Showcase iTLC Intelligent Traffic Control Solutions at APTA 2026 in Chicago

Published

on

By

Advancing smart intersection technologies and expanding international market opportunities through strategic collaboration

CHICAGO, Oct. 31, 2026 /PRNewswire/ — Towards Buddha Co., Ltd., an overseas distributor of the iTLC Intelligent Traffic Control System, joined its technology partner ICP DAS at APTA 2026 TRANSform & EXPO in Chicago, USA, to showcase the iTLC-9000 Series and its applications in intelligent traffic management.

The exhibition highlighted innovative traffic control technologies designed to support reliable, secure, and integrated smart intersection operations, while providing opportunities to connect with international transportation professionals and explore emerging market needs.

Innovative Traffic Control Solutions

Under the theme “Innovative Traffic Control System,” the exhibition featured the iTLC-9000 Series, highlighting four key capabilities: modular and redundant design, secure networking, traffic signal integration, and active alert systems.

These technologies are designed to support system reliability, communication security, and efficient traffic infrastructure management, addressing the evolving requirements of modern intelligent transportation systems.

As cities worldwide continue to modernize transportation infrastructure, integrated and adaptable traffic control solutions are becoming increasingly important for smart intersection development.

Strengthening International Market Connections

As an overseas distributor of iTLC solutions, Towards Buddha Co., Ltd. plays an important role in connecting traffic control technologies with international markets.

During APTA 2026, Towards Buddha Co., Ltd. and ICP DAS engaged with transportation professionals, system integrators, and industry representatives to introduce iTLC technologies, exchange industry insights, and explore potential business opportunities.

“APTA 2026 provided a valuable platform to connect with the global transportation industry,” said a representative of Towards Buddha Co., Ltd. “Together with ICP DAS, we look forward to expanding international awareness of iTLC solutions and developing new opportunities in intelligent traffic control.”

Looking Ahead

Building on its participation at APTA 2026, Towards Buddha Co., Ltd. will continue collaborating with ICP DAS to promote iTLC solutions, strengthen international partnerships, and explore new opportunities in the global intelligent transportation market.

About Towards Buddha Co., Ltd.

Towards Buddha Co., Ltd. is an overseas distributor of the iTLC Intelligent Traffic Control System, focused on international market development and connecting advanced traffic control technologies with transportation industry needs.

Media Contact

Towards Buddha Co., Ltd.
Contact: Michael Chen
Email: Towardsbuddhaincorporation@gmail.com
Website: https://www.towardsbuddha.com 

SOURCE Towards Buddha Co., Ltd.

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Chandigarh University Commemorates ‘Father of Fibre Optics’ Dr. Narinder Singh Kapany’s 100th Birth Anniversary with India’s First Research Chair in His Name; announces annual Grant of ₹1 Crore for Scientific Research

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Chandigarh University Confers ‘Narinder Singh Kapany Lifetime Achievement Award for Excellence in Physics’ on Dr Ajoy Ghatak, Prof Emeritus IIT Delhi for Contributions to Fibre Optics & Photonics

CHANDIGARH, India, Oct. 31, 2026 /PRNewswire/ — Chandigarh: To mark the 100th birth anniversary of Dr. Narinder Singh Kapany, the legendary Indian scientist widely known as the ‘Father of Fibre Optics’ whose groundbreaking research in optical fibre technology transformed global telecommunications and laid the foundation for today’s digital revolution, Chandigarh University has announced the establishment of India’s first ‘Dr. Narinder Singh Kapany Research Chair for Excellence in Sciences and Innovation’, along with an annual research grant of ₹1 crore to advance scientific research and innovation.

In a pioneering initiative, Chandigarh University has announced India’s first-ever Research Chair established in the name of Dr. Narinder Singh Kapany, recognizing his unparalleled contribution to science and technology. With no other research chair dedicated to Dr. Kapany currently established in India, this initiative marks a significant institutional tribute to the legendary scientist and seeks to carry forward his legacy through sustained investment in scientific research, innovation and the nurturing of young scientific talent. The Research Chair will provide mentorship, guidance and research support to budding scientists, enabling them to pursue innovative ideas, undertake advanced research and translate scientific discoveries into impactful technologies.

Prominent among those who graced the centenary celebrations of Dr. Narinder Singh Kapany at Chandigarh University campus were Prof. (Dr.) Samir K. Mondal Scientist-G, Optics & Photonics Instrumentation CSIR-CSIO, Chandigarh as Chief Guest, Prof. (Dr.) Aaron Danner, National University of Singapore as Guest of Honour, Eminent Researcher Dr Ajoy Ghatak, Prof. Emeritus, IIT Delhi (virtually) and Dr. Satbir Singh Sehgal Vice-Chancellor Chandigarh University among other dignitaries.

Speaking on the occasion Prof. (Dr.) Samir K. Mondal Scientist-G, Optics & Photonics Instrumentation CSIR-CSIO, Chandigarh said, “Professor Kapani’s contribution to optical science began with his pioneering work on thin, flexible glass fibres, through which he demonstrated for the first time that images could be transmitted from one end to another using bundles of optical fibres. Professor Kapani developed thin, flexible glass fibres and successfully transmitting images through them, laying the foundation for modern fibre optics. He also coined the term ‘optical fibre’ and developed the fibre scope, which later evolved into applications such as endoscopy. His work demonstrated that optical fibres could carry information, opening possibilities beyond image transmission, including voice and data communication.”

Prof Mondal added, “There is also an important question of recognition for Indian scientists. Scientific contributions do not always receive the recognition they deserve and the Nobel Prize is a complex matter. I gave the example of S.N. Bose, whose work has had a lasting influence on physics and is associated with several Nobel Prize-winning developments, despite him never receiving the Nobel Prize himself. Similarly, Professor Kapani’s contribution to optical fibre technology deserves to be remembered and carried forward. We represent one-sixth of the world’s population and taking forward the scientific legacy of such visionaries is no less significant than receiving a Nobel Prize. We must encourage our young researchers to build upon their work and explore new frontiers of science and technology.”

Prof. (Dr.) Aaron Danner National University of Singapore said, “Dr. Narinder Singh Kapany’s pioneering work demonstrated how light could be guided through thin glass fibres using the principle of total internal reflection, overcoming the limitations of metallic transmission. His work on fibre bundles, image transmission and endoscopy opened new possibilities in imaging and optical science. Today, the same fundamental technology that Dr. Kapany started with glass fibres is being used on silicon and lithium niobate wafers to develop advanced photonic devices and achieve increasingly higher communication speeds. While modern research is addressing new engineering challenges in laser sources, optical modulators and high-speed data transmission, it continues to build on those early contributions. We may see Dr. Kapany as a great Indian or Punjabi scientist, but I also see him as a great American scientist. Great science and great scientists are global and their contributions ultimately benefit all of humanity.”

Eminent Researcher Dr Ajoy Ghatak, Prof. Emeritus, IIT Delhi said, “It is indeed a great honour to receive this award in the name of Dr. Narinder Singh Kapany, one of the pioneers of fibre optics. His early work on cladded optical fibres and image transmission through fibre bundles laid the foundation for medical endoscopy. The development of low-loss optical fibres has since revolutionised communication through their tremendous information-carrying capacity, enabling global connectivity and video communication. The establishment of the Dr. Narinder Singh Kapany Research Chair by Chandigarh University is a commendable initiative to advance his scientific legacy and inspire future generations of researchers. This recognition is also a tribute to Dr. Kapany’s remarkable contributions to science.”

Dr. Satbir Singh Sehgal Vice-Chancellor Chandigarh University said, “Dr. Narinder Singh Kapany brought immense pride to India and Punjab through his pioneering research in optical fibre technology, which made high-speed internet and modern digital communication possible. Technologies such as artificial intelligence, data centres and seamless global connectivity rely on the foundations of optical fibre technology. His contribution helped usher humanity into the digital era and accelerated technological progress worldwide. The establishment of India’s first Dr. Narinder Singh Kapany Research Chair, along with its annual grant and prestigious awards, reflects Chandigarh University’s commitment to advancing his scientific legacy, recognising excellence and inspiring the next generation of Indian researchers.”

The Research Chair will provide an annual research grant of ₹1 crore to promote scientific excellence through three dedicated awards: the Narinder Singh Kapany Award for Excellence in Physics, ‘CU Physics Excellence Awards for Best Research Publication’ and ‘CU Physics Excellence Awards for Best Patent’.”

The first edition of these awards was conferred during the birth centenary celebration, with Eminent Researcher Dr Ajoy Ghatak, Prof. Emeritus, IIT Delhi receiving the Narinder Singh Kapany Lifetime Achievement Award for Excellence in Physics. Professor Ajoy K. Ghatak is an internationally acclaimed physicist whose seminal contributions to fibre optics, integrated optics and photonics have advanced the understanding and applications of light. Through pioneering research, influential publications and acclaimed textbooks, Professor Ghatak has advanced fibre optics and photonics, carrying forward Dr Narinder Singh Kapany’s scientific legacy while inspiring generations of physicists.

On this occasion, five ‘CU Physics Excellence Awards for Best Patent’ were presented to five best patents by Dr. Ritu Gupta and Dr. Sandeep Kaur for their ‘Multi-functional Optical Antenna System for Parallel FSO-VLC Communication and Nano-biosignal Monitoring’; Shonak Bansal and Anupama for a ‘Self-powered Real-time Health Monitoring System using Nanowire Photodetectors’, Aditya Bhatnagar and Dr. Sanjeev Saini for ‘Multifunctional Organic-Inorganic Hybrid Luminescent Nanomaterials and a Method for Their Preparation’, Mahima Purohit and Dr. Ruchi Bharti for a ‘Biodegradable, Water-resistant Smart Packaging Film for Fluorescence-based Detection of Food Spoilage’ and Ashit Tripathi, Sachitanand Singh, Iqra Jamal Khan, Sanskruti Singh, Alok Gautam, Mahak received the award for a ‘Handheld Wireless OCT and Fundus Imaging Device’.

‘CU Physics Excellence Awards for Best Research Publication’ were conferred on eight faculty members and students. Ravikant from department of physics was conferrred upon for ‘CU Excellence Award for Research’ for his publication titled Nitrogen  doped zinc oxide to enhance dielectric characteristics of reduced graphene oxide (rGO) derived nanocomposites in composites communivations. Apart from him the other awardees were Shivani Singla (Physics Department) for “Optimising the Neodymium Concentration in Sodium Borate Glass for Enhanced Photoluminescent and Mechanical Behaviour” in Ceramics International (Q1); Sumit Bhardwaj (Physics Department) for “Structural, Optical and Photocatalytic Properties of Ce-Doped Ni-Zn Ferrite Nanoparticles”, in Ceramics International (Q1);  Ruby Priya (Department of Physics) for “Deconvoluting Capacitive and Diffusive Contributions in Cu-Doped SnO₂ Nanoparticles for Enhanced Double-Layer Capacitance and Oxygen Evolution Reaction in Materials Today Communications (Q1);  Akhil Saxena, (Chemistry) for “Mechanistic Elucidation of Persicaria maculosa Gray Extract as a Corrosion Inhibitor: Adsorption, Electrochemical Behavior, and DFT Validation”, published in South African Journal of Chemical Engineering; Harvinder Singh Sohal (Chemistry deoartment), for “Synergistic Adsorptive-Photocatalytic Degradation of Tartrazine Using Mn-Modified Fe₃O₄/Lignocellulose Magnetic Nanocomposites”, published in International Journal of Biological Macromolecules (Q1); Surjeet Chahal, for “Surface Plasmon Resonance Sensor for Dopamine Detection Based on CeO₂ Nanorod and ZnO Nanosheet” in Journal of Materials Science: Materials in Electronics (Q2) and Dr. Sanjeev Kumar from Department of Physics, for “1 Monolinoleoylglycerol and 3,4-Dihydroxymandelic Acids-Mediated ZnO for Antibiotic Degradation and Anticancer Activity”, published in Journal of Environmental Chemical Engineering (Q1).

During the birth centenary celebrations, a message shared by Kiran Kaur Kapany, the daughter of Dr Narinder Kapany was also read out where she said that her father’s journey from a small town in Punjab to transforming the world through fibre optics shows that a big idea can start anywhere. “To students, stay curious, ask questions and be proud of who you are. My heartfelt gratitude to Chandigarh University for honouring my father and family,” added Kapany.

Under the Best Patent Excellence Award for research publication and best patent, the five best patents granted each year will be selected for research grants to support product development and the conversion of patented innovations into practical applications. Similarly, the Best Research Paper Award will recognise the top 10 research publications annually by Chandigarh University students and faculty members in high-impact Q1 and Q2 journals, based on their quality, originality and research impact.

About Chandigarh University

Chandigarh University is a NAAC A+ Grade University and QS World Ranked University. This autonomous educational institution is approved by UGC and is located near Chandigarh in the state of Punjab. It is the youngest university in India and the only private university in Punjab to be honoured with A+ Grade by NAAC (National Assessment and Accreditation Council). CU offers more than 109 UG and PG programs in the field of engineering, management, pharmacy, law, architecture, journalism, animation, hotel management, commerce, and others. It has been awarded as The University with Best Placements by WCRC.

Website address: https://www.cuchd.in/

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