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Trust & Will and Fifth Third Mark One Year of Free Wills, $10 Billion in Protected Estate Value, and Hundreds of Thousands of New Customers Ahead

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The nation’s first bank to offer free wills to all customers marks a year of impact, with more than 42,000 estate plans redeemed, $12.6 million in customer savings, and hundreds of thousands of new customers set to gain access this fall

SAN DIEGO, June 11, 2026 /PRNewswire/ — Trust & Will, the leader in online estate planning, today announced that its landmark partnership with Fifth Third Bank has reached its one-year milestone, delivering measurable impact for customers across the country. Since Fifth Third became the first U.S. bank to offer free, attorney-approved wills to all customers in May 2025, more than 39,000 wills have been redeemed, more than 3,000 trusts created, and $12.6 million in customer savings realized. Customers collectively reported more than $10 billion in protected estate value through their new estate plans.

As Fifth Third completes its acquisition of Comerica, the free will benefit will extend to hundreds of thousands of additional customers when the Comerica branch network transitions to the Fifth Third brand this fall.

“This partnership has shown what’s possible when estate planning is made simple and part of a trusted financial relationship,” said Cody Barbo, Co-Founder and CEO, Trust & Will. “Many of these customers were engaging with estate planning for the very first time. That is what makes this work meaningful, helping people who never had access to these tools take a critical step toward protecting their families.”

The program reached demographics historically underserved by traditional estate planning, including younger adults, single individuals, and families with modest estates. Many participants were first-time planners, a sign that removing cost and complexity as barriers genuinely moves people to act. The program achieved a 64.8% conversion rate from registration to completed will, well above industry benchmarks for digital engagement.

“Our customers look to us not only to manage their money but to help protect their families,” said Erin Crawford, VP, Head of Consumer Digital, Payments and Money Management, Fifth Third Bank. “By partnering with Trust & Will to make wills free and accessible, we are delivering peace of mind for millions of households while redefining what it means to be a trusted financial partner in today’s world.”

The urgency is clear. According to Trust & Will’s 2026 Estate Planning Report, 56% of Americans still have no estate planning documents of any kind, only 26% have a will, and yet 73% say estate planning is personally important to them. Without a will, families can face probate delays that take up to 20 months to resolve, costs averaging $25,000, and frozen accounts at some of the most difficult moments of their lives.

Any Fifth Third customer who has not yet created a free will or explored a trust upgrade can get started today at 53.com/trustandwill.

About Trust & Will
Founded in 2017, Trust & Will is the leading digital estate planning platform in the U.S., trusted by over one million families. Our simple, secure, and attorney-approved online solutions empower Americans to create wills, trusts, healthcare directives, and other essential estate planning documents tailored to state-specific laws. As a certified B Corporation, our mission to help every family leave a meaningful legacy is embedded into our business model, ensuring estate planning is accessible, affordable, and inclusive for all.

Trust & Will is advancing modern legacy planning with AI-driven innovation, helping families and professionals simplify complex decisions and accelerate collaborative workflows.

Our platform supports 26,000+ financial advisors and 145+ enterprise partners, including banks, financial institutions, attorneys, nonprofits, real estate agents, and technology platforms. Notable partners include AARP, Fifth Third Bank, UBS, USAA, LPL Financial, and Northwestern Mutual. With more than one million users and over $300 billion in self-reported estate assets, Trust & Will is redefining estate planning as a strategic pillar of modern financial wellness.

Trust & Will has been consistently recognized for innovation and leadership. In 2026 alone, the company was named to Fast Company’s World’s Most Innovative Companies, the Financial Times’ Americas’ Fastest-Growing Companies, the Inc. Regionals: Fastest-Growing Private Companies, Forbes’ America’s Best Startup Employers, and received the FinTech Breakthrough Award for Personal Finance Product of the Year. The company has also earned spots on the CNBC Disruptor 50, Inc. 5000, and Deloitte Technology Fast 500™ lists, and was named a winner at the 2025 Wealth Management (“Wealthies”) and ThinkAdvisor Luminaries awards, and recognized as a “Rising Star in Estate Planning” in the 2025 Kitces Research on Advisor Technology report. Learn more at trustandwill.com.

About Fifth Third
Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.” Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.

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SOURCE Trust & Will

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As Thousands of New Therapists Enter Practice, INsightium Launches Platform to Strengthen Clinician Growth, Supervision, and Retention

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June 11, 2026

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NEWARK, N.J., June 11, 2026 /PRNewswire/ — Built by experienced behavioral health clinicians, agency leaders, and healthcare innovators, INsightium transforms everyday clinical work into continuous professional growth. The digital platform combines intelligent documentation, session-based clinical insights, supervision support, continuing education, and workforce analytics into a single system, designed to help organizations develop, support, and retain clinicians at scale.

The launch comes as behavioral health organizations face mounting workforce pressures, including turnover, burnout, and supervision constraints, as thousands of newly licensed therapists enter practice requiring additional support and development. For many organizations, the challenge is no longer hiring clinicians. It is developing them into confident practitioners and retaining them long enough to make an impact and stay within agencies.

“Behavioral health agencies are losing talented clinicians faster than they can replace them,” said Dr. Marlon Gray, Co-Founder of INsightium and founder of an Inc. 5000 fastest-growing behavioral health organization. “Most technology solutions focus on operational efficiency. We built INsightium to address the workforce challenge itself by reducing administrative burden, strengthening clinical development, and helping clinicians feel more supported in their work.”

Unlike traditional professional development programs that occur outside of practice, INsightium integrates directly into the clinical workflow. By connecting professional development to actual client work, INsightium creates a continuous learning environment where clinicians receive meaningful support between supervision sessions, while organizations gain visibility into workforce engagement, development, and retention risk.

The result is a scalable approach to clinician growth that helps organizations strengthen supervision, improve workforce engagement, and reduce costly turnover without adding additional administrative demands on clinicians or leadership teams.

“We cannot solve a mental health crisis with a burned-out and unsupported workforce,” said Dr. Juan Rios, LCSW, Co-Founder of INsightium and Robert Wood Johnson Health Policy Fellow at the National Academy of Medicine “INsightium helps clinicians continue to grow, feel supported, and stay in the profession longer.”

As behavioral health organizations seek sustainable solutions to workforce instability, INsightium offers a new model: transforming every clinical interaction into an opportunity for learning, growth, and professional support.

To learn more about INsightium, visit insightium.app.

About INsightium

INsightium Inc. is a behavioral health technology company founded by clinicians, agency operators, and healthcare innovators. Headquartered in New Jersey, the company provides behavioral health organizations with an integrated platform for intelligent documentation, clinical development, supervision support, and workforce engagement. By turning everyday clinical work into continuous professional growth, INsightium helps organizations build stronger clinicians, improve retention, and deliver better care.

Media Contact
Name: Juan Rios
Title: Co-Founder, INsightium
Email: 416170@email4pr.com
Phone: +1-203-507-4703
Website: insightium.app

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SOURCE INsightium Inc.

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Lingokids Serves Up a Summer of Interactive Inspiration for Kids — Starting with Soccer

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June 11, 2026

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LOS ANGELES, June 11, 2026 /PRNewswire/ — Schools across the U.S. are letting out for the summer as weather warms up and players and fans from throughout the world come together for the greatest soccer competition on the planet. Lingokids, the No. 1 online entertainment platform for young children, has created two sets of interactive content to help kids 8 and under learn more about soccer and engage in safe summer fun.

Kids ready to discover what exceptional soccer players do to build teamwork and maintain healthy habits can explore and play the collection of lessons and games Lingokids created to coincide with the celebration of global soccer. In all, Lingokids has assembled a dozen soccer-themed puzzles, problem-solving games and skill-building activities for kids to enjoy during their online playtime.

Lingokids’ wide range of soccer-focused activities includes games that encourage kids to solve puzzles and gain spatial awareness, as well as help improve speaking and collaboration skills. The platform has also added “I Can Be a Soccer Player” to its Career Lesson series, which kicked off with a collaboration with NASA earlier this year and helps kids learn more about popular career paths.

“When children engage with a topic across multiple settings, it can spark a lasting passion,” says child psychologist Dr. Diana Barrett. “With soccer taking center stage this summer, screen time can become an opportunity to deepen kids’ connection to the game.

“Soccer themed puzzles, problem-solving challenges, and interactive activities not only build knowledge and enthusiasm for soccer culture, but also strengthen important skills that support performance on the field in-including visual attention, processing speed, spatial awareness, following directions, divided attention, communication, and collaboration,” Barrett continues. “By connecting learning and play, children can develop both a love of the game and the foundational skills that help them succeed as players.”

In July, Lingokids is also launching a collection of dozens of seasonal games and activities that help bring summertime fun to life and inspire kids to get outside and explore, create and try new things. Kids will find fun ways to try new foods, stay hydrated, learn what to do on a picnic, discover inspiration for building sandcastles and ways to enjoy long trips in cars or planes.

According to Lingokids’ recently released Kids Interactive Entertainment Report, 71 percent of parents say screentime can be enriching, and 82 percent say their child has learned from time using screens. And, approximately one-third of parents rely on screentime for ease of summer travel.

“We are all about quality screentime that kids enjoy and adults feel good about,” says Lingokids Global VP of Brand Maud Cariddi. “A key part of that is inspiring kids to explore the world around them after learning something new on our platform. Our goal is to entertain kids this summer, while kicking some personal development into the net as well.”

Find the Lingokids “Soccer Cup” in the “Worlds to Explore” section of the app, and watch for “Camp Lingokids” in July.

About LingoKids

Lingokids is the No. 1 kids’ interactive entertainment platform, loved by kids, designed by educators, and trusted by parents worldwide. Used by over 20 million kids each month, Lingokids turns fun screen time into safe, high-quality play that sneaks in learning.

Lingokids sparks curiosity and creativity, helping kids explore who they are and who they can become. With over 4,000 activities, shows, and songs, more than 30 awards, and nearly 200 million downloads worldwide, we partner with the biggest names including Blippi, NASA, BBC Earth, and Oxford University Press.

To learn more, visit lingokids.com. Everything kids love.

Contact:
Jason Simms
860-526-1555
416636@email4pr.com

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SOURCE Lingokids

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E Fund HK’s Chief Investment Officer, Global Equity – Jeff Li Highlights “Three Foundational Shifts” at Bloomberg Invest Hong Kong 2026

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June 11, 2026

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HONG KONG, June 11, 2026 /PRNewswire/ — Following yesterday’s Bloomberg Invest Hong Kong 2026 conference, Mr. Jeff Li, Chief Investment Officer (Global Equity) of E Fund (Hong Kong) delivered a keynote speech on the new era of China’s capital markets.

Jeff Li: China Has Entered a New Era

In his address to global investors on June 10, Jeff Li, Chief Investment Officer, Global Equity at E Fund (Hong Kong), outlined three foundational shifts reshaping the investment landscape:

From consumer leadership to technology leadership – Chinese firms are now global frontier-setters in EV batteries, biotech, robotics, and AI.From localization to true globalization – Today’s leading Chinese enterprises are born global, with deeply integrated multinational operations spanning Europe to Southeast Asia.From “growth first” to sustainable, high-quality growth – A paradigm shift toward disciplined capital allocation, profitability, and structural ROE improvements.

“These shifts are not predictions—they are already underway,” Li told the Bloomberg Invest audience. “At E Fund, we are positioning our global equity strategies to capture this transformation.”

Cross-Market Collaboration with HKEX

In a powerful demonstration of cross-market collaboration championed by E Fund’s investment leadership, the firm has entered into a licensing agreement with Hong Kong Exchanges and Clearing Limited (HKEX) to launch the first ETF tracking the HKEX Tech 100 Index – HKEX’s first self-developed Hong Kong equity index.

The index spans 100 of Hong Kong’s largest technology companies across six innovation themes:

AIBiotech & PharmaceuticalEV & Smart DrivingITInternetRobotics

Notably, all constituents are 100% Stock Connect eligible, empowering mainland investors to capture Hong Kong’s vibrant tech opportunities at scale.

Bridging Markets, Unlocking Long-Term Value

“E Fund combines global perspectives with deep local expertise—bridging markets to unlock long-term value,” Jeff Li reiterated. As Presenting Sponsor of Bloomberg Invest Hong Kong 2026, E Fund engaged directly with global investors to navigate this transformative era.

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SOURCE E Fund (Hong Kong)

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