Technology

Paramount Skydance Corporation Announces: Extension of Expiration Dates of Previously Announced Exchange Offers and Tender Offers

Published

3 hours ago

June 12, 2026

LOS ANGELES and NEW YORK, June 12, 2026 /PRNewswire/ — PARAMOUNT SKYDANCE CORPORATION (NASDAQ: PSKY) (“Paramount”) today announced the extension of the Expiration Dates in connection with the previously announced (i) offers to purchase (the “Tender Offers” and each, a “Tender Offer”) for cash, upon the terms and subject to the conditions set forth in the related offer to purchase (the “Offer to Purchase”), any and all of the identified notes in each series of the Existing Tender Offer Notes (defined by reference to the table set forth below) issued by Discovery Global Holdings, Inc. (formerly WarnerMedia Holdings, Inc.) (the “DGH Issuer”) and Discovery Communications, LLC (the “DCL Issuer” and together with the DGH Issuer, each a “WBD Issuer” and collectively the “WBD Issuers”), as applicable, and (ii) offers to exchange (the “Exchange Offers” and each, an “Exchange Offer” and, together with the Tender Offers, the “Offers” and each, an “Offer”), upon the terms and subject to the conditions set forth in the related exchange offer memorandum (the “Offering Memorandum”), any and all of the identified notes in each series of the Existing Exchange Offer Notes (defined by reference to the table set forth below) (together with the Existing Tender Offer Notes, the “Offer Notes”) issued by the applicable WBD Issuer for notes to be newly issued by Paramount.

The Expiration Dates for the Tender Offers and Exchange Offers (as defined in each of the Offer to Purchase and Offering Memorandum, respectively) have been extended to 5:00 p.m., New York City time, on July 1, 2026, unless further extended. The Settlement Dates for the Tender Offers and Exchange Offers (as defined in each of the Offer to Purchase and Offering Memorandum, respectively) will occur promptly after the Expiration Date and are currently anticipated to occur in the third quarter of 2026. Paramount anticipates extending the Expiration Date for such Tender Offers and Exchange Offers until such time that would result in the Settlement Dates occurring on the closing date of the proposed acquisition (the “Acquisition”) by Paramount of Warner Bros. Discovery, Inc. (“WBD”) or within one business day thereof. Tenders of the Offer Notes in the Offers may be withdrawn at any time prior to the Expiration Date.

As of 5:00 p.m., New York City time, on June 11, 2026, approximately 11.12% and 16.30% of the aggregate principal amount of the Existing Tender Offer Notes and Existing Exchange Offer Notes, respectively, have been validly tendered in the applicable Offers. As Paramount previously announced that it anticipates extending the Offers to align with the closing date of the Acquisition, Paramount does not view these figures to be representative of the final results of the applicable Offers.

Information about each series of Offer Notes eligible to participate in the Offers is summarized below.

Type of Offer

Offer Notes to be Tendered
or Exchanged, as
Applicable

Issuer of Offer Notes

CUSIP No. / Common Code
/ ISIN Eligible to
Participate in the Offers (1)

Aggregate Principal
Amount of Offer Notes
Eligible to Participate in the
Offers (2)

Tender Offer

3.950% Senior Notes due
2028

DCL Issuer

25470D CP2
US25470DCP24

$1,234,458,000

Exchange Offer

4.125% Senior Notes due
2029

DCL Issuer

25470D CQ0
US25470DCQ07

$655,825,000

Exchange Offer

3.625% Senior Notes due
2030

DCL Issuer

25470D CR8
US25470DCR89

$914,183,000

Exchange Offer

5.000% Senior Notes due
2037

DCL Issuer

25470D CS6
US25470DCS62

$453,281,000

Exchange Offer

6.350% Senior Notes due
2040

DCL Issuer

25470D CT4
US25470DCT46

$438,102,000

Exchange Offer

4.950% Senior Notes due
2042

DCL Issuer

25470D CU1
US25470DCU19

$130,366,000

Exchange Offer

4.875% Senior Notes due
2043

DCL Issuer

25470D V91
CV9US25470DC

$141,584,000

Exchange Offer

5.200% Senior Notes due
2047

DCL Issuer

25470D W74
CW7US25470DC

$3,161,000

Exchange Offer

5.300% Senior Notes due
2049

DCL Issuer

25470D X57
CX5US25470DC

$247,860,000

Tender Offer

3.755% Senior Notes due
2027

DGH Issuer

254948 AH5
US254948AH58
254948 AN2
US254948AN27
U25483 AA3
USU25483AA38

$1,189,336,000

Exchange Offer

4.054% Senior Notes due
2029

DGH Issuer

254948 AJ1
US254948AJ15
254948 AP7
US254948AP74
U25483 AB1
USU25483AB11

$1,353,828,000

Exchange Offer

4.279% Senior Notes due
2032

DGH Issuer

254948 AK8
US254948AK87
254948 AQ5
US254948AQ57

$2,691,764,000

Exchange Offer

5.050% Senior Notes due
2042

DGH Issuer

254948 AL6
US254948AL60
254948 AR3
US254948AR31
U25483 AD7
USU25483AD76

$4,104,687,000

Exchange Offer

5.141% Senior Notes due
2052

DGH Issuer

254948 AM4
US254948AM44
254948 AS1
US254948AS14

$949,883,000

Exchange Offer

4.302% Senior Notes due
2030

DGH Issuer

XS3393993285
339399328

€234,382,000

Exchange Offer

4.693% Senior Notes due
2033

DGH Issuer

XS3393994507
339399450

€316,641,000

__________

No representation is made as to the correctness or accuracy of the identifiers listed in this press release or printed on the Offer Notes. Such identifiers are provided solely for the convenience of the holders.

Represents the aggregate principal amount of Offer Notes outstanding that are eligible to participate in the Offers.

The Exchange Offers are being made pursuant to an exemption from the registration requirements of the U.S. Securities Act of 1933, as amended (the “Securities Act”), and the rules and regulations of the Securities and Exchange Commission (the “SEC”) promulgated thereunder, and are also not being registered under any state or foreign securities laws. Any securities offered pursuant to the Exchange Offers may not be offered or sold in the United States or to any U.S. persons (as defined below) except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act. The Exchange Offers will only be made, and the securities offered pursuant to the Exchange Offers are only being offered and issued, to holders of applicable Existing Exchange Offer Notes who are (a) reasonably believed to be “qualified institutional buyers” as defined in Rule 144A under the Securities Act or (b) not “U.S. persons,” as defined in Rule 902 of Regulation S under the Securities Act (such holders, “Eligible Holders”), and only Eligible Holders who have completed and returned the eligibility certification are authorized to receive or review the Offering Memorandum or to participate in the Exchange Offers. The eligibility certification is available electronically at: https://gbsc-usa.com/eligibility/paramount.

General

Each Offer is a separate offer, and each may be individually consummated, amended, extended, terminated, or withdrawn, subject to certain conditions and applicable law, at any time in Paramount’s sole discretion, and without also consummating, amending, extending, terminating, or withdrawing any other Offer with respect to any other series of Offer Notes. Paramount may terminate an Offer if any of the conditions of such Offer described in the Offer to Purchase or Offering Memorandum, as applicable, are not satisfied or waived by the applicable Expiration Date, subject to applicable law. In addition, Paramount may waive the conditions to an Offer without extending such Offer in accordance with applicable law.

The Offers are being made solely by Paramount and are not being made by WBD or the WBD Issuers. None of Paramount, WBD, the WBD Issuers, the Dealer Managers, the Exchange Agent (as defined below), the Information Agent (as defined below), the trustees under each of the indentures governing the Offer Notes, the trustee or collateral agent under the indenture that will govern the notes to be issued in the Exchange Offers, or any affiliate of any of them makes any recommendation as to whether any holder of Offer Notes should tender or refrain from tendering all or any portion of the principal amount of such holder’s Offer Notes for cash or notes to be issued in the Exchange Offers. No one has been authorized by any of them to make such a recommendation. Holders must make their own decision whether to tender Offer Notes in any Offer and, if so, the amount of Offer Notes to tender.

Only Eligible Holders may receive a copy of the Offering Memorandum and participate in the Exchange Offers. Paramount has engaged Global Bondholder Services Corporation to act as the exchange agent (in such capacity, the “Exchange Agent”) and information agent (in such capacity, the “Information Agent”) for the Offers. Questions concerning the Offers, or requests for additional copies of the Offer to Purchase or Offering Memorandum or other related documents, may be directed to Corporate Actions by telephone at (855) 654-2014 (U.S. toll-free) or (212) 430-3774 (banks and brokers) or by email at contact@gbsc-usa.com. Holders should also consult their broker, dealer, commercial bank, trust company or other institution for assistance concerning the Offers. The Exchange Offer documents and the Tender Offer documents can be accessed at the following link: https://gbsc-usa.com/paramount.

Paramount has engaged BofA Securities and Citigroup as dealer managers (in such capacity, the “Dealer Managers”) for the Offers. Holders with questions regarding the Offers should contact BofA Securities, Inc. at +1 (888) 292-0070 (toll-free) or +1 (980) 388-3646 (collect) or debt_advisory@bofa.com or Citigroup Global Markets Inc. at +1 (800) 558-3745 (toll-free) or +1 (212) 723-6106 or ny.liabilitymanagement@citi.com. Latham & Watkins LLP is serving as legal counsel to Paramount and Cahill Gordon & Reindel LLP is serving as legal counsel to the Dealer Managers.

This press release is for informational purposes only and does not constitute an offer to sell, or a solicitation of an offer to buy, any security, and does not constitute an offer, solicitation, or sale of any security in any jurisdiction in which such offer, solicitation, or sale would be unlawful.

About Paramount, a Skydance Corporation

Paramount, a Skydance Corporation is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. PSKY’s portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS, CBS News, CBS Sports, Nickelodeon, MTV, BET, Comedy Central, Showtime, Paramount+, Pluto TV, and Skydance Animation, Film, Television, Interactive/Games, and Paramount Sports Entertainment.

PSKY-IR

Cautionary Note Concerning Forward-Looking Statements

This communication contains “forward-looking statements” regarding the Acquisition and the other transactions referred to herein. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Paramount. Risks and uncertainties include, but are not limited to: the risk that the closing conditions for the Acquisition will not be satisfied, including the risk that clearances under applicable antitrust or regulatory laws will not be obtained or will be obtained subject to conditions that are not anticipated; the possibility that the transactions described herein will not be completed in the expected timeframe or at all; the occurrence of any event, change or other circumstances that could give rise to the termination of the Acquisition; potential adverse effects to the businesses of Paramount or WBD during the pendency of the Acquisition, such as employee departures or distraction of management from business operations; negative effects of the announcement or the consummation of the Acquisition on the market price of WBD or Paramount stock; the risk of stockholder litigation relating to the Acquisition, including resulting expense or delay; the potential that the expected benefits and opportunities of the Acquisition, if completed, may not be realized or may take longer to realize than expected; risks related to the streaming business of the post-Acquisition combined business (the “Combined Company”); the adverse impact on the Combined Company’s advertising revenues as a result of changes in consumer behavior, advertising market conditions, and deficiencies in audience measurement; risks related to operating in highly competitive and dynamic industries; the unpredictable nature of consumer behavior, as well as evolving technologies and distribution models; risks related to the Combined Company’s decision to invest in new businesses, products, services, and technologies, and the evolution of the Combined Company’s business strategy; the potential for loss of carriage or other reduction in, or the impact of negotiations for, the distribution of the Combined Company’s content; damage to the Combined Company’s reputation or brands; losses due to asset impairment charges for goodwill, content and long-lived assets, including finite-lived intangible assets; liabilities related to discontinued operations and former businesses; increasing scrutiny of, and evolving expectations for, sustainability initiatives; evolving business continuity, cybersecurity, privacy and data protection and similar risks; challenges in protecting and maintaining the Combined Company’s intellectual property rights; domestic and global political, economic and regulatory factors affecting the Combined Company’s business generally or the Acquisition; the inability to hire or retain key employees or secure creative talent; disruptions to the Combined Company’s operations as a result of labor disputes; risks and costs associated with the integration of, and Paramount’s ability to integrate, the businesses of Paramount Global, Skydance Media, LLC, and WBD successfully and to achieve anticipated synergies, including in the amounts or on the timelines anticipated to realize such synergies; litigation related to the Acquisition and other matters or transactions; risks associated with the Combined Company’s holding company structure, including its dependence on distributions from its subsidiaries to meet tax obligations and other cash requirements; risks related to our indebtedness, including our substantial outstanding debt obligations, our ability to incur substantially more debt and our ability to meet the financial and other covenants contained in the agreements governing the indebtedness of Paramount, WBD, or the Combined Company. A further list and description of these risks, uncertainties and other factors and the general risks associated with the respective businesses of Paramount and WBD can be found in Paramount’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025, filed with the SEC on February 25, 2026, including in the sections captioned “Cautionary Note Concerning Forward-Looking Statements” and “Item 1A. Risk Factors,” Paramount’s most recently filed Quarterly Report on Form 10-Q for the quarter ended March 31, 2026, including in the sections captioned “Cautionary Note Concerning Forward-Looking Statements” and “Item 1A. Risk Factors,” and Paramount’s subsequent filings with the SEC, and in WBD’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025, filed with the SEC on February 27, 2026, including in the section captioned “Item 1A. Risk Factors,” WBD’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2026, filed with the SEC on May 6, 2026, and WBD’s subsequent filings with the SEC. Neither Paramount nor WBD undertakes to update any forward-looking statement as a result of new information or future events or developments, except as required by law.

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SOURCE Paramount Skydance Corporation

Technology

Inspire Investing Screens SpaceX Negative, Citing Ownership of X Platform Documented for Child Sexual Exploitation

Published

31 minutes ago

June 12, 2026

The world’s largest Christian ETF provider will not hold SpaceX in any Inspire ETF, citing the Inspire Impact Score and documented violations tied to SpaceX’s ownership of X (formerly Twitter).

BOISE, Idaho, June 12, 2026 /PRNewswire/ — Inspire Investing, the world’s largest Christian exchange-traded fund (ETF) provider, announced today that SpaceX will receive a negative Inspire Impact Score upon its initial public offering this Friday, 6/12/2026, disqualifying it from inclusion in any Inspire ETF. The determination follows an assessment by Inspire’s research team under its biblically responsible investing (BRI) methodology, which found that SpaceX’s ownership of X (formerly Twitter) triggers violations in the Exploitation and Sexually Explicit screening categories.

X (formerly Twitter), a platform owned by SpaceX, has been identified by the National Center on Sexual Exploitation (NCOSE) for failing to adequately address child sexual abuse material on its platform. According to the organization, X has not only declined to take action in certain cases but also continues to facilitate the spread of child sexual abuse content, image-based sexual abuse, AI-generated deepfake pornography, prostitution and sex trafficking, and other forms of online exploitation.

Although X operates as a separate company in a different industry, its profits and business activities are connected to SpaceX through shared ownership. As a result, owners of SpaceX also benefit from X’s profits and business dealings. For this reason, SpaceX receives a negative Inspire Impact Score and is not held in any Inspire ETF.

Statement from Robert Netzly, CEO, Inspire Investing

“SpaceX is an impressive company by any financial measure, and I have no doubt the IPO will generate extraordinary excitement. But I wonder sometimes whether investors have paused to ask what they are actually becoming a partial owner of when they buy.

SpaceX owns X (formerly twitter). X has been documented facilitating some of the worst exploitation of human dignity available on the internet.

Our job at Inspire is to find good companies our investors can own with a clear conscience before God. SpaceX does not meet that standard. The excitement of the IPO does not change what the company owns and shares its profits with.”

— Robert Netzly, CEO and Founder, Inspire Investing

Background: How the Screening Works

Biblically Responsible Investing (BRI) is an investment methodology that applies biblically informed ethical principles to portfolio construction. Rather than selecting companies based solely on financial performance, BRI screens out companies involved in activities determined to be inconsistent with Scripture-based values including exploitation, abortion, pornography, and human trafficking, among others.

The Inspire Impact Score is Inspire’s proprietary scoring system, developed to evaluate publicly traded securities for biblical alignment across more than 26 categories. A negative score in any disqualifying category results in exclusion from Inspire ETFs. The Score is calculated using sourced third-party research, including findings from organizations such as NCOSE, and is updated quarterly with provisions for off-cycle updates in the event of high-profile or newsworthy events, which is a threshold the SpaceX IPO clearly meets.

Inspire Insight (inspireinsight.com) is a free, publicly accessible screening tool that allows any investor to look up the Inspire Impact Score of more than 70,000 publicly traded securities. Users can screen individual stocks, mutual funds, and ETFs for biblical alignment and view category-level data on each company. SpaceX’s score will be available on Inspire Insight beginning with its IPO listing.

Anticipated Questions

Q: Does passing on SpaceX mean Inspire’s investors are giving up significant returns?

Inspire performs rigorous financial due diligence alongside its moral screening. The decision to exclude SpaceX is not a financial assessment but rather a values-based determination. Inspire’s ETFs are designed to demonstrate that disciplined, faith-based investing and competitive long-term performance are not mutually exclusive. Performance data for Inspire’s ETFs is available at inspireetf.com.

Q: SpaceX and X operate as separate businesses. Why should SpaceX be held responsible for X?

SpaceX is the legal parent company and controlling owner of X. Under Inspire’s BRI methodology, a parent company’s ownership of a subsidiary that facilitates documented exploitation is a disqualifying factor. Ownership carries responsibility and intermingling of profits. The same standard applies to any company whose controlled subsidiaries are involved in disqualifying activities.

Q: Is this a political position?

The NCOSE finding is not a political opinion. NCOSE is an established, nonpartisan research organization whose work documenting online exploitation is a matter of public record. The finding that X facilitates child sexual abuse material and sex trafficking is sourced, documented, and accessible at endsexualexploitation.com/twitter/.

Q: Does BRI require companies to be morally perfect to qualify?

No company is without flaws, and Inspire does not apply a standard of perfection. The BRI methodology screens specifically for companies that actively profit from or facilitate documented harm in defined disqualifying categories. The standard is evidence of active, material involvement in harm — not theoretical association or minor infractions.

About Inspire Investing

Inspire Investing is the world’s largest Christian ETF provider and the creator of the globally recognized Inspire Impact Score(tm), a proprietary values-screening system covering more than 70,000 publicly traded securities. Founded in 2011 by Robert Netzly, Inspire manages a suite of biblically responsible ETFs and separately managed accounts for individual investors, financial advisors, and institutions. Inspire has been featured in the Wall Street Journal, Bloomberg, Financial Times, and Barron’s, and has appeared on the Inc. 5000 list of America’s fastest-growing private companies.

Inspire Insight, available free at inspireinsight.com, allows any investor to instantly screen their portfolio for biblical alignment.

Full article by Daniel Mastrolonardo: www.inspireinvesting.com/post/spacex-and-its-troublesome-childSpaceX Inspire Impact Score: inspireinsight.com (available upon IPO listing)NCOSE source: https://endsexualexploitation.com/twitter/

Disclaimers
Advisory Services are offered through Inspire Investing, LLC, a Registered Investment Adviser with the SEC. All expressions of opinion are subject to change without notice. This release is distributed for informational purposes only and is not to be construed as an offer, solicitation, or endorsement of any particular security, product, or service. Investing involves risk, including the potential loss of principal. Inspire Investing’s BRI methodology reflects Inspire’s interpretation of biblical values and may not align with the views of every investor. Past performance is not indicative of future results.

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SOURCE Inspire Investing

Technology

AUTEL, UNDP AND TANESCO PARTNER TO ADVANCE ELECTRIC MOBILITY AND CLEAN ENERGY IN TANZANIA

Published

31 minutes ago

June 12, 2026

DODOMA, Tanzania, June 12, 2026 /PRNewswire/ — Autel Energy, a global pioneer in smart EV charging and digital energy solutions, together with the United Nations Development Programme (UNDP) and The Tanzania Electric Supply Company Limited (TANESCO), has launched a major initiative to advance electric mobility and clean energy across Tanzania.

The program is designed to encourage local communities to adopt clean energy by deploying public EV charging stations accessible to the public throughout Tanzania.

As a core pillar of this initiative, Autel Energy has donated 50 state-of-the-art AC charging stations to TANESCO. Engineered for high reliability and seamless integration, these cutting-edge chargers will be strategically installed at TANESCO regional offices nationwide. Facilitated by UNDP’s support for sustainable development and clean energy initiatives, this deployment marks a significant milestone in expanding Tanzania’s national charging network. It demonstrates Autel’s commitment to providing affordable, environmentally friendly, and highly efficient transport energy solutions in emerging markets.

Today, the first of these charging stations will be officially inaugurated at TANESCO’s regional headquarters in Dodoma. Serving as a flagship demonstration site, the facility will provide local residents with convenient access to premium EV charging services, offering a tangible showcase of how Autel’s intelligent charging technology can transform urban mobility and improve daily livelihoods.

By accelerating the adoption of electric vehicles, this Autel-backed initiative is expected to reduce transportation costs for individuals and businesses while significantly lowering greenhouse gas emissions. The project directly supports the United Nations Sustainable Development Goals (SDGs), particularly SDG 7 (Affordable and Clean Energy), SDG 11 (Sustainable Cities and Communities), and SDG 13 (Climate Action).

Highlighting the significance of the collaboration, Grace Zhou, Director of Public Relations at Autel Energy, said: “At Autel, we believe that technology should be the primary catalyst for global energy transformation. Our partnership with UNDP and TANESCO goes beyond equipment deployment; it represents our dedication to bringing world-class, reliable, and smart charging ecosystems to Africa. We are proud to leverage our global expertise to support Tanzania’s clean energy agenda and empower local communities.”

This initiative underscores how strategic alliances led by innovative technology providers like Autel, supported by global development organizations like UNDP and national institutions, can create lasting, scalable impacts on the path toward a zero-emission future.

About UNDP

The United Nations Development Programme (UNDP) works in approximately 170 countries and territories, helping to eradicate poverty, reduce inequalities, and build resilience while supporting countries to achieve the Sustainable Development Goals.

About Autel Energy

Autel Energy is a global leader in the development and manufacturing of electric vehicle charging solutions. With a strong focus on performance, reliability and driver experience, Autel Energy is at the forefront of the global transition toward cleaner, smarter and more efficient transportation systems.

About TANESCO

The Tanzania Electric Supply Company Limited (TANESCO) is the national electric utility responsible for electricity generation, transmission, distribution and supply throughout mainland Tanzania. As a key driver of the country’s socio-economic development, TANESCO continues to invest in reliable, affordable and sustainable energy solutions that support industrial growth, improve quality of life, and contribute to national development priorities. The company is also playing a leading role in promoting clean cooking, electric mobility, and the wider adoption of renewable and clean energy technologies across Tanzania.

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SOURCE Autel Energy

Technology

Mars Petcare Dominates Veterinary AI Search, According to 5W AI Intelligence

Published

31 minutes ago

June 12, 2026

Banfield, VCA, and BluePearl dominate ChatGPT, Claude, Perplexity, and Google AI Overviews while four out of five independent veterinarians have zero AI citation share in their own metro — the fastest healthcare consolidation in America is now an AI consolidation

NEW YORK, June 12, 2026 /PRNewswire/ — 5W, the AI Communications Firm, today released the Veterinary AI Visibility Index 2026, the first comprehensive ranking of the top 25 U.S. veterinary and animal hospital brands by citation share inside ChatGPT, Claude, Perplexity, and Google AI Overviews. The findings document a category in which a single corporate parent has effectively cornered the AI recommendation surface — and an independent-practice cohort that has, by every measure, gone dark.

The headline numbers

Mars Petcare combined: 27-30% of all veterinary AI citations through three brands. Banfield Pet Hospital: 11.5% — the single most-cited veterinary brand on every platform tested. VCA Animal Hospitals: 10% of citations. BluePearl: 6% — the leader in emergency and specialty AI visibility. Independent practices: ~80% have zero AI citation share in their own metro and category. Corporate consolidation: 40+ corporate veterinary practice groups now operate in the United States. Methodology: 65+ consumer-intent prompts run across four AI platforms in Q1 2026.

The release lands during the most aggressive consolidation period U.S. veterinary medicine has ever experienced. Private equity has poured billions into practice acquisitions. Mars Petcare has stitched together a portfolio that now functions as a single recommendation moat. Independent veterinarians — the historical backbone of American animal medicine — are being filtered out of the channel where new pet owners now begin their search.

From Ronn Torossian, founder and chairman of 5W:

“This is the cleanest example we’ve found of how AI consolidation precedes market consolidation. Mars didn’t buy 30% of the U.S. veterinary market. They built the digital infrastructure that produces 27-30% of the citations — and the market follows the citations. Independent practices that have built 30 years of community trust are discovering that trust does not translate to AI visibility. The infrastructure has to be built deliberately. The window to build it before the next round of acquisitions is narrow.”

The structural drivers

Schema and structured data: Corporate groups invest in technical infrastructure that AI engines parse cleanly. Review volume: Banfield, VCA, and BluePearl generate verified-review density that no independent can match. Editorial authority: Mars Petcare’s PR and content investment produces the third-party citations AI platforms weight most heavily. National-brand halo: AI engines default to recognized national chains for “near me” queries when local signals are weak.

The 90-day plan for independent practices

The report includes a 90-day implementation plan: AI visibility audit and baseline (Days 1-30), digital infrastructure optimization (Days 31-60), and content authority building (Days 61-90). Practices that execute have demonstrated 340% citation share gains in six months.

The full Veterinary AI Visibility Index 2026 is available at no cost at 5wpr.com/research/veterinary-ai-visibility-index-2026/.

About 5W

5W is the AI Communications Firm — building brand authority across the platforms where decisions now happen: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research.

Founded in 2002, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO.

Learn more at 5wpr.com

Media Contact
Chris Bergin
cbergin@5wpr.com

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SOURCE 5W Public Relations