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Cendyn unveils AI-native infrastructure tackling hotels’ invisibility cliff

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The launch of Wayfinder within the Cendyn CMS makes hotel AI presence measurable for hoteliers, detecting drift when it occurs

AUSTIN, Texas, June 15, 2026 /CNW/ — Cendyn, the leading hospitality marketing software and services platform, has unveiled Wayfinder, a GEO analytics and LLM monitoring platform designed to guide hoteliers to maintain and maximize visibility across leading AI models like Gemini, ChatGPT and Perplexity.

Making AI presence measurable, Wayfinder taps into the traveler search process by directly surfacing AI search inquiries. Built into the Cendyn CMS, Wayfinder runs simulated prompts across leading AI models surfacing GEO health, fact health and directive readiness for hotels to remain discoverable, trusted and visible ahead of third-party channels.

By detecting drift when AI starts answering with the wrong information, Wayfinder’s intuitive insights signal hotel marketing teams to secure ongoing search visibility while triggering automated testing of the hotel content strategy. Wayfinder analyzes and scores hotel web content, creating agent directives with property details for recommended schema and text files, that give a map for AI to learn the hotel.

As part of Cendyn’s reimagined efforts to help hotels run smarter operations and stay bookable in an AI-first world, Cendyn has incorporated an AI search command center with a GEO health score highlighting visibility, accuracy of rate and content parity. This prioritizes actions that address issues like policy hallucinations directly into its CMS platform. In addition to direct website performance, hotels gain insight to competitor market share with their intelligent comp set analysis. Generated from operationalized content strategies, hotels can see content gaps for where competitors might have the edge in AI search.

“When AI drifts from your brand truth, Wayfinder flags it,” said Kevin Duncan, Executive Vice President Product, Cendyn. “While OTA dependency is a tax on bookings, AI invisibility risks being a cliff. With that we’re giving hotels full transparency to immediately view and rectify inconsistencies. We know that AI engines favor structure, consistency and trusted sources, yet most hotel websites have not been built for this new paradigm.

“Wayfinder details AI performance and accuracy to support direct authority, which OTAs won’t have. When content, rate parity, availability and brand messaging is inconsistent, trust erodes for AI platforms and travelers. We’ve designed Wayfinder to transform AI uncertainty into a managed channel. Hotels can confidently establish and maintain authority, protect revenue, and promote parity with more agentic content management and awareness.”

Wayfinder is the first step in Cendyn’s AI-native architecture – following the launch of AI Connect in January that ensures hotels’ ARI data is visible – as it commits to supporting hotels to ensure the hotel website remains the source of truth for every search, human or AI.

“In a world where AI is reshaping how guests discover, compare, and book hotels, there has never been a more important time for marketers to own their brand and maintain integrity of how it is portrayed,” said Nicki Graham, CMO at Cendyn. “It’s essential hotel marketers have the tools to understand and manage what it takes to remain visible and how that impacts bookability. Wayfinder demonstrates how our platform turns AI analysis into achievable actions that support the team in successful market visibility. Hotels that don’t adapt now risk being invisible to the next generation of travelers before they ever reach a booking engine.”

Cendyn has established a roadmap to deliver AI across the breadth of its product suite to provide intelligence at every guest interaction and create efficiencies for hotels to remain agile, competitive and visible in the market.

For more information, visit Cendyn.com.

About Cendyn 

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 32,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.

Press contact

For requests and further information contact:
Ryan Haynes, ryan@haynesmarcoms.agency, +44 (0)7919 510051

 

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SOURCE Cendyn

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INTAMSYS Named Exclusive FFF 3D Printing Sponsor of WorldSkills Shanghai 2026

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SHANGHAI, June 15, 2026 /PRNewswire/ — Following its successful collaboration with WorldSkills Lyon 2024, INTAMSYS has once again been named the exclusive FFF 3D printing sponsor of the 48th WorldSkills Competition, scheduled to take place in Shanghai in 2026.

As part of the preparations for the event, INTAMSYS recently supported the centralized assessment and mock competition for training. The company provided equipment deployment, material supply, and full-cycle technical support across four skill areas: 05 Mechanical Engineering CAD, 57 Additive Manufacturing, 59 Industrial Design Technology, and 64 Unmanned Aerial Systems.

Throughout the competition, INTAMSYS worked closely with organizers and technical teams to ensure stable equipment operation, consistent printing performance, and timely on-site support. Following the event, the WorldSkills Shanghai 2026 Executive Bureau issued a letter of appreciation, recognizing the company’s contributions to event organization, technical services, operational stability, and communications.

The renewed partnership reflects the demanding technical standards of the WorldSkills Competition. In areas such as additive manufacturing, industrial design, mechanical engineering, and unmanned aerial systems, 3D printing serves as a key link between digital design, engineering validation, functional manufacturing, and real-world applications.

Competition equipment must therefore do more than simply produce parts. It must operate reliably under intensive conditions, maintain consistent results across different users and tasks, and support engineering requirements comparable to those in industrial environments. These expectations align with the core value of industrial-grade FFF technology: stable, repeatable, and verifiable manufacturing performance.

By supporting multiple WorldSkills competitions, INTAMSYS has demonstrated its strengths in industrial-grade FFF technology, event support, technical coordination, and global service delivery.

Looking ahead, INTAMSYS will continue connecting vocational skills education with advanced manufacturing by bringing industrial standards, process expertise, and real-world application experience to the WorldSkills stage, helping more young professionals develop the capabilities required for the future of manufacturing.

 

View original content:https://www.prnewswire.co.uk/news-releases/intamsys-named-exclusive-fff-3d-printing-sponsor-of-worldskills-shanghai-2026-302800113.html

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ITRI Europe Office Marks Its 30th Anniversary With Expanded Technology Cooperation

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BERLIN, June 15, 2026 /PRNewswire/ — The Industrial Technology Research Institute (ITRI) celebrated the 30th anniversary of its ITRI Europe Office with a technology forum in Berlin on June 12, bringing together leading European R&D organizations, including the Alexander von Humboldt Foundation, Fraunhofer-Gesellschaft, the European Association of Research and Technology Organisations (EARTO), and Technische Universität Braunschweig (TU Braunschweig).

The ITRI Europe Office was established in Germany in 1996 to bolster Taiwan’s industrial innovation and transformation capabilities. Since then, the Office has served as a pivotal hub for Taiwan–Europe innovation collaboration. It has supported Taiwan’s participation in more than 20 Horizon Europe programs, forged cooperation agreements with partners in 14 European countries including Germany, the UK, France, and Spain, and facilitated nearly 100 joint R&D projects.

“The 30th anniversary of the ITRI Europe Office marks the deepening of Taiwan–Europe technology cooperation and reflects ITRI’s transformation from a technology scout to a strategic partner for the European innovation ecosystem,” said ITRI Chairman Tsung-Tsong Wu. He emphasized that technology collaboration depends not just on technical expertise but on mutual trust built over time. For instance, ITRI and Fraunhofer have collaborated since 1992. The renewal of another five-year MoU will build on existing joint efforts in healthcare, ICT, and green energy, and further open new avenues in AI and robotics.

“The long-standing partnership between Fraunhofer and ITRI is a strong example of how trust, continuity, and a shared commitment to the future create lasting impact,” said Johann Feckl, Director of Pre-Competitive Research and International Affairs, in his keynote address. “In applied research, international connectivity is essential to identifying technological developments early and turning them into impactful innovation.”

As part of ITRI’s broader engagement with Europe’s technology and industrial sectors, ITRI held ITRI UK Tech Day to mark the first anniversary of its UK Office. It also advanced its partnership with the National Physical Laboratory (NPL), including but not limited to cooperation from semiconductor technology to AI and other related technology.

Aligned with the EU’s R&D priorities in net zero, biomedicine, digital innovation, and space, ITRI will continue to reinforce Taiwan–Europe technology ties through its offices in Berlin and London as it expands collaboration with partners in France, the Netherlands, and Central and Eastern Europe in emerging fields such as drones. With its network across industry, government, academia, research institutes, and startups, ITRI aims to accelerate technology exchange, policy dialogue, and cross-domain innovation, positioning Taiwan as a key force in global industrial transformation.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/itri-europe-office-marks-its-30th-anniversary-with-expanded-technology-cooperation-302800115.html

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Showcasing the Best in AC Installation: Midea Club Flash Installation ASEAN Tournament Returns Bigger Stakes and Up to $25,000 in Prizes

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FOSHAN, China, June 15, 2026 /PRNewswire/ — Midea Club Flash Installation Tournament Season 2 (MCFIT S2), ASEAN’s largest air-conditioning installation competition, officially opens registration today across Thailand, Vietnam, Malaysia, Indonesia, and the Philippines. Elite installers will compete in local qualifiers and national finals before advancing to the ASEAN Grand Finals to be held in Foshan, China.

Raising Industry Standards Together

Developed by Midea Club to elevate installation standards and professionalism across Southeast Asia, MCFIT recognizes the Midea installers who deliver comfort to millions of homes. With the theme,”Deserve to Be Seen” the tournament seeks precision standards that ultimately benefit our customers by ensuring safety and unmatched customer comfort experience. Hence, such unified benchmarks across all markets drive higher standards for the entire industry.  

Master Speed, More Profits: Bigger Rewards Than Ever

Guided by the core philosophy “Master Speed, More Profits”, MCFIT S2 adds outdoor unit installation to the timed contest for a complete practical assessment of professional skills, using the standardized Midea Celest Pro model across all markets. Faster, more efficient installation directly translates into improved service for customers and higher earnings for installers. New awards include the fan-voted “Most Popular Flash Star” and the $5,000 “Master of Speed” country team award. Individual prizes include $5,000 for the champion, $2,000 for second place, and $1,000 for third—bringing the total prize pool to over $25,000.

From Behind the Scenes to Spotlight

Beyond the competition floor, Season 2 launches a new online public voting track — MCFIT Most Popular Flash Star. The dedicated installers who bring comfort to millions of homes every day deserve recognition, not just for their speed, but for their unwavering commitment to craftsmanship and safety —— they deserve to be seen. This year, MCFIT is no longer just a race against the clock. It’s a real stage that brings installers out from behind the scenes and into the spotlight, letting the public see, appreciate, and celebrate the professionals who make comfort possible.

A Proven Platform for Installation Excellence

MCFIT’s inaugural season in 2025 reached over 13,000 installers across five nations, with more than 1,000 top installers competing over three months. Twenty-five elite finalists gathered in China for the Grand Final, where the Philippines won both the Master of Speed Championship and National Award for Master of Speed Country. The event generated over 12.84 million media impressions, establishing MCFIT as the definitive platform for installation excellence in the region. Season 2 builds on this momentum with broader participation, tougher standards, and greater recognition for the professionals who bring comfort into every home.

Registration is now open. Open the Midea Club APP now, sign up, and step into the spotlight — because you deserve to be seen!

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/showcasing-the-best-in-ac-installation-midea-club-flash-installation-asean-tournament-returns-bigger-stakes-and-up-to-25-000-in-prizes-302800121.html

SOURCE Midea Club

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