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Mercari Japan Launches New App in the U.S., Expanding Mercari’s Existing Marketplace Ecosystem

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U.S. customers can now discover deals on Japanese collectibles more easily through a dedicated new app for shopping items from Japan.

TOKYO, June 17, 2026 /PRNewswire/ — Mercari, Inc. of Japan (“Mercari Japan”) today announced the launch of Mercari Japan, a new standalone app available in the United States. Mercari Japan is a cross-border shopping platform that enables U.S. customers to easily discover great deals and shop with confidence from Japan’s online marketplaces, Mercari and Mercari Shops.

The new Mercari Japan app is provided by Mercari Japan and is available separately from the U.S. marketplace, which is provided by Mercari, Inc. of the United States (“Mercari”). With the Mercari Japan app, American shoppers gain a dedicated experience for discovering and shopping items from Japan, while the existing U.S. marketplace remains a go-to destination for domestic buying and selling. As part of this launch, the Mercari x Japan feature, currently available through the existing U.S. marketplace, will be phased out as users transition to the Mercari Japan app for a more seamless international shopping experience with added value.

Background of the launch of the Mercari Japan app

Mercari x Japan was introduced by Mercari as a feature within the existing U.S. marketplace, giving U.S. users a way to discover and purchase items from Mercari, Japan’s largest marketplace. The feature resonated with anime fans, Japanese fashion enthusiasts, and collectors, underscoring growing demand in the U.S. for authentic and hard-to-find products from Japan. The new Mercari Japan app, provided by Mercari Japan, builds on that momentum with a dedicated cross-border shopping experience.

Driven by the growing global popularity of Japanese culture, demand for authentic and hard-to-find products from Japan has surged. U.S. customers shopping across borders, particularly for rare and higher-priced items, increasingly value fast and hassle-free delivery. Mercari Japan is designed to meet those needs with a dedicated cross-border shopping experience.1

The cross-border e-commerce market between Japan and the U.S. continues to expand. According to the Ministry of Economy, Trade and Industry, purchases of Japanese products from the U.S. are expected to reach approximately JPY 1.6 trillion in 2024, up 8.0% from the previous year.² In addition, the U.S. media and entertainment market is the largest in the world, exceeding JPY 90 trillion, and related categories are also expected to continue growing.³ ⁴

Mercari Japan’s cross-border transaction business has grown rapidly, with gross merchandise value (GMV) increasing more than 15-fold over the past three years to exceed JPY 90 billion annually.⁵ With the launch of Mercari Japan, Mercari Japan aims to become the leading cross-border marketplace for entertainment and hobby items from Japan.

1. Results of US market research and user surveys conducted by Mercari Japan

2. “FY2024 E-Commerce Market Survey Report”, METI (only available in Japanese)
(https://www.meti.go.jp/press/2025/08/20250826005/20250826005-a.pdf)

3. “Survey Results on the Size of the Media and Entertainment Market in Japan and the World and Overseas Sales of Japanese Content in 2024” (only available in Japanese) (https://prtimes.jp/main/html/rd/p/000000045.000007447.html)

4. “Anime Merchandising Market Report, 2024”, Grand View Research. The market is projected to grow from approximately 10.8 billion USD in 2024 to approximately 18.7 billion USD in 2030.

5. Mercari Japan FY2025.6 Q4 Financial Results Presentation Materials, page 36
(https://pdf.irpocket.com/C4385/hGOm/QABk/Snp2.pdf)

Overview of the Mercari Japan app

Mercari Japan makes it easy for buyers in the U.S. to shop for items from Mercari and Mercari Shops in Japan. By reducing barriers such as language, payment, and purchasing complexity, the app helps users discover great deals on authentic and rare products from Japan.

– Feature 1: Direct access to Japan’s largest marketplace 

The Mercari Japan app gives international buyers access to a vast selection of rare and unique items from Mercari, Japan’s largest marketplace with more than 4 billion total listings, as well as inventory from Mercari Shops. This extensive selection creates a sense of discovery while shopping.⁶

In December 2025, Mercari began offering items from Suruga-ya, a leading Japanese gaming and collectibles retailer known for its extensive inventory and expertise in authenticity verification, helping users shop with even greater confidence.

– Feature 2: Mercari centrally manages the shipping process

From payment to package tracking, the entire purchase experience is managed seamlessly in the new Mercari Japan app. Before final shipment, Mercari Japan inspects every item, and buyers can easily find in-app tracking to monitor delivery status and location, helping make cross-border shopping more transparent and reliable.

– Feature 3: Lower-cost alternative to conventional cross-border purchases

Users of the new Mercari Japan app can buy items directly from Mercari in Japan, avoiding intermediary proxy services and associated fees.

– Feature 4: Shipping protection service included with all purchases

The new Mercari Japan app includes shipping protection service for all items, giving shoppers added peace of mind in the event an item is damaged during international shipment.

– Feature 5: A seamless shopping experience that breaks down barriers of language and currency

In addition to real-time translation powered by AI, the Mercari Japan app supports payment in USD through U.S. payment services. Users can purchase items easily without the stress of language or currency differences.

– Features planned for future implementation

Looking ahead, Mercari Japan plans to roll out new features designed to help improve the security of international marketplace transactions and drive further growth in collectibles and gaming categories.

Authentication: an optional service where items are authenticatedAuction style listings and pre-order item featureFeatures incorporating entertainment and gaming elements

6. Mercari Reaches 4 Billion Cumulative Listings (only available in Japanese)
(https://about.mercari.com/press/news/articles/20240911_4billion/)

Campaign Overview

To celebrate the launch of Mercari Japan, we will be running a promotion for customers in the United States.

Campaign Period: June 18, 2026 – July 5, 2026
Details: Customers are eligible for a maximum of three coupons

30% OFF first purchase coupon for new customers only (maximum discount: $25)25% OFF trading cards category only coupon (maximum discount: $20)20% OFF sitewide coupon (maximum discount: $15)

With the launch of the new Mercari Japan app in the U.S., Mercari Japan is creating a dedicated destination for American shoppers to discover, browse, and buy items from Japan.

Overview of Mercari Japan
Company Name: Mercari, Inc.
Location: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6125, Japan
Main Business Activities: Planning, development, and operation of the Mercari marketplace app
Representative: Shintaro Yamada

For information about using the Mercari logo and icon, please see the page below.
https://about.mercari.com/en/press/press-kit/mercari/

View original content to download multimedia:https://www.prnewswire.com/news-releases/mercari-japan-launches-new-app-in-the-us-expanding-mercaris-existing-marketplace-ecosystem-302803757.html

SOURCE Mercari, Inc.

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TMGM Enters Esports Through New Collaboration with OG Esports as Official Global Partner

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June 18, 2026

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SYDNEY, June 18, 2026 /PRNewswire/ — TMGM today announced a new collaboration with OG Esports, marking TMGM’s first esports campaign. As the Official CFD Partner of OG’s Dota 2 and Counter-Strike 2 teams, TMGM will engage esports audiences through fan-focused digital activations, exclusive rewards and branded content.

The collaboration reflects TMGM’s commitment to engaging digitally native audiences through performance-driven communities. The initiative highlights similarities between competitive gaming and financial markets, where preparation, precision, speed and resilience drive success.

“Success, whether in financial markets or competitive gaming, is built on preparation, resilience and the ability to adapt in a fast-changing environment. These qualities are deeply embedded in both TMGM and OG Esports,” said Nick Yang, Chief Commercial Officer of TMGM.

“We are pleased to collaborate with an organisation that has built a strong reputation within the esports industry, and we look forward to delivering meaningful experiences that resonate with audiences around the world.”

Throughout the campaign, fans can look forward to cashback rewards, signed OG Dota 2 and Counter-Strike 2 team jerseys, branded content and social media activations.

TMGM’s presence will be integrated across OG’s website, social channels and streaming platforms.

Through the collaboration, TMGM aims to deliver meaningful experiences and lasting value to OG’s global community.

“OG has a global fanbase that deserves the very best experiences. That’s why we’ve partnered with TMGM. As a leading CFD trading platform, TMGM will offer our community new ways to engage both through trading and unique OG experiences. We’re proud to support TMGM’s first step into esports and look forward to building a strong partnership that delivers lasting value for our fans,” said Xavier Oswald, Chief Executive Officer of OG Esports.

About TMGM

Founded in 2013 in Sydney, Australia, TMGM Group is the Official Regional Partner of Chelsea Football Club. As a broker providing global financial product trading, TMGM is regulated by ASIC(Australia), VFSC (Vanuatu), FSC Mauritius, and FSA (Seychelles).

Disclaimer: Investing in leveraged products carries high risks and is not suitable for all investors. You have no interest in the underlying asset. Read the Client Agreement and other disclosure documents set forth on our website. The above information is provided by TMGM Group (Trademax Australia Limited, ABN 76 162 331 311, AFSL 436416, Trademax Global Markets (SE) Limited, FSA licence number SD224, Trademax Global Limited, VFSC 40356 & Trademax Global Markets (International) Pty Ltd, Company No. 195323, Mauritius Investment Dealer Licence No. GB22201012). 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/tmgm-enters-esports-through-new-collaboration-with-og-esports-as-official-global-partner-302801919.html

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Huawei Expands Health and Fitness Ecosystem on HUAWEI WATCH FIT 5 Series, Deepening Commitment to Women’s Wellbeing

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June 18, 2026

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New app partnerships with Life: Period Tracker, Clue, and The Ginger Club signal growing momentum for third-party developers building on Huawei’s wearable platform

LONDON, June 18, 2026 /PRNewswire/ — Huawei announced the continued expansion of its health and fitness app ecosystem on the newly launched HUAWEI WATCH FIT 5 Series, reinforcing its strategy to build an open, partner-driven platform that delivers meaningful everyday value to users. The latest additions include Life: Period Tracker, the globally recognized women’s health app; Clue, the #1 women-led  period and cycle tracker; and The Ginger Club, a running community founded around women’s physiology, bringing advanced cycle tracking, data-driven health insights, and personalized training directly to the wrist.

The applications are available through HUAWEI AppGallery across all models of the HUAWEI WATCH FIT 5 Series. They reflect a broader ambition: to attract best-in-class app developers to Huawei’s wearable ecosystem and give them the platform, data integrations, and user reach to build health experiences that genuinely improve daily life.

A Platform Built Around Women’s Health

With women’s health being a clear strategic priority, Huawei’s ecosystem team has worked closely with partners to ensure the HUAWEI WATCH FIT 5 Series goes beyond step counting. Life: Period Tracker allows users to log cycle data, symptoms, mood, and flow level directly from the watch, discreetly and without reaching for a phone.

For users seeking deeper analysis, Clue’s integration with the Huawei Health app brings sleep data and body temperature readings from the watch into cycle analysis, supporting more personalized and data-driven health insights. Available with a Clue Plus subscription, the integration allows users to make the most of the data their watch already captures.  

From Wrist Data to Intelligent Coaching

The Ginger Club, founded by renowned running coach Candela Pérez, takes the ecosystem’s women’s health focus into athletic performance. With a Ginger Club subscription, training plans, from 5K to marathon, are designed around menstrual cycle phases. In addition, through seamless syncing with the HUAWEI WATCH FIT 5 Series, the app draws on real-time pace, heart rate, and recovery data to guide users on when to push and when to rest, enabling the watch to become a genuine coaching companion.

These partnerships illustrate the growing appeal of Huawei’s wearable platform: lightweight, all-day wear design enables higher data continuity and more engaged users, delivering a compelling proposition for developers looking to reach people in the real moments of their lives.

An Open Ecosystem Invitation

To celebrate the launch, new HUAWEI WATCH FIT 5 Series buyers will receive an exclusive three-month premium subscription, valued at €15, to Life: Period Tracker at no cost, and a 3-month free trial to Clue Plus, as part of Huawei’s commitment to making its ecosystem genuinely rewarding from day one.

For developers and health brands, the path to collaboration is open: whether through Health Kit integration or native app development for HUAWEI AppGallery, Huawei provides the tools, APIs, and go-to-market support to bring compelling wearable experiences to market. On top of this, the HUAWEI WATCH FIT 5 Series also supports contactless payments with Curve Pay, as well as access to Huawei MultiPass, including Huawei Health+ membership and exclusive benefits from popular sports, fitness, and lifestyle apps such as komoot, Naviki, URUNN and FIIT.

Developers and health brands interested in building for Huawei’s wearable platform are encouraged to explore partnership opportunities through the Huawei Developer Portal at https://developer.huawei.com/consumer/en/.

View original content to download multimedia:https://www.prnewswire.com/news-releases/huawei-expands-health-and-fitness-ecosystem-on-huawei-watch-fit-5-series-deepening-commitment-to-womens-wellbeing-302803547.html

SOURCE Huawei Consumer Business Group

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HDC 2026 Global Eco Summit: Huawei Ecosystem Fuels Partners’ Growth in China and Cross-Border Success

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June 18, 2026

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DONGGUAN, China, June 18, 2026 /PRNewswire/ — At the HDC 2026 Global Eco Summit, Huawei convened global ecosystem partners, brands, and developers to explore how its innovative technologies are reshaping digital interaction in an increasingly interconnected, multi-device world. Spanning luxury retail, tourism, financial services, and digital platforms, the summit highlighted how enterprises are leveraging Huawei’s ecosystem to drive innovation and business growth, with key partners sharing real-world collaboration cases and practical insights.

China Market Mastery: AI-Powered Audience Insights and Story-Driven Strategies for Scalable Brand Growth

Huawei’s ecosystem has established itself as a powerful platform enabling brands to navigate the China market with precision and creativity. Leveraging Petal Ads’ advanced AI capabilities and rich consumer insights, brands access multi-dimensional audience portraits, real-time behavioral signals, and omnichannel measurement tools. The ecosystem also provides access to affluent consumer segments, including over 22 million yearly outbound travelers — 76% of whom belong to middle-to-high consumption groups with strong interest in luxury goods, technology, and premium lifestyles.

A global leading luxury house demonstrated how these capabilities translate into meaningful China growth. To connect with high-net-worth consumers, the brand partnered with Huawei to leverage Petal Ads’ precision targeting, reaching premium audiences including foldable device users with immersive splash screen visuals optimized for Huawei devices. The campaigns generated tens of millions of impressions and strong click-through rates. The partnership has since expanded into experiential collaborations and in-store initiatives, blending the brand’s heritage with Huawei’s intelligent technology.

A Southeast Asian national tourism board showed how China-market strategy becomes more effective when media, content, devices, and offline experiences are connected. This collaboration leveraged Petal Ads, Huawei Wearables, SkyTone, and offline retail experiences to create a 360-degree immersive travel journey for Chinese consumers — including customized watch faces featuring destination mascots and KOL collaborations. The campaign generated hundreds of millions of exposures, significantly lifted brand awareness, and solidified the destination as a top choice for Chinese outbound travelers.

Expanding Global Horizons: Overseas Partners Strengthen Huawei’s Global Ecosystem

As cross-border travel and consumption grow, overseas partners are increasingly engaging with Huawei’s ecosystem to deliver seamless, locally relevant experiences for users abroad, embedding essential services such as ticketing, payments, and connectivity directly into users’ daily digital lives.

A leading Hong Kong ticketing platform partnered with Huawei to redefine cross-border event and travel experiences for Chinese outbound travelers. Leveraging Huawei’s hybrid architecture, localized support, and Huawei Login capabilities, the platform built a high-performance, cross-device application for concerts, sports events, and travel services across Hong Kong and Asia. Beyond ticketing, the integration spans the full travel journey: users can book tickets, navigate to venues via Petal Maps, and stay connected via SkyTone — all within Huawei’s ecosystem — transforming standalone transactions into continuous, connected travel moments.

BonusFlaş, Garanti BBVA’s digital payment and smart wallet platform and one of Türkiye’s leading digital payment solutions, demonstrated how Huawei’s ecosystem enables seamless and secure transactions. Through this partnership, BonusFlaş enabled NFC-based contactless payments on HUAWEI WATCH 5, HUAWEI WATCH GT 6 series, and other NFC-supported wearables, allowing users to make secure, one-tap payments at millions of POS terminals across Türkiye directly from their wrists. BonusFlaş’s upgraded platform brought together cards, digital payments, exclusive campaigns, and favorite brands in a single, user-friendly interface, expanding its user base and setting a new standard for fintech-wearable collaboration in Türkiye.

Forging a Connected Future Together

The HDC 2026 Global Eco Summit reaffirmed Huawei’s role as an open, collaborative global bridge, connecting brands, developers, and consumers to drive shared growth. As cross-border commerce and travel expand, Huawei stands ready to empower partners with its innovative technologies and expansive ecosystem. Huawei invites all global brands, developers, and ecosystem partners to join together building a fully connected, intelligent world that turns cross-border challenges into opportunities.

About HUAWEI Consumer BG

For more information, please visit https://www.huawei.com/en

Photo – https://mma.prnewswire.com/media/2997060/HDC_2026_Global_Eco_Summit.jpg

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SOURCE Huawei Consumer Business Group

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