Connect with us

Technology

Global entertainment and media advertising revenues to hit US$1.4 trillion in 2030 – as global box office continues recovery: PwC

Published

on

Global entertainment and media advertising revenues surpassed US$1 trillion in 2025 and is projected to hit $1.4 trillion in 2030Global box office projected to continue recovery and edge near pre-pandemic highs in 2030, while streamers look to consolidation and bundling amid subscription fatigueAI-powered hyper-personalisation to see advertising emerge as key growth engine for global E&M industry and segments including streamingIn-person experiences including live music and trade shows see significant growthOnline betting and gambling revenues to double by 2030, surpassing global cinema revenues

LONDON, June 22, 2026 /PRNewswire/ –The global entertainment and media (E&M) industry will hit US$4.2 trillion in revenues in 2030, growing at a CAGR of 3.4%, as AI-powered advertising and in-person, live experiences power growth in the industry, according to PwC’s Global Entertainment & Media Outlook 2026-30, released today.

The outlook, which charts global growth across 12 E&M sectors and 53 countries and territories, finds the expansion will see $600 billion in new revenues in 2030, overwhelmingly driven by digital ecosystems.

Global advertising revenues to hit US$1.4 trillion in 2030 as AI powers hyper-personalised, creative content

Advertising is projected to remain the fastest growing E&M segment analysed in the report.

Of the three major E&M segments analysed – connectivity, advertising, consumer – advertising is projected to grow at a 5.6% CAGR and eclipse consumer spending in 2026 (which is expected to grow at a 2.5% CAGR).

By comparison, connectivity – what people pay for internet access and the largest by revenue of the three segments – is projected to slow through 2030, growing at a CAGR of 2.3% from $1.3 trillion in 2025 to $1.5 trillion in 2030.

Advertising spend surpassed US$1 trillion for the first time in 2025 and is projected to hit $1.4 trillion in 2030 as AI-powered, real-time hyper-personalisation enables more targeted advertising solutions, commanding a higher cost-per-thousand (CPM).

Within advertising, the global internet advertising market – which includes all digital spend across social, video and more – alone accelerated by 12.2% in 2025 to reach $755.6 billion and is projected to grow at a 7.2% CAGR through the forecast period.

Bart Spiegel, Global Entertainment & Media Sector Leader, PwC, said: “Advertising continues to remain a powerhouse driving the global entertainment and media industry’s revenues – and it will play an increasingly greater role as AI-powered hyper-personalisation transforms engagement with end-users. Amid heightened industry competition and growing digital ecosystems, market players must be thinking about their service offerings – bundling packaged options for price conscious consumers, and providing tailored, in-person premium experiences that consumers continue to demand.”

Asia-Pacific to drive global box office recovery, while streamers look to consolidation and bundled packages to drive growth amid subscription fatigue

Continuing its post-pandemic recovery, global box office revenue is projected to grow at a CAGR of 3.5% to reach $39.5 billion by 2030 – as it continues to regain ground lost in the pandemic.

Regionally, recovery remains uneven, with Asia-Pacific leading growth from $13.8 billion in 2025 to ~$17 billion by 2030 (4.3% CAGR), followed by EMEA from $8.6 billion to ~$10.1 billion (3.3% CAGR) and North America from $8.7bn to ~$9.9bn (2.8% CAGR). These revenue increases are driven by pricing as cinema admissions, by comparison, are projected to increase globally at a modest 1% CAGR.

Looking at streaming – also known as OTT (Over-The-Top) – revenue is projected to grow at a 6.1% CAGR. However, the pace of growth is projected to slow in mature markets as ‘subscription fatigue’ sets in.

As a result, greater consolidation, multi-package bundling, and partnership activity is expected to accelerate. And as platforms continue to expand ad-supported tiers and monetization models, advertising will play a greater role in OTT. Currently at 19.4% of revenues, OTT ads are projected to grow at a 9.4% CAGR so that by 2030 they will represent 22.6% of the segment’s revenues.

As consumers increasingly source content real-time and on mobile and digital platforms – global traditional TV revenues fell 2.7% in 2025 to $360.5 billion and are projected to continue to fall at a CAGR of -1.1% to $341.2 billion by 2030.

Live experiences continue to see significant demand – with online betting and gambling revenues to double

Through 2030, the report projects continued growth – albeit a slowdown from a post-pandemic high – in content experiences centred on live, immersive, “shared reality” experiences. These include cinema, live music, out-of-home and trade shows – which are collectively projected to grow at a 5.2% CAGR to $294 billion.

The global music, radio and podcasts market is projected to grow from $125.5 billion in 2025 to $145.1 billion in 2030. Streaming will remain the largest component in 2030, at $56.6 billion. Live music, which will grow at a 2.1% CAGR, will top $41.5 billion in 2030.

Trade shows and experience-led business festivals are becoming a booming industry, roughly the same size of live music on a global basis – and growing more rapidly. Spending on exhibiting at these events generated $38 billion in 2025 and is projected to grow at a 3.3% CAGR through 2030 to $44.6 billion.

One of the most powerful trends has been the rise in online betting and gambling – now a larger segment than cinema. A new area of the Outlook – across the ten markets studied, gross online regulated gambling revenue (GGR) more than doubled between 2021-25 from $37.1 billion in 2021 to $79.5 billion in 2025. The growth is projected to continue, with total GGR reaching $119.7 billion by 2030, at a CAGR of 8.5%.

Notes to Editors

About PwC Global Entertainment & Media Outlook 2026-30

The PwC Global Entertainment & Media Outlook 2026-30 is an annual report covering the industry, and this year, covers a total of 53 countries and territories. Twelve E&M segments are covered, including: traditional TV; OTT video; mixed reality; internet connectivity and data consumption; newspapers, consumer magazines and books; OOH; business-to-business; video games and esports; cinema; music, radio and podcasts; internet advertising; and online betting, this year a new category explored. Forecasts for segments are developed using a number of third-party data sets. You can learn more about the full report and methodology at www.pwc.com.

About PwC 

At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We’re a tech-forward, people-empowered network with more than 364,000 people in 136 countries and 137 territories. Across audit and assurance, tax and legal, deals and consulting, we help clients build, accelerate, and sustain momentum. Find out more at www.pwc.com.

Logo: https://mma.prnewswire.com/media/2736116/6008368/PwC_Logo.jpg

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/global-entertainment-and-media-advertising-revenues-to-hit-us1-4-trillion-in-2030–as-global-box-office-continues-recovery-pwc-302805443.html

Continue Reading

Technology

SMiT unveils UWB-enabled CI+ 2.0 dongle and Presence-Aware TV platform at IBC2026

Published

on

By

Joint solution combines SMiT secure TV-access hardware, TrueSense UWB technology, The Hashgraph Group’s BrandBoost product and Sofia Digital’s TV application expertise.

AMSTERDAM, Sept. 10, 2026 /PRNewswire/ — SMiT, a global provider of secure TV-access hardware and solutions, will unveil its Presence-Aware TV platform anchored by a CI+ 2.0 USB dongle integrating Ultra-Wideband (UWB) technology at IBC2026, which will be held from September 11 for September 14. The solution is designed for Free-TV and Pay-TV operators and broadcasters seeking privacy-conscious audience awareness, richer viewer engagement and measurable advertising opportunities on the main screen.

The platform brings together SMiT’s secure and deployable TV-access hardware, the TrueSense UWB integration layer for precise identity association and precise relative positioning, The Hashgraph Group’s BrandBoost TV Awareness product, and Sofia Digital’s TV application and user-interface capabilities.

As viewing and advertising budgets increasingly move toward digital platforms, Pay-TV operators need a reliable and consent-based way to understand engagement at the shared television screen. SMiT’s proposition turns the television from a reach-only device into an interactive and measurable surface while keeping the operator at the center of the customer relationship.

How it works

The UWB-enabled CI+ 2.0 dongle connects directly to a compatible iDTV without requiring a separate set-top box. Using TrueSense UWB technology, the system can securely associate an opted-in registered viewer’s smartphone or tag with the television and determine the device’s proximity and relative position with high precision. This enables the TV, the operator application and cloud services to coordinate personalized and interactive experiences.

SMiT pairs its hardware with BrandBoost, The Hashgraph Group’s TV Awareness product. BrandBoost combines privacy-conscious viewer awareness, gamification, targeted engagement and reward workflows. Developed around the UWB layer, allowing the platform to link an authorized digital identity to the viewer’s precise proximity and position relative to the television.

Sofia Digital provides the TV application, operator user experience and integration capabilities required to bring these services to screen.

Demonstrated use cases include:

Live sports ‘Guess & Glory’: prediction and polling experiences with rewards for correct answers.Ad Trivia: interactive overlays during commercial breaks, with credits, vouchers or other operator-defined rewards.Presence-aware personalization: content, menus and offers adapted to an opted-in registered viewer.Location-based authentication: an additional proximity signal supporting account security and password-sharing controls.

Where required by the operator, engagement and reward events can be recorded using Hedera DLT, supporting transparent campaign measurement and tokenized reward models. The combined platform is designed to help operators progress from broad audience estimates toward permission-based, outcome-oriented engagement and advertising metrics.

Live at IBC2026

Visitors to SMiT Stand 2.C36 will be able to experience a live demonstration in which an enabled smartphone approaching the television is associated with the TV session through UWB. The demonstration will show the combined hardware, viewer onboarding, TV interaction, gamification and operator cloud-management experience.

The architecture is extensible to personalized operator interfaces, live sports interaction, targeted advertising, loyalty programs and other presence-aware services. SMiT positions the dongle as a practical add-on for existing Pay-TV operators and conditional-access providers, supporting new services without requiring a complete replacement of the installed TV platform.

More information: www.smit.com.cn/engr/

View original content:https://www.prnewswire.co.uk/news-releases/smit-unveils-uwb-enabled-ci-2-0-dongle-and-presence-aware-tv-platform-at-ibc2026–302874587.html

Continue Reading

Technology

Reinvented & Upgraded: Kuailu AI CRM into the 2.0 Era

Published

on

By

HONG KONG, Sept. 10, 2026 /PRNewswire/ — Industry research reveals that 68% of sales data remains untracked outside of CRM systems, with sales representatives spending an average of 2 hours daily on manual data entry and report preparation. The limitations of traditional CRM workflows have become increasingly glaring.

As Generative AI steps into autonomous execution, AI Agents are completely rewriting software architecture. As a pioneer in smart workplace solutions, Kuailu Smart Office introduces the newly upgraded Kuailu AI CRM—built natively on an AI-first architecture.

By deeply embedding AI across the complete end-to-end business lifecycle—from lead acquisition and nurturing, opportunity follow-ups, and deal closing, to revenue collection and post-deal reviews—Kuailu AI CRM proactively derives insights, evaluates risks, and executes tasks. It elevates the CRM from a mere add-on utility into an enterprise-wide intelligent operating hub, restoring CRM to its ultimate core purpose: driving closed deals and revenue growth!

Not Just a Software Tool, But a Strategic Growth Partner

Most legacy CRMs rely on plugged-in AI overlays that only deliver isolated optimizations—such as basic chat interfaces or knowledge base search—failing to fundamentally address core enterprise growth goals. In contrast, an AI-Native CRM leverages holistic, end-to-end pipeline data combined with LLM-powered analytical reasoning, fundamentally shifting CRM management from “process-driven” to “insight-driven.”

As an AI-native platform, Kuailu AI CRM constructs an enterprise-wide intelligent data computing hub powered by a proprietary three-tier architecture:

AI Data CenterAI Intelligence HubAI Core Business Engine

Looking through a holistic operational lens, the platform delivers real-time sales dynamics, proactively evaluates business risks, and automatically formulates tactical strategies—achieving a complete closed loop of Intelligent Insight — Intelligent Decision-Making — Intelligent Execution — Intelligent Review.

For Decision-Makers: Comprehensive Business Control at a Glance

Data is an enterprise’s most critical moat. However, data in conventional CRMs is often fragmented and poorly correlated, failing to record true operational reality—let alone guide executive decision-making. For leadership, this creates a scenario of “data overload with zero actionable clarity.”

Kuailu AI CRM solves this with a Management Command Cockpit equipped with an AI Diagnostic Engine, Real-Time Revenue Board, and Multi-Dimensional Operational Dashboards. Core metrics—including revenue performance, client distribution, deal conversion rates, activity levels, and customer churn pre-warnings—are visible at a single glance. By combining full-process visual monitoring, proactive risk alerts, and intelligent revenue forecasting, executives can officially say goodbye to blind management and reactive post-mortems.

For Sales Reps: AI Models Delivering Direction and Actionable Plans

Traditional sales planning relies heavily on reps’ subjective “gut feelings” and personal judgment tracked in manual Excel sheets—a process that is time-consuming, labor-intensive, prone to inaccuracy, and incapable of offering clear execution guidance.

Kuailu AI CRM leverages authentic enterprise master data, buyer intent stages, historical engagement logs, and win probabilities. Powered by advanced AI models, it automatically generates a personalized, high-priority daily follow-up task list.

These plans align perfectly with live business scenarios, dynamically adapting to each rep’s workflow rhythm and the client’s current status. By clearly outlining daily target accounts, key actions, and milestone goals, the system completely eliminates blind follow-ups and unproductive busywork—allowing sales teams to focus 100% of their energy on high-value, deal-closing activities.

An Out-of-the-Box AI Toolkit Unlocking End-to-End Productivity

Beyond solidifying the four foundational CRM modules—Leads, Accounts, Opportunities, and Orders—Kuailu AI CRM seamlessly embeds intelligence across every operational node. It introduces 9 out-of-the-box AI Smart Tools covering acquisition, engagement, quoting, team collaboration, and pipeline management.

Case Study 1: AI Generated Quotes

Value: Deliver precise quotes in 1 minute with real-time profit visibility, preventing loss-making deals.Step 1: Upload custom quotation templates. Input applicable discounts, and the AI automatically calculates final totals, eliminating human calculation errors with template-level precision.Step 2: Deeply connected with CRM opportunity data, the system auto-populates required details from the deal pipeline with a single click—no manual typing required—generating standardized, professional quotation documents.Step 3: Export quotes directly for download or printing, unifying client-facing formats and establishing a standardized, high-efficiency quoting workflow.

Case Study 2: AI Customer Insights

Value: Generate 360-degree client intelligence reports in 10 seconds, doubling ice-breaking efficiency and turning junior reps into domain experts overnight.Step 1: Simply enter an account name to scrape comprehensive web intelligence and generate pre-visit briefing decks.Step 2: Automatically consolidate public corporate records, AI-analyzed target buyer demographics, product lines, sales channels, commercial models, and competitive landscapes.Step 3: Synthesize current industry pain points and generate 3 tailored ice-breaking conversation topics to maximize discovery call impact.

Powered by AI, Winning Digital Value Together

Evolving from a passive data repository into a self-deciding, self-executing AI Growth Engine, Kuailu AI CRM transforms software from a tedious operational burden into an indispensable business growth partner. By redefining the value of commercial platforms, Kuailu Smart Office converts raw, flowing data into actionable revenue opportunities—driving sustainable enterprise growth in the AI era.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/reinvented–upgraded-kuailu-ai-crm-into-the-2-0-era-302874592.html

SOURCE Kuailu Technology

Continue Reading

Technology

Aulumu Introduces the A18 Series for iPhone 18: Lightweight Protection Meets Next-Gen Design

Published

on

By

SHENZHEN, China, Sept. 10, 2026 /PRNewswire/ — Aulumu introduces the new A18 Series, a collection of smartphone cases that brings together advanced materials, everyday protection, and distinctive design. At the heart of the lineup is the A18 Armor Shockproof Aramid Fiber Case, Aulumu’s latest take on lightweight protection.

Built with 1500D aramid fiber and TPU in a one-piece construction, the A18 Armor combines the refined texture and lightweight feel of aramid fiber with TPU’s flexibility and cushioning properties. Unlike conventional ultra-thin aramid cases, it is engineered to provide enhanced everyday drop protection while maintaining a slim profile.

Its full-wrap structure protects the phone’s edges, while reinforced corners help distribute impact from drops and bumps. The case is designed for up to 2m drop protection, with a 1.36mm raised edge around the screen and a 1.3mm raised camera frame providing additional protection for key areas.

The A18 Series also expands into a more expressive approach to aramid fiber. The A18 Ultra-Slim Gradient Aramid Fiber Case uses 800D aramid fiber with a grayscale gradient woven directly into the material, creating depth without relying on printed patterns. At just 1.2mm thick and from 26g, it maintains a minimal presence while adding a distinctive visual character.

For a more futuristic aesthetic, the A18 Ultra-Slim Pixel Aramid Fiber Case combines 1500D plain-weave aramid fiber with a UV-treated gradient particle pattern inspired by digital structures and tactical technology. It is 1.2mm thick and starts at 27g.

The collection is further complemented by the A18 Ghost Lumen Transparent Case, featuring high-transmittance PC, an IML-laminated luminous array, and a one-piece full-cover design, as well as the A18 Particle Vegan Leather in five colors.

Beyond phone cases, Aulumu also introduces the C05 FKM Sport Watch Band, combining sweat- and water-resistant FKM rubber with a lightweight titanium alloy buckle, and adds a new color to the A39 Geometric Case for AirPods Pro 3, designed to complement the latest iPhone color palette.

With the A18 Series, Aulumu continues to explore how materials, protection, and visual identity can work together in everyday carry.

About aulumu

Founded in 2022, aulumu is a design brand focused on high-performance gear, drawing inspiration from the functional aesthetics of cyberpunk and the philosophical roots of ancient Greek thought. Since its inception, the brand has launched dozens of digital accessory products, secured multiple utility and invention patents, and received the 2025 Red Dot Design Award. Today, aulumu products serve hundreds of thousands of users across more than 20 countries and regions, positioning the brand as a growing presence in the global high-performance accessories market.

For more information, visit: https://aulumu.com/, or follow aulumu on Instagram: https://www.instagram.com/aulumu_official/

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/aulumu-introduces-the-a18-series-for-iphone-18-lightweight-protection-meets-next-gen-design-302873379.html

SOURCE aulumu

Continue Reading

Trending