Connect with us

Technology

PayPal Ads Delivers Bottom-Line Growth Advertisers Can Measure

Published

on

Campaigns from Adorama, Best Buy, and Etsy demonstrate how PayPal’s cross-
merchant Transaction Graph and Storefront Ads translate into real business growth

CANNES, France, June 22, 2026 /PRNewswire/ — Marketers have spent years optimizing for attention, but impressions aren’t what CFOs look for when they’re deciding where to cut or double down. Brands like Adorama, Best Buy, and Etsy are turning to PayPal Ads because it’s built on what people actually purchase, giving marketers a more direct path to measurable business outcomes.

PayPal’s Transaction Graph aggregates real, cross-merchant purchase signals from more than 25B transactions1 across 400M+ PayPal and Venmo accounts2, spanning how people search, share, and shop. Unlike traditional retail media networks, which are limited to what happens inside a single retailer’s ecosystem, PayPal’s view is cross-merchant, which helps capture purchase behavior across categories and merchants. The result is an audience signal built on what, where, when, and how consumers spend, not what they scroll or browse.

“For years, advertising has been measured by attention. But chief financial officers want outcomes they can see in the numbers. The PayPal Transaction Graph is the CMO’s edge,” said Mark Grether, SVP & GM of PayPal Ads. “Built on what people actually buy, it provides real, cross-merchant purchase behavior across PayPal, Venmo, and PayPal Honey, which is why the brands working with us aren’t measuring success in impressions. They’re measuring campaigns in return, incremental lift, and new customer acquisition. When audiences are built on transactions, the results show where every budget decision is made: the bottom line.”

Reaching Real Buyers, Not Just Browsers
Adorama, a New York photography and electronics retailer, wanted to extend its online storefront directly to high-intent consumers, surfacing relevant products to the right buyers before they went looking at competitors. The goal was to get cameras, lenses, and electronics in front of people already primed to buy. 

By using PayPal Storefront Ads with the PayPal Transaction Graph audiences, Adorama was able to reach four highly engaged, relevant buyer audiences across the web and show them the product catalog directly within the advertising unit. This campaign drove 7.3x incremental return-on-advertising-spend (ROAS) and 14.9% incremental transaction lift. Additionally, the campaign brought in new buyers as 56% of purchasers had not bought from Adorama in the prior 12 months3.

“We needed to reach consumers who were looking for new camera and video equipment but were not shopping at Adorama,” said Yoav Shargil, Chief Marketing Officer, Adorama. “PayPal’s Transaction Graph helped us reach a high-intent audience we weren’t capturing through our existing marketing channels. The ability to target based on real purchase behavior gave us a meaningful lift in both new customers and overall returns.”

Finding High-Intent Shoppers through Efficiency at Scale
Best Buy leveraged PayPal Storefront Ads to more efficiently reach high-intent shoppers at scale. Powered by the PayPal Transaction Graph, these shoppable ad units enabled targeting based on real purchase behavior in consumer electronics and home technology. The campaigns delivered a 6.25x ROAS and dwell time 22% above platform benchmarks—driving both stronger efficiency and deeper consumer engagement.4

“PayPal’s Transaction Graph adds incremental signals based on real shopper behavior across our key categories,” said Amy Adams, Vice President of Media, Best Buy. “When combined with our customer intelligence, it builds on our capabilities to give us a more complete view of the customer—helping us better reach high-intent shoppers and drive more efficient conversion.”

Etsy + Conversion API: Closing the Loop on the PayPal Transaction Graph
As a platform for small business, it’s Etsy’s job to help sellers reach the right buyers.

Etsy ran PayPal Storefront Ads to audiences powered by the PayPal Transaction Graph: the cross-merchant commerce signal that no other media network can replicate. To help complete the picture, Etsy is now testing an integration with PayPal’s Conversion API (CAPI). CAPI sends Etsy’s conversion data back into the Transaction Graph, working to sharpen every audience and every measurement that follows.

Together, it’s a closed loop only PayPal can offer: real commerce signal in, real conversion signal back, every campaign smarter than the last.

“With better data, we can better match Etsy sellers with the shoppers looking for their special items. The PayPal Transaction Graph gave us audiences built on real commerce behavior,” said Gabe Trumbo, Director of Performance Media, Etsy. “We’re excited to be the first to put the full stack to work, testing Conversion API to help close the loop on every campaign and enable our sellers to reach the right shoppers where they are.”

PayPal Ads gives marketers direct access to a transaction graph that no single media network can replicate. Adorama, Best Buy, and Etsy are just some of the brands already seeing the results by using true purchase-based data to inform their advertising campaigns. To learn more about how PayPal Ads can help brands achieve their advertising goals, visit https://www.paypal.com/advertiser or speak with a PayPal Ads representative at the PayPal Patisserie in Cannes, France.

About PayPal
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit paypal.com, about.pypl.com, and investor.pypl.com.

Media Contact:
PayPal Media Relations
mediarelations@paypal.com

Source:
1 PayPal Earnings-FY, 2025, based on PayPal internal data. Number of payment transactions is the total number of payments, net of payment reversals, successfully completed on PayPal’s payments platform or enabled by PayPal via a partner payment solution, not including gateway-exclusive transactions.

2 PayPal Earnings-Q2, 2025, based on PayPal internal data. Active accounts are PayPal consumer and merchant accounts that have completed a transaction within the last 12 months.

3 PayPal Internal Data. Adorama campaign dates: 4/1/2026 – 4/30/2026

4 PayPal Internal Data. Best Buy campaign dates: 2/6/2026-3/31/2026

View original content to download multimedia:https://www.prnewswire.com/news-releases/paypal-ads-delivers-bottom-line-growth-advertisers-can-measure-302805109.html

SOURCE PayPal Holdings, Inc.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Pixelworks and Kinepolis Partner to Bring TrueCut Motion Format to Audiences

Published

on

By

LOS ANGELES, June 22, 2026 /PRNewswire/ — Pixelworks, Inc. (NASDAQ: PXLW) (“Pixelworks” or the “Company”), a provider of innovative cinematic and enhanced visualization solutions, today announced a collaborative partnership with Kinepolis Group, a market leader in cinema entertainment, to support the expanded exhibition of TrueCut Motion-enhanced versions of newly released theatrical titles on their Laser Ultra premium large format screens as part of delivering the ultimate movie experience.

The collaboration aims to bring together Kinepolis’ expansive portfolio of premium screens with TrueCut Motion – the most visually refined cinematic version format available – to provide audiences an unmatched viewing experience exactly as the filmmakers intended and without distracting motion artifacts.

“At Kinepolis, we are committed to continuously enhancing the cinematic experience for our audiences. Partnering with Pixelworks to support the TrueCut Motion format on our Laser ULTRA PLF screens allows us to present films with exceptional clarity and motion fidelity, exactly as filmmakers intend”, said Eddy Duquenne, CEO of Kinepolis Group. “TrueCut Motion-enhanced versions will further elevate the premium experience we offer our moviegoers.”

“We’re delighted to partner with Kinepolis Group to introduce TrueCut Motion to their extensive network of premium cinemas across Europe and North America,” stated Sevan Brown, Pixelworks EVP Business Development. “This collaboration combines TrueCut Motion’s cutting-edge motion grading for unmatched clarity, depth and immersion—while faithfully preserving creators’ intent—with Kinepolis’ state-of-the-art screens and commitment to delivering the ultimate cinematic experience, enhancing cinematic entertainment to millions of moviegoers.”

TrueCut Motion is an award-winning technology breakthrough that provides filmmakers with an extended palette of motion looks that has never been possible before. The powerful TrueCut Motion platform allows filmmakers to fine-tune or enhance the motion look of all the action, shot-by-shot, in post-production, while keeping the intended cinematic look and feel intact. The TrueCut Motion platform then ensures that these creative choices are delivered consistently across every screen and optimized on any viewing device — spanning theaters, televisions, mobile and next-generation headsets — in both 3D and standard 2D environments.

About Kinepolis

Kinepolis Group NV was formed in 1997 as a result of the merger of two family-run cinema groups and was listed on the stock exchange in 1998. Kinepolis offers an innovative cinema concept which serves as a pioneering model within the industry. In addition to its cinema business, the Group is also active in film distribution, event organization, screen publicity and property management.

Kinepolis Group NV operates 63 cinemas across Europe, including Belgium, the Netherlands, France, Spain, Luxembourg, Switzerland and Poland. The Group also operates 35 cinemas in Canada under the Landmark Cinemas brand, and 24 in the United States under the MJR Theatres and Emagine brands.

In total, Kinepolis Group currently operates 122 cinemas worldwide, with a total of 1,314 screens and more than 220,000 seats. Kinepolis’ employees are all committed to giving millions of visitors an unforgettable movie experience. More information on www.kinepolis.com/corporate.

About Pixelworks

Pixelworks, Inc. (NASDAQ: PXLW) is a technology licensing company specializing in cinematic visualization solutions, including industry-leading content creation, delivery and display processing solutions that enable highly authentic viewing experiences with superior visual quality. Pixelworks has more than 20 years of delivering image processing innovation to leading providers of consumer electronics, professional displays and video streaming services.

About TrueCut Motion

TrueCut Motion is a powerful video platform from Pixelworks that provides filmmakers with a new palette for motion. It enables shot-by-shot motion grading, allowing creators to manage judder, motion blur, and frame rates to achieve a consistent, cinematic look across all screens.

For more information on TrueCut Motion, visit: www.truecutmotion.com

Pixelworks and TrueCut Motion are trademarks of Pixelworks, Inc.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/pixelworks-and-kinepolis-partner-to-bring-truecut-motion-format-to-audiences-302805938.html

SOURCE Pixelworks, Inc.

Continue Reading

Technology

DAVION HEALTHCARE ADOPTS DIRECT COMMERCIALISATION STRATEGY AND ESTABLISHES UK DISTRIBUTION PLATFORM

Published

on

By

DUBLIN, June 22, 2026 /PRNewswire/ — Davion Healthcare Plc (“Davion” or the “Company”), a next-generation digital healthcare company developing non-invasive, remote health monitoring solutions for the early detection of medical anomalies associated with serious health conditions, today announces an evolution of its commercial model designed to support the international rollout of its product portfolio and future acquisition strategy.

As previously announced, Davion continues to progress its proposed direct listing on the Nasdaq Global Market and remains engaged with the ongoing SEC review process. Management remains focused on executing the Company’s growth strategy and advancing its commercial initiatives.

Following a review of its commercial strategy, the Board has decided to move to a direct commercialisation model, enabling Davion and its subsidiaries to transact directly with regional distribution partners and customers in its target markets.

As part of this transition, the Company has exercised its contractual rights to terminate its existing global licensing and distribution arrangements relating to Davion BreastCheck.

The Board believes that direct commercialisation will provide Davion with greater control over product strategy, commercial execution and customer relationships, while establishing a scalable commercial platform capable of supporting both the Company’s existing product portfolio and future acquisitions.

To support this strategy, Davion further announces that it has entered into an agreement to acquire a controlling interest in Solar Medical and Chemical Limited (“Solar Medical”), a United Kingdom-based medical products distribution business.

Upon completion, Solar Medical is intended to become Davion’s principal commercial and distribution platform in the United Kingdom, supporting the rollout and market development of Davion BreastCheck, Davion FootFlow, Davion ThermaDerm and future products developed, acquired or commercialised by the Group.

The acquisition is intended to provide Davion with an owned UK operating capability and a scalable commercial infrastructure capable of supporting multiple products and serving as a platform for future acquisitions.

Outside the United Kingdom, Davion intends to appoint carefully selected regional distribution partners that will transact directly with Davion and its subsidiaries, including operating companies acquired or established by the Group from time to time.

The Board believes this model provides a scalable framework for international expansion and supports the continued development of Davion’s healthcare platform as the Company pursues its acquisition strategy.  The revised commercial structure offers several strategic advantages, including:

Direct oversight of product deployment and commercial execution;An owned UK commercial and distribution capability;Greater control over customer relationships and market development;A scalable platform capable of supporting multiple products and future acquisitions; andA flexible framework for international expansion through carefully selected regional partnerships.

Jack Kaye, CEO of Davion Healthcare Plc, commented:

“This transition marks an important step in Davion’s evolution, as our objective is to move beyond individual licensing arrangements and establish a scalable commercial platform capable of supporting multiple products across our portfolio.

“The addition of Solar Medical is intended to provide Davion with an owned operating capability in the United Kingdom and a scalable platform from which to support future growth and international expansion through carefully selected regional partnerships.

“We believe this structure places Davion in a stronger position to support the rollout of Davion BreastCheck, Davion FootFlow, Davion ThermaDerm and future products as we continue to build a broader healthcare platform.”

The Company expects to provide further updates regarding completion of the Solar Medical transaction, product deployment plans and regional partnership arrangements in due course.

Contacts

Media Enquiries:
media@davionhealthcare.com

For more information please visit:
https://www.davionhealthcare.com/

FORWARD LOOKING STATEMENTS

This announcement contains forward-looking statements within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, those identified by words such as “believes,” “will,” “expects,” “anticipates,” “estimates,” “intends,” “plans,” “targets,” “projects” and similar expressions. The statements in this release are based upon the current beliefs and expectations of our company’s management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in these forward-looking statements. Numerous factors could cause or contribute to such differences, including, but not limited to, the results of clinical trials and/or other studies, the challenges inherent in new product development initiatives, the impact of any competitive products, our ability to license and protect our intellectual property, our ability to raise additional capital in the future, changes in government policy and/or regulation, potential litigation by or against us, any governmental review of our products or practices, and other risks discussed from time to time in our filings with the Securities and Exchange Commission. We undertake no obligation to update any forward-looking statements, or any information contained in this press release or in other public disclosures, at any time. Finally, the investing public is reminded that only announcements or information about Davion Healthcare Plc disseminated by the Company and bearing its name are considered official.

View original content:https://www.prnewswire.com/news-releases/davion-healthcare-adopts-direct-commercialisation-strategy-and-establishes-uk-distribution-platform-302805511.html

SOURCE DAVION HEALTHCARE PLC

Continue Reading

Technology

Hong Kong Green Shop Alliance Award 2026: Call for Submissions from Malls, Retailers and F&B Merchants in Hong Kong, Showcase Outstanding Sustainability Achievements

Published

on

By

HONG KONG, June 22, 2026 /PRNewswire/ — The Hong Kong Green Shop Alliance Award 2026 (HKGSA Award 2026), organised by the Hong Kong Green Building Council (HKGBC) and funded by the Construction Industry Council (CIC), is now calling for submissions. Shopping malls, retailers and F&B merchants in Hong Kong are invited to apply by submitting green showcases or collaborative projects that demonstrate their sustainability achievements.

Now in its sixth edition, the HKGSA Award 2026 is built upon the themes of the HKGSA capacity building workshops held in 2025, aimed at recognising industry advancements in energy management, waste management, carbon management, and ESG practices. Entries will compete across three major categories, including the “Green Mall of the Year”, the “Green Shop of the Year” and the “Collaborative Project of the Year”. In addition, to encourage the industry to continuously elevate sustainability standards, alongside the existing “New Alliance Member” and “Excellent Green Product Advocator”, three new awards are specially introduced this year, namely “Special Recognition”, “Active Participation Award” and “Most Engaged Green Mall / Shop Practitioner”.

The HKGSA Award provides an excellent platform to showcase the contributions of malls and shops in driving a greener shopping environment while encouraging mutual learning among industry practitioners. Top awardees will gain various exposure opportunities to promote their green initiatives and sustainable achievements to the public through a wide range of promotional channels.

Submission Details

Online Submission: https://hkgsa.hkgbc.org.hk/textdisplay.php?serial=91&lang=enSubmission Deadline: 31 July 2026 (Friday)Eligibility: All entrants are required to submit green showcases or collaborative projects implemented in their malls or shops between 1 August 2024 and 30 June 2026.

Grand Award Categories

Grand Award

Details

Green Mall of the Year

To recognise malls and shops that have demonstrated exceptional leadership efforts in driving sustainability.

Green Shop of the Year

Collaborative Project of the Year

To recognise unique and innovative collaborative projects that drive sustainability improvements through engagement with various stakeholders.

Other Awards Granted by the Organiser

Award Category

Details

New Alliance Member

To recognise new members who have joined the HKGSA during 2025-2026.

Excellent Green Product Advocator

To recognise members’ efforts in green procurement through the adoption of certified green and low-carbon materials from CIC Green Product Certification.

New Awards

New Award

Details

Special Recognition

To honour malls or shops with outstanding performance in respective key areas (including energy management, waste management, carbon management and ESG practices) under the “Green Mall / Shop of the Year” category.

Active Participation Award

To recognise the long-term sustainability commitment of the malls and shops, this Award is presented to entrants of the HKGSA Award 2026 who have submitted green showcases or projects in the two previous editions of the Award.

Most Engaged Green Mall / Shop Practitioner

To recognise individual practitioners joining at least three HKGSA capacity building workshops in 2025-2026.

Key Dates

Now

Open for Submissions

6 July 2026

Online Briefing & Past Awardees’ Experience Sharing Session

31 July 2026

Submission Deadline

August 2026

Preliminary Assessment

3, 4, 7 September 2026

Final Assessment – Presentation to the Judging Panel

October 2026

Award Presentation Ceremony

For more details about the HKGSA Award 2026, please visit: https://hkgsa.hkgbc.org.hk/textdisplay.php?serial=55&lang=en

About the Hong Kong Green Building Council
The Hong Kong Green Building Council (HKGBC) is a non-profit, member-led organisation established in 2009 and has become a public body under the Prevention of Bribery Ordinance since 2016. The HKGBC strives to promote the standard and development of sustainable buildings in Hong Kong. The HKGBC also aims to raise green building awareness by engaging the government, the industry and the public, and to develop practical solutions for Hong Kong’s unique, subtropical built environment of high-rise, high density urban area, leading Hong Kong to achieve carbon neutrality by 2050 and to become a world’s exemplar of green building development. The Founding Members of the HKGBC include the Construction Industry Council (CIC), the Business Environment Council (BEC), the BEAM Society Limited (BSL) and the Professional Green Building Council (PGBC). 

To learn more about the HKGBC, please visit www.hkgbc.org.hk

About the Hong Kong Green Shop Alliance
Organised by the Hong Kong Green Building Council (HKGBC) and funded by the Construction Industry Council (CIC), the Hong Kong Green Shop Alliance provides an effective platform for encouraging more collaboration between shopping malls and shops in adopting green practices, ultimately elevating sustainability standards across the whole retail industry in Hong Kong. HKGSA has garnered support from over 1,200 Alliance Members, including 37 Developers, over 200 Shopping Malls, and over 1,000 Shops since its establishment.

To learn more about the HKGSA, please visit https://hkgsa.hkgbc.org.hk

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/hong-kong-green-shop-alliance-award-2026-call-for-submissions-from-malls-retailers-and-fb-merchants-in-hong-kong-showcase-outstanding-sustainability-achievements-302806151.html

SOURCE Hong Kong Green Building Council (HKGBC)

Continue Reading

Trending