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PayPal Ads Delivers Bottom-Line Growth Advertisers Can Measure

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Campaigns from Adorama, Best Buy, and Etsy demonstrate how PayPal’s cross-
merchant Transaction Graph and Storefront Ads translate into real business growth

CANNES, France, June 22, 2026 /PRNewswire/ — Marketers have spent years optimizing for attention, but impressions aren’t what CFOs look for when they’re deciding where to cut or double down. Brands like Adorama, Best Buy, and Etsy are turning to PayPal Ads because it’s built on what people actually purchase, giving marketers a more direct path to measurable business outcomes.

PayPal’s Transaction Graph aggregates real, cross-merchant purchase signals from more than 25B transactions1 across 400M+ PayPal and Venmo accounts2, spanning how people search, share, and shop. Unlike traditional retail media networks, which are limited to what happens inside a single retailer’s ecosystem, PayPal’s view is cross-merchant, which helps capture purchase behavior across categories and merchants. The result is an audience signal built on what, where, when, and how consumers spend, not what they scroll or browse.

“For years, advertising has been measured by attention. But chief financial officers want outcomes they can see in the numbers. The PayPal Transaction Graph is the CMO’s edge,” said Mark Grether, SVP & GM of PayPal Ads. “Built on what people actually buy, it provides real, cross-merchant purchase behavior across PayPal, Venmo, and PayPal Honey, which is why the brands working with us aren’t measuring success in impressions. They’re measuring campaigns in return, incremental lift, and new customer acquisition. When audiences are built on transactions, the results show where every budget decision is made: the bottom line.”

Reaching Real Buyers, Not Just Browsers
Adorama, a New York photography and electronics retailer, wanted to extend its online storefront directly to high-intent consumers, surfacing relevant products to the right buyers before they went looking at competitors. The goal was to get cameras, lenses, and electronics in front of people already primed to buy. 

By using PayPal Storefront Ads with the PayPal Transaction Graph audiences, Adorama was able to reach four highly engaged, relevant buyer audiences across the web and show them the product catalog directly within the advertising unit. This campaign drove 7.3x incremental return-on-advertising-spend (ROAS) and 14.9% incremental transaction lift. Additionally, the campaign brought in new buyers as 56% of purchasers had not bought from Adorama in the prior 12 months3.

“We needed to reach consumers who were looking for new camera and video equipment but were not shopping at Adorama,” said Yoav Shargil, Chief Marketing Officer, Adorama. “PayPal’s Transaction Graph helped us reach a high-intent audience we weren’t capturing through our existing marketing channels. The ability to target based on real purchase behavior gave us a meaningful lift in both new customers and overall returns.”

Finding High-Intent Shoppers through Efficiency at Scale
Best Buy leveraged PayPal Storefront Ads to more efficiently reach high-intent shoppers at scale. Powered by the PayPal Transaction Graph, these shoppable ad units enabled targeting based on real purchase behavior in consumer electronics and home technology. The campaigns delivered a 6.25x ROAS and dwell time 22% above platform benchmarks—driving both stronger efficiency and deeper consumer engagement.4

“PayPal’s Transaction Graph adds incremental signals based on real shopper behavior across our key categories,” said Amy Adams, Vice President of Media, Best Buy. “When combined with our customer intelligence, it builds on our capabilities to give us a more complete view of the customer—helping us better reach high-intent shoppers and drive more efficient conversion.”

Etsy + Conversion API: Closing the Loop on the PayPal Transaction Graph
As a platform for small business, it’s Etsy’s job to help sellers reach the right buyers.

Etsy ran PayPal Storefront Ads to audiences powered by the PayPal Transaction Graph: the cross-merchant commerce signal that no other media network can replicate. To help complete the picture, Etsy is now testing an integration with PayPal’s Conversion API (CAPI). CAPI sends Etsy’s conversion data back into the Transaction Graph, working to sharpen every audience and every measurement that follows.

Together, it’s a closed loop only PayPal can offer: real commerce signal in, real conversion signal back, every campaign smarter than the last.

“With better data, we can better match Etsy sellers with the shoppers looking for their special items. The PayPal Transaction Graph gave us audiences built on real commerce behavior,” said Gabe Trumbo, Director of Performance Media, Etsy. “We’re excited to be the first to put the full stack to work, testing Conversion API to help close the loop on every campaign and enable our sellers to reach the right shoppers where they are.”

PayPal Ads gives marketers direct access to a transaction graph that no single media network can replicate. Adorama, Best Buy, and Etsy are just some of the brands already seeing the results by using true purchase-based data to inform their advertising campaigns. To learn more about how PayPal Ads can help brands achieve their advertising goals, visit https://www.paypal.com/advertiser or speak with a PayPal Ads representative at the PayPal Patisserie in Cannes, France.

About PayPal
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit paypal.com, about.pypl.com, and investor.pypl.com.

Media Contact:
PayPal Media Relations
mediarelations@paypal.com

Source:
1 PayPal Earnings-FY, 2025, based on PayPal internal data. Number of payment transactions is the total number of payments, net of payment reversals, successfully completed on PayPal’s payments platform or enabled by PayPal via a partner payment solution, not including gateway-exclusive transactions.

2 PayPal Earnings-Q2, 2025, based on PayPal internal data. Active accounts are PayPal consumer and merchant accounts that have completed a transaction within the last 12 months.

3 PayPal Internal Data. Adorama campaign dates: 4/1/2026 – 4/30/2026

4 PayPal Internal Data. Best Buy campaign dates: 2/6/2026-3/31/2026

View original content to download multimedia:https://www.prnewswire.com/news-releases/paypal-ads-delivers-bottom-line-growth-advertisers-can-measure-302805109.html

SOURCE PayPal Holdings, Inc.

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ATTOM ENHANCES RENTAL AVM WITH AI-POWERED MODEL COVERING NEARLY 100 MILLION U.S. HOMES

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Enhanced model expands coverage by about 40% and delivers a 5.9% median error on homes not yet listed for rent

IRVINE, Calif., Nov. 3, 2026 /PRNewswire/ — ATTOM, the leading provider of property data, AI-powered intelligence, and real estate analytics solutions, today announced enhancements to its Rental AVM, introducing an AI-powered model that estimates current monthly market rent for nearly 100 million U.S. single-family homes, condominiums, and townhouses, an increase in coverage of about 40%. The model delivers a 5.9% median absolute error on homes before they are listed for rent, helping businesses evaluate rental potential and make more informed decisions.

“Estimating rental values is difficult because leases are private and many homes have no rental history,” said Rob Barber, CEO at ATTOM. “With these enhancements, we’re extending the same approach driving ATTOM Intelligence, combining trusted property data with advanced AI and analytics, to many more homes, so customers get more meaningful insights and can make better-informed decisions.”

Key Enhancements Include:

Expanded Coverage: Rental estimates for nearly 100 million single-family homes, condominiums, and townhouses across all 50 states and the District of Columbia, a coverage increase of about 40%.Improved Accuracy: A 5.9% median absolute error on homes before they’re listed for rent, with calibrated low and high values that tighten as the evidence behind an estimate grows.AI-Powered Modeling: Multiple machine-learning models evaluate property characteristics, property value, rental history, and recent rental activity, weighing each based on the available evidence for a property.Listing-Based Training: The model is trained and benchmarked on observed rental listings, cleaned to remove duplicates, placeholder rents, and unrealistic prices.

“Our enhanced Rental AVM evaluates multiple sources of rental information and adapts to the evidence available for each property,” said Aaron Wagner, Head of Data Science at ATTOM. “That adaptability is what allows us to estimate rent for homes with no rental history and extend coverage to nearly 100 million properties, while keeping the ranges calibrated to the strength of the evidence behind each estimate.”

Built for Real-World Applications
ATTOM’s enhanced Rental AVM supports a range of business needs, including:

Real Estate Investors and Rental Operators: Screen acquisitions, evaluate rental potential, compare rental income with property values, and support rent-setting decisions.Mortgage Lenders and Insurers: Assess rental income for investment-property and DSCR loans, monitor portfolio exposure, and support loss-of-rent analysis.Real Estate Portals and AI Developers: Integrate rental estimates into property listings, investment tools, and AI-powered applications through ATTOM’s MCP Server.

Updated monthly to reflect new rental activity and changing market conditions, the enhanced Rental AVM is available through ATTOM’s APIs, bulk data licensing, Snowflake, Databricks, and MCP Server.

To learn more about ATTOM’s enhanced Rental AVM, visit the Rental AVM landing page or download the Rental AVM White Paper.

About ATTOM
ATTOM delivers AI-driven property intelligence built on the nation’s most trusted property data repository, covering 160+ million U.S. properties—99% of the population. Our engineered, multi-sourced, semantically rich real estate data spans property tax, deeds, mortgages, foreclosure, environmental risk, property conditions, natural hazards, neighborhood insights, and geospatial boundaries, rigorously validated for advanced analytics. ATTOM supports analytics, AI applications, and AI agents through flexible delivery options including APIs, bulk licensing, cloud delivery, and the MCP Server for AI-powered, agentic access to engineered property data, enabling organizations to automate analysis, power intelligent workflows, and scale property intelligence across industries.

Media Contact:
Megan Hunt
megan.hunt@attomdata.com 

Data and Report Licensing:
949.502.8313
datareports@attomdata.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/attom-enhances-rental-avm-with-ai-powered-model-covering-nearly-100-million-us-homes-302928177.html

SOURCE ATTOM

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Staypineapple to Donate to American Humane Society’s Pups4Patriots™ in Honor of Veterans Day

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Hotel brand will donate a portion of November bookings to help veterans and retired first responders receive service dogs

KIRKLAND, Wash., Nov. 3, 2026 /PRNewswire/ — In recognition of Veterans Day, Staypineapple, the national boutique hotel brand, is supporting American Humane Society’s Pups4Patriots™ program. Throughout the month of November, Staypineapple will donate up to $5,000 on behalf of its guests from every Pineapple Pup Package booking and every booking made with military or government rates. The initiative supports the placement of specially trained service dogs with veterans and retired first responders living with post-traumatic stress (PTS) and/or traumatic brain injury (TBI), at no cost to recipients.

In recognition of Veterans Day, Staypineapple will donate a portion of November bookings to the Pups4Patriots program.

“Dogs have an incredible ability to bring comfort, connection and a renewed sense of purpose to our lives,” said Dina Belon, President of Staypineapple. “We’re proud to support American Humane Society’s Pups4Patriots program and help more of our nation’s heroes access the companionship and support of a service dog. We hope our guests will join us in making a difference through booking a stay this November.”

Pups4Patriots helps remove financial barriers to obtaining a specially trained service dog, matching eligible veterans and retired first responders with dogs trained to support their specific needs.

The impact of the program can be seen in the bond between Russell, a retired U.S. Army veteran and law enforcement officer, and his service dog, Nico. Through Pups4Patriots, Nico has become an important source of support in Russell’s life. As Russell shared, “Nico has brought me a renewed sense of living that I was very much struggling to find before meeting him.”

Through this initiative, Staypineapple hopes to help connect more of America’s heroes with life-changing canine companions to those who have served our country and communities.

To learn more or book a stay, visit Staypineapple.com.

About Staypineapple
Staypineapple is a brand of boutique hotels in urban markets across the U.S., managed by Staypineapple Hotels Inc., based in Kirkland, Wash. Known for personalized service and a warm welcome for people and pets alike, Staypineapple creates unique guest experiences that offer more than just a place to stay. It is a place Where Stays Become Stories. For reservations or more information, visit Staypineapple.com or call (866) 866-7977. Follow Staypineapple on Instagram, Threads, TikTok and Facebook.

View original content to download multimedia:https://www.prnewswire.com/news-releases/staypineapple-to-donate-to-american-humane-societys-pups4patriots-in-honor-of-veterans-day-302928180.html

SOURCE Staypineapple

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Terakeet’s Mac Cummings Named to ADWEEK Innovator 50 List

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Recognition honors Cummings’ leadership in transforming Terakeet and building a new model for enterprise reputation management in the age of generative AI

SYRACUSE, N.Y., Nov. 3, 2026 /PRNewswire/ — ADWEEK today announced that Terakeet CEO & Co-Founder Mac Cummings has been named to the 2026 ADWEEK Innovator 50 list, which recognizes leaders driving innovation and shaping the future of marketing, media and technology.

Cummings was recognized for his leadership and vision in anticipating how generative AI would reshape enterprise reputation and positioning Terakeet to address the emerging challenges facing the Fortune 100 and its executives.

Over the past year, Cummings has led Terakeet’s transition from enterprise search marketing to global reputation management. The shift expanded the company’s focus beyond search visibility to the ways brands and executives are represented across search engines, generative AI platforms and the broader digital ecosystem.

“AI has changed what’s at stake for the Fortune 100,” said Cummings. “Reputation risk now moves across search and AI at the same time, and most brands don’t have the infrastructure to manage it. We built the Reputation Operating System to give them the technology, intelligence and expertise to understand those risks and strengthen their position before issues escalate.”

To better serve these customers, Cummings directed investments in proprietary technology, expanded the company’s expertise in cybersecurity and reputation risk, and established new strategic partnerships.

The recognition comes as Terakeet celebrates its 25th anniversary, marking a quarter century of evolution alongside major shifts in technology and the digital landscape. Cummings co-founded Terakeet in 2001 and has led the company through each stage of its growth, from its origins in search to its current focus on enterprise reputation management.

“The responsibility of a leader isn’t to protect the business model that worked yesterday but to recognize where the market is going and build for it,” Cummings said. “For Terakeet, that has meant looking past short-term fixes and building the infrastructure enterprises need to understand risk and protect trust in the AI era.”

About Mac Cummings

Mac Cummings is the CEO and Co-Founder of Terakeet. He co-founded the company in Syracuse, New York, in 2001 and has led its evolution across search marketing, digital strategy and enterprise reputation management. Today, Cummings oversees Terakeet’s business strategy and the continued development of its reputation management capabilities and technology.

About Terakeet

Terakeet is an enterprise reputation management company that helps brands and executives understand and manage how they are represented across search engines, generative AI platforms and the broader digital ecosystem. Founded in 2001, the company combines proprietary technology, intelligence and strategic expertise to support enterprise reputation programs.

View original content to download multimedia:https://www.prnewswire.com/news-releases/terakeets-mac-cummings-named-to-adweek-innovator-50-list-302928186.html

SOURCE Terakeet, LLC

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