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Billd’s Sixth Annual National Subcontractor Market Report Reveals the Playbook Behind the Industry’s Fastest-Growing Subcontractors

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With 83% of subcontractor owners now worried about cash flow, up from 71% a year ago, the report identifies the repeatable capital strategies that set the strongest-performing subcontractors apart.

AUSTIN, Texas, June 23, 2026 /PRNewswire/ — Billd, the leading provider of financial solutions for commercial subcontractors, today released its 2026 National Subcontractor Market Report, the sixth edition of its annual study on the financial health of commercial subcontractors. Based on responses from more than 600 subcontractors, suppliers, and general contractors nationwide, the report identifies a clear, strategic playbook for repeatable success, from engaging in supplier negotiations and using early pay programs to pricing capital into bids and diversifying working capital beyond cash.

Now in its sixth year, the report draws on one of the construction industry’s most experienced panels of financial decision-makers, with 87% of respondents in business for more than 10 years and working across trades, geographies, and revenue bands up to $50 million or more. The result is a detailed look at how commercial subcontractors managed cash flow, pricing volatility, and rising costs through a year defined by uncertainty.

The continued strain traces back to a payment cycle that still works against subcontractors. According to respondents, they wait an average of 51 days to be paid after submitting a pay application, while general contractors estimate payment is sent in just 35 days, a 16-day gap between expectation and reality. Sixty-four percent of subcontractors report being slow-paid by their GC, and 78% do not take regular profit draws, leaving cash tied up in the business.

“Each year that we conduct this survey, we discover that subcontractors continue to face challenges stemming from a broken payment cycle, rising prices on materials and labor, and uncertainty in the market overall,” said Chris Doyle, founder and CEO of Billd. “However, we also find that despite these unique challenges, subcontractors remain resilient, and those that emerge as industry leaders deploy an effective working capital strategy, especially while operating in difficult market conditions.”

This ongoing broken payment cycle was compounded last year by climbing material and labor costs (up 12% and 11%, respectively), which drove average net profit margins down to 13.3%. Even so, two-thirds of subcontractors maintained or improved their profitability throughout the year, and those who did used a mix of strategies that primed them for growth.

Across the data, the subcontractors who pulled ahead shared a set of consistent, repeatable habits. The report organizes them into ‘The Growth-Minded Subcontractor’s Playbook,’ a blueprint for businesses looking to get ahead regardless of market conditions:

Negotiate with suppliers and pay them on time for best pricing. 85% of subcontractors negotiate pricing and terms with their material suppliers, leverage that matters when 41% of suppliers raise prices, by an average of 9%, on customers who pay late.Build the cost of capital into every bid. Subcontractors who account for the cost of capital in their bids are 25% more profitable than those who don’t (14.6% vs. 11.7%) and far more likely to grow; 62% grew year over year, compared with 46% of those who don’t. More than half of subcontractors (54%) now price it in, up from 45% in 2024.Use early pay programs. 28% of subcontractors now take advantage of GC early pay programs, but 76% of general contractors still don’t offer one, leaving clear subcontractor demand unmet.Diversify beyond cash. With 52% of subcontractors holding a bank credit line that covers less than 10% of their annual revenue, the strongest performers layer multiple capital sources rather than relying on cash alone, while 42% secured capital before they needed it, rising to 48% among $50 million-plus firms.

“The subcontractors outperforming their competition share the same disciplined approach to capital, giving them an edge,” Doyle said. “They’re building capital costs into their bids, negotiating with their suppliers, and securing additional forms of capital before they need it. The financial performance of this cohort demonstrates how valuable these habits are, and they’re raising the bar for the entire industry.”

Subcontractors are carrying that momentum into the year ahead: 84% plan to grow their business in 2026 and 66% intend to take on larger projects. The cohort that showed the highest level of proactive decision-making was the $50 million-plus revenue group, 48% of which secured capital before they needed it, positioning them to grow faster, take on more projects, and build for the future.

“At Billd, we have served as the Champion of the Sub for eight years,” Doyle said. “Our team is focused on empowering subcontractors to do the best work of their lives, and this report serves as a roadmap to those hard-working business owners who are the backbone of our industry.”

Download the full 2026 National Subcontractor Market Report by visiting:
https://billd.com/resources/2026-market-report.

About Billd
Billd stands alone as a partner that truly champions the subcontractor. Founded in 2018 by two industry veterans in both construction and finance, Billd’s construction-specific financial and payment products empower subcontractors to overcome the impacts of the longstanding broken payment cycle in construction. Billd offers access to working capital solutions to cover subcontractors’ most pressing costs, including materials and labor, providing flexible credit to accommodate the unpredictability of cash flow in construction. Billd’s patented analytic and financing methodology allows subcontractors to stabilize cash flow and more effectively grow their businesses.

MEDIA CONTACT:
Lydia Adams
Billd
lydia@billd.com

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JustAI Raises $17M Series A to Build an Agentic Marketing Platform

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June 23, 2026

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New capital from investors Base10 Partners, Y Combinator, and Peak XV Partners, will
help JustAI scale its AI-native platform for enterprise marketing teams in the US

SAN FRANCISCO, June 23, 2026 /PRNewswire/ — JustAI, an AI-native marketing platform helping companies automate personalization, experimentation and decisioning at scale, today announced it has raised $17 million in Series A funding. The round was led by Base10 Partners, with participation from Y Combinator and Peak XV Partners.The round also includes strategic investors and operators from anthropic, Chime and Notion, the CTO of HubSpot, and the founders of Eppo and Vapi.

Marketing and growth teams are under increasing pressure to deliver more output, more personalization and more measurable impact, without scaling headcount or adding more tools. At the same time, the martech landscape has become increasingly fragmented. The 2025 Marketing Technology Landscape counted more than 15,000 martech products, while Gartner’s 2026 CMO Spend Survey found that CMOs are allocating 15.3% of marketing budgets to AI, but only 30% feel ready to scale AI capabilities.

JustAI grew 5X in its annual recurring revenue this year and has ambitious plans to disrupt how marketing is run in large enterprises. It brings together strategy, creative, decisioning and data agents to help marketers move from manual campaign execution to autonomous marketing. Instead of relying on rigid workflows, rules-based segmentation and scattered experimentation history, JustAI gives marketing teams a unified system that can understand user context, generate campaigns, optimize decisions and continuously learn from results.

“We want marketers to spend less time managing tools and more time making the decisions that drive growth,” said Neha Mittal, Founder and CEO of JustAI. “Marketing teams have spent the last decade buying more tools to manage more workflows. But the real opportunity with AI is not another dashboard or another automation layer. It is giving every great marketer the ability to operate with the leverage of an entire team. JustAI is the infrastructure for that shift.”

JustAI’s platform is organized around four coordinated agents:

The Strategy agent helps marketers audit users, segments and product surfaces.The Creative agent turns those insights into brand-forward messaging across channels such as email and in-app experiences.The Decisioning agent optimizes for business goals such as engagement, retention and revenue, while operating within marketer-defined guardrails.The Data agent continuously measures lift, surfaces insights and feeds learnings back into the system.

When describing how JustAI unlocked new capabilities at Coursera, Director of Marketing Vera Hui said: “It would have required a dev team in the past, wouldn’t have done it myself.” JustAI enables companies to predict the next best message or action for each user, replacing manual workflows and deterministic campaign logic with adaptive, AI-powered decisioning. Its infrastructure is designed to execute hundreds of sophisticated campaigns built by agents at scale while giving marketers visibility and control over the system.

JustAI was founded by Neha Mittal and Jeff Hara. Neha brings more than a decade of growth and retention experience from companies including Twitter and Pinterest, where she saw firsthand how difficult it was for marketing teams to personalize at scale using legacy tools. Jeff brings deep experience in machine learning and recommendation systems. Together, the founding team combines expertise across growth, infrastructure, creative and AI.

“JustAI is one of the few teams building a true decisioning and measurement layer for marketing teams that marketers have needed, and the traction backs it up: 5X ARR growth and over $100 million in customer revenue influenced last year. Neha and Jeff combine hard-won growth experience with deep ML depth, and we’re honored they chose us as partners for this round,” noted Rexhi Dollaku, General Partner at Base10 Partners.

The company will use the new funding to expand its engineering and go-to-market teams, deepen its agentic infrastructure, and extend the platform beyond consumer companies into e-commerce and B2B marketing use cases.

To get in touch with the JustAI team, reach out at team@justwords.ai.

About JustAI

JustAI is an AI-native marketing platform that helps companies personalize, experiment and optimize customer engagement at scale. Powered by reinforcement learning and agentic infrastructure, JustAI enables marketing teams to move beyond manual workflows and traditional A/B testing toward AI-first personalization. The company is based in San Francisco and works with high-growth enterprises across consumer, D2C, E-commerce and B2B markets.

About Base10 Partners

Founded by Adeyemi Ajao and TJ Nahigian, Base10 is a San Francisco-based venture capital fund investing in founders who believe purpose is key to profits and in companies that are automating sectors of the Real Economy. Through its program the Advancement Initiative, Base10 donates 50% of profits to underfunded colleges and universities to support financial aid and other key initiatives. Portfolio companies include Notion, Figma, Nubank, Stripe, Popmenu, Aurora Solar, and HappyRobot. Connect via base10.vc.

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Valtir and Omnisight Announce Exclusive Strategic Alliance to Advance Proactive Work Zone Safety

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June 23, 2026

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ADDISON, Texas, June 23, 2026 /PRNewswire/ — Valtir, LLC, based in Addison, Texas, and Omnisight, headquartered in Charleston, South Carolina, are proud to announce an exclusive strategic alliance that brings together two leaders with a shared mission: protecting roadway workers through smarter, more proactive technology.

Through this strategic alliance, Valtir will serve as the exclusive North American provider of the Omnisight FusionBLADE® platform for all Trailer and Truck-Mounted Attenuator (TMA) applications, bringing together Valtir’s trusted roadway safety expertise with Omnisight’s advanced AI-powered sensor fusion technology to elevate work zone protection across the industry.

Together, the strategic alliance establishes a new benchmark for TMA-based work zone safety solutions, one that combines physical protection with real-time intelligence.

A Strategic Alliance Built Around Worker Safety

For more than 50 years, Valtir has been a leading provider of roadway safety products, including truck-mounted attenuators, crash cushions, guardrail systems, barriers, and other critical roadside safety hardware. TMAs serve as the last line of defense, absorbing impact and protecting crews when errant vehicles enter a work zone.

Omnisight’s FusionBLADE® technology adds a new layer of protection by helping crews identify potential threats before they reach the attenuator.

Mounted directly onto a TMA, FusionBLADE® continuously monitors approaching traffic using AI-enabled HD video and HD3D radar analytics. The system evaluates vehicle speed, trajectory, lane position, and potential collision risk in real time, providing critical awareness when seconds matter most.

The result is a unified solution that transforms a proven physical safety platform into an intelligent work zone safety system capable of helping crews recognize risk before impact occurs.

“Our exclusive strategic alliance with Omnisight is a defining moment for work zone safety and for Valtir’s role in shaping it. FusionBLADE® transforms any TMA platform from a last line of defense into an active early warning system, giving roadside crews the awareness they need to potentially avoid an impact altogether. Valtir has always been the trusted name in TMA innovation, and as the exclusive North American provider of FusionBLADE® for TMA applications, we are proud to bring this technology to the entire industry, not just our own product line.” — Cecil Brown, Vice President of EAS & Steel Barrier Sales, Valtir.

Intelligence at the Edge, When It Matters Most

FusionBLADE® was designed specifically for the realities of live work zone operations.

The system processes data directly on the vehicle using edge computing technology, eliminating the need for off-site processing and enabling actionable alerts in less than 100 milliseconds.

Because the solution mounts directly onto existing TMA platforms, agencies and contractors can deploy the technology without modifying their attenuators or significantly changing field operations.

FusionBLADE® also automatically records and logs near-miss events, providing safety managers with valuable operational insights and documentation without creating additional workload for field personnel.

What makes the system unique is its ability to combine multiple safety functions into a single platform:

AI-enabled HD video analyticsHD3D radar detection and trackingSpeed monitoringIntrusion and collision-risk detectionAutomated video event captureNear-miss reporting and safety analytics

Rather than relying on separate cameras, DVRs, speed detection systems, and event recording equipment, agencies and contractors can deploy a single integrated solution purpose-built for work zone safety.

“This strategic alliance is about raising the standard for work zone safety,” said Chris McGarty, CEO of Omnisight. “Valtir has built a reputation as a leading provider dedicated to protecting roadway workers and motorists, and we are proud to collaborate with a company that shares our values and commitment to innovation. Together, we’re bringing advanced detection, real-time awareness, and actionable intelligence to work zones, helping transportation agencies move from reactive safety measures to proactive protection.”

From Reactive Protection to Proactive Awareness

Work zone fatalities and serious injuries remain among the transportation industry’s most persistent challenges. Traditional safety measures play an essential role in mitigating consequences when incidents occur, but they often provide little warning before a vehicle enters the work zone.

The Valtir and Omnisight strategic alliance is built around changing that reality. Both companies view this strategic alliance as a natural extension of their commitment to advancing transportation safety through practical, deployable innovation.

About Valtir

Valtir, LLC is a leading provider and global supplier of commercial highway safety products — including truck-mounted attenuators, crash cushions, guardrail, barriers, and more. For over 50 years, Valtir has pioneered the next generation of innovative safety solutions sold to more than 70 countries worldwide. For FusionBLADE® sales inquiries, please visit: https://tinyurl.com/Valtir-FusionBLADE

For Valtir media inquiries, please contact: 
Theresa Stultz
Theresa.Stultz@valtir.com
Valtir.com

About Omnisight

Omnisight develops AI-powered sensor fusion solutions purpose-built for transportation safety. The FusionBLADE® system represents Omnisight’s commitment to advancing worker protection through real-time intelligence, edge processing, and practical deployment in the field.

For Omnisight media inquiries, please contact: 
Julia Skladzinski 
Julia@omnisightusa.com
Omnisightusa.com

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PulsePoint Expands Omnichannel Intelligence with Ad Server Creative ID Reporting, Giving Marketers NPI-Level Visibility into Rotating Creatives

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46 minutes ago

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June 23, 2026

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NEWARK, N.J., June 23, 2026 /PRNewswire/ — PulsePoint, the leading healthcare marketing technology company, today launched Ad Server Creative ID Reporting, a new capability that connects ad server creative data to individual physician-level insights. This capability gives healthcare marketers something that hasn’t existed before: true granular visibility into the specific rotating creatives that performed best at the NPI level and the intelligence to act on it across their entire omnichannel strategy.

For brands running campaigns through ad servers like Google Campaign Manager 360, creative level data from the ad server has always lived in one place and physician-level data in another. With this new feature, marketers can connect the two, seeing which specific creative message was served to each individual HCP, even when multiple creatives are rotating within the same ad server placement. Combined with PulsePoint’s existing channel-level behavioral data, marketers can now optimize by both channel and creative simultaneously to understand not just where an HCP engages, but what message moves them on each channel.

Butler/Till, a leading healthcare marketing agency, and Salix Pharmaceuticals were early development partners in bringing Ad Server Creative ID Reporting to life. Both organizations were uniquely positioned to pilot the capability, running the kind of sophisticated, multi-creative, omnichannel HCP campaigns where creative-level NPI attribution makes a big difference. 

“Traditional campaign constructs did not allow us to deploy message journeys. Now we are able to both align our segment messaging and consider next best action at the provider level,” said Christine Tucco, Director of Digital Strategy at Salix Pharmaceuticals “We saw an opportunity to solve a clear gap in executing true omnichannel personalization, so we partnered early to help shape the solution. I would tell others that if they are serious about providing the right message in the right channel, leaning in early to innovations like this is critical.”

“Getting visibility into which creative messages HCPs were being served was essential to fueling our client’s omnichannel strategy, but achieving it the way we knew how would have disrupted our trafficking processes and conflicted with ad-serving best practices. When we shared that challenge with PulsePoint, they didn’t just listen. They solved it,” said Danielle Fox, Senior Integrated Planning Director at Butler/Till. “After iterating together to get it right, the resulting solution was easy to implement, saved us from quadrupling our trafficking needs, and gave us the content intelligence our client’s strategy demanded.”  

Ad Server Creative ID Reporting automatically stitches ad server creative IDs directly to NPI-level data within PulsePoint’s platform. The result is physician-level creative attribution that marketing teams can act on, understanding not just who was reached, but which message reached them, how they engaged, and what that means for how the brand communicates with that HCP going forward for true personalization and omnichannel success.

“Our clients are running campaigns of real sophistication with multiple creatives, multiple segments, multiple channels, and multiple platforms. Ad Server Creative ID Reporting is about interoperability and bringing the signals that live in ad servers like CM360 into PulsePoint’s physician-level data environment,” said Ezra Suveyke, Chief Product and Technology Officer at PulsePoint. “Marketers get the creative-level NPI attribution to match the complexity of how they’re actually running omnichannel campaigns and they get it without the manual lift that used to make that kind of insight cumbersome.”

Because Ad Server Creative ID data flows directly into PulsePoint’s Report Builder alongside existing campaign data, there are no new workflows to build. Teams can add the Ad Server Creative ID dimension to any existing report template and schedule delivery automatically. 

About PulsePoint

PulsePoint, a division of Internet Brands, is a leading advertising technology company dedicated to moving health marketing forward. We enable healthcare marketers to engage HCP and DTC audiences across all digital channels and best-fit environments. Powered by proprietary first-party data and methodology, PulsePoint’s platform drives measurable results for our clients, leading to better healthcare outcomes for all. For more information, visit pulsepoint.com.

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