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Axtria Ignite 2026: 450+ Life Sciences Leaders Convene With a Contrarian Message — Fix the Foundation Before You Scale AI

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More than 450 executives from 100+ leading life sciences organizations gathered in Princeton, NJ to move agentic AI past the proof-of-concept stageFounder and CEO Jaswinder “Jassi” Chadha challenged the industry with a counterintuitive mandate: before you build more agents, fix the foundation firstThe Ignite Leadership Awards honored transformation leaders from Bristol Myers Squibb, GSK, and Biogen; the Axtria Bedrock Honor recognized a 15-year partnership with Quest Diagnostics

BERKELEY HEIGHTS, N.J., June 25, 2026 /PRNewswire/ — Axtria Inc., a global leader in AI-first data & analytics solutions and platforms for the life sciences industry, hosted Axtria Ignite 2026 on June 10 and 11 at the Princeton Marriott at Forrestal under the theme “Industrializing Intelligence: The Agentic Enterprise.” More than 450 executives from over 100 leading life sciences, MedTech, and biotech organizations gathered to work through the harder question of 2026: what must be true before an enterprise can trust AI to run at machine speed.

Day 1 of the by-invitation-only event drew more than 200 attendees to product workshops on practical applications of AI, analytics, and commercial excellence. It included real-world success stories and value delivered from agents and hands-on experience with live agents. Day 2 featured four mainstage sessions and 16 panels across four tracks: industrialized data and the agentic backbone, agentic AI for business insights, high-performance customer engagement, and the shift from software to agentic ecosystems. Now in its fourth year, Axtria Ignite has become a regular fixture on the calendars of senior commercial and data leaders in life sciences.

The foundation is the strategy
In his keynote address, Axtria founder and CEO Jaswinder “Jassi” Chadha argued that the foundation determines whether AI in pharma scales. Drawing on three decades in the industry, he pointed to the persistent gap between ambition and execution: roughly 73% of biopharma still reports significant data issues, as many as 89% of AI pilots never reach production, and trust in AI systems has slipped from 61% in 2019 to 53% today, even as the industry races toward a projected 100,000-plus AI agents.

Against a pharma accuracy bar of 99.5%, Chadha laid out four things the foundation must carry: an AI-ready data supply chain, a semantic layer for agent accuracy, software guardrails for deterministic precision where stakes are highest, and a governance framework for digital workers at scale. Agents, in his framing, are new hires who must earn trust through validation and audit, not receive it on day one.

“Before you build the agent, fix the foundation first. The companies that will lead the agentic era are not the ones who moved fastest; they are the ones who built them with trust,” Jaswinder “Jassi” Chadha, Founder and CEO, Axtria.

Proving CFO-certifiable business value
Co-founder and CTO Navdeep “Navi” Chadha led a mainstage session with senior leaders from Thermo Fisher Scientific and Quest Diagnostics. The discussion moved past future potential to candid accounts of what has worked and what has not, from CFO-certifiable value reporting and integrated risk management to the discipline of defining exit criteria before a proof of concept begins. A recurring lesson surfaced across panelists: change management is the work, not a footnote.

“Change management and adoption cannot be the 45th slide in a 30-page deck at the business case approval,” Senior Digital Leader, speaking on a mainstage panel.

The conversations attendees took home
Across tracks, the discussions reached a level of candor that does not show up in industry research reports. A senior leader at a major pharma company described her team’s unlock: making clear that AI was here to elevate marketers rather than replace them. By her account, adoption now stands at over 90%.

“This is not an AI revolution. It’s a people revolution,” VP of Commercial AI at a top pharma company, closing mainstage session.

Ignite Leadership Awards
Axtria presented its annual Ignite Leadership Awards, recognizing leaders doing the hard work of transformation inside their organizations. These leaders were recognized for driving enterprise-wide AI transformations and genuinely bringing multiple disciplines together to truly make a difference to the foundation of AI to realize the true value. The 2026 honorees were:

Anvita Karara, Vice President, Commercialization AI Strategy & Analytics, Bristol Myers SquibbJeremy Pincus, Vice President, Medical Affairs IT, GSKBharti Rai, Senior Vice President, Biogen

Axtria Bedrock Honor
The Axtria Bedrock Honor recognized Quest Diagnostics for a 15-year partnership and the recent implementation of an Axtria SalesIQ™ sales force alignment solution across 34 role types and a ~1,300-person field organization, among the most complex sales force alignments in healthcare. The honor was accepted by John Liffert, Vice President, Commercial Operations, alongside Samantha Barnes-Weaver, Director, National Deployment and Alignments, and Marc Cangemi, Senior Director, Commercial Excellence, Compensation, and Deployment.

“Those of you who know the Quest business know it’s probably the most complex sales force alignment in healthcare. Because we were able to solve that, you made us better. You made our product better. Thank you for being our partners in this journey,” Jassi Chadha, Founder and CEO, Axtria.

About the event
Ignite 2026 featured 45+ speakers across panels and presentations, plus hands-on workshops with Axtria’s agentic products, including Axtria HIQ, Axtria SalesIQ™, Axtria MarketingIQ™, and Axtria DataMAx™. The agenda also included an Executive Incentive Compensation Roundtable and networking receptions on both evenings.

About Axtria
Axtria helps life sciences companies harness the potential of data science and software to improve patient outcomes by connecting the right therapies to the right patients at the right time. A leading global provider of award-winning cloud software and data analytics, Axtria delivers proven solutions that help pharmaceutical, medical device, and diagnostics companies complete their journey from data to insights to action. As a participant in the United Nations Global Compact, Axtria is committed to aligning its strategies and operations with universal principles on human rights, labor, environment, and anti-corruption. For more information, visit www.axtria.com.

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CoolFly to Showcase Personal Flight Portfolio and NA80 Flight-Control Technology at IFA Berlin 2026

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Dream ST will be on display as CoolFly highlights flagship Urban, high-performance Dream Pro and its expanding global dealer network

BERLIN, Sept. 6, 2026 /PRNewswire/ — CoolFly, a developer of personal electric aircraft and eVTOL technologies, is showcasing its Dream ST personal aircraft at IFA Berlin 2026, taking place September 4–8 at Messe Berlin.

Dream ST is on display at CityCube Hall B, Booth CCBB-143, in IFA’s Mobility area. While Dream ST is the aircraft physically presented at the show, CoolFly is also introducing its broader product portfolio, including high-performance Dream Pro and flagship Urban.

Dream ST is a lightweight, single-seat electric aircraft designed for personal and recreational flight, featuring a seated configuration and quick-fold design for easier transportation and storage.

Dream Pro extends the platform with greater payload, endurance and performance. It supports a maximum payload of 120 kg, reaches a maximum speed of 100 km/h, and can achieve up to 40 minutes of flight time with a 70 kg pilot onboard, depending on operating and environmental conditions.

Urban, CoolFly’s flagship personal aircraft, features a standing-position configuration and enclosed-propeller architecture, reflecting the company’s effort to create a more intuitive and distinctive personal flight experience.

All three aircraft share CoolFly’s self-developed NA80 flight control system. NA80 uses a dual-redundant architecture with two independent flight-control units, each integrating three aviation-grade inertial measurement units (IMUs). The system continuously monitors aircraft attitude and motion, supports millisecond-level fault detection and failover, and serves as a common technology foundation across CoolFly’s product portfolio.

Dream ST, Dream Pro and Urban have all obtained CE and FCC certifications for applicable product compliance requirements, supporting CoolFly’s continued international expansion.

CoolFly is also actively recruiting dealers, distributors and commercial partners worldwide, with a current focus on Europe, North America, Australia, the Middle East and other key markets.

Prospective partners and media are invited to visit CoolFly at IFA Berlin 2026, CityCube Hall B, Booth CCBB-143.

About CoolFly
CoolFly develops personal electric aircraft and eVTOL technologies, integrating aircraft design, propulsion and self-developed flight-control systems to make personal flight more accessible.

Media: press@coolflyaircraft.com
Business: support@coolflyaircraft.com

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Experience AI Companion in Everyday Life at Hisense IFA 2026

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BERLIN, Sept. 6, 2026 /PRNewswire/ — Hisense, a leading brand in global consumer electronics and home appliances, is inviting visitors at IFA 2026 to experience how AI can make everyday home routines simpler and more intuitive. Under the theme “Innovating a Brighter Life,” the Hisense AI Companion Suite, powered by ConnectLife, brings connected intelligence to the kitchen, laundry and living spaces.

Step into the kitchen and a simple question— “What should I make?”—can set the experience in motion. The AI Companion Refrigerator recognizes stored ingredients and suggests meal ideas based on personal preferences. Once a recipe is selected, it can sync with the AI Companion Oven to support automatic cooking, while the AI Companion Wine Cabinet recommends pairings and maintains suitable storage conditions. After the meal, the AI Companion Dishwasher recognizes dish conditions and adjusts cleaning, demonstrating how AI can support the journey from planning dinner to cleaning up.

In the laundry area, visitors can see how the AI Companion Laundry Suite turns a routine load into a simpler, more automated experience. By recognizing clothing characteristics, it selects suitable wash and dry cycles and adjusts the process automatically, creating a load-and-go experience.

The experience continues in the living space. The AI Companion Air Conditioner senses indoor conditions and user presence, adapting airflow as people move through the room. Meanwhile, the AI Companion Energy System considers weather and time-of-use electricity pricing to help optimize household energy use.

Building on ConnectLife’s support, Hisense is collaborating with Alexa+ to be among the first home appliance brands bringing smart home devices to Amazon’s Alexa+ AI assistant using Amazon’s new Smart Home AI Toolkit. Available in the coming months, Alexa+ customers will be able to control select Hisense air conditioners by simply saying what they need. Alexa+ will then map the request, navigate the settings, and complete the action for them.

Hisense’s approach to innovation has also earned recognition at IFA, with several of its products receiving awards. The Multi Function II Series, an all-in-one energy-saving HVAC solution, received a Winner Award, while the X-zone Master was named an Honoree. The U8 Air Master Air Conditioner, W60 3D Kitchen-fit Series and 60cm Integrated Wine Cabinet were also recognized that underscores Hisense’s focus on combining intelligent technology, thoughtful design and everyday usability.

Across these IFA scenarios, Hisense brings its Smart Home Companion capabilities to life through V AIOS, giving devices the ability to Sense what is happening, Think through what to do, Communicate naturally with users and across devices, and Execute tasks by orchestrating devices and services autonomously. Together, these capabilities help AI Companion Suites understand context, make decisions and take action, helping the home do more while asking less of its users.

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 180 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2026H1). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

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Roborock Reports 27.6% Revenue Growth in H1 2026, Reinforcing Global Market Leadership

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BERLIN, Sept. 6, 2026 /PRNewswire/ — Roborock, a global leader in home robotics engineered to simplify daily life, reported revenue of RMB 10.084 billion in the first half of 2026, up 27.6% year on year, while net profit attributable to shareholders rose 45.6% to RMB 986 million. The company also reached a new global milestone, with Roborock recognized as the world’s No.1 robotic vacuum cleaner brand by both IDC and Euromonitor International.

Global Expansion Continues to Strengthen Growth

Roborock’s international business continued to deliver strong growth in H1 2026 across both mature and high-potential markets. During Amazon Prime Day 2026, Roborock ranked No.1 in the robotic vacuum category in Germany, the United Kingdom, Spain, the Netherlands, Belgium, the United States and Canada. In Europe, Roborock reached a 45% share of the robotic vacuum market, with unit sales up 24% year on year, while wet-dry vacuum unit sales grew 112%. In North America, Roborock reached a 33% share of the robotic vacuum market, with unit sales increasing 30% year on year.

Momentum was also strong across key Asia-Pacific markets. Roborock ranked No.1 in both unit shipments and sales value in Australia, Korea, Taiwan region and Türkiye from Q1 2023 to Q1 2026. In Korea, the brand maintained more than 70% share of the premium robotic vacuum segment, while the S10 MaxV Ultra generated approximately KRW 28 billion in sales within ten days of its February 2026 launch. In Japan, Roborock continued to deepen its premium retail presence through cooperation with Yamada Denki, including dedicated brand displays and nationwide availability of flagship products. Across Asia-Pacific, the company continued to combine its global technology platform with localized channel, marketing and service strategies.

Roborock’s global leadership has also been independently recognized by IDC and Euromonitor International. According to IDC, Roborock ranked No.1 globally by both unit shipments and sales value among robotic vacuum brands in H1 2026, while Euromonitor International ranked the brand No.1 globally by retail sales value in 2025. Together, the two rankings reinforce Roborock’s global market leadership and reflect sustained consumer demand worldwide.

Sustained R&D Investment Supports Long-Term Competitiveness

Roborock continued to invest heavily in technology in the first half of 2026, with R&D spending reaching RMB 720 million, up 5.11% year on year and accounting for 7.14% of revenue. The company continues to build capabilities in intelligent navigation, AI-powered environmental perception, cleaning systems and robotic mobility, while increasingly bringing these technologies together at the system level rather than improving individual specifications in isolation. This integrated approach allows technologies proven in flagship products to be brought into a wider range of models and price segments, helping Roborock strengthen its portfolio while making advanced features available to more consumers.

IFA 2026 Highlights the Next Phase of Innovation

At IFA 2026, Roborock is showcasing its latest advances across indoor and outdoor cleaning. Its new robot vacuums and wet-dry vacuums bring advances in steam-powered care, adaptive cleaning and whole-home versatility, while the Roborock Saros Rover introduces a two-wheel-leg architecture designed to expand robotic mobility beyond flat floors. Roborock is also broadening its intelligent cleaning ecosystem with the debut of the RockAqua P1, its first intelligent pool cleaner, alongside the RockNeo Q2 LiDAR robotic mower, extending its autonomous cleaning capabilities across floors, pools and gardens.

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