Pre-launch campaign timed to the 2026 FIFA World Cup aims to build early interest in a new fan engagement platform designed to help teams and supporters unlock rewards, financial opportunities, and recurring fan participation

PHOENIX, June 25, 2026 /PRNewswire/ — In seeking to turn fan passion into recurring revenue for sports teams, clubs, and their fans globally, Smart Good Things USA LLC, the U.S. distributor arm of Paris, France-headquartered BleuBlanc Pay, announced today the upcoming launch of its Winble fan engagement and monetization platform in North and South America.

The company’s innovative technology, anchored by the patent-pending EEM (Exclusive Emotional Measurer) Bracelet, is capable of measuring and analyzing the emotions experienced by fans throughout sporting events. By capturing key emotional moments and engagement peaks—whether supporters are attending in person or following remotely—the technology provides unprecedented insights into the fan experience.

Unlike traditional fan loyalty apps or merchandise programs, this is a unique fan enterprise that can transform fans’ emotions into a tangible financial reward.

A pre-launch campaign (https://usa.winble.com/en) is planned to coincide with the global attention surrounding the 2026 FIFA World Cup.

At the core of the planned rollout is the company’s EEM Bracelet, a wearable that turns fan identity into an ongoing economic value for both sports organizations and fans and is intended to extend the relationship beyond the stadium. The bracelet platform is expected to support customizable team colors, rewards integration, cashback opportunities, membership participation, and connected experiences tied to sporting events and fan communities.

Where traditional sports teams and clubs have long depended on four established revenue streams­—media rights, ticketing, sponsorship, and merchandising—the Winble platform introduces an innovative concept that the company describes as a “fifth revenue stream.” This is a continual, subscription-driven membership channel that allows teams, leagues, colleges, and community organizations to convert their global fan bases into long-term economic relationships.

“The Winble.com platform was built around a simple but powerful idea—that the passion fans already have for their teams should produce value for them, not only for the leagues and media companies they pay to follow,” said Nouti Turkmani, CEO, Bleu Blanc Pay. “The EEM Bracelet is a payment device, a community identifier, and a rewards engine based in emotion, all in a premium wearable that lights up in your team’s colors during the moments that matter most. We believe it represents a meaningful step forward in how sports organizations connect with, and create value for, the millions of fans they have historically been unable to reach.”

The Winble platform’s first major sports deployment was with Juventus FC, one of the most-followed clubs in the world, which launched its co-branded J Winble program in Italy and France in late 2025. The company has confirmed that discussions are currently underway with three to four additional major European clubs across England, France, and Italy, and the U.S. launch is intended to extend that momentum.

“This is fan passion as commerce, a whole new definition of what it means to support a team,” Turkmani added. “That is the model we have proven internationally, and we are now bringing to the Americas.”

About Winble.com

Smart Good Things USA LLC is the US exclusive distributor of Winble.com

Media Contact
George Pappas
Conservaco / The Ignite Agency
562-857-5680
417579@email4pr.com 
https://conservaco.com/

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SOURCE Smart Good Things USA

DENVER, June 25, 2026 /PRNewswire/ — B2BSalesMagic, a strategic mastermind community for B2B experts and thought leaders, today released the 2026 Colorado Financial and Wealth Advisory Buyer Preferences Report based on a study of 100+ Colorado affluent and high net-worth buyers.

The study uncovered 3 distinct buyer mindsets instead of one: First-Timers (43%, never researched advisors before), Searchers (30%, searched previously, but didn’t find an advisor), and Switchers (27%, currently have an advisor and looking to switch).

The top 3 takeaways are:
1) The advisor shortlist is already set before the search even begins, even for First-Timers.

The study found that 43% of First-Timers and 100% of Searchers had 1-2+ advisors already in mind when they started. And surprisingly, 80% of switchers had at least 1-2+ replacement advisors in mind when they started. 

As Katie Lantukh, co-author and messaging strategist, says, “Most buyers looking for advisors today already have a list of names in mind before they start. Even a referral will get stack-ranked against what’s already on the list.”

2) If buyers can’t find answers on the advisor’s website, they don’t contact the advisor — they leave. 

The data shows that First-Timers (44%) and Switchers (56%) overwhelmingly just moved on to another advisor. For Searchers, 27% move on and 30% turn to AI. Only 9-15% will contact the advisor across the three buyer types.

“The traditional strategy of gatekeeping critical info to incentivize buyers to talk to the advisor is not working anymore,” says Hillary Gale Meehan, co-author and Denver-based marketing specialist. “If compliance is the reason you can’t publish certain data, make sure you monitor what 3rd-party sites or AI are saying about you, because they’re providing answers whether it’s accurate or not.”

3) Almost half of buyers choose an advisor they already knew before the search started.
The study shows that 45% of First-Timers and 47% of Switchers ultimately chose an advisor from their initial shortlist. Searchers were the outliers: 8% chose an advisor from their initial shortlist, and 59% did not choose anyone. Across the three buyer types, they chose an advisor they found during the search only 15-24% of the time.

“The timing of the referral is important,” says John Way, co-author and leader at B2BSalesMagic. “A referral that can linger in the buyer’s mind before they even think about looking is more effective than a referral after the search begins.” 

View Full Study
The study surveyed 100+ Colorado buyers with household income of $100k – $200k+ and total investable assets of $250k – $5M+ who actively researched financial and wealth advisors from January to early June 2026.

Authors: John Way, leader at B2BSalesMagic and founder of Pipelineapp.io, Katie Lantukh, founder of Murphy Marketing, and Hillary Gale Meehan, founder of Moneta Advisor Marketing and host of The Finance Marketing Podcast.

View full study: https://go.b2bsalesmagic.club/den-study

Media Contact: John Way, 214-707-0636, 417531@email4pr.com

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SOURCE B2BSalesMagic

– A framework that gives finance and engineering teams visibility, discipline and governance to capture AI’s efficiency gains at a time when AI spend is growing up to four times faster than the value enterprises realize from it –

ALBUQUERQUE, N.M., June 25, 2026 /PRNewswire/ — Speridian Technologies, a global consulting and technology services firm, today announced the launch of its FinOps for AI offering, a structured engagement model that helps organizations convert AI spending into measurable business efficiency, stronger margins and faster growth. The practice helps organizations answer “how do we control AI spend?”  with a sharp focus on Token Cost Optimization (TCO): the discipline of tying every token consumed to the value it creates.

Across every sector, the mandate is the same: do more with less. AI has quickly become the most powerful tool to reach efficiency. But unlike flipping on a utility, AI is not unlimited or free. As organizations move beyond experimentation into full-scale production, the cost of running AI at scale is variable, often invisible and can grow exponentially as use cases multiply.

“In both the public and private sectors, organizations are discovering that scaling AI is fundamentally different from piloting it,” said Sourav Roy, vice president at Speridian. “Token consumption grows exponentially, costs become unpredictable, and finance teams are left without the visibility they need to connect spend to results. Our approach to FinOps brings the same discipline to AI that we brought to cloud infrastructure adoption a decade ago. This is about getting the most value from every dollar.”

Token consumption is highly variable, frequently invisible to finance teams, and can grow exponentially as AI spreads across the enterprise. Speridian’s framework targets four major cost drivers most enterprises overlook: input vs. output tokens, the modality premium, the model tier tax, and context window creep.

“What is needed is a structured, cross-functional approach that brings engineering and finance together to ensure AI spend translates into real value in an efficient manner,” continued Roy.

“Harnessing and realizing AI’s efficiency depends on a simple principle: you cannot improve what you cannot measure,” said Speridian’s Chief Executive Officer, Ali Hasan. “There is advantage when you track AI usage along with what it produces, and how efficiently it converts spend into value.”

Speridian’s approach addresses cost optimization across three layers:  design-time optimization, run-time optimization, and governance. Within this framework, Speridian deploys six proven optimization techniques — spanning prompt optimization, semantic caching and intelligent model routing — to drive measurable savings.

Engagements are delivered in three phases:

Assess: baseline current AI spend, identify token waste, and surface quick wins.Optimize: implement caching, model routing and prompt improvements for measurable cost reduction.Govern: build ongoing FinOps capability — dashboards, policies, chargeback and team enablement.

“Government agencies and enterprises alike are investing significant resources in AI, but many need structure in place to manage spend at scale,” continued Hasan. “Our framework gives clients visibility into where every dollar is going, techniques to reduce waste and governance to scale initiatives confidently. This is how AI can become a measurable driver of efficiency and growth.”

About Speridian 

Speridian Technologies is a global consulting and technology services firm that helps enterprises and public sector organizations modernize operations, enhance customer experience and accelerate digital transformation through advisory, implementation and managed services. With deep industry expertise and capabilities spanning AI, automation, cloud, analytics and enterprise platforms, Speridian delivers outcome-focused solutions that drive measurable business value. For more information about all of Speridian’s services and solutions, please visit www.speridian.com. 

Contact:
Catherine Riedel
Chief Public Affairs Officer
312-209-0250
catherine.riedel@speridian.com

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SOURCE Speridian Technologies