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INTA Publishes Groundbreaking Study on the Use of AI in Likelihood of Confusion Analysis

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Exploring the Use of Artificial Intelligence in the Likelihood of Confusion Analysis

NEW YORK, June 29, 2026 /PRNewswire/ — The International Trademark Association (INTA) has released its latest research study, Exploring the Use of Artificial Intelligence in the Likelihood of Confusion Analysis. As intellectual property (IP) offices and professionals face increasing application volumes and growing complexity, this Report provides timely and deep insights into how AI could enhance efficiency, consistency, and data-driven analysis, while preserving the critical role of human judgment.

INTA chose to study likelihood of confusion because that analysis is a routine task central to trademark law and, importantly, assessed through the eyes of the “average consumer.” It is therefore a representative example of how artificial intelligence (AI) could be applied to subjective, as well as objective, AI legal analysis. The Association undertook this research in collaboration with business consulting firm FTI Consulting.

“AI is reshaping how brands are created, searched, examined, and protected, and INTA has an important role to play in helping the global IP community navigate this shift responsibly,” said INTA CEO Etienne Sanz de Acedo. “We are putting this work forward because likelihood of confusion sits at the heart of trademark law and as AI becomes more entrenched in legal and commercial decision-making. This Report provides IP offices and our members with a practical, forward-looking resource grounded in both legal analysis and technical understanding.”

INTA Chief Policy Officer Heather Steinmeyer served on the internal project team that drafted the Report. Underscoring why this issue is especially timely, she said: “AI has the potential to become an important decision-support tool for trademark examination, but its responsible use will depend on transparency, accountability, high-quality data, and continued human expertise.”

The Report spotlights and provides deep analysis into several key issues at the intersection of AI and trademark law, including the following:

AI is poised to reshape trademark examination at scale: The Report finds that, as global filings continue to rise, AI can help IP offices and professionals analyze growing volumes of trademark applications, compare large datasets, and uncover potential conflicts faster.

AI isn’t replacing human judgment: While AI can enhance speed, consistency, and data-driven insight, the Report underscores that likelihood of confusion analysis remains deeply contextual, requiring an examiner’s legal reasoning, cultural understanding, and discretion. This is demonstrated in the context of determining the “average consumer,” as noted above.

Multimodal AI could unlock more sophisticated likelihood of confusion analysis: The Report highlights how AI tools may support visual, phonetic, conceptual, audio, and even motion-based comparisons, offering new ways to evaluate traditional and non-traditional marks in an increasingly digital marketplace.

Trustworthy AI requires guardrails: Emphasizing the need for explainability, auditability, continuous validation, and human oversight, the Report spotlights risks in the use of AI in likelihood of confusion analysis, including biased training data, model drift, opaque outputs, and over-reliance on automation.

“Written without the intention of advocating for or against AI in this context, the Report emphasizes that AI should function as a supportive tool, not a replacement for examiners or legal professionals,” emphasized Ms. Steinmeyer.

INTA unveiled the Report during a virtual launch event earlier today. Close to 500 participants from 60+ jurisdictions participated in the event, including IP office and government officials, IP professionals, academics, and members of the press.

The Report is part of INTA’s ongoing effort to support its members and the global IP community in navigating emerging technologies and their impact on IP law and practice.

Learn more and access the Report

About the International Trademark Association:
The International Trademark Association (INTA) is a global association of brand owners and intellectual property (IP) professionals committed to elevating the understanding of and respect for IP rights to foster consumer trust, economic growth, and societal transformation. Members include more than 6,600 organizations, representing more than 38,000 individuals (trademark owners, professionals, and academics) from 182 countries, who benefit from the Association’s global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Beijing, Brussels, Dubai, Santiago, Singapore, and the Washington, D.C., Metro Area, and representatives in Nairobi and New Delhi. For more information, visit inta.org.

Reporting on intellectual property? See INTA’s Media Toolkit for guidance and resources.

View original content:https://www.prnewswire.com/news-releases/inta-publishes-groundbreaking-study-on-the-use-of-ai-in-likelihood-of-confusion-analysis-302813338.html

SOURCE International Trademark Association

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Media Advisory:Conference call for the release of the consolidated results of Quebecor Inc. for the second quarter 2026

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MONTREAL, June 30, 2026 /CNW/ – Pierre Karl Péladeau, President and Chief Executive Officer, Quebecor Inc. and Quebecor Media Inc. and Hugues Simard, Chief Financial Officer, Quebecor Inc. and Quebecor Media Inc. will hold a conference call on Thursday, August 6th, 2026, at 9:00 AM, following the release of Quebecor Inc.’s consolidated results for the second quarter 2026. Media are invited to access the call on a listen-only basis.

Conference call:   

Quebecor Inc. reports second quarter 2026 consolidated results

Thursday, August 6th, 2026, 9:00 AM

Call-in number:     

1-800-990-4777 (North America)

Or 514-400-3794 (Greater Montréal area)

To join the conference call without operator assistance, please register and enter your telephone number at the following address to receive an instant automatic callback: https://emportal.ink/3RWSKbX

Speakers:               

Pierre Karl Péladeau, President and Chief Executive Officer,

Quebecor Inc. and Quebecor Media Inc.;

Hugues Simard, Chief Financial Officer, Quebecor Inc. and  

Quebecor Media Inc.

Anyone unable to attend the conference call will be able to listen to an audio webcast available on the Quebecor website at www.quebecor.com/en/investors/conferences-and-annual-meeting#Next-earnings-call until November 4th , 2026.

The Company
Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.

Québec-based Quebecor (TSX: QBR.A, QBR.B) employs more than 11,000 people in Canada.

Since its founding in 1950, Quebecor has been strongly committed to the community, in line with the values of its founder, Pierre Péladeau. Every year, it actively supports more than 400 organizations in the vital fields of culture, health, education, the environment and entrepreneurship.

Visit our website: www.quebecor.com

SOURCE Quebecor Inc.

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Primis Financial Corp. Announces Appointment of New Board Member Margaret Weichert

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MCLEAN, Va., June 30, 2026 /PRNewswire/ — Primis Financial Corp. (NASDAQ: FRST) (“Primis” or the “Company”) and its wholly-owned subsidiary Primis Bank, today announced that Ms. Margaret M. Weichert was elected to Primis’ Board of Directors.

Ms. Weichert is a visionary financial services executive with a 30-year record of success in complex operating environments. Her background includes strategy, marketing, operations and profit and loss experience in banks, multinational corporations, large government agencies, start-ups, and not-for-profits. A former banker as well as an entrepreneur, Ms. Weichert has deep experience with technology (including, but not limited to, embedded payments, artificial intelligence, cloud, cyber and blockchain) and transformation. Ms. Weichert ran businesses at Accenture, Bank of America, First Data and The Clearinghouse with hundreds of millions in revenue, payment volume in trillions of U.S. dollars and government balance sheets over $2 trillion. She led transformational change in government as the Senate-confirmed Deputy for Management in the Office of Management and Budget and as leader of the government Office of Personnel Management. Ms. Weichert’s work as a payment industry inventor has resulted in sixteen U.S. patents and dozens of payment product and business model innovations. Ms. Weichert currently serves as an Adjunct Professor at Georgetown University and serves on the Advisory Board of the Smithsonian Libraries and Archives as well as several financial technology startups.

Dennis J. Zember, Jr., President and Chief Executive Officer of the Company, stated, “I am excited to welcome Margaret to the Primis and Primis Bank Board of Directors. Our time spent with her over the last few months leads us to believe she is the perfect fit for our strategy and culture. Her unique combination of technology and financial expertise along with a successful track record as an entrepreneur will be invaluable to us as we continue to build a highly profitable tech-forward organization.”

About Primis Financial Corp.

As of March 31, 2026, Primis had $4.3 billion in total assets, $3.4 billion in total loans held for investment and $3.4 billion in total deposits. Primis Bank provides a range of financial services to individuals and small- and medium-sized businesses through twenty-four full-service branches in Virginia and Maryland and provides services to customers through certain online and mobile applications.

Contacts:

Address:

Dennis J. Zember, Jr., President and CEO
Matthew A. Switzer, EVP and CFO
Phone: (703) 893-7400

Primis Financial Corp.
1676 International Drive, Suite 900
McLean, VA 22102

Primis Financial Corp., NASDAQ Symbol FRST

Website: www.primisbank.com

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SOURCE Primis Financial Corp.

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CRESTWOOD STRATEGIES EXPANDS TO INCLUDE FULL SUITE OF PUBLIC AFFAIRS, GOVERNMENT RELATIONS, LEGAL & REGULATORY SERVICES

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Former Dentons Partner Kelly Fair joins Crestwood leadership alongside new slate of strategic alliance partners

WASHINGTON, June 30, 2026 /PRNewswire/ — Today Crestwood Strategies announces its expansion as a full service government relations, public affairs, legal and regulatory firm, partnering with some of the most respected names in law and Washington. Led by founder David Culver, Crestwood has developed a unique niche in DC’s crowded consulting space, assisting clients in navigating complex, highly regulated markets and frontier industries like cannabis whose legal frameworks are actively being debated. Since its founding, Crestwood has established itself as one of Washington’s foremost experts on cannabis policy and has been integral to shaping the federal conversation around this issue. With this expansion, Culver will further develop the firm’s expertise in these areas.

Joining the firm’s leadership is Kelly Fair who will serve as Principal and Strategic Partner. Successfully serving in General Counsel roles and Partner at Dentons US LP’s Cannabis and Healthcare practices, Kelly brings over two decades of legal experience and expertise in complex regulatory matters, corporate strategy, hemp and cannabis policy, compliance, and M&A in emerging industries.

“The vision for Crestwood Strategies was always to be distinct from other DC lobby shops. By focusing on highly regulated markets and emerging industries that have yet to establish federal regulatory frameworks, we are setting ourselves apart,” said David Culver, Crestwood Strategies Founder. “Achieving that vision would not be possible without Kelly. I’ve seen first hand her professionalism, strategic execution, and political deft navigating these complex issues. Her results speak for themselves and we are honored to have her join Crestwood to bring that expertise to our clients.”

“Over the past seven years, David and I have established an unbeatable track record of delivering meaningful policy and commercial outcomes in the cannabis and hemp industries. Joining Crestwood Strategies is a natural next step,” said Kelly Fair. “Crestwood is the ideal platform to continue driving exceptional results for our clients across multiple high-growth industries. I’m honored to be part of David’s vision and look forward to expanding on the shared successes we have built together.”

The firm operates through a curated network of strategic alliance partners that provide best-in-class capabilities across federal and state government relations, media relations, political strategy, international advisory, and regulatory execution. Those partners include:

Capitol Counsel: Federal government relations, congressional strategy, appropriations, and regulatory engagement.Javelin: National communications strategy, media relations, message development, crisis communications, and public affairs execution.Morland Clarke: International political strategy, sovereign and institutional relationships, cross-border business development, and strategic advisory services across the UK, Middle East, and global markets.

Together, Crestwood Strategies and its strategic partners provide clients with integrated capabilities spanning public policy, coalition development, regulatory navigation, political strategy, communications, market access, and complex stakeholder engagement.

About: Crestwood Strategies is a Washington, DC–based strategic advisory firm operating at the intersection of government, law, communications, business strategy, and complex regulated industries. The firm advises companies, investors, trade associations, and emerging growth platforms navigating high-stakes political, regulatory, and commercial environments across the United States and internationally.

View original content:https://www.prnewswire.com/news-releases/crestwood-strategies-expands-to-include-full-suite-of-public-affairs-government-relations-legal–regulatory-services-302814804.html

SOURCE Crestwood Strategies

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