NEW YORK, July 2, 2026 /PRNewswire/ — Gaming peripheral brand ATTACK SHARK has announced the launch of its R98 HE, a new flagship competitive magnetic switch keyboard designed to raise the standard for high-end hall-effect magnetic switch keyboards. Targeting professional gaming, office productivity, and enthusiast customization in one integrated device, it is one of the few magnetic switch keyboards on the market to combine a distinctive 98% layout with a front-facing RGB lightbox.

The R98 HE introduces a dual carbon fiber composite configuration, pairing a forged-texture carbon fiber composite top cover with carbon fiber composite keycaps. The material choice delivers high rigidity, pressure resistance, and long-term structural stability, helping prevent deformation while supporting the precise actuation demands of rapid-trigger magnetic switch play.

A key visual and functional highlight is the keyboard’s differentiated 98% layout with an integrated front RGB lightbox, a distinctive design element rarely found on magnetic switch keyboards, most of which rely solely on bottom-facing RGB backlighting. By projecting illumination forward, the lightbox creates greater visual depth and a more immersive, layered lighting effect, enhanced by 22 dedicated dynamic RGB effects. The layout retains an independent number pad, separated arrow keys, a full F-row, and editing keys, balancing competitive gaming control with daily office efficiency.

Performance is centered on a new-generation hall magnetic sensing algorithm designed for competitive FPS gaming. The R98 HE supports 0.005 mm rapid-trigger adjustment with zero dead zone, enabling more precise counter-strafing in titles like Counter-Strike 2, faster repeated key inputs for techniques such as bunny hopping, and responsive micro-movement control for holding tight angles or peeking in VALORANT. Powered by a customized high-frequency gaming chip, the R98 HE combines a 256K scan sampling rate with true 8000 Hz polling to achieve ultra-low 0.08 ms latency, ensuring every keystroke is captured and executed with exceptional speed and consistency during fast-paced competitive matches.

The keyboard also emphasizes typing stability and sound quality with a dual acoustic design. An aluminum alloy positioning plate minimizes resonance by increasing structural rigidity, while a 5-layer sound dampening foam stack reduces cavity noise, working together to produce a cleaner, more consistent magnetic switch sound.

ATTACK SHARK’s self-developed custom magnetic switches feature fast response, crisp rebound, a pure bottom-out sound, and a contactless electromagnetic structure rated for 100 million keystrokes. Full-key hot swapping supports a range of high-performance gaming magnetic switches, allowing mixed switch setups across gaming and productivity zones.

Additional features include a CNC aluminum alloy knob with anodized coloring, default system volume control, software-based customization, and web-based driver support for key mapping and adjustment.

With the R98 HE, ATTACK SHARK extends its commitment to professional e-sports gaming mice, e-sports keyboards, customized mechanical keyboards, and accessories, serving global players through accessible pricing, high standards, customization, and continuous innovation.

For more information, please visit https://attackshark.com/ or connect with the brand on social media and Discord.

To place an order, please visit ATTACK SHARK Amazon Store for the US, UK, Europe, AU, MX and Japan.

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SOURCE ATTACK SHARK

DUNHUANG, China, July 3, 2026 /PRNewswire/ — On July 2, the “Enduring Heritage, Shared Beauty for All” Dialogue on China-ASEAN Cultural Heritage was successfully held in Dunhuang, Gansu Province of China. Yu Yingfu, Deputy Director of China International Communications Group, Xue Ning, Deputy Director of the Publicity Department of the Gansu Provincial Committee, and Ivan Anthony Henares, Chair of the Southeast Asian Cultural Heritage Alliance, attended the event and delivered speeches. Approximately 150 participants from China, Malaysia, Indonesia, Vietnam, the Philippines, Cambodia, and relevant international organizations took part, including institutional representatives, think-tank scholars, youth delegates, and journalists.

Participating guests agreed that cultural heritage, as an important bridge connecting history and the future, is increasingly serving as a solid pillar for enhancing mutual understanding and deepening friendship between China and ASEAN. They called for consolidating consensus on cooperation, building a shared foundation for heritage protection, and continuously strengthening people-to-people exchanges, so as to contribute wisdom and strength to the building of a closer China-ASEAN community with a shared future.

Guests including Ivan Anthony Henares, Chairperson, Southeast Asian Cultural Heritage Alliance; Zhang Xiaogang, Vice President, Dunhuang Academy; Li Hong, Project Director, World Heritage Institute of Training and Research for the Asia and the Pacific Region under the auspices of UNESCO, Shanghai Center; and Herry Jogaswara, Head of Research Organization for Archaeology, Language, and Literature, Indonesian National Research and Innovation Agency, shared their practical experiences in their respective fields, covering topics such as digital conservation of cultural heritage, industrial integration, and innovative development.

During the event, Chinese and foreign guests jointly unveiled the China-ASEAN cultural heritage themed IP image and launched the “Cultural Heritage IP Incubation Capacity Enhancement Program.”

The event was co-hosted by the China International Publishing Center and the Information Office of the People’s Government of Gansu Province, and co-organized by the Publicity Department of the CPC Dunhuang Municipal Committee and Gansu International Communication Center. It was supported by the World Heritage Institute of Training and Research for the Asia and the Pacific Region under the auspices of UNESCO Shanghai Centre, the School of Animation and Digital Arts of Communication University of China, Malaysia Han Culture Centre, Intellectual Property Publishing House, and New Vision Cultural Industry College.

From July 2 to 5, a supporting activity – the “China-ASEAN Youth Cultural Heritage Tour” – will also be held in Dunhuang.

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SOURCE China International Publishing Center

BENGALURU, India, July 2, 2026 /PRNewswire/ — Nasscom, in collaboration with Zinnov, today released the findings of its latest Global Capability Centre (GCC) Landscape Report, titled, ‘GCC Value Orbit: From Delivery Engine to Enterprise Nerve Centre’.

As per the report findings, India currently hosts 2117 GCCs operating across 3,728 units and employing around 2.36 million professionals as of FY26. The number of GCCs in India has grown 32% since FY2021, with an estimated 506 of the Forbes Global 2000 companies now running operations from the country. The ecosystem’s total market revenue stands at $98.4 billion.

The report identifies four structural shifts defining India’s GCC landscape.

GCCs deepening AI capabilities across products, platforms and infrastructure

Nearly half of all GCCs established since FY2021 were built with AI as a core focus from inception. Today, more than 1,200 GCCs in India have embedded AI and machine learning capabilities, supported by over 250 dedicated Centres of Excellence and a talent base of 250,000 AI professionals.

AI is no longer a discrete project inside these centres, with GCCs moving from experimentation to deploying AI across products, internal operations, and customer offerings. Conversations have also shifted from what AI can do to how to govern it and make it economically viable at scale.

From capability to value creation

The maturity scorecard of India’s GCCs is evolving from capability focused operations to architecting decisions, AI governance and formulating enterprise-wide standards. According to the report, nearly 50% of GCCs now operate at a high maturity stage. The time to reach this level is also collapsing with 96% of GCCs established after FY2021 launched with a product or portfolio mandate. At the same time, leadership models are evolving, with 64% of site leaders now holding dual mandates that combine global functional ownership with site leadership owning mission critical responsibilities including, cybersecurity and AI governance.

Workforce strategy evolving as GCCs prioritise reskilling and redeployment

GCC hiring will continue to be resilient and at moderate pace. Organisations are prioritizing redeployment and AI-led productivity over linear headcount growth. However, AI hiring across GCCs continue to intensify with demand for AI centric skills increasing to 1.5 percentage points in the past 6 months alone.

Partnership models redefining how GCCs create value

Leading GCCs are building active partnerships with service providers, startups, academia, and government to accelerate innovation and reduce time to capability. According to the report, over 90% of leading GCCs engage with universities for talent pipelines and joint research, while more than half co-innovate with startups through open sandboxes and tech pilots. These partnerships are delivering faster R&D ownership, access to niche digital talent, and the ability to respond quickly to new business needs.

Rajesh Nambiar, President, Nasscom, said, “India’s GCC ecosystem is undergoing a fundamental reset. The shift from scale to value is now well underway, with AI acting as the catalyst. GCCs are increasingly taking ownership of global products, platforms, and business outcomes, positioning India as a strategic nerve centre for enterprises worldwide. The next phase of growth will be defined by how effectively these centres can drive enterprise-wide transformation and deliver measurable impact.”

“The India advantage today is unmistakable — one of the largest and fastest-growing pools of AI and digital talent in the world. That advantage is now translating into something far more structural. GCCs are increasingly moving beyond execution to take ownership of products, platforms, and AI-led transformation, and three quarters will operate at high maturity by 2030. The opportunity is to build on this by investing in frontier capabilities and deepening the ties between talent, academia, and industry. The centers that get this right will not simply benefit from India’s rise. They will be the reason for it,” said Pari Natarajan, CEO, Zinnov.

As per the report, nearly 75% of India’s GCCs have the potential to evolve into Portfolio or Transformation Hubs over the next five years. Realising this will require action across four key areas: shifting portfolios toward high-complexity work that AI cannot easily replicate; building a workforce that can effectively work alongside AI; measuring performance through business outcomes rather than operational metrics; and moving from managing partners to co-creating with them.

About Zinnov:

Zinnov is a global management and strategy consulting firm that helps organizations build, scale, and transform businesses through technology, AI, globalization, and innovation.

For over two decades, Zinnov has partnered with Fortune 500 enterprises, technology platforms, hyperscalers, Global Capability Centers (GCCs), technology service providers, and Private Equity firms to solve complex growth and transformation challenges. The firm has advised 250+ Fortune 500 companies, helped establish and transform 220+ Global Capability Centers, and supported 100+ Private Equity firms on technology investments, M&A, and value creation.

Zinnov’s expertise spans four strategic areas:

Global Capability Centers (GCCs): End-to-end advisory and implementation across the GCC lifecycle, including strategy, location and workspace selection, setup, scaling, operating model design, AI-led transformation, and global enterprise integration.

Through its GCC-as- a -Service model, Zinnov combines consulting, execution, and the industry’s largest proprietary GCC intelligence platforms to help enterprises make data-driven decisions across talent, innovation, operating models, and AI while accelerating business outcomes through productivity, cost optimization, and revenue growth

Enterprise AI & Technology Transformation: Helping organizations build AI-first operating models, modernize technology organizations, accelerate engineering innovation, and unlock business value through digital transformation.

Growth Strategy for Technology Companies: Advising technology service providers, software platforms, and hyperscalers on market expansion, go-to-market strategy, partnership ecosystems, AI-led offerings, and competitive positioning.

Private Equity & M&A Advisory: Supporting investors and portfolio companies through technology due diligence, commercial diligence, post-merger integration, operating model transformation, and long-term value creation.

Combining research-led insights with execution capabilities, Zinnov helps organizations accelerate growth, unlock innovation, optimize technology investments, and build enduring competitive advantage. With a presence across North America, Europe, and Asia, the firm continues to advise many of the world’s leading enterprises on the future of business and technology.

For more details visit – www.zinnov.com 

About Nasscom: 

Nasscom represents the voice of over $300bn technology industry in India with the vision to establish the nation as the world’s leading technology ecosystem. Boasting a diverse and influential community of over 3500 member companies, our network spans the entire spectrum of the industry from DeepTech and AI startups to multinationals and from products to services, Global Capability Centres to Engineering firms. Guided by our vision, our strategic imperatives are to accelerate skilling at scale for future-ready talent, strengthen the innovation quotient across industry verticals, create new market opportunities – both international and domestic, drive policy advocacy to advance innovation and ease of doing business, and build the industry narrative with a focus on Trust, and innovation. And, in everything we do, we will continue to champion the need for diversity and equal opportunity. 

For more details visit our website https://nasscom.in/ 

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