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Approach Marketing Earns National Recognition for AI Leadership in PR and Marketing

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Women-owned integrated PR and marketing agency recognized for responsible AI adoption, innovation, and client impact in public relations and marketing.

COLUMBUS, Ohio, July 6, 2026 /PRNewswire-PRWeb/ — Approach Marketing, an award-winning women-owned integrated public relations and marketing agency, has been named the Silver Winner in the “Most AI-Ready Agency” category at the 2026 Bulldog PR Awards. The national recognition honors public relations and communications agencies that demonstrate leadership in responsible artificial intelligence adoption, proprietary AI innovation, and measurable client impact.

As AI-powered search and answer engines continue to influence how organizations are discovered online, Approach remains focused on helping clients build both traditional visibility and emerging AI visibility through integrated communications strategies built on credibility.

The Bulldog PR Awards are among the most respected honors in the public relations and communications industry. For Approach, this recognition reflects intentional investment in building AI-powered marketing capabilities that help the agency’s clients strengthen credibility, expand visibility, and drive business growth.

AI Built for Communications Strategy, Not Just Efficiency

As AI continues to reshape how organizations are discovered, evaluated, and chosen, Approach has focused on helping clients navigate this shift strategically, not simply by adopting new technology, but by applying it with purpose.

The agency has developed proprietary AI-powered capabilities, including its AI Visibility Audit and Answer Engine Optimization (AEO) services, that help brands understand and improve how they appear in AI-generated answers across platforms like ChatGPT, Gemini, and Claude. These capabilities are integrated into broader communications strategies built around strategic public relations, digital marketing, content development, and executive visibility.

Approach’s approach to AI is anchored in responsible governance. Every AI application is guided by human oversight, ensuring that technology enhances, rather than replaces, the strategic thinking that drives real results.

“We believe AI should make communications more strategic, not simply faster.”

“We believe AI should make communications more strategic, not simply faster,” said Megan Shroy, CEO and Founder of Approach Marketing. “From the beginning, we’ve focused on building responsible AI capabilities that help our clients strengthen visibility, credibility, and business performance. This recognition reinforces that commitment, and the work our team does every day to stay ahead of a rapidly changing landscape.”

What This Recognition Means

For Approach’s clients and partners, this award signals something meaningful: AI, when adopted responsibly and strategically, is a driver of smarter work and stronger business outcomes.

As AI-powered search and answer engines continue to influence how organizations are discovered online, Approach remains focused on helping clients build both traditional visibility and emerging AI visibility through integrated communications strategies built on credibility.

“We’re proud of this recognition,” Shroy added. “But even more, we’re excited about what it makes possible for the clients we serve. This award matters to me because boutique agencies aren’t supposed to lead on this stuff. We’re supposed to wait and watch and follow. That’s never been the Approach way. “

Learn more about the other 2026 Bulldog PR Awards winners here: https://bulldogawards.com/winners-circle/2026-bulldog-pr-awards/.

For more information about Approach Marketing, visit https://www.approachmarketing.com/.

About Approach Marketing

Approach Marketing is an award-winning, women-owned integrated public relations and marketing agency headquartered in Columbus, Ohio. The agency partners with organizations across B2B and B2C industries — including food and beverage, healthcare, professional services, retail, and consumer brands — to build credibility, increase visibility, and drive business growth through strategic communications, public relations, digital marketing, and AI-powered marketing solutions. Approach is a top-five fastest-growing U.S. agency and a PRWeek Outstanding Boutique Agency shortlist honoree.

Media Contact

Ashley Ganski, Approach Marketing, 1 614-543-8540, hello@approachmarketing.com, https://www.approachmarketing.com/

View original content:https://www.prweb.com/releases/approach-marketing-earns-national-recognition-for-ai-leadership-in-pr-and-marketing-302816585.html

SOURCE Approach Marketing

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Chelsea FC announces multi-year sleeve partnership with Sokin, the business payments and FX platform

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Chelsea FC name fast-growing fintech platform as Principal Partner

LONDON, Oct. 23, 2026 /PRNewswire/ — Chelsea Football Club has today announced a multi-year partnership with Sokin, the embedded finance and payments company used by businesses worldwide. Sokin will be named a Principal Partner and Official Business Payments and FX Partner of Chelsea FC and Chelsea FC Women.

As a Principal Partner, Sokin will be represented on the sleeves of the Chelsea FC men’s, women’s and academy home, away, and third kits from the 2026/27 season.

The partnership brings together two ambitious London-headquartered organisations with worldwide reach – a club with millions of fans across the world and a fintech platform through which businesses move more than $11 billion a year. A club of Chelsea’s scale works in many currencies every day, with partners, competitions and supporters around the world, and needs a financial partner built to handle that.

Sokin gives finance teams business payments, multi-currency accounts, foreign exchange, checkout and treasury in one place, so they spend less time juggling banks and providers and keep more of what they move.

As Official Business Payments and FX Partner, Sokin will simplify how Chelsea FC sends, receives and manages money in the currencies the club operates in.

The Sokin logo will feature on the sleeve of the Chelsea shirt for the first time [when the men’s team host Tottenham Hotspur at Stamford Bridge on Saturday 24th October.]

Jason Gannon, President at Chelsea FC said:

“At Chelsea, we seek to partner with organisations that share our ambition and innovative mindset. Sokin’s expertise in business payments, and their focus on making both simpler for the businesses they serve, makes them a natural fit for the Club. We are pleased to welcome Sokin to the Chelsea family and look forward to working together in the years ahead.”

Vroon Modgill, CEO and founder at Sokin said:

“Chelsea plays on the biggest stage in world football, and its business runs in dozens of currencies. Sokin was built for that with regulated, multi-currency payments and foreign exchange for organisations that operate internationally. We’re proud to be the platform behind the business payments and FX of one of the most iconic teams in football. Sokin’s platform serves businesses in more than 170 countries. We’re thrilled to be partners for the season ahead. An organisation as sophisticated as Chelsea doesn’t leave its finances to chance.”

About Sokin

Sokin is the financial layer global business runs on. Businesses can transact, convert and hold money in 70+ currencies across 170+ countries. Some businesses use Sokin to manage global finance in-house. Others build it into their products to power financial experiences for their customers. Businesses move more than $9 billion a year on licenses Sokin holds in 36+ countries and infrastructure Sokin owns. Founded in 2019, Sokin has raised over $100 million from investors including Morgan Stanley Expansion Capital and Prysm Capital.

About Chelsea Football Club

Chelsea Football Club is one of the biggest, most successful football clubs globally and our men’s team are reigning world champions, having won the four-yearly FIFA Club World Cup in 2025. Our women’s team, Chelsea Women, are also multiple trophy winners.

Founded in 1905, Chelsea is London’s most central football club, based at the iconic 40,000-capacity Stamford Bridge stadium. Nicknamed the Blues, the club lifted the Champions League for the first time in 2012 and domestically has won the Premier League five times, the FA Cup eight times, the Football League Cup five times and the Football League Championship once, in 1955.

The Chelsea Women’s team have enjoyed a huge amount of success and in 2025 won the FA Women’s Super League for a sixth consecutive year and the eighth time overall. The Women’s FA Cup has been won on six occasions. We have also captured the FA Women’s League Cup four times as well as reaching the UEFA Women’s Champions League final in 2021. In two seasons, 2020/21 and 2024/25, a domestic treble of trophies was secured.

The Chelsea Foundation boasts one of the most extensive community initiatives in sport, helping to improve the lives of children and young people all over the world.

Media Contacts:

Taina Biggs
taina.biggs@sokin.com 

Nerissa Chesterfield
nerissa.chesterfield@chelseafc.com 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/chelsea-fc-announces-multi-year-sleeve-partnership-with-sokin-the-business-payments-and-fx-platform-302918466.html

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Amy Johnson Appointed President of GDIT

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RESTON, Va., Oct. 23, 2026 /PRNewswire/ — General Dynamics (NYSE:GD) announced today that Amy Johnson has been appointed as president of GDIT, effective November 3.

Johnson is a 27-year veteran of General Dynamics Mission Systems, where she held increasingly senior roles in engineering, engineering management and business leadership across cybersecurity, defense electronics, space and intelligence systems, most recently as vice president and general manager for Space, Cyber and Intelligence. She earned bachelor’s and master’s degrees in computer science and computer systems engineering. 

“Amy has a proven track record of leading teams to solve complex and highly technical challenges for our customers,” said Phebe Novakovic, CEO of General Dynamics. “I am confident that her dynamic leadership, operational rigor and deep commitment to our values and culture will deliver value to our customers, employees and shareholders.”

GDIT delivers digital modernization, cloud computing, artificial intelligence, cybersecurity and software development solutions to the U.S. federal government, defense, intelligence agencies and other customers. It is a business unit of General Dynamics, a global aerospace and defense company that offers a broad portfolio of products and services in business aviation; ship construction and repair; land combat vehicles, weapons systems and munitions; and technology products and services. General Dynamics employs more than 120,000 people worldwide and generated $52.6 billion in revenue in 2025. More information is available at gd.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/amy-johnson-appointed-president-of-gdit-302918411.html

SOURCE General Dynamics

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Yazan Al Homsi Invests US$500,000 in Toronto Drone Maker Arcanus Aerial Systems

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Private investment comes as Arcanus builds out Canadian manufacturing capacity for autonomous aerial systems

DUBAI, UAE, Oct. 23, 2026 /PRNewswire/ — Yazan Al Homsi, a UAE-based investor and managing partner of Catalyst Communications DMCC, has invested US$500,000 in Arcanus Aerial Systems Inc., a Toronto-headquartered developer and manufacturer of unmanned aerial systems for defence, public safety and critical infrastructure customers. Al Homsi is an investor only and holds no operational, advisory or board role with the company. Other terms were not disclosed.

Arcanus is a Canadian-controlled company. It currently lists more than 15 platforms across heavy-lift, intelligence, surveillance and reconnaissance (ISR), cargo, strike and counter-drone missions. According to the company, its published line-up includes:

AB 516e: a long-endurance vertical take-off fixed-wing aircraft rated for three hours of flight.AE 401: a counter-drone interceptor with a top speed of 300 km/h.AC 5250: a cargo platform with a 250 kg payload and a range of more than 2,300 km.

Alongside defence, Arcanus markets its systems for wildfire detection, search and rescue, Arctic sovereignty, border and maritime patrol, and pipeline and power line monitoring.

The company has spent 2026 assembling its domestic production base. In April, Arcanus signed a binding term sheet with Portugal-based Beyond Vision, granting it rights to manufacture, commercialize and support Beyond Vision’s unmanned aerial systems in Canada.

In June, Arcanus announced a five-year agreement appointing FeralX Systems Inc. as a non-exclusive Canadian contract manufacturer for several of its platforms.

“Canada has the engineering talent to build these systems at home, and recent years have shown how much depends on having that capacity domestically,” said Yazan Al Homsi. “What stood out to me about Arcanus was the manufacturing groundwork already in place: licensing, a production partner, and a range of aircraft that serves wildfire crews and search-and-rescue teams alongside defence customers.”

About Yazan Al Homsi

Yazan Al Homsi is a UAE-based investor and managing partner of Catalyst Communications DMCC, which he founded in Dubai in 2018. He was previously based in Vancouver, where he founded Founders Round Capital in 2017 and built a track record of investments in early-stage and small-cap companies. He earned a finance degree from McGill University in 2004 and holds the Chartered Financial Analyst designation. Before turning to investing, he spent more than a decade with PricewaterhouseCoopers in the Middle East, rising to director and focusing on transaction due diligence and valuation.

Media Contact
Catalyst Communications DMCC
catalyst-wire@protonmail.com

View original content:https://www.prnewswire.com/news-releases/yazan-al-homsi-invests-us500-000-in-toronto-drone-maker-arcanus-aerial-systems-302918414.html

SOURCE Yazan Al Homsi

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