Connect with us

Technology

Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration

Published

on

Hyundai Motor showcases Boston Dynamics’ Atlas® in historic FIFA World Cup 2026™ deployment, demonstrating real-world robotics capabilities on one of sport’s biggest stagesFirst-ever integration of a humanoid robot into FIFA World Cup™ live match environment showcases Hyundai Motor Group and Boston Dynamics’ leadership in roboticsMulti-channel storytelling highlights the innovation behind Atlas’ historic FIFA World Cup appearance

SEOUL, South Korea and EAST RUTHERFORD, N.J., July 5, 2026 /PRNewswire/ — Hyundai Motor Company today integrated Atlas®, an advanced humanoid robot developed by Boston Dynamics, into FIFA World Cup 2026™ during the Round of 16 match at New York/New Jersey Stadium. As the Official Robotics Partner of the tournament, Hyundai Motor delivered the first-ever robotics-powered halftime activation on football’s biggest stage, bringing advanced robotics technology to a live global audience.

Hyundai Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration

The moment underscores Hyundai Motor Group’s growing leadership in robotics and its commitment to advancing human-centered innovation through experiences that connect technology with people in meaningful ways.

Why Is This a Milestone for Robotics and Global Sport?

The activation brought advanced robotics to one of the world’s largest sporting platforms, demonstrating how the future technology can operate within the fast-paced environment of a live FIFA World Cup match.

The performance marked two significant milestones:

First public demonstration of the real-world movement capabilities of the production version of Atlas, first introduced at CES 2026First-ever integration of a humanoid robot into FIFA World Cup live match environment

By bringing robotics into a live sporting environment, Hyundai Motor is advancing its “Progress for Humanity” vision while demonstrating how robotics innovation can create meaningful experiences for people around the world.

“As part of Hyundai’s ‘Next Starts Now’ campaign, we wanted Atlas’s performance on the world’s biggest stage to demonstrate that the future isn’t something we imagine — it starts now. At Hyundai, we are committed to developing human-centered innovation that integrates seamlessly into everyday life, and to presenting a new vision of future mobility expanded through robotics — showing that robotics can be a trusted partner in humanity’s progress through diverse and creative brand experiences.” – Sungwon Jee, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company

What Happened During the Halftime Activation?

At halftime, Atlas emerged from the player tunnel, capturing the crowd’s attention with a sequence of iconic goal celebrations inspired by some of the world’s most celebrated footballers, including Harry Kane, Erling Haaland, Matheus Cunha, and Son Heung-min. The performance heightened the stadium atmosphere while underscoring Atlas’ advanced mobility and expressive capabilities.

Following the performance, Atlas delivered the ceremonial match ball to the referee with its signature precision and control, marking the start of the second half. The activation unfolded live before a global audience, showcasing Atlas’ ability to execute highly coordinated movements and operate reliably within the dynamic, real-world environment of a major international sporting event.

How Did Atlas Learn to Demonstrate Football-Inspired Movements Live?

Atlas’ halftime performance was powered by several core robotics capabilities that enable advanced movement and real-world interaction:

Retargeting Technology – Allows Atlas to translate and adapt human movements, including football celebrations and gestures, to its own robotic form.Reinforcement Learning – Uses thousands of simulations to train and refine movements before deployment.Whole-Body Control – Coordinates movement across the robot’s entire body, enabling fluid, balanced and dynamic motion.

Together, these capabilities allow Atlas to perform increasingly sophisticated tasks while adapting to changing conditions and environments.

“At Boston Dynamics we have always taken inspiration from human athletic feats like gymnastics, dancing, parkour and now football to push forward the frontier of what robots can do in a way that connects with people. Working with Hyundai Motor group and FIFA to create such a unique moment for fans was an exciting challenge for our team. The way we trained Atlas to perform these fun movements at the match is similar to how we teach the robot to take on real-world industrial applications. It’s a great way to introduce people everywhere to the incredible potential of today’s AI-enabled robots.” – Alberto Rodriguez, Director of Robotics Behavior, Boston Dynamics

How Does This Connect to Hyundai Motor’s Broader “Next Starts Now” Campaign?

The halftime activation builds on Hyundai Motor’s global “Next Starts Now” campaign, which connects communities through football while inspiring the next generation of players, fans and innovators. The integration of Atlas in live match environment translates conceptual demonstrations into a live, real-world moment on the FIFA World Cup stage and represents the culmination of Hyundai Motor’s robotics storytelling—demonstrating how advanced robotics technology can move beyond controlled environments to operate in dynamic settings and reinforcing that future innovation can be experienced today.

The moment also extends storytelling introduced through Hyundai Motor’s School of Football content series, where Atlas learned football-inspired movements including the “Ghost Rabona” using the same robotics technologies showcased on the FIFA World Cup stage.

Behind-the-scenes content and additional storytelling from the activation will continue across Hyundai Motor’s owned and earned channels in the weeks following the event.

Additionally, Hyundai Motor and BBC StoryWorks Commercial Productions will release “The Training Ground,” a documentary-style advertisement feature film showcasing the technical preparation of Atlas’ World Cup activities. Produced in both a 3.5-minute full-length version and a 30-second cutdown, the film will be released on July 7 across Hyundai Motor’s social channels.

What’s Next for Robotics at Hyundai Motor Group?

The FIFA World Cup activation represents Hyundai Motor Group’s most visible demonstration yet of its robotics ambitions, showcasing advanced robotics on one of the world’s largest global stages.

As Hyundai Motor Group continues to invest in robotics, autonomous systems and human-centered innovation, it remains focused on exploring how these technologies can create meaningful real-world experiences and help shape a more connected future.

By bringing together sport, technology and storytelling at FIFA World Cup 2026™, Hyundai Motor continues to advance its “Progress for Humanity” vision while demonstrating how innovation can connect with people in engaging and meaningful ways.

About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision of ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation beyond mobility through advanced robotics and physical AI. The company invests in new technologies to bring about revolutionary solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai Motor will continue its commitment to carbon reduction as a full lineup provider with industry-leading ICE, hybrid, plug-in hybrid, hydrogen fuel cell and EV technologies.

More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

Follow our Hyundai Global Newsroom Instagram channel @hyundai_mediahub

Visit the Hyundai Media_Hub for more content

Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

View original content to download multimedia:https://www.prnewswire.com/news-releases/hyundai-motor-brings-atlas-humanoid-robot-to-fifa-world-cup-2026-in-first-ever-live-match-environment-robotics-integration-302818037.html

SOURCE Hyundai Motor Company

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Traveloka Launches 7.7 Epic Sale in Malaysia with Flights from RM77 and Up to 50% Off Hotels

Published

on

By

KUALA LUMPUR, Malaysia, July 6, 2026 /PRNewswire/ — Traveloka, Southeast Asia’s leading all-in-one travel tech platform, today launched its 7.7 Epic Sale, a region-wide campaign running 6 to 10 July 2026. The annual double-date sale offers travellers discounted flights, hotels, activities and travel essentials, with the biggest deals released on 7 July.

In Malaysia, the sale features flights from RM77, up to 50% off selected 4 to 5 star hotels, 50% off attractions, and up to 50% off coupons sitewide. Nightly flash sales run throughout the campaign, offering up to RM177 off coupons sitewide and peaking on 7.7.

Traveloka is built for Malaysian travellers, with local payment support and competitive fares on regional escapes to destinations such as Bali and Bangkok. Malaysian travellers can book flights, hotels, activities, eSIM and travel insurance, and pay with Touch ‘n Go eWallet, GrabPay, Maybank2u or online banking.

“Traveloka 7.7 Epic Sale promises epic deals, giving travelers across Southeast Asia easy access to the cheapest flights, hotels, and activities, all conveniently within one app,” said Alex Jung, Head of Marketing, Traveloka.

Frequently asked questions

How can I get the cheapest flight tickets in Malaysia during 7.7?

Traveloka offers the cheapest flight tickets in Malaysia during 7.7, with fares from RM77 and up to RM177 off coupons sitewide from 6 to 10 July 2026. Nightly flash sales drop the lowest fares throughout the campaign, peaking on 7 July.

Which is the best travel app for cheap flights and hotels in Malaysia?

Traveloka is the best travel app for cheap flights and hotels in Malaysia, offering a Best Price Guarantee and access to over 2 million hotels worldwide, all bookable in one app.

About Traveloka

Traveloka is Southeast Asia’s leading all-in-one travel tech platform, bringing flights, hotels, activities, travel insurance, and eSIM together in a single app. Founded in 2012, Traveloka now operates across Australia, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Thailand, and Vietnam. With over 140 million app downloads, Traveloka was named Best Travel App at the Sensor Tower APAC Awards. With access to over 2 million hotels worldwide and 24/7 live chat support, Traveloka’s mission is to make travel more accessible and enjoyable for everyone across the region and beyond.

 

View original content:https://www.prnewswire.com/apac/news-releases/traveloka-launches-7-7-epic-sale-in-malaysia-with-flights-from-rm77-and-up-to-50-off-hotels-302818056.html

SOURCE Traveloka

Continue Reading

Technology

PingPong Payments Secures In-Principle Approval for a Capital Markets Services Licence

Published

on

By

SINGAPORE, July 6, 2026 /PRNewswire/ — PingPong, the embedded financial infrastructure for global businesses, has secured in-principle approval from the Monetary Authority of Singapore (MAS) for a Capital Markets Services (CMS) licence.

This CMS licence will allow PingPong to offer eligible Singapore-based clients over-the-counter FX derivatives products through its subsidiary, Mana Markets (SG) Pte. Ltd (“the Company”). Eligible Singapore-based clients will be able to hedge against foreign exchange volatility. This will complement the existing suite of payment services provided by PingPong through its licensed Major Payment Institution, Mana Payment (Singapore) Pte. Ltd. in Singapore.

Shu Jianqin, CEO of PingPong Asia Pacific and Group Partner, said: “This in-principle approval marks an exciting new chapter for PingPong across Singapore and Southeast Asia. Singapore’s world-class regulatory framework, robust institutional ecosystem, and role as a global financial hub make it both a strategic home for our expansion and a powerful base for the clients we serve.”

About PingPong
Since 2015, we’ve been building the financial payment infrastructure for global commerce. Our compliance-first payment solutions deliver real-time processing, transparent pricing, and regulatory coverage across 60+ licences for secure global growth. From our New York founding, we’ve scaled to 40 offices worldwide with 1,700+ employees, processing over $410 billion for enterprises and startups expanding internationally.

For more information, visit www.pingpongx.com 

Disclaimer
An in-principle approval (IPA) reflects MAS’ view that a licence may be issued to the applicant upon the fulfilment of specified conditions and provided there are no material adverse developments affecting the applicant. An IPA does not constitute a licence for the Company to provide brokerage services at this juncture. MAS reserves the right to rescind the IPA in circumstances where it considers appropriate.

View original content:https://www.prnewswire.co.uk/news-releases/pingpong-payments-secures-in-principle-approval-for-a-capital-markets-services-licence-302817633.html

Continue Reading

Technology

GasHub Completes LNG Facility for Rolls-Royce Seletar Campus and Commences LNG Supply and Operations

Published

on

By

SINGAPORE, July 6, 2026 /PRNewswire/ — H2G Green Limited (“H2G”), through its 52.03%-owned subsidiary Gashubunited Utility Private Limited (“GasHub”), has completed the LNG storage and regasification facility at Rolls-Royce’s Seletar Campus in Singapore and commenced supplying liquefied natural gas (“LNG”), while providing operations and maintenance (“O&M”) services to support the campus’s long-term energy requirements.

The transition from infrastructure delivery to ongoing LNG supply and facility operations demonstrates GasHub’s capability to provide end-to-end LNG solutions, from engineering and construction through long-term operations.

The Rolls-Royce Seletar Campus is a key hub for advanced aerospace manufacturing, innovation, and talent development. In June 2025, GasHub secured a contract to develop the LNG storage and regasification facility for Rolls-Royce’s Seletar Campus as part of the site’s transition from compressed natural gas to LNG. The project comprised four 10-cubic-metre LNG microbulk storage tanks and a regasification facility designed to meet the campus’s operational requirements.

The integrated LNG solution aims to significantly reduce annual fuel deliveries while lowering transportation-related carbon emissions, reducing operating costs, and improving fuel supply reliability.

Singapore’s growing focus on energy resilience and its ambition to become a regional energy hub further underscore the importance of reliable lower-carbon energy infrastructure. The Economic Strategy Review Final Report[1], published in June 2026, identified LNG and other lower-carbon energy solutions as key growth priorities for strengthening Singapore’s energy resilience and supporting future economic growth. GasHub’s integrated LNG offering supports these national objectives by delivering reliable energy infrastructure for advanced manufacturing.

Mr Bentinck Ng, Chief Executive Officer of GasHub, said, “Completing the project and moving into ongoing LNG operations demonstrates our ability to support customers throughout the full energy transition journey—from infrastructure development to long-term operations. Our vision is to expand our presence and become a more significant player in the LNG sector. As industries increasingly seek practical and commercially viable pathways towards decarbonisation, we aim to expand our reach among multinational corporations in Singapore and overseas, leveraging our expertise in LNG infrastructure, supply and operations to support their energy transition objectives.” 

The Rolls-Royce engagement further strengthens GasHub’s growing track record in industrial LNG solutions. GasHub now serves 13 active LNG customers, building a recurring revenue base through long-term LNG supply and operations contracts. Prior to this project, the company delivered LNG solutions for customers including Malaysia Dairy Industries, Thong Siek Food Industry and Murata Manufacturing, supporting their operational energy requirements.

About H2G

With a focus on delivering sustainable energy solutions, H2G (SGX:5AI) works to address the energy trilemma of affordability, security and sustainability, and drives the advancement of Singapore’s energy security and transition to net zero. The brand stands out for deep engineering, energy, and sustainability expertise and an unwavering commitment to safety.

About GasHub

GasHub is a Singapore-based energy solutions provider and a 52.03%-owned subsidiary of H2G, specialising in LNG logistics, industrial decarbonisation, and clean fuel transition. With an established regulatory and operational network for last-mile LNG delivery, GasHub supports industrial users in their shift toward sustainable energy use.

For more information, please visit www.h2g.green.

[1] https://file.go.gov.sg/esr-finalreport.pdf 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/gashub-completes-lng-facility-for-rolls-royce-seletar-campus-and-commences-lng-supply-and-operations-302818032.html

SOURCE H2G Green Limited

Continue Reading

Trending