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Alta Raises $25M to Redefine the Go-to-Market Architecture for Revenue Teams

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By transforming the GTM stack, Alta’s AI team brings a learning curve managers can only dream about

TEL AVIV, Israel, July 8, 2026 /PRNewswire/ — Alta, the AI System of Actions for go-to-market teams, today announced $25 million in Series A funding. The round was led by IN Venture, with participation from Mindset Ventures, Skywell Capital, LeumiTech77 and existing investors Entrée Capital, Target Global, and Verissimo Ventures, along with prominent angel investors and scout funds.

Alta will use the funding to accelerate growth by expanding its team globally, growing its customer base, and enhancing the platform – adding new data, CRM, and advertising integrations, as well as introducing agents for account management and cross-selling.

Alta hit its first million in revenue within months of commercializing and is on track for 800% revenue growth this year. Its platform is already being used by Snowflake, Deel, Atlassian, and Atoms, as well as hundreds of businesses, from Fortune 500 companies to SMBs.

For decades, GTM has run on “systems of record”: CRMs and data warehouses storing information until a human acts on it and dozens of disjointed tools that don’t communicate.  As companies increasingly implement AI, the industry has bet on AI agents as point solutions for automating outbound or inbound GTM at scale. The results, however, often fall short, and can even exacerbate problems by scaling broken playbooks. Even though AI allows teams to generate more activity, pipelines remain flat, lead quality has fallen, and reply rates have dropped as buyers’ inboxes are filled with generic, monotonous, AI-generated outreach.

Industry leaders like Salesforce and HubSpot have introduced agent-enablement layers through APIs, MCP tools, and CLI interfaces, underscoring a broader race to add intelligence to systems originally designed for data storage and workflow management. But retrofitting intelligence onto legacy architectures is fundamentally different from building an intelligence-native platform from the ground up – one that understands business context, orchestrates every customer and operational touchpoint, and continuously compounds value through real-world outcomes. Recognizing this need, Alta designed and built its solutions.

Alta tackles the challenge of deploying AI agents by first building a “Company Brain” that serves as a centralized intelligence layer that maps exactly how a business’s GTM engine works. Instead of relying on a fragmented stack of disconnected software, Alta replaces them with a single, coordinated network of AI agents that learn from every action. Powered by this shared “Brain” and fueled by more than 50 data sources and hundreds of buying signals, these agents orchestrate and act on existing systems of record, collaborating and evolving as a single unit with every single interaction. The platform partners with Salesforce, HubSpot, IBM, and Google, and connects to 60+ GTM tools, including Attio and Clay, enabling Alta to run on top of the stack teams already in use rather than locking them into a closed box.

“Before the cloud, every company building software racked and maintained its own servers,” said Stav Levi-Neumark, CEO and Co-founder of Alta. “We’re doing for go-to-market what AWS did for infrastructure and the cloud: transforming a stack of cobbled-together tools that never communicated into one system that simply runs well, learns, and drives revenue pipelines and sales.”

“The market spent three years adding tools to the sales stack. The team at Alta went the other way and built the intelligence layer the whole stack was missing,” said Eitan Naor, Managing Partner at IN Venture (Member of Sumitomo Corporation’s Venture Group). “Alta isn’t competing in a category — it’s defining one. That’s why we wanted to lead this round, and why we’re excited to introduce Alta to Japan and Southeast Asia, backed by Sumitomo’s global reach.”

“Having worked closely with Stav at monday.com, I knew firsthand her rare ability to turn complex data into explosive growth,” said Avi Eyal, Managing Partner at Entrée Capital. The Alta team is not just building another AI feature; they are fundamentally redefining GTM architecture. Watching them scale from inception to this milestone proves that the market is starving for a single, intelligent system of action.”

About Alta

Alta is the AI System of Actions for go-to-market. We run your GTM, replacing the fragmented sales stack with coordinated AI agents that share one Company Brain and compound with every interaction. Founded in 2023 by Stav Levi-Neumark and Tom Hoffen, both ex-monday.com, and serial entrepreneur Mor Shabtai, Alta handles prospecting, research, multi-channel outbound, inbound qualification, AI calling, and continuous optimization. Alta hit its first million in revenue within months of commercializing and is on track for 800% revenue growth this year. Its customers include revenue teams at Snowflake, Deel, Atlassian, Atoms, Riverside, and Sabio Group. Learn more at altahq.com.

Contact:

Rebecca Ash
rebecca@gova10.com

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SOURCE Alta

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Zelus Automation Platform and Woodforest National Bank Sign Agreement for SNAP Platform

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Partnership brings Zelus’s SNAP automation platform to one of the nation’s largest community banks.

THE WOODLANDS, Texas, July 14, 2026 /PRNewswire/ — Zelus Automation Platform and Woodforest National Bank® today announced an agreement for Zelus’s SNAP platform. The partnership will deliver next-generation automation capabilities across Woodforest’s retail banking operations, supporting the bank’s nearly 740 branches in 17 states nationwide.

“At Woodforest, it’s always been about customers first, community always, and this venture with Zelus brings that commitment to life in new and powerful ways,” said Julie Mayrant, President and Chief Community Bank Officer Woodforest National Bank. “Our upcoming move to Jack Henry’s SilverLake System™ sets the stage for exactly this kind of decision. Zelus’ SNAP solution integrates seamlessly with SilverLake, so we’re able to automate processes without adding complexity to our tech stack. It was a natural fit — one that lets us build on our core investment rather than work around it.”

The agreement reflects both organizations’ commitment to a long-term partnership built on shared goals of operational excellence and customer service. SNAP will be deployed across Woodforest’s retail banking network, which spans Alabama, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Maryland, Mississippi, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia, and West Virginia.

“We are honored to partner with Woodforest National Bank, one of the nation’s most respected community banking institutions,” said Russell Bond, Chief Executive Officer of Zelus Automation Platform. “This agreement is a testament to the power of SNAP and our shared vision of transforming the way community banks operate and serve their customers.”

The implementation of SNAP across Woodforest’s operations is expected to begin in the coming months.

About Woodforest National Bank

Woodforest National Bank has successfully stood among the strongest community banks in the nation, proudly offering outstanding customer service since 1980. Headquartered in The Woodlands, Texas, Woodforest operates nearly 740 branches in 17 states and employs approximately 4,300 associates. As an employee-owned institution, Woodforest understands the importance of investing in its people and the communities it serves. Woodforest is an Outstanding CRA-rated institution. For more information, visit www.woodforest.com.

About Zelus Automation Platform

Zelus Automation Platform is a leading provider of intelligent automation solutions for the financial services industry. The company’s flagship SNAP platform enables banks and financial institutions to streamline operations, reduce costs, and improve the customer experience through advanced automation technology. For more information, visit www.zap-llc.com.

View original content:https://www.prnewswire.com/news-releases/zelus-automation-platform-and-woodforest-national-bank-sign-agreement-for-snap-platform-302825450.html

SOURCE Woodforest National Bank

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High Rye Seeding Rates Prove Effective for Weed Suppression

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A new Weed Science Society of America research article shows a generously seeded cereal rye cover crop helps reduce weed pressure for organic no-till soybean production

WESTMINSTER, Colo., July 14, 2026 /PRNewswire/ — A Weed Science Society of America (WSSA) journal, Weed Science, recently published a research article showing that a cereal rye cover crop helps reduce weed pressure for organic no-till soybean production, particularly when seeded at higher rates. The two-year research study reviewed field experiments conducted during the 2021-2022 and 2022-2023 growing seasons near Rock Springs, Pennsylvania, at the Pennsylvania State University Russell E. Larson Agricultural Research Center.

“The aim of this study was to compare the magnitude of weed control and soybean yield under different cereal rye densities within the soybean phase of cover-crop based organic rotational no-till production,” states Laurel Wellman, a Ph.D. student in plant sciences at Pennsylvania State University, and the study’s corresponding author. “Our results indicated that all cereal rye seeding rates reduced weed biomass compared to the unseeded cereal rye control plots, and that the higher cereal rye seeding rates reduced weed biomass significantly more than the lower seeding rates.” 

In two experiments, the researchers evaluated rye cultural management strategies for rye biomass, weed suppression, and soybean yield. They tested: 

four rye seeding rates (0.5-3 bu. acre) and two sowing arrangements (grid vs. row sowing)fall-applied poultry litter (0, 1.5, 3 tons acre) with two soybean planting dates (planting green or standard planting). 

“Increasing cereal rye seeding rate did not lead to increased rye biomass but did increase weed suppression,” points out Wellman. “Soybean yield was unaffected by rye seeding rates, and sowing arrangement did not affect any response.” 

Interestingly, “while fall poultry litter significantly increased rye biomass, weed suppression was unaffected,” she adds.

During one of the two cropping seasons studied, planting green reduced soybean establishment and yield, note the researchers. However, they also state that “these results highlight the limitations of organic no-till soybean production within grain crop rotations in the Northeastern U.S. when using cereal rye as a stand-alone weed suppression method. Increasing cereal rye seeding rates or applying fall fertility could be effective cultural practices when integrated with other weed control tactics to supplement weed suppression by rye surface mulch.” 

Overall, and perhaps most importantly, notes Wellman, the study “indicates that higher cereal rye seeding rates improved weed suppression independently of cereal rye biomass.” 

More information about the study is available online in the article: “Cultural management of cereal rye for weed suppression in cover crop-based organic rotational no-till soybean.” The research article is among others recently featured in Weed Science, a Weed Science Society of America journal, published by Cambridge University Press. Wellman can be contacted about the study at lew5444@psu.edu.

About Weed Science 
Weed Science is a journal of the Weed Science Society of America, a nonprofit scientific society focused on weeds and their impact on the environment. The publication presents peer-reviewed, original research related to all aspects of weed science, including biology, ecology, physiology, management, and control of weeds. To learn more, visit www.wssa.net

Media Contact: 
Jo Skelton 
Cambridge University Press 
Senior Brand and Partner Communications Manager 
cupacademic@cambridge.org 
01223326165 

View original content to download multimedia:https://www.prnewswire.com/news-releases/high-rye-seeding-rates-prove-effective-for-weed-suppression-302825303.html

SOURCE Weed Science Society of America

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ICW Holdings Provides Update on Its Flagship Strategic Equities Investment Strategy

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BROOKLYN, N.Y., July 14, 2026 /PRNewswire/ — ICW Holdings, LLC (“ICW”), an investment management firm, today announced the formation and launch of its flagship fund, a private investment vehicle pursuing a global, long-biased equity strategy by combining bottom-up company research with macroeconomic regime analysis and portfolio risk management.

Managed by Mark Dinner, formerly with Bridgewater Associates, the strategy is designed to create a diversified, risk-balanced portfolio of high-quality businesses. With a focus on managing concentration risk and navigating a wide range of inflationary, deflationary, and policy-drive environments, the strategy’s multi-layered investment process integrates macro risk analysis, systematic portfolio construction, and selective tail-risk mitigation.

“ICW was founded on the belief that companies are the most fundamental drivers of long-term value creation and our investment approach combines rigorous bottom-up equity selection with a deep understanding of macroeconomic regimes,” said Dinner. “We believe the current environment continues to reward an active, differentiated investment approach that can adapt across cycles. The strategy is designed with that flexibility at its core and formalizes an investment approach we have been actively executing since our founding in 2021.”

ICW’s leadership team combines macro investing expertise, systematic portfolio construction experience, and institutional operational oversight. Collectively, the team brings over 100 years of cumulative experience across leading investment organizations.

About ICW Holdings, LLC

ICW is an investment management firm founded in 2020 by Mark Dinner, a former senior investor at Bridgewater Associates, to apply a disciplined understanding of macroeconomic regimes and portfolio balance to equity investing. The firm serves eligible investors seeking risk-aware equity exposure across market cycles. All statements regarding personnel background, firm history, and strategy should be reviewed for accuracy and substantiation before dissemination.

Important Notice: This press release is for general informational purposes only. It is not, and should not be construed as, an offer to sell, or the solicitation of an offer to buy, any securities or other investment interests, and it is not intended to condition the market for any securities offering. ICW is not using this announcement to market any securities. Any private offering, if made, would be conducted only through confidential offering materials and only in accordance with applicable law.

Media Contact

Matthew Della Croce
Clario Group
1-646-319-7487
matthew.dellacroce@clariogroup.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/icw-holdings-provides-update-on-its-flagship-strategic-equities-investment-strategy-302825455.html

SOURCE ICW Holdings

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