Connect with us

Technology

Doceree Closes the Measurement Loop Across Every HCP Channel

Published

2 hours ago

on

A unified Closed Loop Measurement framework now connects Investment, Reach, Performance, and Outcome across nine HCP channels: Point of Care, Programmatic, Account-Based Marketing, Copay, CTV, DOOH, Social, Email, and Text. The framework is powered by Clinical Intent Signals, attention-based creative effectiveness, and physician-level data.

SHORT HILLS, N.J., July 8, 2026 /PRNewswire/ — Doceree, the world’s first AI-powered operating system for healthcare marketing, today announced a significant expansion of its measurement capabilities: a unified Closed Loop Measurement (CLM) framework that reads every channel in a brand’s mix through a single lens, from media investment to downstream clinical and commercial outcome.

For the first time, brand and agency teams can put a Point of Care campaign and a CTV campaign next to each other and compare them directly, because both are measured on the same stages, the same navigation, and the same clinical signal underneath — and every dollar spent can be traced to what it produced.

The problem: as channels multiply, the truth gets harder to find

Pharma brand teams now run HCP campaigns across as many as nine channels at once, and each has historically been measured on its own terms, by its own vendor, against its own definition of performance. A brand manager who wants to know what is actually working has to stitch together as many separate reports as there are channels before any real comparison is possible. Impressions, clicks, and reach describe activity; they do not describe whether the campaign is producing an outcome. And the lag between a channel underperforming and a team noticing often stretches into weeks.

Closing that gap is exactly what this expansion was built to do: connect investment to reach, reach to performance, and performance to outcome, consistently, across every channel.

Why now: activity metrics no longer defend a budget

Signal loss from cookie deprecation and tightening privacy regulation has made traditional attribution harder to trust, shifting the useful question from “which exact ad drove this script” to “how does each channel contribute to real lift.” At the same time, attention-based measures such as time in content and scroll depth are proving more honest signals of engagement than impressions and clicks. Both trends point toward outcome-linked, cross-channel measurement, and Doceree’s expansion answers that shift with what makes outcome measurement credible in healthcare: deterministic clinical signal rather than modeled audience data.

What’s new

Closed Loop Measurement (CLM), applied uniformly – Every channel, campaign, and sub-campaign is mapped across the same four stages, Investment, Reach, Performance, and Outcome, so the entire mix speaks one measurement language from spend through to script. The loop is closed inside the platform, not in a brand manager’s spreadsheet after the fact.

Clinical Intent Signals (CIS) breakdown – A live view of HCPs tracked, total signals captured, intent-stage movement, and average time spent in each clinical intent stage. It connects media performance to the clinical decision-making it is meant to influence, so a team can see that a physician was not only reached but actually moved. No modeled audience can show that. It takes real clinical signal.

Creative effectiveness, measured by attention – Beyond impressions and clicks, brand teams can now see whether the creative actually held an HCP’s attention, using measures such as time in content and scroll depth. Creative decisions get made on whether a message landed, not simply whether it was served.

Physician-Level Data (PLD) access – For clients who opt in, physician-level engagement data is now available directly from the dashboard, rather than through a delayed export or a separate request. Teams with the appropriate entitlement can see individual prescriber engagement without waiting for a scheduled report to catch up.

Five-level drill-down – One continuous flow from a portfolio-level view down through Brand, Channel, Campaign, Sub-Campaign, and Audience, with no tool-switching or separate exports to reconcile along the way.

Channel-level breakdown and brand-ready reporting – Full performance detail across every HCP channel, alongside scheduled reports on a team’s own cadence, whether that is a weekly performance summary, a monthly attribution report, or a quarterly executive summary. Each one arrives automatically as a finished document, built for how brand managers work rather than how an analyst would prefer to read the data.

This measurement layer is the same foundation that powers Daily Command, Doceree’s commercial operating system for pharma.

“For twenty years, healthcare marketing has measured motion instead of medicine. Impressions and clicks tell you a channel was busy, not whether a physician moved toward the right decision for a patient,” said Harshit Jain, MD, Founder & Global CEO of Doceree. “Closing the loop across every channel, on the same clinical signal, changes the question a brand team can finally answer. Not what did we run, but what did it change. As a physician, that is the only measurement that has ever mattered, and now a brand manager can see it in one place, the same way for Point of Care as for CTV.”

Availability

The expanded measurement capabilities are rolling out to Doceree clients over the coming weeks. PLD access is available to clients with the appropriate data entitlement. For more information, visit doceree.com.

About Doceree

Doceree is the only healthcare marketing platform that can measure and adapt to the actual clinical intent of both physicians and patients. Built on the industry’s largest real-time clinical signal network, Doceree’s infrastructure unifies the entire healthcare journey – from physician awareness to prescription and patient fill to refill.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/doceree-closes-the-measurement-loop-across-every-hcp-channel-302820771.html

SOURCE Doceree

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

SABRE Launches Smart Pepper Spray With GPS Alerts to Instantly Notify Emergency Contacts

Published

57 minutes ago

on

July 8, 2026

By

Connected personal safety device combines maximum-strength protection with real-time location sharing for faster response in critical situations

CHICAGO, July 8, 2026 /PRNewswire/ — SABRE, a leader in personal safety solutions, announced the launch of the SABRE Smart Pepper Spray, a connected personal safety device that combines maximum-strength pepper spray with real-time GPS alert technology. Designed to enhance personal protection, the device automatically notifies trusted contacts with the user’s live location when the alert button or pepper spray is deployed, helping ensure faster awareness and response in emergencies.

The SABRE Smart Pepper Spray represents a new category of self-defense technology—bridging the gap between physical protection and immediate communication.

A Smarter Approach to Personal Safety

Unlike traditional pepper sprays, the SABRE Smart Pepper Spray integrates with a companion mobile app to provide automatic emergency alerting. When the spray is deployed—or when the in-app panic button is activated—the system sends real-time GPS location alerts to preselected contacts, enabling them to quickly understand the situation and take action.

There is no need to unlock a phone, make a call, or send a message. The alert is triggered instantly—helping ensure users are never alone in a critical moment.

How It Works

User activates the spray, presses the detachable button or in-app panic buttonDevice triggers an automatic alert through the mobile appReal-time GPS location is shared immediatelyEmergency contacts receive a notification and live location tracking

Built for Real-World Safety Situations

The SABRE Smart Pepper Spray is designed to support users in everyday scenarios where personal safety is a concern, including:

Walking alone at nightCollege campus environmentsRunning or outdoor activitiesCommuting or rideshare travelVisiting unfamiliar areas

Powerful Protection Meets Smart Connectivity

In addition to its connected features, the SABRE Smart Pepper Spray delivers professional-grade defense:

Maximum-strength pepper spray trusted by law enforcement12–14 foot range for safer distance from threatsUp to 10 seconds of spray time for extended defenseFast Flip Top safety for quick, one-handed deploymentErgonomic finger grip for improved aim and controlCompact, discreet design for everyday carryLong-lasting battery designed for reliability without frequent charging

Bringing Peace of Mind to Users and Their Loved Ones

The Smart Pepper Spray expands the impact of personal protection beyond the individual carrying it. By instantly notifying trusted contacts, the device provides additional reassurance to family members and friends—helping reduce uncertainty and enabling faster response when it matters most.

“Safety isn’t just about stopping a threat,” said David Nance, CEO of SABRE. “It’s about making sure help is notified instantly—so users are never alone in an emergency. When every second matters, immediate awareness can make all the difference.”

Redefining Personal Safety

The SABRE Smart Pepper Spray reflects a broader shift in personal safety—from standalone self-defense tools to connected safety systems that prioritize awareness, communication, and preparedness.

By combining proven defensive technology with smart connectivity, SABRE is helping redefine what it means to feel protected in everyday life.

Availability

The SABRE Smart Pepper Spray is available now at www.sabrered.com and on Amazon.

For more information, visit www.sabrered.com.

About SABRE

SABRE is a global leader in personal safety solutions, trusted by professionals and consumers worldwide. As the most used brand by police and public safety officers, SABRE combines proven defensive technology with innovative smart features to help people stay safe, connected, and in control in any situation.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sabre-launches-smart-pepper-spray-with-gps-alerts-to-instantly-notify-emergency-contacts-302818424.html

SOURCE SABRE- Security Equipment Corporation

Continue Reading

Technology

RapidScale Launches Infrastructure Intelligence Practice as Pricing Volatility Disrupts IT Planning and Operations

Published

57 minutes ago

on

July 8, 2026

By

With 88% of businesses experiencing rising costs and extended delivery timelines, RapidScale delivers cost predictability, workload flexibility and procurement reliability.

RALEIGH, N.C., July 8, 2026 /PRNewswire/ — RapidScale, a leading provider of enterprise managed and professional services for public, private, and hybrid cloud environments, today announced its new Infrastructure Intelligence practice. Built upon five existing solution areas, the new offering enables organizations to clearly understand and prioritize technology decision making across cloud, on-premises and hybrid environments, improving infrastructure cost visibility, optimizing technology resources in deployment, reducing planning risk, and making more confident decisions.

88% of technology leaders responding to RapidScale’s inaugural Infrastructure Intelligence Index survey reported they’ve experienced at least one disruption resulting from extended lead times, pricing changes, and capacity events in the first six months of 2026. As the global memory and storage supply chain cautiously adapts to spiking demand, overcoming volatility, strategically timing investments, and navigating how a business’s technology needs map to impact will be increasingly critical to organizational growth.

“Companies typically assume that if they have the budget, they can scale infrastructure whenever they need it. That assumption no longer holds,” said Duane Barnes, president of RapidScale. “Lagging access to infrastructure is forcing technology and finance leaders to rethink how they plan, fund and modernize systems. Organizations need a more agile, long-term approach that gives them confidence that the capacity and resources required to support critical operations will be available when they need them.”

To understand how supply chain constraints are impacting businesses in real time, RapidScale surveyed 300 technology leaders, identifying three key trends shaping the current environment:

Nearly all organizations’ tech operations are actively experiencing disruption: Only 12% of organizations reported no meaningful change to operations and planning over the last 90 days. Most IT leaders are actively managing pricing increases during procurement (59%); delivery and lead time delays (48%); and capacity challenges (34%). With manufacturing facilities that will alleviate strain at least 2-5 years from production, adapting to this structural shift will be an ongoing priority.

Organizations are stretching existing infrastructure, but few are delaying projects: Only 26% of respondents noted they were cancelling or delaying projects as a result of volatility, instead opting to shift workloads across their environment (48%) or increase focus on cost governance or consumption optimization (51%). Prioritizing how critical workloads run across existing infrastructure is critical to negating operational issues that may arise from technology headwinds.

The impact now extends beyond IT operations: 84% of respondents are concerned about supply chain volatility’s long-term impact, with most concerned about implications for tech roadmap planning (61%) and budget predictability (53%). While these board-level operational issues cause concern, nearly half of respondents (46%) flag these constraints could impact their organization’s ability to implement and execute AI initiatives.

RapidScale’s Infrastructure Intelligence practice helps organizations establish a fact-based view of current infrastructure spend, identify cost and capacity trade-offs, and build an executive-ready roadmap for modernization. The offering brings together RapidScale’s capabilities in cost transparency, hybrid optimization, VMware strategy, multi-cloud re-platforming and FinOps into a single operating model for aligning infrastructure decisions with business priorities. Combined with RapidScale’s one-to-one approach to partnership, these services enable businesses to thoughtfully and sequentially tackle their most pressing needs.

“It’s critical for businesses to treat infrastructure challenges as interconnected business issues, rather than isolated technology decisions,” said Jason McKay, chief solutions officer at RapidScale. “RapidScale’s Infrastructure Intelligence practice addresses these issues directly, giving technology, finance and executive leaders the visibility needed to strategically evaluate cost, capacity and modernization trade-offs with greater confidence.”

To learn more about Infrastructure Intelligence and how RapidScale helps organizations improve cost predictability and modernization planning, visit https://www.rapidscale.com/infrastructure-intelligence-assessment. To review the findings of RapidScale’s Infrastructure Intelligence Index report, visit https://www.rapidscale.com/blog/cloud/new-rapidscale-research-shows-infrastructure-volatility-is-reshaping-it-roadmaps. 

About RapidScale

RapidScale empowers business innovation through secure, scalable cloud solutions—driven by exceptional talent. We deliver managed, professional, and advisory services across private, public, and hybrid environments, enabling mid-market and enterprise organizations to extend their technology reach, activate change, and accelerate growth. Whether hosted, on-premises, or hybrid, our solutions are designed to meet the needs of our clients’ business outcomes—not just their infrastructure needs—ensuring each solution is bespoke, unbiased, and precisely aligned with client goals.

As a Broadcom Pinnacle Partner, AWS Premier Partner, Microsoft Azure Expert MSP, and certified Google Cloud Partner, RapidScale transforms complexity into agility. Our services span the full cloud lifecycle—from strategy to execution—with embedded cyber resiliency and AI-powered data insights that protect today’s operations and enable tomorrow’s competitive edge.

Through RapidScale, Cox Business, Segra, and Hospitality Network, Cox Communications provides a broad commercial solutions portfolio including advanced cloud and managed IT solutions and fiber-based network solutions that create connected environments, unique hospitality experiences and support diverse applications for nearly 370,000 businesses nationwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/rapidscale-launches-infrastructure-intelligence-practice-as-pricing-volatility-disrupts-it-planning-and-operations-302820853.html

SOURCE RapidScale

Continue Reading

Technology

CPSC Implements Mandatory eFiling for Certificates of Compliance, Targeting Dangerous Foreign Imports

Published

57 minutes ago

on

July 8, 2026

By

WASHINGTON, July 8, 2026 /PRNewswire/ — The U.S. Consumer Product Safety Commission (CPSC) announced that the Commission’s eFiling program is now in effect, requiring importers of regulated consumer products to submit compliance certificates electronically before products enter U.S. commerce.

The eFiling program enables CPSC to identify and target high-risk imported products more efficiently while reducing unnecessary inspections and delays for compliant importers. By allowing the agency to focus enforcement resources where they are most needed, eFiling helps keep unsafe products out of the U.S. marketplace while facilitating legitimate trade.

Today’s implementation represents one of the most significant modernization efforts in CPSC’s import surveillance program since the agency was established, providing CPSC with certificate information before products enter U.S. commerce. The program also supports closer coordination between CPSC and U.S. Customs and Border Protection, reinforcing a whole-of-government approach to protecting American consumers at the border.

“America faces an unprecedented surge in imported consumer products entering through increasingly complex global supply chains, including millions of direct-to-consumer shipments that often bypass traditional retail distribution. CPSC faces significant enforcement challenges, particularly where products originate from countries that do not comply with U.S. safety laws. eFiling brings CPSC’s import surveillance and targeting capabilities into the 21st century, enabling the agency to identify and interdict high-risk shipments earlier, keeping unsafe foreign-made products out of American homes, and leveling the playing field for American manufacturers and importers that follow the rules,” said CPSC Acting Chairman Peter A. Feldman.

“Let me be clear: eFiling does not apply to domestic manufacturers, including small businesses manufacturing in the United States. It creates no new testing, certification, or compliance obligations. Importers are already required by law to create and maintain this information. eFiling simply modernizes how the data is transmitted to CPSC,” he said.

The eFiling program is the culmination of more than a decade of development, including extensive industry testing through alpha and beta pilots conducted between 2016 and 2024, followed by a voluntary implementation period that allowed importers to develop and test their systems before today’s effective date.

Requirements applicable to consumer products imported into Foreign Trade Zones and later entered for consumption or warehousing will take effect on January 8, 2027.

More detailed information on the eFiling program is available at the links below:

eFiling – CPSC’s Modern Approach for Filing Certificate DataFinal Rule Implementing eFiling for Certificates of Compliance

About CPSC
CPSC is the federal agency charged with protecting the public from unreasonable risks of injury associated with thousands of types of consumer products. Deaths, injuries, and property damage from consumer product-related incidents cost the nation more than $1 trillion annually. Since the agency was established more than 50 years ago, CPSC has worked to ensure the safety of consumer products, contributing to a decline in related injuries.

Federal law prohibits any person from selling products subject to a Commission-ordered recall or to a voluntary recall undertaken in consultation with CPSC.

For lifesaving information:
– Visit CPSC.gov.
– Sign up to receive our e-mail alerts.
– Follow us on Facebook, Instagram, X, BlueSky, Threads, LinkedIn and Truth Social.
– Report a dangerous product or a product-related injury on www.SaferProducts.gov.
– Call CPSC’s Hotline at 800-638-2772 (TTY 800-638-8270).
– Contact a media specialist.

View original content to download multimedia:https://www.prnewswire.com/news-releases/cpsc-implements-mandatory-efiling-for-certificates-of-compliance-targeting-dangerous-foreign-imports-302820872.html

SOURCE U.S. Consumer Product Safety Commission

Continue Reading

Trending