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SIGGRAPH 2026 Introduces the Games Summit, a New One-Day Home for Game Developers

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The 53rd annual conference debuts a curated day of games programming on Sunday, 19 July, spanning accessibility, audio, performance capture, and the economics of modern games development, with games content running all week

LOS ANGELES, July 8, 2026 /PRNewswire/ — SIGGRAPH 2026, taking place 19–23 July 2026 at the Los Angeles Convention Center, will open with the Games Summit, a new one-day track dedicated to game developers and enthusiasts. Held on Sunday, 19 July, the Games Summit brings together leading studios and indies for a day of talks and networking focused on how games are made and where the medium is headed.

The Games Summit is a deliberate widening of the lens. Alongside the technical, real-time rendering-focused conversations SIGGRAPH is known for, it makes room for the broader questions facing game teams today.

“SIGGRAPH is renowned for deep technical insights, and that isn’t going anywhere. This year’s games programming expands the scope with broader topics game developers are wrestling with right now,” said Emily Hsu, SIGGRAPH 2026 Games Chair. She notes that SIGGRAPH is known as the world’s premier conference on computer graphics and interactive techniques, a category games squarely occupy.

A Full Day, From Comfort to Cinematics
The Games Summit runs from morning to evening on opening day and covers a deliberately broad range of topics, including accessibility, audio, visual effects, performance capture, pipelines, and the overall state of gaming.

The day opens with “Beyond the Dot: New Ways to Reduce Motion Sickness in Gaming”, from Adrian Ledda, Magalie Rosseeuw, and Ewa Trusz with Activision, which reframes motion comfort as an accessibility issue affecting up to a third of players and embeds inclusive design directly into gameplay systems.

A session on game audio follows, exploring how sound and music are layered into games. From there, the Battlefield 6 team at Electronic Arts presents “How We Brought the Franchise Vision to Life With Our Destruction System Debut”, treating destruction as a tactical gameplay ecosystem rather than visual spectacle. A Computer Animation Festival Animation Theater session midday spotlights games and cinematics work, before “Performance Capture at Scale: Building a Pipeline for Battlefield 6 Cinematics”, in which Pasha Sol from Electronic Arts details how EA Create Capture adapted film-grade virtual production to the pace and scale of AAA development.

The Economics of Building Games
One of the day’s marquee conversations is “Forging the Glacier at IO Interactive: Fireside Chat with Henrik Schlichter (Technical Director)”, joined by John Canning of Advanced Micro Devices (AMD), on what it takes to build and scale utilizing the studio’s in-house proprietary game engine, Glacier. As the industry grapples with rising costs, shifting platforms, and an explosion of available tools, the question of how studios build their games has never been more consequential. Schlichter sits down to discuss, debate, and unpack the realities of modern game development: what it takes to build a custom engine, innovate at scale, and make games cheaper, faster, and better without sacrificing quality. Equal parts technical deep dive and industry reality check, the session takes on a pressure point the field rarely discusses openly.

“It’s not enough just to make great games. They also have to be economically sound,” Hsu explained. “If you’re trying to move faster and do it at a higher quality while still saving money, the only way is better tooling, better pipelines, and rethinking the technology behind it.”

Where Film and Games Meet
The convergence of film and games runs throughout the Games Summit, from performance capture to shared file formats.

The day’s closing “The OpenUSD Roundtable: Using an Open Source File Format in Film and Game Dev Pipelines” makes that convergence literal, seating film and game developers at the same table to work through a file format that now moves across both pipelines, while “Performance Capture at Scale: Building a Pipeline for Battlefield 6 Cinematics” shows EA Create Capture carrying film-grade virtual production techniques onto a AAA game stage for Battlefield 6 cinematics.

“We’re already seeing game cinematic pipelines leaning heavily on filmmaking techniques, and film pipelines being built on game engines so the lines aren’t blurred. They’re gone,” Hsu said. “What matters now is hybrid fluency in both. Those who have it can expand their toolkit and build the right pipeline for the project in front of them.”

Hsu continues, “That’s the spirit of SIGGRAPH. There are no wins from hoarding information or existing in an an echo chamber of a single way of working. We advance across industries and as studios if we’re actually sharing, cross-pollinating, and learning from each other.”

Games Content All Week
Games programming does not end when the Games Summit does. Throughout the week, games content appears across Talks, Courses, Production Sessions, Appy Hour, and Real-Time Live!. The flagship is “Advances in Real-Time Rendering in Games”, the long-running course presented in two parts on Tuesday, 21 July, which brings production-proven rendering techniques to the stage from Natalya Tatarchuk of Activision alongside lecturers from EA SEED, Sony Interactive Entertainment, IO Interactive, and Roblox. Attendees can find it all when filtering by “Games” on the SIGGRAPH 2026 full schedule.

For Hsu, the goal is straightforward. “My hope is that game devs leave Sunday’s Games Summit feeling like they’ve already made great connections and experienced something worthwhile — and then realize the conference week is just getting started. The Games Summit stands on its own, but it is also part of a larger conference that brings together researchers, artists, and technologists who solve problems in ways that might surprise them. For those who can make the week of it, there’s a lot more where that came from.”

The Games Summit is open to Full Conference, Full Conference Supporter, and Experience badge holders. Games content in other programs may carry different registration access, so attendees should check each program’s page for details.

Together, the Games Summit and games programming across the week demonstrate how SIGGRAPH continues to champion bold ideas in games while advancing the future of computer graphics and interactive techniques. To explore this year’s conference and offerings, visit the website to see where games are headed, and register now to experience everything the Games Summit has to offer at SIGGRAPH 2026.

About ACM, ACM SIGGRAPH, and SIGGRAPH 2026
ACM, the Association for Computing Machinery, is the world’s largest educational and scientific computing society, uniting educators, researchers, and professionals to inspire dialogue, share resources, and address the field’s challenges. ACM SIGGRAPH is a special interest group within ACM that serves as an interdisciplinary community for members in research, technology, and applications in computer graphics and interactive techniques. The SIGGRAPH conference is the world’s leading annual interdisciplinary educational experience showcasing the latest in computer graphics and interactive techniques. SIGGRAPH 2026, the 53rd annual conference hosted by ACM SIGGRAPH, will take place live 19–23 July at the Los Angeles Convention Center.

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SOURCE SIGGRAPH 2026

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“Think Large & Demanding EMC Chambers, Think ERETEC” ERETEC Brings Its Large-Scale, Specialized EMC Chamber Expertise to Global Markets

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ERETEC Inc. is accelerating its global expansion, drawing on its expertise in large-scale and specialized EMC chambers for defense, aerospace, and future mobility. Its 10-meter full-vehicle EMC chamber at KATECH demonstrates the company’s engineering capabilities in meeting the complex testing requirements of large electric and hydrogen-powered vehicles.

Accelerating global expansion on Korea’s largest track record of ultra-large chambers, including the nation’s first satellite launch vehicle and high-power RCS EMC chambersProving proprietary engineering that surpasses global standards, as demonstrated by KATECH’s large-scale 10-meter full-vehicle chamberSecuring global competitiveness with turnkey solutions that go beyond construction, from bespoke design to maintenance

SEOUL, South Korea, Oct. 26, 2026 /PRNewswire-PRWeb/ — ERETEC Inc. (CEO Man Young Chi), Korea’s largest electromagnetic compatibility (EMC) chamber specialist, is launching a full-scale expansion into global markets, building on its track record of constructing large-scale and special-purpose chambers for advanced industries, including defense, aerospace, and future mobility.

“We will not rest on our laurels as Korea’s first and largest. With our optimized bespoke solutions and technical expertise, we aim to become a world-leading EMC chamber specialist.” Man Young Chi, CEO of ERETEC Inc.

ERETEC is a leading provider of turnkey solutions for large defense systems, satellite and space components (EMC/RF), automotive applications, and ultra-large commercial EMC chambers exceeding 20 meters. The company holds Korea’s largest track record in special-purpose chambers requiring advanced technical expertise, including the nation’s first satellite launch vehicle EMC chamber and first high-power RCS EMC chamber, setting the standard for Korea’s EMC infrastructure market.

An Unrivaled Track Record at Home as a Springboard for Global Expansion

Global demand for high-performance, large-scale EMC chambers has surged in recent years, driven by rising defense exports worldwide and the rapid growth of the electric vehicle and aerospace industries. Confident that its expertise in designing and building chambers of the highest technical complexity will give it a substantial technological edge in global markets, ERETEC is accelerating its overseas expansion.

A key reference project drawing significant attention from international buyers is the 10-meter full-vehicle EMC chamber for electric and hydrogen fuel cell vehicles at the Korea Automotive Technology Institute (KATECH), which showcases ERETEC’s proprietary technological capabilities.

Measuring 30 meters long, 25 meters wide, and 12 meters high, the chamber features an expansive Ø11-meter Quiet Zone, far exceeding the Ø6 meters at the upper end of conventional 10-meter EMC chambers. This allows large commercial vehicles such as electric buses and hydrogen trucks to be tested precisely in their entirety. Combined with a specialized area that supports loads of up to 50 tons, the chamber provides a world-class environment optimized for EMC testing of heavy zero-emission vehicles.

Bespoke Turnkey Solutions as a Global Differentiator

ERETEC’s core competitive advantage in the global chamber market lies in its ability to design bespoke chamber environments precisely tailored to each customer’s needs and product characteristics.

Going beyond chamber construction, the company provides comprehensive lifecycle engineering services, from proposing optimal EMC testing solutions to conducting tests, analyzing results, and providing ongoing global technical support after installation.

“We will not rest on our laurels as Korea’s first and largest,” said Man Young Chi, CEO of ERETEC. “Building on world-class references such as the KATECH full-vehicle EMC chamber, we will actively pursue opportunities in overseas markets.”

He added, “With our optimized bespoke solutions and technical expertise, we aim to become a world-leading EMC chamber specialist that contributes to the advancement of high-tech industries worldwide.”

Founded in 1999, ERETEC has pioneered electromagnetic compatibility, antenna and reverberation chamber design, and test and measurement solutions. The company has supplied high-quality EMC chambers, measurement systems, and robust electromagnetic pulse (EMP) protection solutions to customers in Korea and abroad, building a strong foundation of technical credibility.

Media Contact

Michelle Park, ERETEC INC., 82 31-345-1134, michelle.park@eretec.com, https://www.eretec.com/en/

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New electrification index shows China out front as US risks stalling and Europe’s policies outpace delivery

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LONDON, Oct. 26, 2026 /PRNewswire/ — China is pulling ahead on electrification, while the US risks losing momentum and some of Europe’s biggest economies have yet to translate policy into delivery, according to new analysis.

The Electrification Competitiveness Index assesses progress in 16 countries, measuring electrification delivery on the ground and the conditions needed for further progress. These enabling and deployment factors indicate how ready economies are for businesses to electrify operations.

The analysis exposes a widespread implementation gap, with policy and other enabling conditions ahead of electrification deployment across most countries.

The Index, developed by We Mean Business Coalition with support from RMI, assesses Australia, Brazil, China, Ethiopia, France, Germany, India, Indonesia, Italy, the Philippines, Poland, South Africa, South Korea, Spain, UK and US.

Electrification, combined with clean power, can reduce fossil fuel reliance, strengthen energy security, reduce exposure to volatile fuel prices, support growth and productivity, cut emissions and improve health through cleaner air. It will be a key focus at COP31.

Countries are grouped in four categories:

Solid foundation – China, France, Spain: relatively strong deployment and strong enablers. China has the highest deployment score, backed by coordinated grid investment, industrial policy and incentives. France and Spain score well on grid performance and clean power shares. In all three countries, electricity prices are more competitive against gas than in most other economies assessed.

Potential for take-off – Germany, India, Italy, Poland, UK: enablers higher than deployment. The UK has the largest gap between policy and delivery. Electricity costs around five times as much as gas per unit of energy for UK industry, while Germany faces a grid connection backlog of hundreds of gigawatts.

Risk of stalling – US, Australia, Brazil, Ethiopia, South Korea: deployment sits at/above the halfway mark with enablers below the median. In the US federal policy reversals and grid bottlenecks risk slowing momentum. The US has more than 2TW of generation and storage waiting in interconnection queues, compared with roughly 1.3TW of existing generating capacity.

Early-stage adoption – Indonesia, the Philippines and South Africa: below the halfway marks on deployment and enablers. Clean power accounts for 18% of generation in Indonesia and South Africa and 23% in the Philippines, while grid investment in all three is below 0.4% of GDP, against 0.65% average across the sample.

 

Report & full release: https://www.wemeanbusinesscoalition.org/blog/new-index-maps-electrification-competitiveness-of-countries/

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SOURCE We Mean Business Coalition(WMBC)

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ADSQUIRE Named 2026 PPC Agency of the Year by Search Engine Land.

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Philadelphia-Based Legal PPC Agency Wins Top Paid Search Agency Honor for Campaign Delivering Approximately 8,000% ROI in One Month On $4,000 In Ad Spend.

PHILADELPHIA, Oct. 26, 2026 /PRNewswire/ — ADSQUIRE, a digital advertising agency specializing in pay-per-click (PPC) advertising for law firms, has been named PPC Agency of the Year at the 2026 Search Engine Land Awards, one of the search marketing industry’s leading award programs.

Search Engine Land announced the winners of its 12th annual awards on October 26, recognizing agencies, in-house teams, and individuals for excellence in search marketing. ADSQUIRE earned the overall Agency of the Year – PPC award for its entry, “How ADSQUIRE Delivered A 8,000% ROI For Their Client In One Month.”

The award recognizes ADSQUIRE’s work managing paid search campaigns and generating measurable business results for law firms. The recognition also reinforces the agency’s specialized focus on one of the most competitive digital advertising markets: legal services.

A National Award for Specialized Legal PPC Expertise

ADSQUIRE focuses on helping law firms attract prospective clients through Google Ads, Google Local Services Ads (LSAs), and performance-focused paid search campaigns. Rather than treating legal advertising as a general digital marketing service, the agency concentrates on the advertising platforms, competitive dynamics, lead-generation challenges, and performance measurement that matter to law firms.

Legal PPC requires more than generating clicks. Campaigns must reach prospective clients with relevant legal needs, manage advertising costs in highly competitive markets, and provide law firms with meaningful insight into lead quality and campaign performance.

ADSQUIRE’s approach centers on connecting advertising activity to business outcomes, helping law firms evaluate performance beyond impressions, clicks, and other surface-level metrics.

The Search Engine Land award provides independent industry recognition for that work.

“Winning PPC Agency of the Year is a tremendous milestone for ADSQUIRE and our entire team,” said Anthony Higman, CEO of ADSQUIRE. “We built this agency around a straightforward idea: law firms deserve advertising management that understands their business, takes performance seriously, and is accountable for delivering results. Being recognized by Search Engine Land at this level makes this win especially meaningful for the team.”

Helping Law Firms Compete Through Google Ads and Local Services Ads

ADSQUIRE specializes in paid search advertising for attorneys and law firms, including Google Ads management and Google Local Services Ads management.

These channels serve different but complementary roles in legal client acquisition. Google Ads enables law firms to reach people searching for specific legal services, while Local Services Ads can help eligible law firms connect with prospective clients through Google’s local lead-generation platform.

Managing both in unison requires an understanding of campaign structure, search intent, geographic targeting, budget allocation, lead tracking, and the relationship between advertising performance and signed cases.

ADSQUIRE works with law firms seeking specialized PPC management rather than a generalist agency unfamiliar with the economics and operational demands of legal advertising.

The agency’s recognition as the 2026 Search Engine Land PPC Agency of the Year adds an independent industry distinction to its legal advertising specialization.

An Award-Winning Approach to Advertising Performance

ADSQUIRE’s winning award entry highlighted a client campaign that reportedly delivered approximately 8,000% return on investment in one month on only $4,000 in advertising spend.

The case study illustrates the importance of evaluating paid search through business outcomes rather than advertising activity alone. For law firms, meaningful evaluation can include qualified leads, signed cases, cost per acquisition, and the potential value of cases generated.

ADSQUIRE continues to focus on helping law firms make informed advertising decisions, improve campaign execution, and understand how paid search contributes to client acquisition.

About ADSQUIRE

ADSQUIRE is a legal PPC agency headquartered in Philadelphia, Pennsylvania, specializing in Google Ads management and Google Local Services Ads management for law firms. The agency helps attorneys and law firms attract prospective clients through paid search advertising, with an emphasis on campaign execution, performance measurement, lead generation, and return on advertising investment.

ADSQUIRE was named Agency of the Year – PPC at the 2026 Search Engine Land Awards for its work on a campaign that delivered approximately 8,000% ROI in one month.

Law firms interested in specialized PPC management can learn more at https://adsquire.com/.

Award announcement: https://searchengineland.com/search-engine-land-awards-2026-and-the-winners-are-498526

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