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RTB House Highlights How E-Commerce Brands Can Boost Sales with Retargeting Tools

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NEW YORK, Aug. 5, 2026 /PRNewswire/ — As the digital marketplace becomes increasingly competitive, maximizing conversion rates remains a top priority for global brands. The integration of advanced deep-learning algorithms into daily advertising strategies is fundamentally changing how businesses interact with potential buyers, enabling them to scale revenue and build lasting customer relationships. For modern e-commerce platforms, the challenge is no longer just acquiring traffic but converting that traffic efficiently without alienating the consumer. Traditional digital marketing methods are proving insufficient in a landscape where consumer attention is fragmented and privacy regulations are tightening. To bridge this gap, leading digital retailers are turning to next-generation advertising technologies that leverage massive computing power to identify complex paths to purchase, fundamentally altering the economics of online customer acquisition.

The Evolution of Personalized Marketing

Traditional advertising models are rapidly giving way to hyper-personalized, AI-driven campaigns. In the past, retargeting often meant showing users repetitive ads for products they had already purchased or ignored—a strategy that frequently resulted in ad fatigue and diminished brand perception. Early retargeting relied heavily on simplistic, rule-based engines that could only react to obvious behavioral triggers. Today, by analyzing vast amounts of consumer data—including browsing habits, dwell time, and previous interactions—modern e-businesses can predict purchasing intent with unprecedented accuracy.

This evolution allows digital marketers to deliver highly relevant content at the exact moment a consumer is ready to buy, minimizing ad fatigue and maximizing engagement. The shift represents a move away from the outdated metric of maximizing sheer click volume. Instead, the focus has pivoted toward “Quality Traffic,” where campaigns are optimized for tag-validated, meaningful on-site engagement. By combining hyper-relevant ad placements with sophisticated LLM-powered audiences, brands can ensure their advertising budgets are spent on consumers demonstrating genuine interest, rather than accidental traffic. Furthermore, the modern era of personalized marketing leverages deep learning to capture what older systems miss. By identifying non-obvious converters and understanding nuanced purchasing behaviors, AI-driven platforms can recommend products that a consumer has never even viewed, creating additive revenue streams that previously went untapped.

Boosting Sales with RTB House Retargeting Tools and Services

To directly address the need to boost sales and accelerate conversion cycles, RTB House provides a robust ecosystem of marketing services powered entirely by proprietary deep-learning algorithms. The company’s comprehensive suite of services includes highly targeted dynamic display campaigns that adapt in real-time to user preferences, personalized video ads that capture attention across various devices, and full-funnel in-app advertising solutions tailored for mobile-first consumers. By seamlessly integrating these advanced retargeting tools, e-commerce platforms can efficiently recapture abandoned carts, increase long-term user retention, and drive measurable revenue growth across all digital touchpoints.

The technological edge provided by these deep-learning-powered campaigns translates into concrete financial performance. Industry data reveals that advanced retargeting deployments can deliver up to a 57% increase in scale at a set return on ad spend (ROAS). Even more significantly, intelligent product recommendation engines have demonstrated that up to 61% of purchased products driven by these systems were not previously viewed by the consumer, proving the AI’s ability to actively generate new demand rather than simply fulfill existing intent.

The suite of services also includes on-brand shoppable creative, which displays personalized product recommendations based entirely on first-party signals. Delivered across the entire purchase journey, this visually engaging approach accelerates performance while strengthening overarching brand equity. Trusted by major global brands across various sectors—including retail giants like Steve Madden, travel platforms like Secret Escapes, and automotive marketplaces like Autotrader—the deep-learning infrastructure has proven its capacity to handle vast amounts of industry data. By identifying hidden patterns within this data, the technology convinces high-intent prospects to take definitive action, fueling a continuous, virtuous cycle of conversion, new customer acquisition, and sustained demand generation.

Future-Proofing Sales Strategies

Digital retailers must adapt to these technological advancements to remain competitive. Implementing state-of-the-art marketing frameworks ensures that brands remain agile, especially as the industry shifts toward a privacy-first, cookie-limited environment. The industry’s broader shift toward a privacy-first environment has forced a critical reevaluation of how advertising data is sourced and deployed.

In response, modern retargeting solutions emphasize the activation of first-party signals. By identifying the behaviors of a brand’s most valuable customers, deep learning algorithms can find new, similar audiences without relying on outdated tracking methods. Crucially, this approach operates without the pooling or selling of a brand’s proprietary data, allowing companies to build an exclusive and secure competitive edge. By prioritizing deep-learning retargeting, companies not only see an immediate lift in their return on ad spend (ROAS) but also secure long-term growth and sustainable customer loyalty in an unpredictable digital economy. As e-commerce continues to evolve, the brands that integrate privacy-compliant, AI-driven technologies into their core marketing stacks will be the ones best positioned to dominate their respective markets for years to come.

Media Contact:

Company: RTB House
Email: digital.global@rtbhouse.com
Website: https://www.rtbhouse.com/

High-Res Image Download (Google Drive): https://drive.google.com/file/d/1c8cgxoV4GVDMva4fIv46dJF6hjSze9X0/view?usp=sharing

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Visual Shop and Bluestreak Join Forces with Steelhead Technologies

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August 5, 2026

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Together, the three industry leaders bring decades of metal finishing and heat treating expertise to one platform built for margin and growth.

CALUMET, Mich., Aug. 5, 2026 /PRNewswire-PRWeb/ — Steelhead Technologies announced today the acquisitions of Visual Shop and Bluestreak, two longstanding providers of job shop management and QMS software. Customers of all three companies now have access to next-generation technology to help them get ahead: an all-in-one system built on a digital production floor, with automation and AI built in to power margin and growth.

“ThermTech is excited to announce our partnership with Steelhead Technologies as we implement their AI-powered heat treating platform.” – Mary Springer, Executive Vice President, ThermTech.

For years, Steelhead, Visual Shop, and Bluestreak have earned the trust of metal finishers and heat treaters across North America by delivering systems designed with the specific complexities job shops face in mind. Now these systems are joining forces. Customers are getting the best of each: the digital production floor, the industry knowledge, and the people who understand their business.

“Metal finishing job shops have been under decades of competitive pressure from offshoring, workforce challenges, and volatility in costs. With demographic changes and AI completely changing the operational landscape, the challenges remain as tall as ever. At the same time, top government officials and contractors are urgently bringing back work by reshoring and scaling production. Job shops must leverage technology to rapidly increase capacity and capability while not adding head count to solve every challenge. Steelhead is excited to be their technology partner providing purpose-built technology tailored for metal finishing, supercharged with AI and white-glove service from a knowledgeable team with decades of experience.”

— Jeff Halonen, CEO/Co-Founder, Steelhead Technologies

Continued Investment in Metal Finishing

Steelhead is accelerating its investment in metal finishing to position job shops for the next generation of manufacturing. The team is continuing to invest heavily in the industry, including its investment in FedRAMP to meet the security and documentation standards CMMC compliance requires, and dedicating engineering, support, and product resources specifically to fine-tune workflows. Customers will benefit from access to the people who know metal finishing and heat treating best, drawing on the long-standing experience at Visual Shop and Bluestreak.

“Visual Shop customers have always loved our vast array of features and our friendly and responsive support team that knows their business. To stay competitive in the long term, we would need to build a new product on a modern platform. Steelhead has a great product and shares our philosophy of providing outstanding customer service. As one company with Steelhead and Bluestreak, it’s a big win for customers because we can work together to bring the absolute best software experience to the metal finishing and heat treating industries.”

— Kevin Pluedeman, President of Cornerstone Systems (Visual Shop)

“For over 20 years, Bluestreak has powered heat treating and metal finishing job shops with software built to help them scale without compromising on quality. Looking ahead, we believe partnering with Steelhead positions us to deliver on that promise at an entirely new scale. By joining forces with Steelhead, we are bringing the institutional knowledge and specialized features of Bluestreak together with Steelhead’s modern infrastructure. Our focus remains entirely on supporting customers seamlessly today while building the ultimate, next-generation platform for the next 20 years.”

— Todd Wenzel, President and Founder of Bluestreak

“ThermTech is excited to announce our partnership with Steelhead Technologies as we implement their AI-powered heat treating platform. For decades, ThermTech has grown by investing in the things that matter most to our customers: our people, our equipment, our processes, and the quality systems that stand behind every part we treat. Over the last 23 years, we’ve leveraged and co-developed the Bluestreak QMS, and that investment in capability has been central to how we serve our customers. Moving to Steelhead is the next chapter of that same philosophy, a platform that unites MES, QMS, ERP, financials, and customer service in a single system. Our engineering team will work closely with Steelhead to shape highly specialized heat treating capabilities so we can continue raising the bar on quality, responsiveness, and the service our customers count on.”

— Mary Springer, Executive Vice President, ThermTech

Customer Perspective

At Exactatherm, a heat treater in Mississauga, ON, taking their shop floor digital has simplified training, tightened quality control, and enabled faster turnaround times.

“With Steelhead, if we need a job pulled for review in a Nadcap audit, we can look it up and have all the data right there. We don’t have to train someone with a background in metallurgy or heat treat to enter a job anymore; anyone can do it. That efficiency shows up everywhere: our lead times used to run a couple of weeks, now we’re down to ten days, and parts we used to store for ten to twelve days now move through in five to seven.”

— Vraj Shah, Quality Manager, Exactatherm

At Eastern Plating, a plating shop rebuilding and growing after a major flood, taking the shop floor digital has given the team real-time visibility into every stage of production.

“Before Steelhead we couldn’t see where our parts were at any given time. It was received, a traveler was put on it, and we didn’t know where it was again until it shipped. Now we know where our parts are any time once they’re in Steelhead, and probably 95% of the phone calls have been eliminated. As we’ve continued rebuilding from the flood, we’ve been able to increase our revenue by about 25 to 30%, and we were able to schedule all of that additional revenue with our existing head count.”

— Wayne Wheeler, Eastern Plating

Media Contact

Kelsey Halonen, Steelhead Technologies, 1 7346576859, kelsey@gosteelhead.com, gosteelhead.com

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SOURCE Steelhead Technologies

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Jack Henry & Associates to Provide Webcast of Fourth Quarter and Full-Year Fiscal 2026 Earnings Call

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August 5, 2026

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MONETT, Mo., Aug. 5, 2026 /PRNewswire/ — Jack Henry & Associates, Inc.® (Nasdaq: JKHY) announced today that it will host a live webcast of its fourth quarter and full-year fiscal 2026 earnings conference call on August 19, 2026. The press release announcing fourth quarter and year-end fiscal 2026 earnings will be issued after market close on August 18, 2026.

The live webcast, which will begin at 7:45 a.m. Central (8:45 a.m. Eastern), can be accessed on the Jack Henry Web site at jackhenry.com. Please log on 10 minutes prior to the beginning of the call. The earnings call US dial-in number is (833) 630-0605, while international participants dial +1 412-317-1830. Participants will request to join the Jack Henry & Associates call. An archived replay of the quarterly earnings call will be available on jackhenry.com approximately one hour after the live call, or you can dial (855) 669-9658 and use replay access code “8041677” to listen to the replay.

In addition, the company will release quarterly deconversion revenue results prior to the release of the quarterly earnings results. The press release announcing deconversion revenue will be issued after market close on Tuesday, August 11, 2026.

About Jack Henry & Associates, Inc.®
Jack Henry™ (Nasdaq: JKHY) is a well-rounded financial technology company that strengthens connections between financial institutions and the people and businesses they serve. We are an S&P 500 company that prioritizes openness, collaboration, and user centricity – offering banks and credit unions a vibrant ecosystem of internally developed modern capabilities as well as the ability to integrate with leading fintechs. For 50 years, Jack Henry has provided technology solutions to enable clients to innovate faster, strategically differentiate, and successfully compete while serving the evolving needs of their accountholders. We empower approximately 7,400 clients with people-inspired innovation, personal service, and insight-driven solutions that help reduce the barriers to financial health. Additional information is available at jackhenry.com.

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SOURCE Jack Henry & Associates, Inc.

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Open Source Summit + Embedded Linux Conference Europe 2026 Schedule Champions Open Source Innovation and Marks 35 Years of Linux

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August 5, 2026

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Industry leaders gather to advance the open source infrastructure powering embedded systems, cloud orchestration, AI security, safety-critical applications and more

Summary

The Linux Foundation released the official agenda for Open Source Summit + Embedded Linux Conference Europe 2026 (October 7-9 in Prague), an event that will celebrate the 35th anniversary of Linux while mobilizing global leaders to secure modern technological infrastructure.Key event highlights include a featured conversation with Linux and Git creator Linus Torvalds, alongside session tracks exploring open AI and data, digital trust, safety-critical software, cloud native orchestration, embedded Linux, and much more.

SAN FRANCISCO, Aug. 5, 2026 /PRNewswire/ — The Linux Foundation, the nonprofit organization enabling mass innovation through open source, today announced the schedule for Open Source Summit + Embedded Linux Conference Europe 2026, taking place in Prague, Czechia from October 7-9. This premier event unites open source technology developers, community leaders, and end users to build further innovation on top of the open source foundations of modern infrastructure.

Open source software is a force multiplier for technological sovereignty, economic efficiency, and innovation velocity. With over 40 million lines of code, Linux is a key element in open source software globally, as the largest and most famous project. This year, Linux celebrates 35 years of excellence as a codebase. Historically, open source and Linux unlocked neutrality for those facing vendor lock in, access for users unable to pay steep licensing fees, and now, unrivaled advancement in the pursuit of agentic AI.

“The world’s most important technology is built in the open,” said Jim Zemlin, CEO of the Linux Foundation. “Open Source Summit Europe is where developers, maintainers, and industry leaders come together to solve shared challenges and accelerate innovation.”

Highlights at Open Source Summit + Embedded Linux Conference Europe 2026 include:

Linus Torvalds, Creator of Linux and Git, in Conversation with Dirk Hohndel, Head of Ericsson Software Technology
In a highly anticipated conversation, Linus and Dirk will discuss the future of vendor-neutral collaboration, developer knowledge sharing, and the latest technological innovations driving the open source ecosystem.

Building and Securing AI Created in the Open
Open source software is critical to all levels of the AI stack, especially as agents are increasingly entrenched in modern tools. As AI agents are further embedded into core business operations, establishing clear guardrails and transparent data access is essential. This track explores proven methods for maintaining security, visibility, and repeatability across multi-agent platforms.

Session Highlight: “Just Keep Swimming: Benchmarking OSS Agent Memory on Kubernetes With OpenTelemetry” – Henrik Rexed, Cloud Native Advocate, Dynatrace

Safety-Critical Software: Reliability at the Core
As open source scales across highly regulated industries and embedded technologies like automotive and consumer electronics, the need for safe, reliable, and compliant code is paramount. This track will explore critical advancements, frameworks, and shared standards required to build software that operates safely in high-stakes environments – such as trusted identities in cryptography, Akrites for secure code, and SBOMs for CRA readiness.

Session Highlight: “ORBIT Launchpad: Building the Due Diligence Bridge Between Manufacturers and Open Source” – Nicole Bates-Callaghan, Principal Technical Program Manager, Microsoft and Sarah Evans, Distinguished Engineer, Dell Technologies

Cloud and Orchestration: Powering Scalable Innovation
Cloud native technologies are vital in delivering the scalability and operational efficiency required to support agentic environments. A fortified, cloud native foundation is exactly what allows companies to confidently transition their AI initiatives from lab experiments into profitable, enterprise-grade solutions.

Session Highlight: “Beyond Immutable Machines – Introducing Cluster API In-Place Updates” – Lennart Jern, Senior Developer, Ericsson Software Technology

Embedded Linux Conference: Advancing Next-Generation Embedded Systems
As embedded systems scale across automotive, aerospace, industrial IoT, and consumer electronics, developers face increasing demands for real-time performance, functional safety compliance, and secure supply chains. Embedded Linux and Zephyr RTOS have become critical to meeting these demands while maintaining the agility and transparency that open source provides. This track explores proven approaches to building reliable, compliant embedded systems that perform at scale.

Session Highlight: “Signed, Sealed, Delivered: Yocto Project Reference Containers” – Tim Orling, Principal Software Engineer, Konsulko Group

Registration
Registration for Open Source Summit + Embedded Linux Conference Europe 2026 and its co-located events is open. Discounted registration is available for academics, government employees, hobbyists and small businesses. To learn more about registering, as well as scholarship and travel fund opportunities, see the full details here. To request a press pass, contact pr@linuxfoundation.org. 

Event Sponsors
Thank you to the sponsors who help make Open Source Summit + Embedded Linux Conference Europe 2026 possible, including:

Diamond Sponsors: AWS, Google, Microsoft Azure, openKylin, ValkeyPlatinum Sponsors: openEuler, OpenSearch, Red HatGold Sponsors: Civil Infrastructure Platform, Cloud Native Computing Foundation, Coder, Dynatrace, Ericsson, Hitachi, LavinMQ, Texas InstrumentsSilver Sponsors: Analog Devices, Arm, Dronecode Foundation, Edera, Enabling Linux in Safety Applications (ELISA) Project, Framework, Microchip Technology, Minimus, NXP Semiconductors, Percona, PwC, ReversingLabs, Zephyr Project

For information on becoming an event sponsor, see here.

About the Linux Foundation
The Linux Foundation is the world’s leading home for collaboration on open source software, hardware, standards, and data. Linux Foundation projects, including Linux, Kubernetes, Model Context Protocol (MCP), OpenChain, OpenSearch, OpenSSF, OpenStack, PyTorch, Ray, RISC-V, SPDX and Zephyr, provide the foundation for global infrastructure. The Linux Foundation is focused on leveraging best practices and addressing the needs of contributors, users, and solution providers to create sustainable models for open collaboration. For more information, please visit us at linuxfoundation.org.

The Linux Foundation has registered trademarks and uses trademarks. For a list of trademarks of the Linux Foundation, please see its trademark usage page: www.linuxfoundation.org/trademark-usage. Linux is a registered trademark of Linus Torvalds.

Media Contact
The Linux Foundation
PR@linuxfoundation.org 

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SOURCE The Linux Foundation

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