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Online Advantages® Releases Six-Month AI Search Visibility Research, Revealing 12 Lessons for Brands

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Digital marketing agency of Mooresville, NC., shares real-world observations from six months of testing, client work, and research into visibility across Google AI Overviews, ChatGPT and other AI-powered search platforms

MOORESVILLE, N.C., Aug. 9, 2026 /PRNewswire/ — Online Advantages®, a full-service digital marketing agency specializing in SEO, paid search, social media, content marketing and emerging AI search strategies, has released findings from six months of research and testing into how businesses can improve their visibility across AI-powered search engines and answer platforms.

The findings are detailed in the company’s new research article, “How to Improve Brand Visibility in AI Search Engines: 12 Lessons From Six Months of Testing.”

https://onlineadvantages.net/how-to-improve-brand-visibility-in-ai-search-engines-12-lessons-from-six-months-of-testing/

The project grew out of a fundamental change taking place in digital marketing: consumers are increasingly receiving recommendations, summaries and direct answers from artificial intelligence before—or sometimes instead of—visiting traditional search results.

Rather than relying solely on predictions about where AI search may be headed, Online Advantages spent six months examining what was actually happening across client campaigns, its own digital properties, AI visibility tools, citation patterns, content experiments and emerging industry research.

The company evaluated visibility and search behavior involving platforms and experiences including Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity and Microsoft Copilot.

“One of the biggest lessons from the last six months is that AI search doesn’t appear to eliminate the need for SEO—it expands it,” said Matt Maglodi, founder of Online Advantages. “We’re increasingly looking beyond whether a webpage ranks and asking whether an AI system can understand who a business is, what it’s known for and whether that information can be verified across the web.”

12 Lessons From Six Months of AI Search Visibility Research

Online Advantages identified 12 recurring themes during the research period:

1. Traditional SEO still matters.
Strong technical foundations—including crawlable HTML, internal linking, backlinks, topical depth, structured data and overall website authority—continue to provide an important foundation for AI search visibility.

2. Entities are becoming increasingly important.
Keywords still have value, but AI systems increasingly need to understand the relationships among businesses, people, services, locations, industries and topics.

A business should not simply be associated with a keyword. Its broader identity and areas of expertise should be understandable across its entire digital presence.

3. Case studies can be more valuable than generic content.
Real projects provide AI systems and potential customers with information that can be evaluated and verified, including locations, photographs, statistics, challenges, solutions and measurable outcomes.

4. Press releases can become digital knowledge assets.
A modern press release can do more than generate publicity. Properly developed releases can establish facts, events, relationships, company developments and other information across authoritative third-party sources that may subsequently be discovered by search engines and AI systems.

5. LinkedIn matters more than expected.
One observation from the research was that useful content did not necessarily need thousands of reactions to become valuable.

Consistent publishing, professional identity and ongoing subject-matter discussion may contribute to a broader digital footprint even when individual posts are not viral.

6. Reddit and authentic online discussions frequently appear during AI research.
AI-powered research experiences often surface discussions containing firsthand opinions, experiences and recommendations, demonstrating the potential importance of genuine conversations beyond traditional corporate websites.

7. Machine-readable content deserves greater attention.
Emerging industry research into Markdown, structured content and LLM retrieval suggests that businesses should consider not only what they publish but how easily machines can access and interpret it.

Online Advantages considers this an emerging area rather than a settled AI ranking factor and plans to continue monitoring new research.

8. AI visibility is becoming measurable.
One of the most significant developments during the six-month period was the rapid growth of AI visibility measurement technology.

Platforms and toolsets are increasingly allowing marketers to monitor brand mentions, citations, prompts and visibility across AI-generated answers. This makes it possible to begin treating AI visibility as a measurable marketing KPI rather than relying exclusively on traditional keyword rankings.

9. Digital authority matters beyond individual webpages.
A company’s website is only one part of its online identity.

Google Business Profiles, LinkedIn, YouTube, reviews, press coverage, business directories, case studies, images, videos, structured data and other digital assets can collectively reinforce what an organization is and what it is known for.

10. Original research creates information that does not exist elsewhere.
Statistics, experiments, benchmarks, surveys, comparisons, case studies and firsthand observations provide information gain that generic marketing articles often cannot.

Instead of publishing another version of information already available on hundreds of websites, businesses can create something new for both people and AI systems to discover.

11. JavaScript accessibility remains an area worth monitoring.
Industry experiments reviewed during the research period have reported inconsistent retrieval of some JavaScript-injected content by AI systems.

While the technology continues to evolve, Online Advantages recommends making critical business information and important content available in accessible HTML rather than relying exclusively on client-side rendering.

12. Becoming a trusted source may become as important as earning the initial click.
AI-generated answers are changing the traditional relationship between rankings, impressions and website traffic.

As search continues to evolve, businesses may increasingly need to consider brand searches, direct visitors, returning audiences, subscribers and other indicators that people deliberately seek out and trust their information.

From SEO to Digital Authority

One of the broader conclusions emerging from the research is that optimizing an individual webpage may no longer be enough.

Online Advantages refers to the broader strategy as building digital authority.

A company’s website, Google Business Profile, professional profiles, reviews, case studies, press coverage, videos, social presence, industry listings and structured data can work together to create a more complete and verifiable representation of the business.

An organization can make almost any claim about itself on its own website.

When those claims are reinforced by customers, publications, professional profiles, business directories, videos, case studies and other independent sources, search engines and AI systems have additional information available to evaluate the organization.

“The goal is increasingly to make a business easy to understand and easy to verify,” Maglodi said. “If your website says one thing, your Google Business Profile says another and the rest of the web provides very little evidence about who you are, you’re making the machine do the detective work. We want to remove that ambiguity.”

AI Visibility Is Becoming a Marketing Metric

The growth of AI search measurement technology also changes how digital marketing agencies can evaluate performance.

Traditional SEO reporting has historically focused heavily on keyword rankings, impressions, clicks, traffic and conversions.

Those metrics remain important, but marketers can increasingly supplement them by examining:

AI brand mentionsAI citationsCitation sourcesPrompt visibilityCompetitor visibilityGoogle AI Overview appearancesBranded search behaviorPages frequently surfaced by AI systemsChanges in visibility across different AI platforms

Online Advantages believes this represents an important evolution in search marketing because businesses can begin establishing baselines and measuring changes instead of simply asking whether ChatGPT “knows” their company.

What Didn’t Show Clear Evidence

Online Advantages also identified several approaches that did not demonstrate enough consistent evidence during the research period to justify treating them as standalone AI search strategies.

These included relying primarily on keyword density, publishing thin AI-generated articles without original information, assuming strong traditional rankings would automatically produce AI citations, concentrating exclusively on one digital platform, and searching for a single technical “AI SEO trick” capable of dramatically changing visibility.

The research instead pointed toward a broader combination of technical SEO, useful content, entity development, original information, third-party authority and consistent digital signals.

Separating Observations From Proof

Online Advantages emphasizes that AI search remains a rapidly developing field.

The company’s findings should therefore not be interpreted as 12 scientifically proven AI ranking factors.

Some conclusions are based on repeated observations across the company’s work, others are supported by outside industry research, and some remain emerging hypotheses that require additional testing.

That distinction is intentional.

“We don’t want to turn every correlation into an AI ranking factor,” Maglodi said. “Part of this project is documenting what we’re actually seeing, comparing it with outside research, testing it where possible and being willing to change our recommendations as the evidence changes.”

The Central Finding: Be Easy to Understand, Verify and Trust

After six months of research, the various observations increasingly pointed toward one overarching principle:

Businesses that become easier for AI systems to understand, verify and trust across the web appear better positioned to earn visibility as AI-powered search continues to evolve.

That principle connects many of the individual findings—from traditional SEO and structured data to entity development, case studies, original research, professional profiles, reviews, digital PR and broader authority building.

Online Advantages plans to continue testing these strategies and documenting changes as Google, ChatGPT and other AI-powered search and discovery platforms evolve.

The complete research, methodology and 12 lessons are available in “How to Improve Brand Visibility in AI Search Engines: 12 Lessons From Six Months of Testing” on the Online Advantages website.

Follow the Research as AI Search Evolves

Because AI search is changing rapidly, Online Advantages is treating the six-month report as part of an ongoing research effort rather than the end of the project.

Matt Maglodi is also documenting observations, new tests and developments through LinkedIn, providing marketers and business owners with a way to follow the discussion as new information emerges around AI visibility, Google AI Overviews, ChatGPT and other AI search platforms.

Readers can follow Matt Maglodi’s ongoing AI search visibility research and discussion on LinkedIn for updates as the testing continues.

About Online Advantages®

Founded in 2012 and based in Mooresville, North Carolina, Online Advantages® is a full-service digital marketing agency providing businesses with comprehensive online marketing solutions, including search engine optimization (SEO), local SEO, paid search, content marketing, social media marketing, online reputation management, digital strategy and emerging AI search visibility services.

The agency helps businesses improve how they are discovered, understood and represented across traditional search engines and the rapidly evolving ecosystem of AI-powered search and answer platforms.

Research and Additional Information

Full Research Article:
“How to Improve Brand Visibility in AI Search Engines: 12 Lessons From Six Months of Testing”
https://onlineadvantages.net/how-to-improve-brand-visibility-in-ai-search-engines-12-lessons-from-six-months-of-testing/

Ongoing AI Search Research and Discussion:
Matt Maglodi on LinkedIn
https://www.linkedin.com/posts/mattmaglodi_aiseo-aivisibility-googleaioverviews-ugcPost-7482577175582273536-w2rX/

Matt Maglodi
Online Advantages®
Mooresville, North Carolina
https://onlineadvantages.net/

View original content:https://www.prnewswire.com/news-releases/online-advantages-releases-six-month-ai-search-visibility-research-revealing-12-lessons-for-brands-302846707.html

SOURCE Online Advantages

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Synology® unveils Surveillance365, a secure cloud video surveillance solution built for modern, multi-site businesses

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August 10, 2026

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HONG KONG, Aug. 10, 2026 /PRNewswire/ — Synology launched Surveillance365, a Video Surveillance as a Service (VSaaS) solution that enables businesses to deploy enterprise-grade multi-site surveillance in minutes and scale without additional IT overhead.

“Ever since we introduced Surveillance Station in 2008, our vision has been to build a private, fully integrated surveillance ecosystem spanning cameras, NVRs, VMS, storage, backup, AI analytics, and cloud, all engineered by one vendor. Today, Surveillance365 completes that vision,” said Philip Wong, Chairman and CEO of Synology.

Rapid deployment and operational simplicity
Free to use with compatible Synology Cameras, the Surveillance365 Standard Plan centrally manages the camera fleet from a single web portal or mobile app. Deployment for each camera takes as little as two minutes, with no dedicated IT staff or on-premises server configuration required.

“Whether overseeing retail chains, construction sites, or global corporate offices, organizations can scale their security footprint instantly through Surveillance365 without the burden of managing physical infrastructure,” said Josh Lin, Director of Synology’s Surveillance Group.

Edge recording and on-camera intelligence
Footage is recorded locally to an onboard microSD card, and AI analytics, including People, Vehicle, Intrusion, and Loitering Detection, are processed on-camera for immediate alerts, minimizing cloud bandwidth. For live viewing, Surveillance365 prioritizes peer-to-peer local connections, while Low Bandwidth Mode further cuts usage by up to 50% with minimal impact on video quality.

Governance and compliance at scale
All Synology Cameras used with Surveillance365 are NDAA and TAA compliant, meeting the procurement requirements of government agencies and security-conscious organizations. For advanced access control, the Surveillance365 Business Plan adds granular permission profiles, site-level camera management, and a comprehensive audit log for managing distributed teams and locations.

Protection from access to backup
Access to Surveillance365 is protected by multi-factor authentication and a C2 Encryption Key held exclusively by the account holder. Optional cloud backup to C2 OneStorage supports event-based or continuous recording with retention from 45 to 3,650 days, and extends to protect Surveillance Station recordings on existing Synology NAS.1

Surveillance365 is now available globally. For more information, visit the Synology website.

1. C2 Backup for Surveillance is being succeeded by Surveillance365 and C2 OneStorage, and will no longer accept new subscriptions. Existing subscriptions will be maintained through their remaining retention periods to ensure a smooth transition. Please visit https://sy.to/ai5qk for more information.

About Synology®

Staying at the forefront of data management, Synology innovates and adapts to ever-evolving technologies, and continues bringing new possibilities to the table, including but not limited to solutions for data storage and backup, file collaboration, video management,and network infrastructure – all designed with one goal in mind – presenting a centralized platform to simplify IT administration while driving digital transformation for businesses worldwide.

Contact Us: https://www.synology.com/en-global/company/contact_us

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STARTRADER Provides Update on Trustpilot Review Profiles

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August 10, 2026

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DUBAI, UAE, Aug. 7, 2026 /PRNewswire/ — STARTRADER is in ongoing discussions with Trustpilot about a proposed consolidation of its existing review profiles into a single listing. The matter remains under discussion, and no timeline for completion has been confirmed. STARTRADER confirms that the matter has no impact to date on its operations or client services.

As STARTRADER has expanded across multiple regions, separate Trustpilot profiles were established for different entities and markets over time. A single, consolidated profile would provide clients a clearer overarching view of STARTRADER’s customer feedback across regions.

Some clients may have noticed changes to STARTRADER’s Trustpilot presence, including to the displayed rating, review count, or review history. These changes are not related to the proposed consolidation exercise described above, or to STARTRADER’s trading platforms, products, or client support, all of which continue to operate as per normal.

STARTRADER will provide further updates as discussions with Trustpilot progress. Clients with questions in relation to this matter can reach out through STARTRADER’s client support channels.

About STARTRADER

STARTRADER is a global multi-asset broker empowering retail and institutional partners to access global markets through a range of platforms, including MetaTrader, STARTRADER APP, and STAR Copy. STARTRADER operates through entities licensed and regulated by authorities including CMA, ASIC, FSCA, FSA and FSC, combining strong governance with a client-first approach, serving both retail clients and partners with a commitment to transparency, reliability, and long-term growth.

 

 

 

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2026 Global Health Summit Opens in Hong Kong — Global Healthcare Leaders Convene: Bringing Breakthroughs to Patients

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August 10, 2026

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HONG KONG, Aug. 10, 2026 /PRNewswire/ — The 2026 Global Health Summit (“GHS 2026”), jointly hosted by New Frontier Group (“New Frontier”) and the Hong Kong Investment Corporation Limited (“HKIC”), opened today at the Hong Kong Convention and Exhibition Centre for a two-day programme. Held under the theme “EXPONENTIAL: From Breakthrough Discoveries to Global Impact,” the Summit convened close to 200 speakers with over 3,000 participants to explore AI technology development, frontier research, clinical translation, capital support and technology enablement, discussing how breakthrough innovation in healthcare can move from the laboratory, into the clinic, and ultimately reach every patient.

Attendees included Mr LEUNG Chun-ying, Vice Chairman National Committee of the Chinese People’s Political Consultative Conference (CPPCC); Mr LAI Zhihong, Vice Mayor Guangzhou Municipal People’s Government; Mr TAN Kiat How, Senior Minister of State Ministry of Digital Development and Information & Ministry of Health, Singapore; Ms Clara CHAN, CEO of the HKIC. Clinical and academic leaders addressing the Summit included Prof. DONG Jiahong, Member of the Chinese Academy of Engineering; Chair Professor, School of Clinical Medicine, Tsinghua University; Prof. JI Jiafu, Member of the Chinese Academy of Engineering; Director, Peking University Cancer Research Center; and Prof. WONG Tien Yin, Vice Provost, Tsinghua University; Senior Vice-Chancellor, Tsinghua Medicine.

Bringing Breakthroughs to Patients

As the patient capital investment flagship wholly owned by the HKSAR Government and the co-host of the GHS 2026, the HKIC further underscored its strategic role in driving biotechnology, health technology and healthcare innovation solutions in their international expansion, as well as its strong ongoing commitment in fostering high-quality economic and social development.

Ms Clara CHAN, CEO of the HKIC, said: “Biotechnology and Health Technology have always been among the HKIC’s priority sectors. This year’s Global Health Summit builds on the “Rooted in Hong Kong, Connected with the Greater Bay Area” strategic partnership launched by the HKIC and New Frontier in 2025. By bringing together capital, research and healthcare communities, GHS 2026 creates an enabling environment for groundbreaking innovations to progress from scientific discovery to real-world impact. It also serves as an important platform for the HKIC to proactively reach out to companies and teams with cutting-edge technologies.

This year marks the opening year of the National 15th Five-Year Plan. The HKIC will continue to connect national innovation and technology strategies with Hong Kong’s strengths as an international finance centre, as well as global innovation resources. By leveraging the catalytic and guiding role of long-term capital, the HKIC aims to support healthcare innovations that can reach patients more effectively, thereby fostering high-quality economic and social development.”

As a Summit co-host, New Frontier has spent the past decade building around three pillars — Integration, Innovation and Intelligence. The Group operates 11 general and specialty hospitals, 5 cancer centres and 20 rehabilitation hospitals. Its home healthcare teams serve nearly 100,000 households every day, and it delivers 15 million patient visits a year through 3,000 physicians from more than 30 countries. Its self-developed “New Frontier AI” suite has achieved a 90% clinical adoption rate, saving clinicians up to two hours a day, and has generated more than RMB 200 million in payer savings.

Mr Carl WU, Co-founder and CEO of New Frontier Group, said: “This Summit has brought together 150 speakers, thousands of on-site participants, and many more joining online — uniting the very best minds in medicine, science, technology, investment and policy to discuss the most pressing issues in global healthcare. Over the past decade, we have come to understand deeply that healthcare is never a race that can be won alone. It requires genuine collaboration across clinical practice, research, policy and industry. That is the very reason we hold this Summit — so that innovation and frontier therapies can, through international connectivity, reach the patients who need them faster.”

Technology Powering the Shift: From Platforms to Compute, AI Reshapes Healthcare

AI in healthcare was a central theme of this year’s Summit. Guests from clinical institutions, research universities and technology companies discussed AI applications across drug discovery, medical imaging, clinical decision-making, hospital operations and patient services. Participants examined — from the perspectives of platform ecosystems, compute infrastructure, data and use cases — how medical AI can move from technical capability toward trustworthy, accessible and sustainable clinical use. Discussions also addressed how to safeguard care quality, data security and fully respect clinicians’ professional judgment while boosting diagnosis and treatment efficiency.

Mr WANG Puzhong, CEO of Core Local Commerce Division Meituan, said: “AI and digital capabilities allow healthcare resources to reach people who need them more efficiently — making services visible, accessible and effective. As a connector in healthcare services, Meituan will continue to drive health services from being visible to being truly accessible, co-building an intelligent 15-minute healthcare service circle.”

A Clinical Perspective: Making Sure Breakthroughs Reach the Bedside

In sessions including “Frontier Insights” and “Accelerating Research and Clinical Translation in Oncology,” leading clinicians shared first-hand experience translating frontier research into clinical practice. Speakers included Prof. DONG Jiahong, Member of the Chinese Academy of Engineering; Chair Professor, School of Clinical Medicine, Tsinghua University; Prof. JI Jiafu, Member of the Chinese Academy of Engineering; Director, Peking University Cancer Research Center; Prof. HE Jianxing, Director of the China National Center for Respiratory Medicine and European Academy of Sciences Fellow; and Prof. LU Shun, Lifetime Professor, Shanghai Chest Hospital, Shanghai Jiao Tong University School of Medicine. Participating experts agreed that collaboration between Hong Kong and the Greater Bay Area is providing a faster, more reliable path for innovative therapies to move from the laboratory to the bedside.

Capital Without Borders: Closing the Last Mile for Innovation

At forums including “Capital Without Borders: Building Global Healthcare Partnerships,” investors from Huatai Securities, CITIC Securities, Value Partners, CBC Group, Lake Bleu Capital, Pivotal bioVenture Partners, TruMed Investment, UBS, Ernst & Young, Mindray Medical and Deep Intelligent Pharma (DIP) discussed the capital logic of the healthcare industry, how companies are adapting to a more disciplined valuation environment, and Hong Kong’s role as Asia’s healthcare capital hub. Participants noted that Chapter 18A of the Hong Kong Stock Exchange Listing Rules, together with HKIC’s deployment of patient capital, is building a complete capital pathway for innovative biopharma and medtech companies — from R&D through to listing.

Longevity Science: Precision Health and Human 2.0

At the “Precision Health & Human 2.0: Redefining Healthy Ageing” forum, scientists from Stanford University, Johns Hopkins University, Westlake Laboratory and Jinan University discussed frontier directions in ageing biology, immune reconstitution and regenerative medicine. Speakers included Prof. David FURMAN, Director of the Stanford 1,000 Immunomes Project; Prof. Sean LENG, Director of the Johns Hopkins Center on Aging and Immune Remodeling; Prof. Duanqing PEI, Chair Professor of Regenerative Biology at School of Life Sciences, Westlake University and European Academy of Sciences Fellow; and Prof. Zhenyu JU, Director of the Institute of Aging and Regenerative Medicine at Jinan University. Participating experts agreed that longevity science is moving rapidly from foundational research toward accessible, affordable clinical and consumer health applications.

A New Platform for Brain Science Going Global

The Summit also marked the launch of the Asia-Pacific Society for Brain-Computer Interface, Brain Function Assessment and Neuromodulation, aimed at connecting research, clinical, industry and investment communities across Asia, and fostering international technical exchange, clinical validation and standard-setting discussions — building a new global platform for China’s brain science innovations.

In discussions on innovative payment models, participants also explored how the healthcare industry can build broader global connections. Several speakers noted that Hong Kong, with its combined strengths in regulatory alignment, clinical translation and capital enablement, is an important node in this connective network.

A Connecting Role: Hong Kong and the Greater Bay Area

At a time when China’s innovative drugs and medical devices are increasingly moving onto the global stage, several speakers noted that Hong Kong is playing a connecting role — spanning regulatory alignment, clinical collaboration and capital markets.

Mr Antony LEUNG, Co-founder and Chairman of New Frontier Group, said: “Hong Kong possesses three unique conditions to become one of the primary gateways for China’s innovative healthcare and life sciences industry to the world. First, a regulatory pathway — Hong Kong’s regulatory framework for drugs and medical devices, combined with cross-border linkage arrangements with mainland China, provides a critical first step for mainland innovators entering international markets. Second, international standards — Hong Kong’s hospitals, laboratories and clinical research all operate to international benchmarks, with global credibility. Third, global capital and connectivity — Hong Kong’s financial markets and professional services ecosystem effectively support mainland life sciences companies in expanding their global footprint.”

Mr LEUNG also noted that as China’s life sciences innovation goes global, China’s healthcare services are also becoming a destination of choice for international patients. He believes that inbound medical services will grow significantly over the next decade, and that Hong Kong, the Greater Bay Area, and New Frontier’s healthcare network across multiple cities in China will all play a key role in this trend.

About New Frontier Group

New Frontier Group was founded in 2016 and is headquartered in Hong Kong. It is an integrated healthcare and life-sciences group built on technology empowerment and a patient-centred philosophy, dedicated to building an AI-native clinical healthcare system that integrates frontier research with whole-life-cycle care. Leveraging the vertical synergies across these segments, the Group has established a complete healthcare service chain covering digitalised chronic-disease management, primary care, JCI-accredited hospital diagnosis and treatment, personalised oncology therapy, post-operative rehabilitation and home care — transforming the healthcare experience through a proactive, intelligent and seamlessly connected service model, and actively addressing the diverse medical needs arising from an ageing population.

Since its establishment, the Group’s service network has extended to approximately 80 cities nationwide, serving close to 10 million outpatient visits and nearly 1.5 million inpatients each year. New Frontier Group currently employs approximately 11,000 staff across mainland China.

About the Hong Kong Investment Corporation Limited (HKIC)

Established in 2022, the HKIC is a patient capital institution wholly owned by and representing the Hong Kong SAR Government. It adopts an “Investment +” approach, seeking reasonable financial returns over the medium to long term while creating and supporting new growth impetus for the benefit of Hong Kong’s economy and society.

The HKIC currently manages the Hong Kong Growth Portfolio, Greater Bay Area Fund, Strategic Tech Fund, and Co-Investment Fund. At this stage, it focuses on three key investment themes — Hard and Core Technology, Biotechnology and Health Technology, and New Energy and Green Technology — as well as related sectors and applications. To date, the HKIC has invested in over 200 projects. Every Hong Kong dollar invested by the HKIC has attracted more than 8 Hong Kong dollars in long-term market capital for investment.

For more information, please visit: https://www.hkic.org.hk

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SOURCE New Frontier Group

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