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Trust & Will Ranks on the 2026 Inc. 5000 for the Fourth Year in a Row, Earning a Spot Among America’s Fastest-Growing Private Companies

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The digital estate planning leader lands in the top quarter of this year’s list, and Co-Founder and CEO Cody Barbo rang the Nasdaq opening bell in Times Square this morning to mark the milestone.

SAN DIEGO, Aug. 11, 2026 /PRNewswire/ — Plenty of companies chase a single breakout year. Building something that keeps growing, year after year, is a rarer and harder thing, and it is exactly what Trust & Will is celebrating today. Trust & Will, the leader in online estate planning, has been ranked No. 1,119 on the 2026 Inc. 5000, the annual list of the fastest-growing private companies in America. The placement puts Trust & Will in the top quarter of this year’s honorees and marks the company’s fourth consecutive year on the list.

The list is the most prestigious ranking of the nation’s most successful independent and entrepreneurial businesses, recognizing companies that have achieved remarkable growth while driving innovation, creating jobs, and shaping the future of the economy. Past honorees include companies such as Microsoft, Meta, Chobani, Oracle, and Patagonia.

Trust & Will, headquartered in San Diego, ranked No. 1,119 nationally on the 2026 Inc. 5000 with three-year revenue growth of 312%.

Four years of momentum

Earning a place on the Inc. 5000 once is a milestone. Earning it four years running is a different story, and one that far fewer companies get to tell. Since its debut, Trust & Will has stayed on the list through shifting markets, a higher cost of capital, and an estate planning industry in the middle of a long overdue transformation.

The company first landed on the Inc. 5000 in 2023 at No. 363, cracking the coveted Inc. 500 and ranking No. 21 in Financial Services and No. 59 in California. In 2024, it returned at No. 711 on the strength of 670 percent three-year revenue growth. In 2025, it placed No. 909, holding a spot in the top 20 percent for its third straight year. Now, at No. 1,119 in 2026 and inside the top quarter, Trust & Will extends one of the more durable growth stories in fintech and estate planning.

“Being named to the Inc. 5000 for four straight years is something very few companies ever achieve, and this milestone belongs to our entire team and the more than one million families who have trusted us with their legacy,” said Cody Barbo, Co-Founder and CEO of Trust & Will. “When we started this company, estate planning was expensive, intimidating, and out of reach for most people. Sustained growth like this tells us the mission is landing, that families want a smarter and more accessible way to protect the people they love, and that we are only getting started.”

Ringing in the milestone at Nasdaq

To mark the occasion, Barbo joined a select group of Inc. 5000 founders this morning to ring the opening bell at the Nasdaq MarketSite in Times Square, as Inc. officially unveiled this year’s list.

On the heels of several significant milestones

Trust & Will’s return to the Inc. 5000 comes on the heels of a busy year of product launches and partnership milestones, including:

Launching Trust & Will for Attorneys: an AI-powered platform that helps estate planning attorneys move beyond one-time document creation toward ongoing, strategic client relationships, surfacing emerging planning needs and supporting long-term engagement.Introducing the Featured Nonprofit Program: a scalable, high-intent channel that connects mission-driven organizations with donors at the exact moment they are planning their legacy, with St. Jude Children’s Research Hospital, Doctors Without Borders, and Susan G. Komen among the first cohort. To date, Trust & Will has facilitated more than $4 billion in total estimated bequest value across nonprofit causes on its platform.Marking one year of its Fifth Third Bank partnership: with more than 39,000 wills redeemed, 3,000+ trusts created, $10+ billion in protected estate value, and $12.6 million in customer savings realized in the first year alone.

What is powering the growth

That kind of sustained growth is powered by a platform that keeps expanding what it can do and who it serves. Trust & Will is bringing AI-driven guidance and intelligent workflows to modern legacy planning, helping more than one million individuals and families, along with a network of over 26,000 financial advisors and 145 enterprise partners, move faster through complex decisions and document review. Partners include AARP, Fifth Third Bank, UBS, USAA, LPL Financial, and Northwestern Mutual, and members have protected over $300 billion in self-reported estate assets. As a certified B Corporation and Public Benefit Corporation, Trust & Will keeps its mission of accessible, affordable, and inclusive estate planning built into the business itself.

A banner year for recognition

In addition to the Inc. 5000, 2026 has brought a steady stream of recognition across innovation, growth, and workplace rankings:

Fast Company World’s Most Innovative Companies of 2026: ranked No. 6 in the “Small and Mighty” category for companies with 51 to 200 employees.Financial Times, The Americas’ Fastest-Growing Companies 2026: ranked No. 70.Forbes America’s Best Startup Employers of 2026.FinTech Breakthrough Awards 2026: named Personal Finance Product of the Year.Inc. Regionals: Pacific 2026: named among the region’s fastest-growing private companies at No. 41.NACUSO 2026 Fintech CUSO of the Year.Banking Tech Awards USA 2026: Highly Commended in the Best WealthTech Solution category.Wealth Management “Wealthies” Industry Awards 2026: a four-time finalist for the second consecutive year, recognized across estate planning technology, thought leadership, innovation platforms, and CEO of the Year (Cody Barbo).San Diego Business Impact Awards 2026: named one of 100 company honorees.

A standout class of companies

This year’s Inc. 5000 recognizes a new class of companies redefining what growth looks like. From AI and advanced manufacturing to healthcare, consumer products, and professional services, these businesses are expanding their impact, creating jobs and proving that entrepreneurial ambition continues to fuel the U.S. economy. Among the 5,000 companies on the list, the median three-year revenue growth rate was 130%, and those companies have collectively added more than 627,208 jobs to the U.S. economy over the past three years.

“Every company on the Inc. 5000 has a story of perseverance, smart decision making, and a refusal to sit still,” says Mike Hofman, editor-in-chief of Inc. “Their growth reflects more than strong financial performance, it reflects creativity, resilience, and the customer focus required to build companies that make a lasting impact. We congratulate all honorees on this significant achievement.”

Inc. will celebrate this year’s honorees at the 2026 Inc. 5000 Conference & Gala, taking place October 14-16 in Dallas, Texas, and the top 500 companies will be featured in the Fall issue of Inc. Magazine. For the full Inc. 5000 list, honoree company profiles, and a searchable database by industry and location, visit www.inc.com/inc5000.

To learn more about Trust & Will and start protecting your own legacy, visit trustandwill.com.

About Trust & Will

Founded in 2017, Trust & Will is the leading digital estate planning platform in the U.S., trusted by over one million families. Our simple, secure, and attorney-approved online solutions empower Americans to create wills, trusts, healthcare directives, and other essential estate planning documents tailored to state-specific laws. As a certified B Corporation, our mission to help every family leave a meaningful legacy is embedded into our business model, ensuring estate planning is accessible, affordable, and inclusive for all.

Trust & Will is advancing modern legacy planning with AI-driven innovation, helping families and professionals simplify complex decisions and accelerate collaborative workflows.

Our platform supports 26,000+ financial advisors and 145+ enterprise partners, including banks, financial institutions, attorneys, nonprofits, real estate agents, and technology platforms. Notable partners include AARP, Fifth Third Bank, UBS, USAA, LPL Financial, and Northwestern Mutual. With more than one million users and over $300 billion in self-reported estate assets, Trust & Will is redefining estate planning as a strategic pillar of modern financial wellness.

Trust & Will has been consistently recognized for innovation and leadership. In 2026 alone, the company was named to Fast Company’s World’s Most Innovative Companies, the Financial Times’ Americas’ Fastest-Growing Companies, the Inc. Regionals: Fastest-Growing Private Companies, Forbes’ America’s Best Startup Employers, and received the FinTech Breakthrough Award for Personal Finance Product of the Year. The company has also earned spots on the CNBC Disruptor 50, Inc. 5000, and Deloitte Technology Fast 500™ lists, and was named a winner at the 2025 Wealth Management (“Wealthies”) and ThinkAdvisor Luminaries awards, and recognized as a “Rising Star in Estate Planning” in the 2025 Kitces Research on Advisor Technology report.

Learn more at trustandwill.com.

About Inc.

Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.

Inc. 5000 List Methodology

Companies on the 2026 Inc. 5000 are ranked according to percentage revenue growth from 2022 to 2025. To qualify, companies must have been founded and generating revenue by March 31, 2022. They must be U.S.-based, privately held, for-profit, and independent, not subsidiaries or divisions of other companies, as of December 31, 2025. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2022 is $100,000; the minimum for 2025 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons.

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SOURCE Trust & Will

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Equifax National Market Pulse Data Shows U.S. Consumer Top-Line Debt Stabilizing at $18.25 Trillion in Q2 2026 With Delinquencies Improving Across Categories

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Credit Card and Auto Debt Balance Growth Outpaces Student Loans Amid Broad Delinquency Relief

Highlights:

Total U.S. consumer debt reached $18.25 trillion in Q2 2026, reflecting a 2.1% year-over-year increase primarily driven by mortgage and revolving bankcard debt.Delinquency rates showed broad improvement across automotive, bankcard, and mortgage sectors, suggesting a significant stabilization trend in consumer portfolios.

ATLANTA, Aug. 11, 2026 /PRNewswire/ — Equifax® (NYSE: EFX) has released its Market Pulse Second Quarter U.S. Consumer Credit Trends, which includes U.S. national consumer credit data and trends through June 2026 sourced from Equifax proprietary data. While consumer debt balances reached $18.25 trillion in June, driven by increases in mortgage and revolving consumer bank card debt, the data signaled a stabilization period for consumers with only a 0.32% increase from the first quarter of 2026. The data also highlights a consistent improvement in delinquencies in all categories.

Continued Annual Debt Growth Driven by Mortgage and Revolving Card Debt

Total U.S. consumer debt climbed to $18.25 trillion by the end of Q2 2026, a 2.1% year-over-year increase, which represented a growth of nearly $400 billion in a 12-month span. This expansion was primarily driven by mortgage debt, which accounted for roughly 74% of all consumer debt, as first mortgage and HELOC balances were up 1.9% and 12.5% year-over-year.

“We are witnessing a period where top-line consumer data suggests retail and mortgage credit is stabilizing,” said Emmaline Aliff, Advisory Leader at Equifax. “Total consumer debt only increased slightly in the second quarter of 2026, heavily anchored by first mortgages and a renewed reliance on credit cards. Although consumers accumulated seasonal credit card debt last November and December and paid the balances down in the first quarter, they took on more debt in the second quarter, though mortgage debt remains the majority of total consumer debt obligations.”

Structural Shifts in Non-Mortgage Portfolios as Auto and Card Balances Stand to Eclipse Student Loan Debt

While auto loans, student loans, and bankcards continue to dominate roughly 90% of all non-mortgage debt, the composition of this debt has fundamentally shifted over the last three years. Bankcard debt, which was around $1.02 trillion in June 2024, and has grown by 8.2% to land at $1.1 trillion in the second quarter of 2026. This growth outpaces inflation over this same time period, which was about 6.5%.

“Historically, total student loan debt balances were consistently higher than auto debt and almost twice as much as bankcard debt,” said Aliff. “The changing proportions of the non-mortgage categories reflect a macro shift, where student loan stabilization is being offset by further reliance on credit to manage the budgetary pressures of rising household and vehicle costs.”

Delinquencies Broadly Stabilized Across Consumer Portfolios as Mortgage Delinquencies Improve from May

Delinquency rates across automotive, bankcard, and unsecured personal loan portfolios all registered measurable downward trajectories on both a month-over-month and year-over-year basis. This broader stabilization also extended to the mortgage sector. Though first mortgage 90+ days past due (DPD) delinquencies rose 40.6% year-over-year from historic mid-2025 lows, they have improved, dropping 3.6% since May 2026, and suggesting a normalization of delinquencies and alleviation of pressure for some homeowners.

Month-Over-Month and Year-Over-Year Results

Total Consumer Debt Balances

Month

Total Consumer Debt
($T)

MoM Change (%)

YoY Change (%)

April 2026

$18.22

0.2 %

2.8 %

May 2026

$18.23

+0.0 %

2.4 %

June 2026

$18.25

0.1 %

2.1 %

First Mortgage Balances

Month

First Mortgage Balances
($B)

MoM Change (%)

YoY Change (%)

April 2026

$12,875

0.1 %

2.6 %

May 2026

$12,865

-0.1 %

2.2 %

June 2026

$12,845

-0.2 %

1.9 %

Home Equity Lines of Credit (HELOC) Balances

Month

HELOC Balances ($B)

MoM Change (%)

YoY Change (%)

April 2026

$435.1

0.9 %

13.0 %

May 2026

$440.4

1.2 %

12.7 %

June 2026

$444.8

1.0 %

12.5 %

Auto Loan Balances

Month

Auto Loan Balances ($B)

MoM Change (%)

YoY Change (%)

April 2026

$1,605

0.4 %

2.0 %

May 2026

$1,615

0.6 %

2.3 %

June 2026

$1,626

0.7 %

2.8 %

Bankcard Balances

Month

Bankcard Balances ($B)

MoM Change %

YoY Change (%)

April 2026

$1,092.2

0.6 %

3.7 %

May 2026

$1,095.8

0.3 %

3.7 %

June 2026

$1,108.5

1.2 %

3.9 %

Student Loans Balances

Month

Student Loan Debt ($B)

MoM Change %

YoY Change (%)

April 2026

$1,298

-0.3 %

-0.9 %

May 2026

$1,292

-0.4 %

–2.0%

June 2026

$1,287

-0.4 %

-3.1 %

Equifax has been tracking U.S. National Consumer Credit Trends for more than 20 years. Monthly reports can be found on Equifax.com. These reports track originations, balances and delinquencies on U.S. consumer mortgages, auto loans and leases, student loans, bankcards and private label credit cards, and personal loans. To explore Equifax tools that deliver U.S. National Consumer Credit Trends data and key market metrics click here.

ABOUT EQUIFAX INC. 

At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com

FOR MORE INFORMATION:
Tiffany Smith for Equifax
mediainquiries@equifax.com 

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SOURCE Equifax Inc.

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In HelloNation, Selling a Home and Pre-Listing Repairs Explained by Real Estate Expert Bill Sahadi

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The article outlines which repairs and improvements matter most before listing a home and how sellers can avoid unnecessary costs.

SOUTHERN PINES, N.C., Aug. 11, 2026 /PRNewswire/ — What should homeowners fix before selling a home in Moore County? The answer is explored in a HelloNation article, which explains how targeted home listing preparation can improve results without unnecessary spending.

The HelloNation article explains that many sellers make the mistake of trying to fix everything before listing. While the intention is to present a perfect home, this approach often leads to overspending on upgrades that do not influence buyer decisions. Instead, the article emphasizes focusing on the areas that directly affect how a home is perceived during showings.

A key takeaway from the article is that buyers are evaluating more than just visible features. They are also forming opinions about how well the property has been maintained. Deferred maintenance, even in small forms, can create doubt. The article highlights common issues such as leaky fixtures, peeling paint, worn caulking, and sticking doors as problems that should be addressed early in the home listing preparation process.

Curb appeal is another important factor discussed in the article. First impressions begin before a buyer enters the home, and simple improvements can make a noticeable difference. The article describes how maintaining a clean lawn, trimming landscaping, and refreshing the front entry help create a sense of care and attention. For those selling a home in Moore County, this initial impression can influence how buyers view the entire property.

Inside the home, clutter is identified as a frequent issue that sellers can resolve without significant cost. The article explains that excess furniture and personal items can make spaces feel smaller and distract from the home’s features. Clearing surfaces, organizing storage areas, and reducing visual distractions allows buyers to better imagine themselves in the space. Real Estate Expert insights featured in the article reinforce that presentation often matters as much as condition.

The article also addresses flooring and paint as areas where modest updates can have a meaningful impact. Neutral paint and well-maintained flooring can make a home feel newer and more inviting. In contrast, heavily personalized colors or worn surfaces may limit buyer interest. These updates are often more effective than larger renovations when preparing for sale.

When it comes to major upgrades, the article advises sellers to rely on market data rather than assumptions. Not every renovation delivers a return equal to its cost. In some cases, the article explains, a thorough cleaning and minor updates can produce better results than an expensive remodel. Understanding what buyers expect within a specific price range is essential when deciding how much to invest before listing.

The article also discusses the value of transparency through seller disclosures and pre-listing inspections. Identifying issues in advance allows sellers to address them on their own timeline and avoid surprises during negotiations. This approach can help build buyer confidence and keep transactions on track. Real Estate Expert perspectives featured in the article highlight that preparation reduces uncertainty for both parties.

Pricing is ultimately presented as the most important factor in selling a home in Moore County. The article explains that even a well-updated home may struggle if priced incorrectly, while a properly priced home in good condition can attract strong interest. Before making decisions about repairs or upgrades, understanding the appropriate price point is critical.

The article concludes that a clean, maintained, and well-presented home consistently performs better in the market than one with unnecessary upgrades. By focusing on the details buyers notice most, sellers can improve both speed and outcome without overextending their budget.

“What Moore County Home Sellers Should Fix Before Listing Their Property” features insights from Bill Sahadi, Real Estate Expert of Southern Pines, North Carolina, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

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SOURCE HelloNation

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Alchemy Enters New Chapter with Expanded Leadership as the Premier Work-Integrated Learning and Internship Services Firm for Higher Education

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Leading learning design and internship placement firm expands its leadership to become the premier work-integrated learning and internship services firm for higher education

STAMFORD, Conn., Aug. 11, 2026 /PRNewswire/ — Alchemy, a unit of Nectar Learning, Inc., today announced a new chapter in its growth with the introduction of expanded leadership following the acquisition of Ease Learning, a portfolio company of Achieve Partners, and Achieve’s strategic investment in Alchemy. The announcement signals the company’s accelerated evolution into the premier tech-enabled, product-led career-connected learning and internship services firm for higher education.

“Alchemy and its predecessor companies have been leaders in designing and delivering digital learning for over 30 years. Now, it is time for a new chapter that enables us to leverage both our technology and people expertise to be the leaders in connecting learning to real work. We want the world to say YES to interns! Our new and expanded leadership team enables us to pair our internship services with our learning solutions, especially our platform, Curie, which powers organizations and higher education institutions to design and deliver relevant, career-connected, standards-compliant learning.” – Carrie O’Donnell, Founder & Chair, Alchemy

As the company shifts toward a tech-enabled, product-led ecosystem with deep expertise in AI in teaching and learning, Alchemy introduces a new executive leadership team and board directors uniquely positioned to lead this next phase of growth.

New Executive Leadership

Matt Gurney
Chief Executive Officer
Matt Gurney steps into the role of CEO, having previously served as Alchemy’s Chief Product and Strategy Officer. His extensive background in product, marketing, and general leadership at technology startups makes him the natural leader to guide Alchemy into its next chapter, as the company accelerates its AI-driven approach to career-connected learning and internship placement.

LinkedIn Profile: https://www.linkedin.com/in/mgurney/ 

Lois Harrison
Chief Operating Officer
Lois Harrison joins as Chief Operating Officer, bringing a proven track record of effective strategic operations leadership demonstrated through her tenure leading Ease Learning. Her operational expertise and strategic acumen are central to Alchemy’s expanded platform and service delivery.

LinkedIn Profile: https://www.linkedin.com/in/lois-harrison-354a99b/ 

Brad Gibbs
Senior Vice President, Growth and Marketing
Brad Gibbs brings years of demonstrated success driving GTM strategy and market expansion at education technology and services companies. As SVP of Growth and Marketing, he will lead Alchemy’s national growth effort as the company scales its career-connected learning and internship offerings.

LinkedIn Profile: https://www.linkedin.com/in/bradgibbs/ 

New Board Directors

Ryan Craig
Board Director
Ryan Craig is a Founder and Managing Director at Achieve Partners, as well as an investor, author, and nationally recognized commentator on higher education and workforce development. A co-founder of Apprenticeships for America, Ryan has spent his career forging new pathways from education to employment and championing the skills-based economy.

LinkedIn Profile: https://www.linkedin.com/in/ryan-craig-b4617a80/ 

Jeff Selingo
Board Director
Jeff Selingo is a prominent journalist, strategist, and New York Times bestselling author who has devoted more than 25 years to covering higher education and the future of work. Best known for demystifying college admissions and workforce readiness, Jeff brings unparalleled insight into the evolving landscape connecting education to careers. 

LinkedIn Profile: https://www.linkedin.com/in/jeffselingo/ 

“The education-to-workforce ecosystem is shifting under demographic and societal pressures, and the gap in trained workers across fields like semiconductors, advanced manufacturing, and healthcare has never been more acute. The time is right for a company that doesn’t just deliver learning experiences, but closes the distance between instruction and real work. Alchemy is purpose-built for this moment, and our new leadership team and board are exactly the right collaborators to make it happen.” – Matt Gurney, CEO, Alchemy

ABOUT ALCHEMY

Alchemy, a unit of Nectar Learning, Inc., is the premier career-connected learning and internship services firm for higher education. Alchemy helps institutions turn learning into workforce outcomes, backed by 30+ years of instructional expertise and Curie, its proprietary platform for designing and delivering career-connected learning at scale. By absorbing the operational complexity that makes quality learning difficult to scale, Alchemy closes the gap between instruction and application for institutions, and between talent development and daily execution for employers. Backed by Achieve Partners, Alchemy is accelerating its mission to connect education to meaningful workforce outcomes.

www.alchemy.works/for-employers 

MEDIA CONTACT

Alchemy  |  Stamford, CT
Kellie Pierce
kpierce@nectar.inc

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