After building their businesses over two decades, the advisors chose Cetera’s Summit community for its high-touch service, flexibility and commitment to helping advisors operate their way

SAN DIEGO, Aug. 12, 2026 /PRNewswire/ — Cetera welcomes financial advisors Jim Tucker, CFP®, CRPS®, and Patrick Bria, and the Tucker Bria Wealth Strategies team overseeing approximately $420 million in AUA1. Tucker Bria Wealth Strategies joined Cetera through its Summit Financial Networks2 community. Based in Durham, North Carolina, co-founders Tucker and Bria have built their practice together since 2013. The two have been friends since their teenage years in Pittsburgh, and later were teammates on Duke University’s varsity swim team.

Tucker Bria Wealth Strategies – a name built around the firm’s belief that “Life alters wealth®” – provides individualized financial planning and wealth management to individuals and families navigating life’s transitions, from wealth creation and preservation to windfalls such as inheritances and business sales.

The move to Cetera follows more than a decade at Commonwealth Financial Network, a firm Tucker and Bria deliberately chose for its culture of experienced advisors and personalized support. When LPL announced its acquisition of Commonwealth, the partners launched a monthslong search for a new financial services partner, including traditional broker-dealers and RIA models.

Keeping continuity for clients, some of whom have been with the practice since its inception, was central to their search. With Cetera, the firm could maintain its existing custodian, Fidelity’s NFS. Another key decision point was Cetera’s flexibility, which allowed Tucker Bria to continue using third-party technology that had become integral to their client service model during their years at Commonwealth.

Ultimately, the firm wanted access to a well-established and scaled infrastructure, products, services and AI-powered growth resources – tools designed to augment how advisors already work, not change how they operate – without asking the practice to give up how it runs its business.

“We were deliberate about choosing Commonwealth, and we were just as deliberate about where we went next. We wanted a partner strong enough to provide the compliance, technology and back-office support we didn’t want to build ourselves, but flexible enough to let us keep running our business exactly the way we always have,” Tucker said. “Summit has a clear reason for being, the same way our previous firm did, and that mattered to us as much as anything else.”

The firm’s high-touch approach to client service – centered on close, ongoing relationships rather than scale, with regularly scheduled client meetings and financial planning built around each family’s specific circumstances – was also at the forefront of their decision-making process.

“We tell our team to love our clients, not because of what they’ve entrusted to us, but because that’s simply the standard we hold ourselves to,” Bria said. “Our next-gen advisors are in the room with clients from day one, learning the relationships, not just the technical side of the job. Because of this, our clients know their advisor team is going to be in place for the next 30-plus years.”

Tucker Bria’s next generation – including Wealth Advisors Josh Polidori, CFP®, CPFA®; Financial Planning Associate Chris Bleeker; and Financial Planning Associate Taylor Clement, CFP® – already serves as the primary point of contact for many of the firm’s second- and third-generation clients.

Tucker is also the author of Family, Legacy, Wealth: How to Nurture and Grow Your Family Orchard, a book designed to help families define and pass on their legacy, one that goes beyond money.

Welcoming the Tucker Bria team, Cetera Advisor Channel Leader Tom Halloran said: “Jim and Pat have spent decades building something special together that grew into a client-centered practice with the kind of robust next-gen advisor strategy that doesn’t happen by accident. We’re thrilled to welcome Jim, Pat and their team to Cetera, and we’re eager to help them expand their legacy for many years to come.”

About Cetera

Cetera is the premier financial advisor Wealth Hub, empowering independent advisors and institutions with personalized support, flexible affiliation models, and end-to-end growth solutions. Home to approximately 12,000 financial professionals and institutions, Cetera’s multi-channel ecosystem enables financial professionals to grow, scale or transition their businesses on their own terms.

Unlike traditional IBDs, Cetera offers true choice – blending modern technology, integrated wealth solutions, and a community-driven culture. Cetera’s five-channel model and commitment to long-term advisor value provide a scalable blueprint for consistent, repeatable growth.

As of March 31, 2026, Cetera firms manage approximately $630 billion in assets under administration and $296 billion in assets under management. Its Voice of the Customer program has captured nearly 50,000 advisor reviews, with more than 43,000 five-star ratings, giving Cetera a 4.7 out of 5 satisfaction score.

Learn more at www.cetera.com and follow Cetera on LinkedIn, Instagram, Facebook, YouTube, and X.

Cetera is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera’s principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101.

Avantax Planning Partners, Inc., is an SEC registered investment adviser within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of CFG). All the referenced entities are under common ownership.

Cetera exclusively provides investment products and services through its representatives. Although Cetera does not provide tax or legal advice, or supervise tax, accounting or legal services, Cetera representatives may offer these services through their independent outside businesses. This information is not intended as tax or legal advice.

1Value approximated based on information provided to Cetera for asset holdings as of April 30, 2026.

2Summit Financial Networks is a region of Cetera Wealth Services, LLC. Securities offered through Cetera Wealth Services, LLC, member FINRA/SIPC. Advisory services offered through Cetera Investment Advisers LLC, a registered investment adviser. Cetera is under separate ownership from any other named entity.

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SOURCE Cetera Financial Group

PLANO, Texas, Aug. 12, 2026 /PRNewswire/ — FinThrive, Inc., a leading healthcare revenue management software-as-a-service (SaaS) provider, today announced it has won a Gold Stevie® Award in the Technical Innovation of the Year – Hospitals & Health Systems category in the 2026 Stevie Awards for Technology Excellence.

The Stevie Awards for Technology Excellence celebrate the remarkable accomplishments of individuals, teams, and organizations shaping the future of technology across all industry sectors.

For more than 20 years, the Stevie Awards have been touted as the world’s premier business awards – the newest program sets a global benchmark for technology achievement.

The award recognizes FinThrive Fusion®, the company’s first‑of‑its‑kind AI‑powered data intelligence platform designed to unify and optimize the entire healthcare revenue cycle, enabling predictive insights, intelligent automation and autonomous workflows. By transforming disconnected healthcare data into intelligence, Fusion helps organizations prevent denials, billing errors and revenue leakage.

“Innovation matters only when it delivers meaningful outcomes for healthcare providers,” said Hemant Goel, President and CEO, FinThrive. “We’re honored that the Stevie Awards recognized FinThrive Fusion and our commitment to helping hospitals and health systems harness AI and connected data to strengthen financial performance, improve operational efficiency and better serve patients.”

Today, FinThrive supports healthcare organizations in all 50 states, processes more than 200 million claims annually and helps manage more than $1.4 trillion in healthcare revenue. Three out of five U.S. hospitals and health systems rely on FinThrive solutions to navigate today’s complex reimbursement environment.

More than 180 professionals worldwide participated in the judging process to select this year’s honorees.

About FinThrive 

FinThrive is a healthcare revenue cycle management (RCM) technology company that helps healthcare organizations maximize revenue, reduce costs and accelerate cash flow through a unified, intelligent platform. At the core is FinThrive Fusion, the industry’s first data intelligence platform built specifically for healthcare revenue operations. Powered by Fusion, FinThrive’s AI transforms complex, manual revenue cycle tasks into streamlined, autonomous workflows. It unifies data across the enterprise while supporting regulatory compliance. As one of the most advanced SaaS platforms in healthcare, FinThrive delivers a connected, holistic approach to revenue optimization. FinThrive’s solutions span patient access, charge integrity, claims and contract management, insurance discovery, automation, analytics and education, enabling organizations to manage performance across the front, middle and back office with greater visibility and control. Learn more at FinThrive.com.

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SOURCE FinThrive, Inc.

Lean Security Teams Can Consolidate Fragmented Risk Tools into a Unified Platform

MOUNTAIN VIEW, Calif., Aug. 12, 2026 /PRNewswire/ — UpGuard, a leader in cybersecurity and risk management, today announced that UpGuard is now available on Google Cloud Marketplace. Customers can now use their existing Google Cloud commitments to purchase UpGuard’s AI-powered platform for managing their vendor ecosystems, attack surface and workforce risks, simplifying procurement and accelerating their security initiatives.

In today’s security environment, lean security teams are challenged by tool fragmentation, managing vendor risk, attack surfaces, and compliance across disjointed, manual solutions. This leaves critical blind spots even as regulatory mandates demand more rigorous and continuous oversight. UpGuard solves this by consolidating these categories into a single platform, providing the unified visibility and guided remediation teams need to protect their infrastructure.

With UpGuard, customers can deploy continuous cyber supply chain monitoring, external attack surface management, and automated compliance reporting. Where ratings-only tools stop at a score, UpGuard delivers daily scanning across 70+ risk vectors, AI-powered questionnaire automation, remediation workflows, and board-ready reporting, all running on Google Cloud’s secure and scalable infrastructure.

“By making UpGuard available on Google Cloud Marketplace, we are helping security teams to deploy continuous, automated risk oversight using the budget they have already committed,” said Jackie Ariston, chief revenue officer at UpGuard. “It helps eliminate the friction of new vendor contracts, allowing customers to focus on what matters most: proactively identifying and closing their most critical exposure gaps.”

“Bringing UpGuard to Google Cloud Marketplace will help customers quickly deploy and manage its cybersecurity platform on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “UpGuard can securely scale and support organizations using its AI-powered platform for continuous cyber supply chain monitoring, external attack surface management, and automated compliance reporting.”

Key benefits of UpGuard’s collaboration with Google Cloud include:

One platform instead of disconnected point tools: UpGuard offers an advantage by not surfacing risks in isolation. This is compounding intelligence: signals across vendor risk, attack surface, and workforce inform one another, automatically reframing the organization’s total risk posture. When a vendor is breached, UpGuard automatically updates the organization’s exposure and routes guided remediation to the right team across 100+ integrations, including Jira, ServiceNow, and Slack.Enterprise-scale cyber risk management on Google Cloud’s secure, scalable infrastructure: Built on Google Kubernetes Engine and Cloud Run functions, UpGuard scans more than 1 billion risk signals daily across 14 million+ pre-scored organizations. This high-scale architecture delivers same-day automated visibility for new vendors versus the weeks-long manual processes legacy programs rely on.Streamlined procurement: Google Cloud customers can now draw down on their existing committed cloud spend to fund their UpGuard deployment. This eliminates the need for separate vendor contracts, parallel procurement cycles, and fragmented billing, consolidating costs onto their existing Google Cloud invoice.

For more information about UpGuard on Google Cloud Marketplace, visit: https://www.upguard.com/google-cloud-marketplace 

About UpGuard

Founded in 2012, UpGuard is a leader in cybersecurity and cyber risk management. UpGuard’s Risk Operations Center, the platform for Cyber Risk Posture Management (CRPM), gives security teams one centralized, actionable view of cyber risk across their vendors, attack surface, and workforce, with AI agents that do the repetitive work and proof that risk is going down. Trusted by thousands of organizations, UpGuard helps lean teams run cyber risk with confidence and efficiency. UpGuard is headquartered in Hobart, Australia, with US headquarters in Mountain View, California. To learn more, visit www.upguard.com.

MEDIA CONTACT

Julie Huang
press@upguard.com 

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SOURCE UpGuard