On Disruption Interruption, Tahnoon Murtza explains why easier-to-build technology is reshaping early-stage investing and putting more value on distribution, audience access, and authentic founder relationships.
TAMPA BAY, Fla., Aug. 13, 2026 /PRNewswire/ — U.S. venture investors deployed $320 billion across 15,352 deals in 2025, while artificial intelligence companies captured 65.4% of deal value, according to the National Venture Capital Association’s (NVCA) 2026 Yearbook. Yet the same tools attracting investment are also making software faster to build and easier to replicate. On this episode of Disruption Interruption, host Karla Jo Helms speaks with Tahnoon Murtza, Founding Partner of Grey Sheep Ventures, about how that AI is changing what investors should consider defensible in an early-stage company. “The way people are building companies is inherently different,” Murtza says. “So, the way you fund companies has to be inherently different.”
Product Alone Is Not Enough to Win the Round
Murtza’s first challenge to the traditional venture model is the assumption that technology itself can protect a startup from competitors. He argues that AI tools such as Lovable and Claude Code have lowered the barrier to building software, making some products much easier to replicate. “You can build a tech company in a weekend,” he says. “You don’t have to be technical. And so, there’s no such thing as proprietary tech.”
That question is particularly important in consumer investing, where consumer goods and services accounted for just 5% of U.S. venture capital deal value in 2024, according to the NVCA’s 2025 Yearbook. When competitors can reproduce a product, investors must look beyond the technology itself. “What is the moat?” Murtza asks. “When you take a product that everyone can build, how can you distinguish? It’s by having a distinguished voice, having distinguished access to getting the attention of your customers.”
The issue is that many legacy funds still evaluate companies through an outdated perspective. Murtza sees a generational gap between the investors making decisions and the founders operating in a world shaped by for short-form content, micro-influencers, creator-led distribution, and conversion-driven attention. “There needs to be more younger people involved and more decision-making authority within funds in general,” he says.
When Capital Is Not Enough
Grey Sheep Ventures applies that thesis to consumer startups, where Murtza evaluates not only what founders are building but how effectively they can reach the people most likely to buy it. His approach also challenges the assumption that investors hold the strongest position in the founder-investor relationship. “If you’re a good founder, it’s a privilege as an investor to be able to get onto your cap table,” Murtza says.
That mindset also changes what Murtza believes as an investor owes a portfolio company. He describes himself as the “phone-a-friend-emergency guy,” helping founders with influencers, private equity connections, distribution, and other needs beyond capital. “I almost view myself more as I’m an employee who pays them,” he says.
Grey Sheep has profited from that approach, winning investment allocations even when larger established funds were competing for the same opportunities. “Authenticity and generally being connected to the type of founders you’re trying to back is becoming the biggest moat as a venture capital fund,” he says.
Murtza’s longer-term vision is a hybrid between an accelerator and a fund, bringing creators, influencers, and early-stage consumer founders together with capital and operators who can help turn audience trust into durable businesses. He cautions, however, that access to an audience does not make company-building easy. “If you want to build something authentic, it takes copious effort, it takes obsession, it takes a consuming amount of time,” Murtza says. “If you’re going to commit to that, you want a VC partner who’s going to put the same effort into your company that you are.”
Links
Disrupting the Tech Monopolies: Investing in the Attention Economy with Tahnoon Murtza
Disruption Interruption is the podcast where you will hear from today’s biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.
https://omny.fm/shows/disruption-interruption/disrupting-the-tech-monopolies-investing-in-the-attention-economy-with-tahnoon-murtza
LinkedIn: https://www.linkedin.com/in/tahnoon-m-b4071419a/
Company Website: https://www.greysheepventures.com/
About Disruption InterruptionTM
Disruption is happening on an unprecedented scale, impacting all manner of industries — MedTech, Finance, IT, eCommerce, shipping, logistics, and more — and COVID has moved their timelines up a full decade or more. But WHO are these disruptors and when did they say, “THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo “KJ” Helms, veteran communications disruptor. KJ interviews bad asses who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits — and not-so-common — that are changing our economic markets… and lives. Visit the world’s key pioneers that persist to success, despite arrows in their backs at www.disruption-interruption.com.
About Tahnoon Murtza
Tahnoon Murtza is the Founding Partner of Grey Sheep Ventures, an emerging venture fund focused on consumer startups, distribution, and founder relationships. At 22, he is building a firm around the belief that AI has transformed how companies are created, and that venture capital must change how it evaluates them. A former founder and lifelong punk and metal musician, Murtza brings a contrarian, founder-first approach to early-stage investing, with a focus on attention, authenticity, and the creator-consumer economy.
About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
References
National Venture Capital Association. (2026). NVCA 2026 yearbook: The venture industry in transition [Report]. nvca.org/wp-content/uploads/2026/04/NVCA-2026-Yearbook-4.9.26.pdfNational Venture Capital Association. (2025). NVCA 2025 yearbook [Report]. nvca.org/wp-content/uploads/2025/03/2025-NVCA-Yearbook.pdf
Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4629
View original content to download multimedia:https://www.prnewswire.com/news-releases/disrupting-venture-capital-why-ai-killed-proprietary-tech-as-a-moat-302850369.html
SOURCE Disruption Interruption
Coin Market5 days ago
Coin Market3 days ago
Technology4 days ago
Coin Market3 days ago
Technology4 days ago
Coin Market3 days ago
Coin Market4 days ago
Technology3 days ago