Founded by Azamat Khamidov and Benazir Toleubekova, Sirius is building software that helps subscription businesses understand why customers leave and act before churn occurs.

SAN FRANCISCO, Aug. 19, 2026 /PRNewswire/ — Sirius, an AI-powered retention platform for subscription businesses, is announcing its participation in a16z Speedrun Cohort 006 as the company expands its customer base and product.

Sirius is focused on a retention problem: companies have become highly sophisticated at acquiring customers, but the systems used to retain them have not kept pace.

Sirius identifies cancellation intent, evaluates customer context and determines the most appropriate next step in real time. That may include a personalized offer, pause, downgrade, plan change or no intervention at all.

Sirius customers include Higgsfield, Headway, Promova and others.

“Customer acquisition has become increasingly automated and personalized, while retention is still much more manual than it should be,” said Azamat Khamidov, CEO and co-founder of Sirius. “We believe the moment a customer decides to leave should be treated as a real-time decision.”

Building for the Moment Customers Leave

Most subscription businesses can tell when a customer has churned.

Sirius is focused on what happens before that.

When a customer moves to cancel, Sirius analyzes relevant behavior, product usage and cancellation intent to determine whether there is a better outcome than cancellation.

“Knowing that someone clicked cancel is easy,” said Benazir Toleubekova, co-founder of Sirius. “The harder part is understanding why that customer is leaving and what, if anything, you should do about it.”

The goal is not to save every customer. It is to make a better decision for each one.

Selected for a16z Speedrun

Sirius joined a16z Speedrun Cohort 006 in 2026.

Khamidov previously founded a consumer AI company that grew to millions of monthly active users before being acquired.

Toleubekova brings an engineering background that includes work at Tencent and Taobao on large-scale recommendation and personalization systems.

Together, they are building Sirius around the belief that retention should become as intelligent and automated as acquisition.

A New Approach to Retention

Many subscription businesses still rely on static cancellation pages, generic discounts and dashboards that explain churn after it has already happened.

Sirius is taking a different approach.

Instead of treating cancellation as the end of the customer journey, Sirius treats it as a decision point where a business still has context, options and time to act.

“We do not want Sirius to become another dashboard,” Khamidov said. “We want to build the system companies rely on when a customer is deciding whether to stay or leave.”

What Comes Next

Following Speedrun, Sirius is continuing to expand its team, product and customer base while working toward a larger goal: making preventable churn something software can solve autonomously.

About Sirius

Sirius is an AI-powered retention platform for subscription businesses.

The platform helps companies understand why customers are leaving and determine the right action in real time, including personalized offers, pauses, downgrades and plan changes.

Sirius customers include Higgsfield, Headway, Promova and others. The company participated in a16z Speedrun Cohort 006 and is based in San Francisco.

Learn more: thesirius.ai

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SOURCE Sirius Technology Inc.

CARSON CITY, Nev., Aug. 19, 2026 /PRNewswire/ — Hyve Solutions Corporation, a U.S.-based design and manufacturing partner for compute, storage, and networking systems in AI, cloud and digital infrastructure, and a wholly owned subsidiary of TD SYNNEX Corporation, has selected Nevada for two new advanced manufacturing campuses, one in Reno and one in North Las Vegas. Together, the campuses are expected to create approximately 3,000 new jobs as the company builds its manufacturing footprint in the state. Governor Joe Lombardo joined the Governor’s Office of Economic Development (GOED) along with Northern NV Now (formerly known as EDAWN) and the Las Vegas Global Economic Alliance (LVGEA) to mark the announcement.

The Reno location will serve as Hyve’s flagship campus in the state, occupying roughly 624,000 square feet of advanced manufacturing space, paired with an additional Hyve facility in North Las Vegas, extending the company’s footprint into Southern Nevada. Open roles will span production, engineering, quality, supply chain, warehouse and operations positions, offering both hourly and salaried opportunities across permanent, trade and contingent roles.

Compensation includes wages above Nevada’s statewide average of $32.86, along with medical, vision and dental benefits, and room to grow into new roles as the campuses ramp up. Hyve is actively recruiting for these positions and ramping hiring as quickly as possible, drawing on Nevada’s workforce and university talent to fill key roles across both campuses.

The decision reflects the growth of Nevada’s technology ecosystem, which has expanded steadily across the state in recent years. Hyve extends that base into the manufacturing of the hardware behind AI, cloud and digital infrastructure, positioning Nevada as a hub for next-generation AI hardware and complementing existing investments in semiconductors, batteries, and cloud infrastructure.

“Companies are choosing Nevada because we’ve lowered taxes, cut red tape, and built a business-friendly climate that rewards investment instead of burdening it with unnecessary bureaucracy,” said Governor Joe Lombardo. “This investment will bring approximately 3,000 good-paying jobs to Nevadans and further solidify our state as a destination for advanced manufacturing and AI innovation. I want to thank Hyve Solutions for investing in Nevada and helping create new opportunities that will allow hardworking Nevadans and their families to build brighter futures right here at home.”

“Nevada gives us the space, the workforce and the business climate to grow our manufacturing capability at the scale our customers need,” said Jerry Kagele, President of Hyve Solutions. “Expanding our advanced manufacturing capacity lets us create more jobs in the U.S., and we’re proud to be creating good, long-term careers as we do it.”

“Hyve Solutions’ investment in our region reflects the work our team does every day to diversify our economy and create high-paying jobs that contribute to a higher quality of life in our community,” said Taylor Adams, President and CEO of Northern NV Now. “This project came together through real partnership, and we thank GOED, LVGEA, and our local and regional stakeholders for helping bring Hyve’s flagship campus to Reno.”

“Hyve Solutions’ decision to establish a major advanced manufacturing campus in North Las Vegas is a significant win for Southern Nevada and a powerful example of the innovative companies choosing to invest in our region,” said Danielle Casey, President & CEO of the LVGEA. “This project brings high-quality jobs, strengthens Nevada’s advanced manufacturing and AI ecosystem, and reinforces our position as a destination for companies driving the technologies of the future. We are proud to have partnered with GOED, Northern NV Now, and our local and regional stakeholders to help bring this investment to Nevada, and we look forward to supporting Hyve’s continued growth and long-term success in our community.”

“We’re excited to welcome Hyve to Nevada,” said GOED Executive Director Tom Burns. “Hyve’s decision to invest in both Northern and Southern Nevada reflects the confidence companies have in our workforce, business climate and long-term commitment to economic growth. Creating approximately 3,000 new jobs is a significant investment to our state’s future and strengthens our position as a leader in advanced manufacturing and technology.”

Northern NV Now represented the Reno project, and LVGEA represented the North Las Vegas project through the state approval process, coordinating site selection, workforce analysis, and infrastructure discussions in preparation for GOED Board review. Northern NV Now and LVGEA also thank Cushman & Wakefield for leading the charge on the broker side to land this project in Nevada. Nevada does not offer upfront cash incentives; instead, qualifying companies may receive performance-based tax abatements tied to measurable economic impact.

As demand for AI infrastructure continues to grow, Hyve’s decision to manufacture in Nevada connects the state to the hardware powering that expansion, along with the skilled jobs and workforce opportunities that come with it.

About Northern NV Now: Formerly known as EDAWN, Northern NV Now is a 501(c)6 non-profit organization established in 1983 funded primarily by private investors with support from public partners, committed to supporting, growing, and maintaining a vibrant and sustainable economy in Northern Nevada.  For more information, visit: www.northernnvnow.com.

About LVGEA: The Las Vegas Global Economic Alliance (LVGEA) is a public-private partnership dedicated to connecting and championing Southern Nevada’s economic future through intentional business attraction, expansion, and regional connectivity. Rooted in the region’s world-class hospitality and powered by innovation, Southern Nevada continues to position itself as a global leader in reinvention and opportunity for all. LVGEA has been designated as one of eight Regional Development Authorities (RDA) in Nevada by the Governor’s Office of Economic Development (GOED) for 2026–2027. To learn more, visit www.lvgea.org.

About GOED: Created during the 2011 session of the Nevada Legislature, the Governor’s Office of Economic Development is the result of a collaborative effort between the Nevada Legislature and the Governor’s Office to restructure economic development in the state. GOED’s role is to promote a robust, diversified and prosperous economy in Nevada, to stimulate business expansion and retention, encourage entrepreneurial enterprise, attract new businesses and facilitate community development.

About Hyve Solutions: Hyve Solutions transforms complex engineering challenges into production reality for technology innovators building AI, cloud, and connected infrastructure. As a US-based design and manufacturing partner, the company rapidly delivers fast, agile execution through deep technical partnerships and co-innovation, and supply chain clarity. Hyve’s integrated ODM, CM, and SI capabilities eliminate vendor complexity while accelerating time-to-market with single-partner accountability from design through scale. The company co-innovates with deep engineering expertise, treating customer success as its own while building tomorrow’s digital infrastructure. Hyve Solutions is a wholly owned subsidiary of TD SYNNEX Corporation (NYSE: SNX). For more information, visit hyvesolutions.com, email sales@hyvesolutions.com, or call (855) 869-6973.

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SOURCE The Las Vegas Global Economic Alliance

– New omnibus-style video shows aespa enjoying Shin Ramyun in everyday moments –

SEOUL, South Korea, Aug. 20, 2026 /PRNewswire/ — Nongshim will launch the second phase of its global Shin Ramyun campaign on August 20 featuring global K-pop force aespa, as Shin Ramyun’s global ambassador. The campaign is designed specifically for international markets and will roll out across 14 key countries. Through a variety of digital content, Nongshim aims to introduce consumers around the world to the ‘Spicy Happiness’ of Shin Ramyun, the simple joy of enjoying its signature spicy taste in everyday life.

Nongshim launched its first global Shin Ramyun campaign with aespa last November. Its music video-style advertisement, featuring aespa’s music and performance, generated 270 million views and helped raise global awareness of Shin Ramyun’s slogan, ‘Spicy Happiness In Noodles’. For the second campaign, the setting moves from the stage to everyday life, showing aespa enjoying Shin Ramyun while cooking, shopping, traveling and spending time together.

‘Spicy Happiness’ in Everyday Life, from Cooking to Travel

The main campaign video opens with aespa saying, “To us, spicy is happiness.” It then shows four everyday moments featuring the members and Shin Ramyun in an omnibus-style format.

Across the video, aespa enjoy Shin Ramyun in a variety of settings. In the “cooking” scene, the members prepare and share Shin Ramyun with a friend, while the “shopping” scene follows them picking up Shin Ramyun at a store. In the “travel” scene, the members enjoy Shin Ramyun with a companion while on a trip.

In the final quiz scene, aespa is asked, “What is another word for happiness?” They answer “SHIN”, playfully bringing the campaign’s “Spicy Happiness” message to life.

Through the video, as Korea’s No. 1 iconic ramyun that embodies the nation’s food culture, Nongshim aims to show consumers around the world how Shin Ramyun’s signature spicy taste can add enjoyment to ordinary moments and make time spent together feel more special.

Diverse Digital Content Tailored for Global Audiences

Nongshim will release a total of 15 videos, including one main campaign video and 14 digital shorts. The shorts expand on the everyday moments featured in the main video through short, upbeat content. They also include interview-style videos in which aespa members talk about topics such as “when they crave Shin Ramyun” and “their favorite toppings to enjoy with Shin Ramyun.” By naturally showing how the members enjoy Shin Ramyun in their daily lives and highlighting their individual preferences, Nongshim aims to communicate the appeal of Shin Ramyun more effectively to global consumers.

The campaign will first roll out in key markets across North America, Asia and Europe where Nongshim has overseas operations, before expanding to markets around the world.

aespa said, “We hope fans around the world can find their own moments of ‘Spicy Happiness’ with Shin Ramyun too.”

A Nongshim representative said, “The second campaign shows global consumers, through aespa, how Shin Ramyun fits naturally into everyday life. Together with aespa, we will continue to engage consumers worldwide and communicate the value of Shin Ramyun’s global slogan, ‘Spicy Happiness In Noodles.'”             

About aespa

aespa is a global K-pop force renowned for their distinctive concept and powerful performances. Comprised of KARINA, WINTER, GISELLE, and NINGNING, the group has continued to break records since their 2020 debut with “Black Mamba.” Their releases have achieved major global chart success, including multiple No. 1s on Billboard’s Top Album Sales chart and seven consecutive million-selling releases. Most recently, aespa collaborated with Anderson .Paak on “Keychain (FROM THE FILM K-POPS!)” and released their second full-length album in May 2026, which topped the iTunes Top Albums chart in 25 regions worldwide.

aespa’s growing international impact has earned recognition across the global music industry, including being named Group of the Year at Billboard Women in Music 2025 and receiving a nomination for Best Female K-Pop Artist at the 2026 American Music Awards. In August, aespa made their highly anticipated Lollapalooza debut in Chicago and kicked off their new world tour, 2026–27 aespa LIVE TOUR – SYNK : COMPLæXITY, continuing their momentum on the global stage.

Global Campaign YouTube Video

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SOURCE Nongshim