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Grow Therapy Launches a National Campaign Reframing Therapy as a Practice for Progress

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Four musical films capture the personal growth that unfolds when people care for their mental health

NEW YORK, Aug. 24, 2026 /PRNewswire/ — Grow Therapy (Grow) today launched “Key Change,” its first national brand campaign, reframing a pervasive assumption: that mental health care is something earned by reaching a breaking point.

People have internalized this belief. In the latest national survey, 73% of adults who believed they needed mental health care but didn’t get it said it was because they thought they should be able to handle it on their own. It is as if people have to be deemed sick enough to deserve support.

“Key Change” was made to break that pattern. The campaign’s premise is simple and hopeful: therapy can strengthen how people respond to their feelings, creating small but compounding moments of emotional progress. Instead of dramatic breakdowns or before-and-after arcs, the films celebrate the self-awareness that subtly takes shape when people find the right therapist.

“A lot of mental health marketing depicts therapy only as a fix for when life falls apart. We wanted to challenge that assumption,” said Marshall Ball, SVP of Marketing at Grow Therapy. “Many of our clients come to therapy to build the self-awareness, strength, and resilience to navigate the types of challenges we all face throughout life, with incredible support from a qualified therapist they can afford through their insurance. We want to show people that Grow can play a meaningful role in turning those tests into personal growth and building the life you want.”

For this campaign, Grow chose KDSP (Kirby, Dryer, Sullivan & Partesotti), a senior-led creative agency led by four of advertising’s most awarded and trusted minds, as its strategic and creative partner to lead the development of the brand strategy and foundations, creative platform, campaign development, and integrated production. Grow set a creative standard for the work: it had to capture universal human experiences while revealing the layered and complex inner life underneath.

“Therapy helps you to bring awareness to the little moments in your life where your choices matter. We built our campaign on that,” said Katie O’Keefe, Senior Creative Director at Grow Therapy. “Each film is a moment that will feel familiar to many, but it’s experienced through one person’s highly specific inner monologue. You’re inside their head as they catch an old pattern and choose how to respond instead of reacting.”

Each film is built around an original song that transforms alongside its protagonist. At the moment each character’s point of view shifts, the music rises with them, moving from understated to confident as the work of therapy shows up in the moment. A couple chooses a conversation over silent treatment. A woman chooses mindfulness by observing her thoughts rather than ruminating. A father chooses empathy. A daughter chooses not to give in to passive aggression. Music works as emotional architecture: the song carries the deeper feelings of each character as the camera follows them through an ordinary day.

“Much of the mental health category is built around a problem-and-solution story: something is wrong, therapy fixes it, and you feel better,” said Mollie Partesotti, Co-Founder, Strategy at KDSP. “But that is not how progress actually works. With Grow, we wanted to show the smaller, more human shifts that therapy can make possible. Choosing connection instead of criticism. Holding a boundary with kindness. Returning to a conversation instead of retreating from it. These moments may look small, but they can change the direction of a life.”

“Key Change” is airing in 20 markets, on TV and streaming. Visit Grow’s YouTube channel to watch each film: The Bait; The Other Room; Sports Dad; Hot Dog.

About Grow: 
Grow is a mental health platform that delivers exceptional in-person and online therapy and psychiatric care. Its rigorously vetted national network of 27,000 mental health professionals provides high-quality care covered by insurance, with 230 million Americans able to access Grow through their health plan. Grow Therapy has raised $328 million, and key investors include Sequoia Capital, Goldman Sachs Alternatives, Transformation Capital, TCV, SignalFire, Plus Capital, BCI and Menlo Ventures. More information about Grow Therapy can be found at growtherapy.com.

Media Contact: Kristina McPherson, kristina@growtherapy.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/grow-therapy-launches-a-national-campaign-reframing-therapy-as-a-practice-for-progress-302857598.html

SOURCE Grow Therapy

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Accessibility Services, Inc. Launches BT RemoteSwitch Nurse Call Adapter

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August 24, 2026

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Bluetooth device lets patients with severe mobility limitations call for help using the assistive technology they already use

HOMOSASSA, Fla., Aug. 24, 2026 /PRNewswire/ — Accessibility Services, Inc. (ASI) today announced the launch of the BT RemoteSwitch, a Bluetooth nurse call adapter that gives patients with limited mobility a direct way to call for help without relying on someone else to notice or interpret their needs.

Traditional nurse call systems require patients to press physical buttons. That is a barrier for many people with high cervical spinal cord injuries, ALS (amyotrophic lateral sclerosis), severe cerebral palsy or traumatic brain injury.

The BT RemoteSwitch pairs with a patient’s iPhone, iPad, Android phone or Android tablet and connects to standard nurse call infrastructure through a quarter-inch jack or standard hospital wall adapters. Patients call for help using tools they already know: TD Snap augmentative and alternative communication (AAC) software, Siri or Google Voice Access; a button or switch; or eye-tracking or head-tracking. Setup typically takes 10 to 15 minutes and requires no changes to facility infrastructure. The device supplements existing nurse call methods and safety protocols rather than replacing them.

“We started by asking patients what they needed,” said Brice Green, VP of Business Development at ASI. “Too many people with conditions like ALS or spinal cord injuries were locked out of basic independence.”

The BT RemoteSwitch serves hospitals, rehabilitation facilities, home care and senior living communities, and is typically set up by caregivers, Assistive Technology Specialists or Speech-Language Pathologists. The device is available now for purchase through ASI. The companion BT RemoteSwitch app is available on the Apple App Store and Google Play. Visit (https://go.asi-florida.com/C40xW6) or contact ASI to learn more or purchase.

ASI will debut the BT RemoteSwitch at the ALS Nexus Conference, hosted by The ALS Association, Aug. 23-26, 2026, at the Hyatt Regency Grand Cypress Resort in Orlando, Fla. Attendees can visit ASI in the Nexus Pavilion for a live demonstration and discuss hospital and home care configurations.

About Accessibility Services, Inc.

Accessibility Services, Inc. (ASI) designs assistive technology, including augmentative and alternative communication (AAC) and environmental control systems, to restore independence for individuals with severe disabilities, progressive diseases, and spinal cord injuries. Founded in 1991 by the late Fred Thompson with a primary vision to help veterans, ASI remains guided by his philosophy to start with the customer and work backwards. For more information, visit accessibilityservices.com.

View original content:https://www.prnewswire.com/news-releases/accessibility-services-inc-launches-bt-remoteswitch-nurse-call-adapter-302857515.html

SOURCE Accessibility Services Inc.

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Following Its $2 Million Kickstarter Success, xLean Brings AI Agent-Powered Floor-Washing Robot to IFA 2026

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August 24, 2026

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DOVER, Del., Aug. 24, 2026 /CNW/ — xLean Robotics will showcase xLean TR1, the world’s first dual-form transformable floor-washing robot, at IFA 2026 from Sept. 4–8, following a preview at ShowStoppers @ IFA, on Sept. 3 at Messe Berlin.

xLean TR1 returns to Berlin with four honors: Best of IFA Next and Best in Design Honoree at IFA 2025, followed by the Red Dot Award: Product Design 2026 and an International Design Excellence Award (IDEA).

More than 2,000 early backers pledged over $2 million to xLean TR1 on Kickstarter, validating xLean’s belief that home robots should address the messes people actually face.

Households face a familiar compromise: autonomous robots manage daily cleaning, but sudden spills, dried stains, and muddy paw prints still require another appliance. TR1 closes that gap by operating as an autonomous whole-home floor washer, then transforming in one second into a handheld cleaner for targeted messes, combining robotic convenience with immediate human control.

That raised a broader question: can a robot understand what someone needs rather than wait for a predefined command?

Central to xLean’s presentation will be live demonstrations of EvoMate™ OS, an AI Agent experience designed to make robot cleaning as natural as asking someone for help. Visitors will see TR1 interpret one-sentence requests, identify what needs cleaning, execute the appropriate task, and report completion. Demonstrations will also show simple visual assistance, including locating everyday items and checking whether pet essentials need attention.

Unlike voice systems limited to preset commands, EvoMate™ OS interprets intent and manages cleaning from request through completion, without complex maps, menus, mode selections, or manual settings. To support this intelligent experience, xLean TR1 is powered by the D-Robotics Sunrise™ X5 AI chips with 10 TOPS of computing power.

The same user-driven philosophy extends to product design. Following strong community support, xLean introduced two supporter rewards: a newly unlocked Space Silver TR1 and personalized top-cover laser engraving for names, messages, or graphics. Both will be shown at IFA as examples of community-driven personalization and the beginning of deeper European localization.

xLean invites European distributors, retailers, and service partners to discuss market launches, localized experiences, channel partnerships, and long-term service support and experience TR1 in action at IFA.

Visit xLean at ShowStoppers @ IFA on Sept. 3 and Booth 11.1-129 during IFA 2026, Sept. 4–8.

More information: https://xlean.ai 

Media Contact
Davy Kwok
davy@xlean.ai 
+86 13246736683

View original content to download multimedia:https://www.prnewswire.com/news-releases/following-its-2-million-kickstarter-success-xlean-brings-ai-agent-powered-floor-washing-robot-to-ifa-2026-302857687.html

SOURCE xLean Robotics

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Queue Associates Achieves Microsoft Milestone with All Three Solutions Partner Designations and Six Solution Paths

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August 24, 2026

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Microsoft recognition affirms Queue’s extensive capabilities across AI, business applications, cloud, data, modern work, and security.

NEW YORK, Aug. 24, 2026 /PRNewswire-PRWeb/ — Queue Associates has reached a major milestone in its more than 30-year relationship with Microsoft, attaining all three Microsoft Solutions Partner designations under the Microsoft AI Cloud Partner Program: Solutions Partner for AI Business Solutions, Cloud & AI Platforms, and Security.

“We achieved all three Microsoft Solutions Partner designations and six solution paths four months ahead of schedule, bringing our customers exceptional Microsoft expertise with the personal commitment that defines Queue.” – Jeffrey Goldstein, Global Managing Director

Queue has achieved all six solutions partner paths that contribute to the designations: Business Applications, Modern Work, Security, Data & AI (Azure), Infrastructure (Azure), and Digital & App Innovation (Azure). Collectively, the recognitions validate Queue’s reach across the Microsoft technology ecosystem. Additionally, Queue holds Microsoft’s Small and Midsize Business Management Specialization, validating demonstrated customer success, certified expertise, and an established consulting practice serving the SMB market.

These distinctions reflect a depth of knowledge more commonly associated with much larger Microsoft partners. Queue combines extensive global delivery resources and wide-ranging technical proficiency with the close customer relationships and personal accountability that have defined the company for more than three decades. Sustained investment in specialized talent, technical skilling, and customer success enables Queue’s teams to deliver locally while drawing on experience from its worldwide operations.

Serving midmarket and large clients worldwide, Queue’s capabilities span Microsoft Dynamics 365 Business Central and other Dynamics 365 ERP and CRM applications; Microsoft 365, Power Platform, and Copilot; Azure infrastructure; Microsoft Fabric, data, and AI; application development and DevOps; and cybersecurity with identity, data, applications, and cloud environments. Customers can draw on this breadth through Queue as a single Microsoft partner, bringing together the technology and operational capabilities they need as their priorities become increasingly connected.

“We realized our goal of achieving all of Microsoft Solutions Partner paths four months ahead of schedule, demonstrating our commitment to Microsoft and the Microsoft AI Cloud Partner Program,” said Jeffrey Goldstein, Global Managing Director of Queue Associates. “I’m deeply proud and honored that we can bring our customers this level of Microsoft knowledge while preserving what has always defined us: understanding their businesses, sharing their goals, and being personally accountable for their success.”

Microsoft’s three Solutions Partner designations bring the six paths together throughout its commercial solution areas. Business Applications and Modern Work contribute to the Solutions Partner for AI Business Solutions designation. Data & AI (Azure), Digital & App Innovation (Azure), and Infrastructure (Azure) contribute to Solutions Partner for Cloud & AI Platforms. Security represents the path for Solutions Partner for Security. Microsoft evaluates partners based on requirements that encompass performance, skilling, and customer success.

Queue’s Security portfolio includes Microsoft Defender, Microsoft Sentinel, Entra, Purview, and Security Copilot, as well as identity and access management, threat detection and response, security operations, data governance, compliance, Zero Trust, cloud security, and assessment and remediation.

This combination helps Queue support customers pursuing Microsoft Frontier initiatives and establish the technology foundations for AI and agents. ERP modernization can incorporate analytics, automation, AI, and security. Copilot and agentic AI initiatives can address governance, identity, data, and cloud readiness from the outset, giving customers a practical path from strategy to results.

About Queue Associates

Queue Associates is a leading global Microsoft Solutions Partner serving midsized and large organizations in the Americas, APAC, and EMEA. Since its founding in 1992, Queue has helped customers transform operations, advance AI, and Frontier goals, strengthen security, and realize greater value from Microsoft technologies with deep acumen, personalized service, and long-term partnership.

Visit QueueAssoc.com for more information.

Media Contact

Karl Joseph Ufert, Queue Associates, 1 2122691313, kufert@queueassoc.com, https://queueassoc.com

View original content to download multimedia:https://www.prweb.com/releases/queue-associates-achieves-microsoft-milestone-with-all-three-solutions-partner-designations-and-six-solution-paths-302857064.html

SOURCE Queue Associates

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