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Consumer Trust in AI Is on Track to Grow by 15 Percentage Points by 2030

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New BCG Research Finds That in More Than Half of AI-Assisted Journeys, AI Introduces Consumers to New BrandsNearly a Third of Consumers Now Use AI at Some Point in Their Purchase Journey, Roughly Triple the Rate of 18 Months AgoValue, Not Price Alone, Is Driving Purchase Decisions, While Health Concerns and Solo Living Reshape What Consumers Want

BOSTON, Aug. 26, 2026 /PRNewswire/ — AI is rapidly gaining influence over purchase decisions as consumers rethink which sources they should trust. More than half of consumers say they don’t fully trust any single source of information, according to new research from Boston Consulting Group (BCG). But AI is already among consumers’ most trusted sources, along with experts and peers, and they expect their trust in it to increase by 15 percentage points by 2030, faster than any other source.

These discoveries are presented in Global Consumers Have Moved On. Has Your Growth Strategy Caught Up?, a new report from BCG’s Global Advantage practice and Center for Customer Insight. The report is based on a survey of more than 13,000 consumers across 12 markets, supplemented by over 100 in-depth consumer interviews and an analysis of more than 1,000 brands. The research identifies five enduring themes that are reshaping consumer behavior: trust, AI-driven decision making, value over price, longevity and well-being, and solo living.

“Many companies are still competing for a consumer who has already moved on,” said Aparna Bharadwaj, a managing director and senior partner at BCG, global leader of BCG’s Global Advantage practice, and a coauthor of the report. “Consumer journeys have shifted through the power of AI. This makes key thematic consumer segments such as solo households and longevity seekers feel highly underserved by brands. Four in ten consumers feel overwhelmed by the volume of information they encounter, and they are increasingly turning to AI as a trusted source to help them cut through that noise. Understanding the implications of that emerging trend is now central to any company’s growth agenda.”

AI Is Becoming a New Gatekeeper for Consumer Choice

Today, 31% of surveyed consumers use AI at some point in their purchase journey, roughly triple the level that did so just 18 months ago. Some 19% are AI loyalists who rely on it regularly when making purchase decisions, and 70% of these users ultimately buy the products it recommends.

The expanding role of AI poses a new challenge for brands. In more than half of AI-assisted purchase journeys, the technology introduces consumers to brands they would not otherwise have considered. As AI increasingly helps mediate what consumers see, brands may have less visibility into how they are being recommended, ranked, or excluded.

New Sources of Growth Extend Beyond AI

The research identifies several other structural themes that are already reshaping consumer demand:

Value over Price. Over two-thirds of consumers say they will buy only when they perceive good value, even if they can afford the product at the price point offered.Health over Traditional Markers of Success. Nearly three-quarters of consumers rank health and well-being as the strongest indicator of prosperity, ahead of career at 40% and financial wealth at 28%.The Rise of Solo Living. In mature markets, one in every three households now consists of a single person, up 6 percentage points since 2010. Solo households spend two to three times more per capita than multiperson households, yet 50% to 70% say products and services are not designed for people like them, making solo households one of the largest and most underserved opportunities for future growth.

“Companies that truly understand their consumers and recognize these shifts early will be better positioned to capture the next wave of growth,” said Lauren Taylor, a BCG managing director and senior partner, global leader of the Center for Customer Insight, and a coauthor of the report. “Brands need to understand what creates value and build for the needs of emerging growth segments. They must also prepare for a world of AI-native commerce, where a recommendation can threaten an incumbent and create a challenger in the same moment.”

Download the publication here:

https://www.bcg.com/publications/2026/five-consumer-shifts-reshaping-growth

Media Contact:

Eric Gregoire

+1 617 850 3783

gregoire.eric@bcg.com 

About Boston Consulting Group

Boston Consulting Group bridges the gap between ambition and outcomes for the world’s leading companies and organizations. We are built for this era of unprecedented change—bringing strategic clarity rooted in over 60 years of deep domain knowledge, combined with applied AI shaped by our practitioners. BCG works shoulder-to-shoulder with CEOs across industries and geographies to deliver transformative impact at scale: stronger returns, transferred capabilities, and change that sticks. For more information, visit bcg.com.

About BCG’s Center for Customer Insight

BCG’s Center for Customer Insight (CCI) turns understanding into real impact, drawing on a comprehensive spectrum of customer intelligence. CCI’s experts work closely with the full range of BCG’s practices to uncover the deep “why” of human behavior, integrating quantitative and qualitative consumer, customer, and citizen insights with a deep understanding of business strategy, competitive dynamics, and public policy context to drive action plans across both private and public sectors.

Building on its longstanding customer-centric DNA, CCI combines deep expertise and human insights with cutting-edge AI-powered capabilities to deliver deeper, more actionable recommendations that power growth, innovation, and new opportunities. By integrating advanced analytics, proprietary data assets, and AI-enabled approaches, the center helps organizations better understand what drives customer demand and influence; identify growth potential; and make more confident, real-time decisions to maximize value in an increasingly complex environment.

In the course of its work, the center has amassed a rich set of proprietary data on consumers and citizens in both emerging and developed markets around the world. CCI is sponsored by BCG’s Marketing, Sales & Pricing practice and Global Advantage practice. For more information, please visit the Center for Customer Insight.

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SOURCE Boston Consulting Group (BCG)

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Jin Jiang Hotels and Trip.com Sign Strategic MOU to Deepen ASEAN Engagement

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SINGAPORE, Aug. 26, 2026 /PRNewswire/ — A subsidiary of Jin Jiang Hotels, a leading global hospitality company, has established a strategic collaboration with the leading international travel service provider Trip.com Travel Singapore Pte. Ltd., to deliver value to travelers visiting the ASEAN region. The two companies signed a three-year MoU that will see them cooperate in leveraging their respective ecosystems and platform strengths across ten ASEAN nations — Singapore, Thailand, Malaysia, Indonesia, Vietnam, the Philippines, Cambodia, Myanmar, Laos, and Brunei — to jointly drive brand equity and further develop hospitality ecosystems in the ASEAN region.

Building a New Model for ASEAN Hospitality Collaboration

This long-term strategic alliance is rooted in resource exchange, shared strengths, and co-marketing. A key highlight is the introduction of a unified fixed commission structure for participating properties of the subsidiary of Jin Jiang Hotels across the ASEAN nations covered by the MoU. This standardized framework will replace traditional, volatile floating commission models to improve commercial transparency, enhance cost predictability, and provide a more stable foundation for sustainable, higher-certainty growth for the hotel franchisee.

Accelerating a New ‘Tourism + Accommodation’ Ecosystem

The cooperation will also leverage the two companies’ complementary strengths across the travel value chain to create a seamless, full-service loop spanning cross-border booking, destination activities, localized stays, and after-sales support. The powerful synergy between the offline hospitality portfolio of the subsidiary of Jin Jiang Hotels and Trip.com’s online global traffic will address the critical pain point of overseas customer acquisition for ASEAN hotels, significantly boosting local occupancy rates and diversifying the guest mix through an integrated, one-stop solution.

Deepening their collaboration through joint marketing and resource integration will enable the companies to build an integrated “tourism + accommodation” ecosystem across ASEAN aimed at strengthening tourism connectivity, supporting local hospitality ecosystems, and delivering value to travelers.

In parallel to this strategic cooperation, the subsidiary of Jin Jiang Hotels has established a robust localized footprint in Southeast Asia, deploying dedicated development and operations teams in Malaysia, Indonesia, and Vietnam. By leveraging its high-quality standards, intelligent systems, and the GPP (Global Purchasing Platform), the subsidiary of Jin Jiang Hotels is smoothly adapting to regional habits while driving local economic synergy. This infrastructure will ultimately accelerate the company’s tailored, brand-led, and scalable international development, providing support for upcoming property openings across Southeast Asia and driving growth with a deeper localized presence.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/jin-jiang-hotels-and-tripcom-sign-strategic-mou-to-deepen-asean-engagement-302860143.html

SOURCE Jin Jiang Hotels

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CARD91 Introduces Five-Point Credit Lifecycle Consistency Framework for Credit Line on UPI

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The issuer-readiness framework focuses on keeping credit records aligned across different facilities, payments, refunds, reversals, repayments and EMI conversions

BENGALURU, India, Aug. 26, 2026 /PRNewswire/ — CARD91, a payments infrastructure company, today introduced its Credit Lifecycle Consistency Framework, a five-point industry framework designed to help banks assess their operational readiness for Credit Line on UPI (CLOU).

The framework focuses on ensuring that credit limits, outstanding balances and customer records remain accurate as payments move through refunds, reversals, repayments, EMI conversions and other lifecycle events.

The announcement comes as UPI enters its second decade. According to the Press Information Bureau, the network now connects 741 live banks and processed 2,365.8 crore transactions worth ₹29.87 lakh crore in July 2026. These figures represent the overall UPI network and demonstrate the operating scale within which UPI-based credit is developing.

The RBI’s Fourth Amendment Directions on Credit Facilities, issued on June 23, 2026, clarified that the prudential treatment of UPI-linked credit must be determined by the nature of the underlying credit facility—not by the payment channel, instrument or technology used. The facility’s terms must also form part of the bank’s credit policy and comply with applicable regulations.

A successful UPI payment is only one event in a continuing credit relationship. Subsequent refunds, reversals, repayments or EMI conversions can alter the customer’s available credit, outstanding dues and repayment schedule.

“Speed gets the customer through checkout, but consistency determines whether they trust the credit product,” said Ajay Pandey, CEO, CARD91. “Each payment and subsequent credit event must receive the correct treatment for the underlying facility so that the bank and the customer continue to see the same financial position.”

The Credit Lifecycle Consistency Framework

1. Apply facility-specific credit treatment

Interest-free, interest-bearing, fixed-term and revolving facilities may require different treatment of limits, repayments, refunds and outstanding balances.

2. Connect payment and credit records

UPI transactions and subsequent credit events should remain connected with the appropriate customer account. Refunds, reversals and repayments must update the relevant records accurately.

3. Align controls with bank policy

Transaction value, velocity and merchant-category controls—as well as portfolio actions such as limit changes and suspensions—should reflect the bank’s credit policy and customer consent.

4. Reconcile repayments and EMI conversions

Repayments should be applied to the correct account, while EMI conversions should update the instalment schedule without duplicating the outstanding amount.

5. Maintain customer visibility and traceability

Available credit, outstanding dues and repayment obligations should remain consistent across applications, statements and alerts. Disputes, delayed reversals and manual corrections should follow a documented and reviewable process.

Lifecycle consistency means updating the appropriate credit records as each event is processed. The framework does not prescribe a universal processing timeframe or replace RBI requirements and individual bank credit policies.

For example, if a customer uses ₹10,000 from a ₹50,000 revolving credit line, the available credit would ordinarily fall to ₹40,000. Any subsequent refund, reversal, repayment or EMI conversion must update the relevant records according to the facility’s terms. A fixed-term loan may require different treatment, reinforcing why payment processing cannot be separated from the underlying credit product.

Where CLOU is delivered through a digital-lending journey, the RBI Digital Lending Directions, 2025 may also apply to credit assessment, disclosures, servicing, repayment, grievance redressal and credit-information reporting.

CARD91’s perspective is informed by its work on Nimbus, its Credit Line Management System. Nimbus supports different credit structures and connects credit lifecycle management with CARD91’s NPCI-certified UPI 2.0 switch. Its publicly described capabilities include transaction and portfolio controls, consent management, EMI conversion, reconciliation and dispute resolution.

Technology should not determine lending policy or replace regulatory judgement. Its role is to help keep bank policy, transaction records and customer credit positions aligned.

As credit becomes an additional funding source on UPI, its next trust test will begin after the payment: whether every subsequent credit event leaves the bank and the customer with the same financial truth.

About CARD91

CARD91 is a payments and onboarding risk infrastructure provider, enabling regulated entities to launch and scale customer programs with ease. The platform supports seamless onboarding journeys, fraud detection, credit decisioning, card issuance across credit, prepaid, and forex, and UPI stack capabilities across issuance and acquiring.

Through its NPCI-certified capabilities and technology stack, CARD91 helps institutions design bespoke customer payment programs and market them with speed, security, and a seamless digital experience. Built by a team of bankers and technologists and proudly made in India, CARD91 operates across key financial hubs, including Mumbai, Bangalore, Delhi, and Chennai.

For more information, visit https://card91.io/ or contact sales@card91.io.

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Silver Palace Nominated for gamescom Best Mobile Game Award as New Trailer Debuts at Opening Night Live

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Silver Palace makes its gamescom debut, inviting players to vote and embark on a mysterious detective adventure.

SINGAPORE, Aug. 26, 2026 /PRNewswire/ — Elementa’s Unreal Engine 5-powered open-world action RPG Silver Palace, has been shortlisted for this year’s gamescom Best Mobile Game award. Currently in development for PC, mobile, and PlayStation, players can vote for Silver Palace through the official gamescom website and experience the game firsthand at Booth C021 in Hall 6 at the Cologne Exhibition Centre, Germany.

With the official opening of gamescom, Silver Palace also unveiled a brand-new promotional trailer during Opening Night Live (ONL). The trailer culminates in a 15-second post-credit teaser, offering players their first glimpse of the game’s new multiplayer gameplay and hinting at exciting new content to come.

Trailer: https://youtu.be/hDHFxsh02aE

From Mysterious Investigations to Brutal Battles

The new trailer opens in a dimly lit, atmospheric operating room. Beneath the muted glow of the lights, doctor Firtho carefully examines a mysterious corpse formed from Silverium. The scene then shifts to a sprawling city of winding streets and hidden corners, following the female Detective as she explores a neighbourhood filled with unknown dangers. As her investigation unfolds, glimpses of characters including Ashley, Gratia, and Red Rose appear alongside dynamic combat sequences and stylish finishing moves. Highlights from the Vita et Mors and Cinderella boss encounters are also woven throughout. The trailer repeatedly returns to the operating room between moments of action, where Firtho continues her examination with quiet focus. As the battle sequences come to a close, the camera once again pans back to the operating room. The Silverium corpse suddenly fractures, sending shimmering droplets scattering through the air until the silver substance spreads across the entire operating room.

After a brief freeze-frame, the trailer unveils a brand-new multiplayer combat experience. The female Detective and other characters are shown venturing deeper into mysterious rooms, each exploring alone as strange creatures suddenly emerge from the shadows. Drawing their weapons, they face the unexpected threats head-on and fight their way through a series of deadly encounters. The trailer concludes with the words “House of Greed” emerging in a deep crimson hue, bringing this mysterious and perilous adventure to an intriguing close, leaving players with plenty of questions about what awaits them next.

SOURCE Elementa

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