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Arista Demand Unveils a New Vision for B2B Demand Generation With Relaunch of Its Website

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New website highlights Arista Demand’s evolution in helping B2B companies identify accounts in market, understand buying groups and turn demand into revenue                                                            

SAN FRANCISCO, Oct. 8, 2026 /PRNewswire/ — Arista Demand, a leading provider of B2B lead generation and demand generation solutions, today announced the relaunch of its website, reflecting the company’s continued evolution in how it helps B2B organizations identify, engage and convert the accounts that matter most.

Arista Demand helps B2B companies identify and reach in-market accounts, generate leads and turn demand into revenue.

Explore the new Arista Demand website www.aristademand.com.

While leads remain at the core of Arista Demand’s business, the company is expanding the way marketers and sales teams can understand the opportunities behind those leads. Through a focus on Marketing Qualified Accounts (MQAs), Arista Demand helps companies identify organizations that are actively in the market to buy and gain greater visibility into the buying groups and stakeholders involved in the decision-making process.

“B2B buying has changed, and the way companies identify and engage prospects needs to change with it,” said Jennifer Sand, Managing Director of Arista Demand. “A single lead can tell you that someone has raised their hand, but understanding the account behind that lead can tell you so much more. We want our clients to see when an account is surging and, in the market, to buy, understand the full buying committee and gain visibility into how and when each stakeholder is involved in the purchase.”

The company’s MQA approach provides a broader view of account-level engagement, helping marketers and sales teams identify the buying organization rather than focusing solely on an individual contact. For complex B2B purchases — from security and AI to cloud solutions — multiple stakeholders often influence the final decision.

By bringing those individuals and their activity into a broader account-level view, companies can better understand the buying committee, develop deeper stakeholder relationships and engage accounts at the right time.

The relaunch of the Arista Demand website showcases this approach while continuing to emphasize the company’s core expertise in lead generation. Arista Demand delivers qualified leads while helping clients understand the larger buying activity and opportunity surrounding those contacts.

“Leads are still incredibly important,” added Sand. “But when you can connect the lead to the account, the buying group and the activity happening across that organization, you have a much clearer picture of the opportunity. That visibility can help sales teams build stronger relationships, engage more of the right stakeholders and ultimately close more business.”

The redesigned website provides an updated look at Arista Demand’s services, approach and perspective on the changing B2B buying journey, while highlighting the company’s focus on helping clients generate demand, identify buying organizations and turn that demand into sales opportunities and revenue.

Arista Demand believes the future of B2B demand generation is not simply about generating more leads. It is about understanding the organizations behind those leads, identifying when they are in market and providing sales teams with the insight they need to engage the right people at the right time.

For more information and to learn how Arista Demand can help your organization identify Marketing Qualified Accounts (MQAs) and better understand the buying groups behind them, visit our newly redesigned website at www.aristademand.com.

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SOURCE Arista Demand

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FST Technical Services Expands Capabilities with Acquisition of Validation Systems Incorporated

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FST Technical Services has acquired Validation Systems Incorporated (VSI), expanding its validation, quality control, laboratory testing, and regulatory compliance capabilities for the pharmaceutical, biotechnology, and medical device industries. Founded in 1990, VSI provides GMP qualification, validation, and laboratory services from locations in Palo Alto and San Diego. Its FDA-registered laboratory has held ISO 17025 accreditation since 2018. The acquisition combines VSI’s specialized expertise with FST’s global testing, inspection, certification, and commissioning services, enabling clients in regulated industries to access broader, more integrated quality solutions.

PHOENIX, Oct. 8, 2026 /PRNewswire-PRWeb/ — FST Technical Services, a leading provider of test, inspection, certification and compliance (TICC) services to mission-critical operations, has strengthened its capabilities through the acquisition of Validation Systems Incorporated (VSI), a full-service validation contractor and laboratory testing provider servicing the pharmaceutical, biotechnology, and medical device industries since 1990. The acquisition meaningfully expands FST’s technical depth and service offerings across validation, quality control, and regulated laboratory services.

“VSI’s reputation for rigorous validation practices and reliable laboratory services aligns strongly with our commitment to quality and compliance.” – Bruce Phillips, President, FST Technical Services

VSI is recognized for its hands-on, technically focused approach to validation and compliance support, delivering services that include facility, utility, equipment and process validation, as well as laboratory testing. Led by experienced validation and laboratory professionals, VSI supports projects from individual systems to large-scale, mission-critical facilities, including meeting ISO requirements and helping clients meet good manufacturing practices (GMP) and regulatory requirements with confidence.

Integrating VSI strengthens FST’s capacity to deliver comprehensive quality solutions in regulated environments. By uniting VSI’s validation and laboratory expertise with FST, clients gain access to a wider range of integrated services that streamline project execution, improve compliance and enhance long-term performance.

“VSI’s reputation for rigorous validation practices and reliable laboratory services aligns strongly with our commitment to quality and compliance,” said Bruce Phillips, President of FST Technical Services. “This acquisition allows us to expand our capabilities while continuing to deliver the level of technical rigor our clients expect in regulated industries.”

VSI has two locations throughout California: an office and laboratory in Palo Alto and an office in San Diego. The VSI Laboratory is registered with the U.S. Food and Drug Administration (FDA) and has been ISO 17025 certified since 2018. These credentials underscore VSI’s commitment to quality systems, regulatory accountability, and consistent technical excellence.

About FST Technical Services

FST Technical Services is a global leader in the TICC industry. Headquartered in Phoenix, Arizona, with local offices worldwide, FST is a provider of recurring testing, inspection, certification and commissioning services to mission-critical end markets. The Company’s services are critical to customers’ ability to maintain regulatory compliance, safety and operational efficiencies across various end markets, including semiconductor, life sciences and data centers.

Validation Systems Incorporated (VSI)

Validation Systems Incorporated (VSI) is a full-service validation contractor and laboratory testing provider serving the pharmaceutical, biotechnology and medical device industries since 1990. Owned and operated by validation and laboratory professionals, VSI delivers turnkey GMP qualification and quality control solutions for projects ranging from individual processes to large-scale facilities. VSI’s laboratory is U.S. Food and Drug Administration (FDA) registered and has been accredited to ISO 17025 standards since 2018.

Please visit https://fsttechnical.com for additional resources.

Media Contact

Caitlin Kane, FST Technical Service, 1 212.400.3700, Caitlin_kane@fsttechnical.com, www.fsttechnical.com

View original content to download multimedia:https://www.prweb.com/releases/fst-technical-services-expands-capabilities-with-acquisition-of-validation-systems-incorporated-302901057.html

SOURCE FST Technical Service

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Impact Advisors Launches OPTIX Workforce Intelligence on Workday Marketplace

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New Marketplace App delivers real-time workforce intelligence and actionable labor productivity insights for healthcare organizations

CHICAGO, Oct. 8, 2026 /PRNewswire-PRWeb/ — Impact Advisors, a leading healthcare management consulting firm, today announced the launch of OPTIX Workforce Intelligence, a healthcare-focused workforce analytics and labor productivity solution now available on Workday Marketplace.

“Healthcare leaders need timely, actionable information to effectively manage labor, align staffing with patient demand and respond to rapidly changing operational conditions,” said Brian Evans, vice president, Workday Services at Impact Advisors

Built natively in Workday, OPTIX Workforce Intelligence helps healthcare organizations improve labor productivity, workforce planning and operational decision-making through real-time analytics, benchmarking and actionable dashboards. The solution combines payroll, organizational, worker and cost center data in Workday with optional operational data, including EHR statistics, agency labor information and departmental targets.

“Healthcare leaders need timely, actionable information to effectively manage labor, align staffing with patient demand and respond to rapidly changing operational conditions,” said Brian Evans, vice president of Workday services, Impact Advisors. “OPTIX Workforce Intelligence brings those insights directly into Workday, giving leaders a familiar, secure environment where they can understand performance, identify opportunities and move from insight to action.”

OPTIX Workforce Intelligence provides workforce productivity dashboards, variance reporting, trend analysis, scorecards, and forecasting insights for department leaders, finance teams, HR leaders, workforce planning teams, and executives. Users can monitor overtime, agency and non-productive labor; evaluate pay-period and year-to-date workforce variances; benchmark performance; and drill into the factors affecting labor productivity and cost.

The solution connects labor insights with operational decisions. For example, nurse managers can assess census, acuity, volume, worked hours, paid hours, and labor costs to determine whether staffing is aligned with current needs. Finance leaders can use enterprise and cost-center views to examine labor performance, understand demand, and identify how overtime, agency labor, and non-productive time affect overall costs.

Because OPTIX Workforce Intelligence operates within Workday, organizations benefit from the Workday user experience, navigation, reporting, governance, and native security framework. The solution also reduces reliance on spreadsheets, disconnected reporting tools, and manual data feeds while helping organizations maximize the value of their existing Workday investment.

OPTIX Workforce Intelligence uses Workday Prism Analytics to blend Workday-native information with optional external operational data. Customers subscribing to the Marketplace solution receive the Prism capability required for OPTIX Workforce Intelligence as part of the subscription, eliminating the need to purchase a separate standalone Workday Prism Analytics license.

“Labor performance management belongs at the core of the ERP, not outside of it,” added Dan Sell, vice president, Workday Innovation. “By embedding workforce intelligence into the system healthcare leaders already use, OPTIX Workforce Intelligence helps organizations connect actions to outcomes, plan proactively and make informed labor decisions with greater speed and confidence.”

OPTIX Workforce Intelligence works with Workday Human Capital Management (HCM), Workday Payroll, Organizations, Cost Centers, and Worker Data, as well as optional external sources such as EHR statistics, agency labor systems, and budgeting or target systems. The solution supports healthcare organizations seeking to address rising labor costs, staffing shortages, workforce allocation challenges, and labor productivity improvement initiatives.

To learn more, visit the OPTIX Workforce Intelligence page on Workday Marketplace .

About Impact Advisors

Impact Advisors is a leading healthcare management consulting firm offering a comprehensive suite of technology-enabled performance improvement solutions that deliver measurable and sustainable value for clients. Our commitment to excellence has earned Best in KLAS® recognition for 19 consecutive years, and our distinctive culture has been named a “Best Place to Work” by Modern Healthcare for 17 years. Learn more at www.impact-advisors.com.

Media Contact

Tayler Brantley, Chartwell Agency, 1 815-561-1212, impactadvisors@chartwell-agency.com

View original content to download multimedia:https://www.prweb.com/releases/impact-advisors-launches-optix-workforce-intelligence-on-workday-marketplace-302902350.html

SOURCE Impact Advisors

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ClassLink Launches Insights To Help Schools See How Edtech Relates To Student Outcomes

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CLIFTON, N.J., Oct. 8, 2026 /PRNewswire/ — ClassLink announces the availability of ClassLink Insights, a learning analytics product that helps school systems answer one of the toughest questions facing education: How does edtech usage relate to student outcomes?

Usage reports show how often students use digital resources. Assessments show how their scores change. Insights brings that data together, giving school leaders evidence from their own school system to inform instructional and investment decisions.

“What excites me most about Insights is not that it will give us all the answers, but that it will help us ask better questions about technology in the classroom. By connecting how students are using digital resources with student outcomes, we can begin to understand what’s really working, where we need to dig deeper, and make more informed decisions to support student success.” – Dr. Jessica Preisig, Asst. Superintendent for Technology Services, School District of Pickens County

School systems can run analyses on demand using their assessment results and the app usage data ClassLink already collects. The findings can inform edtech investment decisions and help leaders identify where implementation needs a closer look.

To support those decisions, Insights reports show:

Weekly usage levels associated with the greatest estimated score gainsHow many students use a resource and how consistentlyHow usage patterns vary across schools, grades, and classes

Leaders can also examine results by student group. Insights pulls demographic data from ClassLink Roster Server, to support analyses for English learners, students with disabilities, and economically disadvantaged students.

“When usage is associated with stronger growth in one student group than another, the next question is why. Access, instruction, and implementation may all play a role. Insights gives districts evidence to investigate those differences.” – Mary Batiwalla, AVP of Product Management, ClassLink

Schedule a Demo or Join a Webinar

Insights is available now for $2.00/user per year. Visit classlink.com/insights to request a demo or quote.

ClassLink will host a one-hour webinar led by Mary Batiwalla on October 14 and October 20. Both sessions will use sample data to demonstrate how Insights allows schools to analyze the relationship between app usage and student growth. View session times and register.

About ClassLink
ClassLink is the global leader in identity and access management for education. School systems around the world rely on ClassLink for access, automation, and analytics products that create more time for learning. Education leaders turn to ClassLink for evidence on screen time and how edtech usage connects with student outcomes. ClassLink empowers 25 million students and staff in over 3,000 school systems. Visit classlink.com to learn more.

Related Links
www.classlink.com

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SOURCE ClassLink

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